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Journal : Journal Socio Humanities Review

Marketing Communication Through Instagram Account @cikadongdong_rivertubing as an Effort to Introduce The Cikadongdong River Tubing Tourism Object in Payung Village, Rajagaluh District, Majalengka Regency Arun, Regina; Nurfalah, Farida; Wihayati, Welly
Journal Socio Humanities Review Vol 1 No 1 (2021): VOLUME 1 NUMBER 1 MARCH 2021
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v1i1.5871

Abstract

The research is motivated by the development of technology that support social media as a new dimension in developing the need to find information and knowledge. Social media that is popular among the people one of which is social media instagram, there are also popular accounts in it, one of which is the instagram account @cikadongdong_rivertubing which discusses information about the Cikadongdong River Tubing tourist attraction located in Payung Village, Rajagaluh Sub-district, Majalengka Regency presented in the form of photos and videos and there is information to explain the photos and videos uploaded. The aim of this research is (1) To find out how marketing communication through instagram as an effort to introduce Cikadongdong River Tubing attractions in Payung Village, Rajagaluh District, Majalengka Regency (2) To find out the marketing communication constraints faced by managers in introducing attractions through instagram (3) To find out the effort made by managers in dealing with obstacles when introducing attractions through instagram. The method of thus research used in this thesis is a descriptive qualitative research method with data collection that carried out by means of interviews, ibservation, and documentation using five informants, one kay informant is the manager and admin of the instagram account @cikadongdong_rivertubing, and four supporting informants namely visitor and followers of the instagram account @cikadongdong_rivertubing. The results of the study concluded that, (1) Marketing communication through social media instagram in the digital age is an effective way of being able to attract visitors (2) The obstacle faced by the instagram account admin @cikadongdong_rivertubing is the lack of public interest in reading (3) The effort made by the instagram account admin @cikadongdong_rivetubing in dealing with obstacles is to clarify the caption with an interesting photo upload.
PUBLIC RELATIONS STRATEGY THROUGH CORPORATE SOCIAL RESPONSIBILITY (CSR) IN PARTNERSHIP AND ENVIRONMENTAL DEVELOPMENT (PKBL) PROGRAM Aeni, Dini Nur; Nurfalah, Farida; Bharoto, Haryo
Journal Socio Humanities Review Vol 2 No 1 (2022): VOLUME 2 NUMBER 1 MARCH 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v2i1.6830

Abstract

Forests are biological natural resources that have great benefits. Inside it. The research objectives include 1) Public Relations Strategy through Corporate Social Responsibility (CSR) in the Partnership and Community Development Program (PKBL) at Perum Perhutani KPH Majalengka 2) What are the Barriers to the Public Relations Strategy and 3) what are the efforts made by Public Relations in dealing with obstacles that happened. The researcher uses a qualitative descriptive research method, the selection of informants uses the Purpose Sampling Technique. The results of this study indicate that the implementation of the Public Relations Strategy through CSR in the Partnership and Community Development Program (PKBL) at Perum Perhutani KPH Majalengka has been implemented but in its implementation it has not been able to be carried out optimally. it can be seen from: 1). Public Relations Strategy through CSR in PKBL at Perum Perhutani KPH Majalengka that the community complains about solving problems that often arise to be reviewed and rechecked by Perhutani and the delivery of communications that have not been properly realized to stakeholders, 2). Barriers to the Public Relations Strategy through CSR in PKBL at Perum Perhutani KPH Majalengka there is a lack of good communication management in the form of miscommunication between work units in problem solving 3). Public Relations Strategy Efforts through CSR in PKBL at Perum Perhutani KPH Majalengka through meetings and coordinating with each other between work units as well as making agendas and reviewing them so that they are more focused in accordance with more mature planning.
Co-Authors Abdul Jalil Hermawan Abdul Jalil Hermawan, Abdul Jalil Aeni, Dini Nur Afiati Lasmiandari, Fatin Aghnia Dian Lestari Agustin, Nophiani Alhamdany, Moch Rizky Alifatunnisa, Hana Alpin Ashary Muzhaffar Amalia, Bintang Amalia, Tria Andriany, Dian Anjani, Lulu Millati Anuggerah, Muhamad Ardan Arun, Regina Atas Cahyadi, Widiartha Aulia Rahmah Aviantineke, Vradnya Paramitha Ayuningtyas, Saras Azzhahra, Maullidha Banaty, Tri Bharoto, Haryo Brajadenta, Gara Calista Zahra, Shalma Chairul Ardiansyah Desi Permatasari Dewi, Anindita Nirmala Dewi, Meliyana Wati Dian Lestari, Aghnia Elisa, Nur Fahruz, Fahruz Fatmawati, Nizhaamul Febriyana, Dhea Finanda, Siska Virgina Forrer, Christine Gaol, Rico Yohanes Lumban Haliza, Sabina Nur Hamzah, Padila Hamzah, Padilah Hanaya, Dinda Hape, Virnica Amanda heriyani agustina, heriyani Hery Nariyah Hudaya, Alfilo Gian Rachmat Ibnu Hiban Gymnastiar Ifrohh, Iif Al Ilham, Muhammad Irsyaddu Inanah Inanah, Inanah Iskandar Zulkarnaen Jaelani, Hilmi Jalil Hermawan, Abdul Khotimah, Ima Khusnul Komalasari Komalasari Lanandie, Wisnu Lasmiandari, Fatin Afiati Lili Yani Mahmudah Mahmudah Majdiyyah, Hamidah Malik, Nugraha Abdul Maulina, Hana Merdeka, Gilang Meta Yuniar, Meta Mukarto Siswoyo nia kurniasih Noviana, Wina Nugraha, Alvine Septian Nugraha Septian Nugraha, Raffi Febriansyah Nurhana Dhea Parlina Nurlatifah, Putri Indah Nurruzzaman Nursari, Tita Nuruzzaman, M. Nyoman Intan, Desak Oktaviani, Anggeliqua Oktoviani, Lia Prapikasari, Putri Pratama Rachmanto, Aditya Prayoga, Jemmy Purwanto, Alif Irsa Putra, Ersya Gustika Putri, Dwi Rahma Putri, Faradita Sari Eka Qonaah, Isma Rafiadi, Arrest Bupala Rahayu, Herlinda Rahmat Hidayat Rahmawati, Ilfa Husnia Regita, Rena Rhaisa, Esa Astrid Rifka Noviani Santika Rosyidudin, Eki Safila Dayarani, Dwi Saleha Rodiah Salsabilla, Ghina Santika, Rifka Noviani Sapitri, Dea Refani Satyawijaya, Erick Sazudda, Hanna Nur Sendi Ziharani, Pipit Senoputra, Dimas Aditya Siraj, Nurudin Siti Aisah Siti Khumayah Sofiani, Anantri Putri Sri Wulandari Subagja, Resa Sudrajat, Anazia Suhendar, Farhan Alfadhil Sulintang, Rhevallino Daneztha Susanne Dida Sutarjo Sutarjo, Moh SUTRISNO Suwitno, Bangbang Syahfirna, Talia Wahyuningtyas, Novi Kusuma Welly Wihayati, Welly Widiyana, Dini Wiken Kurniawati, Wiken Yuniar Yunos, Mohd Naufal Bin Yushita, Tiara Putri Zahra, Tineziany Zianisya, Salwa Rahma