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Journal : Journal of Social Science

Communication Strategies to Attract Public Interest in Trans Cirebon Services Aisah, Siti; Gaol, Rico Yohanes Lumban; Nurfalah, Farida
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

There is concern among the public about the lack of information regarding departure schedules, bus stop locations, and payment methods for the Trans Cirebon service. This qualitative study aims to determine the communication plans of the management in attracting public interest. Data was obtained through observation interviews and literature studies, then analyzed using the Miles and Huberman Model. The research findings indicate that the main issues are subsidies and insufficient information dissemination. The policy messages formulated emphasize safety, comfort, affordable fares, and customer testimonials. The implementation program involves the Transportation Department, PD Pembangunan, and PT BIG, with communication activities conducted through social media, public awareness campaigns, and direct outreach. Among the public, passenger feedback emphasized the importance of utilizing social media platforms like TikTok and Instagram to increase public interest in the Trans Cirebon service. The research recommendations suggest the need for more thorough communication planning by forming a communication team to analyze communication flow issues and challenges, as well as the selection of media and messages to achieve effective results
The Effect of Social Media Use X on the Academic Behavior of FISIP Students of Gunung Jati Swadaya University Senoputra, Dimas Aditya; Rahayu, Herlinda; Nurfalah, Farida
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

In today's digital age, social media X has become an indispensable part of students' lives and has the potential to influence their academic behavior. This study aims to find out whether there is a significant influence between the use of social media X on the academic behavior of FISIP students of Swadaya Gunung Jati University, as well as to examine whether social media X can encourage an increase in academic achievement. This study uses an associative quantitative approach with survey design through questionnaires, as well as stratified sampling techniques in sampling. Data analysis was performed by simple linear regression using SPSS software. The results showed a regression coefficient value of 0.379 (p < 0.001) and an R Square of 0.676. This means that 67.6% of variations in student academic behavior can be explained by the use of social media X. In other words, this study shows a statistically significant influence between the use of social media X and the academic behavior of FISIP students of Universitas Swadaya Gunung Jati.
Promotional Strategy For Graduation Photography Services Through Instagram Social Media @Univisual_ Merdeka, Gilang; Alhamdany, Moch Rizky; Nurfalah, Farida; Wihayati, Welly
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of the Instagram platform as a promotional medium has developed into one of the most efficient marketing tactics during the development of the digital era like now. Instagram is not only a platform to share image- or video-based content, but also serves to build relationships with consumers. The increase was due to attractive promotions and consumer satisfaction with the services provided by Univisual. Therefore, this study aims to find out what promotional strategies, Instagram content, and features are used by Univisual to attract consumer interest. This research uses Promotion Mix Theory, namely Advertising, and Sales Promotion. The method carried out in this study is qualitative. Data collection techniques include observation, interviews, and documentation. Data analysis techniques consist of data reduction, data presentation, and conclusion drawn. The subjects in this study consisted of three informants, namely owners, admins, and potential consumers. The results of this study show that the Promotion Mix strategy implemented by Univisial has proven to be effective in increasing consumer interest in the services provided. Univisual takes full advantage of the features on Instagram as a promotional medium, sharing content, and utilizing Instagram ads. This is shown by the responses given by the informants regarding the promotional strategy carried out by Univisual.
Co-Authors Abdul Jalil Hermawan Abdul Jalil Hermawan, Abdul Jalil Aeni, Dini Nur Afiati Lasmiandari, Fatin Aghnia Dian Lestari Agustin, Nophiani Alhamdany, Moch Rizky Alpin Ashary Muzhaffar Amalia, Bintang Amalia, Tria Andriany, Dian Anjani, Lulu Millati Arun, Regina Atas Cahyadi, Widiartha Aulia Rahmah Aviantineke, Vradnya Paramitha Ayuningtyas, Saras Azzahra, Silvia Dini Banaty, Tri Bharoto, Haryo Brajadenta, Gara Calista Zahra, Shalma Chairul Ardiansyah Desi Permatasari Dewi, Anindita Nirmala Dewi, Meliyana Wati Dian Lestari, Aghnia Elisa, Nur Fahruz, Fahruz Fatmawati, Nizhaamul Febriyana, Dhea Finanda, Siska Virgina Forrer, Christine Gaol, Rico Yohanes Lumban Haliza, Sabina Nur Hamzah, Padila Hamzah, Padilah Hanaya, Dinda Hape, Virnica Amanda heriyani agustina, heriyani Hery Nariyah Hudaya, Alfilo Gian Rachmat Ibnu Hiban Gymnastiar Ifrohh, Iif Al Ilham, Muhammad Irsyaddu Inanah Inanah, Inanah Iskandar Zulkarnaen Jaelani, Hilmi Jalil Hermawan, Abdul Khotimah, Ima Khusnul Komalasari Komalasari Lanandie, Wisnu Lasmiandari, Fatin Afiati Leni Rohida Lili Yani Mahmudah Mahmudah Majdiyyah, Hamidah Malik, Nugraha Abdul Maulina, Hana Merdeka, Gilang Meta Yuniar, Meta Mukarto Siswoyo nia kurniasih Noviana, Wina Nugraha, Alvine Septian Nugraha Septian Nugraha, Raffi Febriansyah Nurhana Dhea Parlina Nurlatifah, Putri Indah Nurruzzaman Nursari, Tita Nyoman Intan, Desak Oktaviani, Anggeliqua Oktoviani, Lia Prapikasari, Putri Pratama Rachmanto, Aditya Prayoga, Jemmy Purwanto, Alif Irsa Putra, Ersya Gustika Putri, Dwi Rahma Putri, Faradita Sari Eka Qonaah, Isma Rafiadi, Arrest Bupala Rahayu, Herlinda Rahmat Hidayat Rahmawati, Ilfa Husnia Regita, Rena Rhaisa, Esa Astrid Rifka Noviani Santika Rosyidudin, Eki Safila Dayarani, Dwi Saleha Rodiah Salsabilla, Ghina Santika, Rifka Noviani Sazudda, Hanna Nur Sendi Ziharani, Pipit Senoputra, Dimas Aditya Siraj, Nurudin Siti Aisah Siti Khumayah Sofiani, Anantri Putri Sri Wulandari Subagja, Resa Sudrajat, Anazia Suhendar, Farhan Alfadhil Susanne Dida Sutarjo Sutarjo, Moh SUTRISNO Suwitno, Bangbang Syahfirna, Talia Wahyuningtyas, Novi Kusuma Welly Wihayati, Welly Widiyana, Dini Wiken Kurniawati, Wiken Yuniar Yushita, Tiara Putri Zahra, Tineziany Zianisya, Salwa Rahma