Article Per Year (5 Year)
p-Index From 2021 - 2026
7.523
P-Index
This Author published in this journals
All Journal Jurnal Kajian Komunikasi Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmiah Publika International Journal of Business, Economics, and Social Development Devotion: Journal of Research and Community Service International Journal of Social Service and Research Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Social Research Journal Of World Science Jurnal Signal Journal of Comprehensive Science Journal of Social Science Jurnal Pengabdian Masyarakat Bhinneka Journal Research of Social Science, Economics, and Management Matriks Jurnal Ekonomi, Teknologi dan Bisnis ATHENA: Journal of Social Culture and Society Indonesian Journal of Advanced Research (IJAR) Journal of Social Science IMAGIONARY : Jurnal Seni, Desain dan Multimedia Salus Publica Sepakat : Sesi Pengabdian Kepada Masyarakat Journal Of Public Policy (Social Politics) Sciences (Polisci) Asian Journal of Social and Humanities Journal of Economic Development and Village Building Greenation International Journal of Law and Social Sciences Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Journal Socio Humanities Review Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Farida Nurfalah, Farida
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Physics Public Health Social Sciences Other

Published : 61 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 61 Documents
Search

 2   3   4   5   6 
Roland Barthes’ Semiotic Analysis of the MBG (Free Nutritious Meal) Issue on @Tempodotco Instagram Account Jaelani, Hilmi; Nurfalah, Farida; Hermawan, Abdul Jalil
Indonesian Journal of Advanced Research Vol. 4 No. 8 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i8.15218

Abstract

Currently, the use of social media is increasing, with Instagram being popular in Indonesia. In October 2023, there were 104.8 million Instagram users in Indonesia. The Free Nutritious Meal (MBG) program launched by the government aims to provide healthy food for vulnerable groups, especially children. This study aims to analyze the meaning of posts related to the Free Nutritious Meal issue on Instagram using Roland Barthes' semiotic theory. This study is qualitative descriptive, describing and analyzing the meaning of Instagram posts about the MBG program. This method focuses on the interpretation of visual and textual signs, and their influence on public understanding. This study shows that visual and text posts on the Instagram account @tempodotco related to the Free Nutritious Meal (MBG) program not only function as information media, but also form deeper meanings through visual and narrative signs. By using Roland Barthes' semiotic analysis, namely through three levels of significance: denotation, connotation, and myth, it was found that the MBG discourse strategically presents the state as the main actor that is "present", "cares", and "saves" the people from the nutritional crisis.
Brand Awareness : PT Nutrifood Indonesia Afiati Lasmiandari, Fatin; Regita, Rena; Amalia, Bintang; Nurfalah, Farida; Andriany, Dian
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.778

Abstract

Brand awareness is an important aspect for all companies to be known by their target market. This is important to ensure brands can survive the increasingly fierce business competition. In the midst of the increasing number of healthy sachet drink brands that have emerged, each brand needs to show their differentiating side in order to be able to compete. This is what encourages PT Nutrifood to increase brand awareness, one of which is through an event sponsorship strategy. This research aims to find out how PT Nutrifood can increase brand awareness through sponsorship events. This study uses marketing communication mix theory and qualitative methodology with a descriptive case study research type. The data collection techniques used are observation, in-depth interviews, and documentation. In-depth interviews were conducted with four informants: key informants, first informants, second informants and third informants. This study shows that the marketing communication used by PT Nutrifood in increasing brand awareness by using several elements or communication mixes that are interrelated. The results of the study show that event sponsorship activities carried out by PT Nutrifood and its cooperation partners have succeeded in increasing brand awareness.
Analysis of Emina Product Endorsements on the Instagram Account @tasyafarasya for Teenagers Haliza, Sabina Nur; Majdiyyah, Hamidah; Nurfalah, Farida; Wihayati, Welly
Indonesian Journal of Advanced Research Vol. 4 No. 9 (2025): September 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i9.15409

Abstract

Endorsement is a promotional strategy that has been widely used in the marketing world to increase attractiveness and trust in a product. This study aims to analyze @tasyafarasya's endorsement of Emina products among teenagers through Instagram. With a qualitative descriptive approach, data was collected through interviews and documentation studies using purposive sampling techniques as many as 5 informants. The results showed that @tasyafarasya succeeded in building credibility as a celebrity endorser through competence in the beauty world, honesty in providing product Emina reviews, and her attractiveness. The followers rated the shared content as very informative, transparent, and easy to understand, which encouraged them to try Emina products. These findings support the theory of source credibility by Hovland and Weiss (1951), which states that the competence, trustworthiness, and attractiveness of endorsers affect the effectiveness of the message conveyed.
Strategi Penguatan Minat Literasi Pada Anak Usia Sekolah Dasar Melalui Program KKN-T Literasi di Desa Weru Kidul Kabupaten Cirebon Nurfalah, Farida; Hamzah, Padilah; Rahmah, Aulia; Prayoga, Jemmy; Ilham, Muhammad Irsyaddu
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.590

Abstract

Rendahnya minat literasi anak-anak di daerah pedesaan menjadi tantangan utama dalam peningkatan kualitas pendidikan di Indonesia. Artikel pengabdian ini membahas upaya penguatan minat literasi anak usia sekolah dasar melalui program Kuliah Kerja Nyata (KKN) di Desa Weru Kidul, Kabupaten Cirebon. Pendekatan partisipatif diterapkan, dengan melibatkan mahasiswa, guru, anak-anak, dan masyarakat setempat sebagai peserta aktif. Kegiatan meliputi revitalisasi perpustakaan desa, kampanye literasi di sekolah, membaca nyaring, pertanyaan interaktif, serta pembelajaran dalam kelompok kecil. Hasil observasi menunjukkan anak-anak menjadi lebih percaya diri dalam membaca nyaring, antusias mengikuti kegiatan literasi, dan mulai membiasakan membaca secara rutin. Orang tua dan masyarakat juga lebih menyadari peran mereka dalam mendukung pengembangan literasi. Metode partisipatif dan interaktif menciptakan lingkungan belajar yang positif, menyenangkan, dan bermakna. Program pengabdian ini membuktikan bahwa KKN literasi dapat berkontribusi efektif dalam membangun budaya membaca di desa serta menjadi model bagi inisiatif pendidikan berbasis masyarakat di Indonesia.
Representation Of Women's Beauty In Indonesia In Imperfect Film: Career, Love And Scales Sazudda, Hanna Nur; Malik, Nugraha Abdul; Nurfalah, Farida; Wulandari, Sri
Journal of World Science Vol. 3 No. 10 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i10.719

Abstract

This study examines the representation of beauty and physical appearance associated with the double standards faced by Indonesia women, as depicted in the film "Imperfect: Career, Love, and Scales". The reason for choosing this study is that researchers are interested in discussing the representation of beauty, especially women in Indonesia, as well so that researchers can make a valuable contribution in understanding the complex dynamics behind people's views on beauty and its implications in daily life. The purpose of this study is to examine the interpretation of Indonesia Women's Beauty in the narrative of the film and to produce knowledge that can be used in formal and informal education to increase awareness about the social and psychological implications of beauty representation. The methodology applied in this analysis is a qualitative approach, a qualitative approach is used to understand social phenomena in depth, from a complex and contextual point of view through semiotic analysis techniques based on the theory developed by Charles. Charles systematic theory of signs and their interpretation process helps to understand how meaning is constructed, transmitted, and interpreted in the context of human communication. The findings of this analysis show a number of scenes that critically raise the sensitive issue of the perception that women who are considered beautiful are often depicted with physical features such as thin bodies and fair skin. By acknowledging and celebrating this diversity, we can foster a more inclusive and appreciative understanding of different forms of beauty, while strengthening national cultural identity.
Optimalisasi Fasilitas Coworking Space Dalam Pembinaan Seni Dan Budaya Masyarakat Di Dinas Komunikasi, Informatika Dan Statistika Kota Cirebon Sutarjo; Nurfalah, Farida; Nurruzzaman; Rifka Noviani Santika
Abdimas Awang Long Vol. 5 No. 2 (2022): Juni, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v5i2.439

Abstract

Saat sekarang, kebutuhan coworking space mampu menjadi tempat bagi para pekerja kreatif untuk menghasilkan karya kolaboratif yang cerdas dan inspiratif. Ruang tersebut perlu dimanfaatkan salah satunya dalam pembinaan seni dan budaya masyarakat khususnya angklung sebagai salah satu konsep pengelolaan wilayah bagi pengelolaan aset, infrastruktur, dan fasilitas, yang terprogramkan pula di Universitas Swadaya Gunung Jati sebagai dunia pendidikan dengan berbasis kearifan lokal dan di Dinas Komunikasi, Informatika dan Statistika Kota Cirebon yang memiliki binaan dan program layanan publik dengan mensosialisasikan kembali angklung dalam beragam media dan kegiatan. Metode yang digunakan dengan melakukan sharing, simulasi, pengambilan gambar dan tanya jawab disesuaikan dengan tema yang meliputi :sharing, simulasi dan pengambilan gambar Pagelaran Angklun, serta tampil di Televisi pada acara talkshow yang tayang di RCTV Kota Cirebon secara live pada hari Rabu 8 Desember 2021 pukul 20.00 sd 22.00 WIB dan YouTube serta Facebook. Adapun Masyarakat merekomendasikan memelihara eksistensi seni angklung sebagai ekstrakurikuler di sekolah-sekolah, beragam event, ataupun tampil di cafe. Dkis juga memberikan kesempatan pada Mahasiswa MBKM Magang Industri maupun yang Jobtraining untuk turut serta.
Social Media Campaigns on the @Rucas.Official Tiktok Platform in Creating Brand Awareness Febriyana, Dhea; Yuniar; Nurfalah, Farida
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.894

Abstract

Social media plays a strategic role in the digital era, especially in building brand awareness. In the context of increasingly competitive business, brand awareness is a crucial element that influences consumer preferences. To stay relevant and competitive, RUCAS implements a product differentiation strategy that not only establishes a strong brand image, but also offers unique values that are difficult for competitors to replicate. In Indonesia, the local fashion industry shows significant growth. This research aims to analyze RUCAS' social media campaign strategy on TikTok platform in building brand awareness. The research uses a descriptive qualitative approach with data triangulation techniques to explore how the uploaded content is able to build an emotional connection with the audience. This approach is based on interpretive theory, which emphasizes understanding subjective meanings from the informants' perspectives. Data collection was conducted through in-depth interviews with four main informants and one key informant, who were selected through purposive sampling technique. The results showed that the RUCAS social media campaign succeeded in attracting public attention and conveying social messages about diversity and equality. The campaign changed perceptions of marginalized groups and formed a new understanding of the importance of social awareness.
RCTV's "Wewara" Program in Preserving Cirebon Local Wisdom Lanandie, Wisnu; Atas Cahyadi, Widiartha; Pratama Rachmanto, Aditya; Nurfalah, Farida; Jalil Hermawan, Abdul
Asian Journal of Social and Humanities Vol. 3 No. 1 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i1.389

Abstract

The rapid development of technology has made it easier for humans to communicate. Communication is a process of conveying and receiving symbols that contain a meaning, whether in the form of information, thoughts, knowledge or other forms. The researcher conducted a study related to a RCTV "Wewara" Program in preserving Cirebon Local Wisdom. The purpose of this research is so that all people and readers know the importance of maintaining local wisdom and cultural communication from an area that we live in, besides that the researcher wants to know more about the process, principles, and editorial policies of the Cirebon language contained in the "wewara" news broadcast program. This research uses a qualitative descriptive research method, by conducting an interview and conducting a direct observation in the field. The results of this study show that the agenda setting agenda in RCTV's "Wewara" Program in Preserving Cirebon Local Wisdom gives birth to three stages, namely the process of problem identification (problem stream), policy determination (policy stream) and finally the political process (political stream).
Communication Between Baristas and Coffee By Meraki Consumers Calista Zahra, Shalma; Nyoman Intan, Desak; Nurfalah, Farida; Dian Lestari, Aghnia
Asian Journal of Social and Humanities Vol. 3 No. 2 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i2.390

Abstract

The rapid development of modern cities has changed the landscape of the coffee business significantly. The large number of entrepreneurs in this sector creates a variety of food and beverage variants, encouraging the continued development of innovation and creativity. This study aims to find out how the characteristics of communication between baristas and their obstacles are. This study uses a qualitative method by collecting data from interviews with three informants with data triangulation techniques, then observation and study of book and journal literature. The data analysis is with the stages of data display, data reduction, and conclusion. This study discusses the results of interpersonal communication between baristas and consumers at Coffee by Meraki, using characteristics such as the first openness: baristas as communicators can communicate effectively then the service process depends on the responsiveness of the barista to consumer requests, the second is a sense of empathy: baristas will conduct marketing sessions that bring each other closer and create a sense of mutual trust, so there is a mutual bond,  Third, support: Baristas interact directly to greet customers and build communication. Fourth, positivity: baristas must have a positive attitude to create consumer satisfaction and comfort. Fifth: equality: by treating all consumers equally and there is no difference in appearance or social class.
THE ROLE OF BUREAUCRATIC LEADERSHIP IN IMPROVING EMPLOYEE WORK DISCIPLINE IN THE CIREBON CITY TRANSPORTATION DEPARTMENT Maulina, Hana; Sutarjo, Moh; Nurfalah, Farida
Journal of Economic Development and Village Building Vol. 1 No. 2 (2023): Journal of Economic Development and Village Building
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jedvb.v1i2.9

Abstract

This research aims to find out and examine the role of leadership in improving employee work discipline in the Cirebon City Transportation Service, whether it is going well or not. The research method used is a qualitative research method. Data collection techniques were carried out by means of observation, interviews and documentation. The location of this research is the Cirebon City Transportation Department. Researchers determined informants using purposive techniques. In this research, the informants were divided into two, namely key informants, Head of the Cirebon City Transportation Service and secondary informants, employees of the Cirebon City Transportation Service. Data analysis techniques, data collection, data reduction or simplification, data presentation, and drawing conclusions. Researchers obtained data and information obtained from various sources with in-depth knowledge, including the Head of Department and his employees. The results of research regarding the leadership role of service heads in improving employee work discipline in the Cirebon City Transportation Service must be able to improve work discipline so that employees work in accordance with the regulations in the Cirebon City Transportation Service.
Co-Authors Abdul Jalil Hermawan Abdul Jalil Hermawan, Abdul Jalil Aeni, Dini Nur Afiati Lasmiandari, Fatin Aghnia Dian Lestari Agustin, Nophiani Alhamdany, Moch Rizky Alpin Ashary Muzhaffar Amalia, Bintang Amalia, Tria Andriany, Dian Anjani, Lulu Millati Arun, Regina Atas Cahyadi, Widiartha Aulia Rahmah Aviantineke, Vradnya Paramitha Ayuningtyas, Saras Azizah, Putri Vidya Nur Azzahra, Silvia Dini Banaty, Tri Bharoto, Haryo Brajadenta, Gara Calista Zahra, Shalma Chairul Ardiansyah Desi Permatasari Dewi, Anindita Nirmala Dewi, Meliyana Wati Dian Lestari, Aghnia Dian Nita Aryani Elisa, Nur Fahruz, Fahruz Fatmawati, Nizhaamul Febriyana, Dhea Finanda, Siska Virgina Firdaus, Moza Al Zahrani Forrer, Christine Gaol, Rico Yohanes Lumban Haliza, Sabina Nur Hamzah, Padila Hamzah, Padilah Hanaya, Dinda Hape, Virnica Amanda heriyani agustina, heriyani Hery Nariyah Hudaya, Alfilo Gian Rachmat Ibnu Hiban Gymnastiar Ifrohh, Iif Al Ilham, Muhammad Irsyaddu Inanah Inanah, Inanah Iskandar Zulkarnaen Jaelani, Hilmi Jalil Hermawan, Abdul Khotimah, Ima Khusnul Komalasari Komalasari Lanandie, Wisnu Lasmiandari, Fatin Afiati Leni Rohida Lili Yani Mahmudah Mahmudah Majdiyyah, Hamidah Malik, Nugraha Abdul Maulina, Hana Merdeka, Gilang Meta Yuniar, Meta Mukarto Siswoyo Najiyah, Sayyidah Fitri Naufal Bin Yunus, Mohd nia kurniasih Noviana, Wina Noviani Santika, Rifka Nugraha, Alvine Septian Nugraha Septian Nugraha, Raffi Febriansyah Nurhana Dhea Parlina Nurlatifah, Putri Indah Nurruzzaman Nursari, Tita Nuruzzaman, M. Nyoman Intan, Desak Oktaviani, Anggeliqua Oktoviani, Lia Prapikasari, Putri Pratama Rachmanto, Aditya Prayoga, Jemmy Purwanto, Alif Irsa Putra, Ersya Gustika Putri, Dwi Rahma Putri, Faradita Sari Eka Qonaah, Isma Rafiadi, Arrest Bupala Rahayu, Herlinda Rahmat Hidayat Rahmawati, Ilfa Husnia Regita, Rena Rhaisa, Esa Astrid Rifka Noviani Santika Rosyidudin, Eki Safila Dayarani, Dwi Saleha Rodiah Salsabilla, Ghina Santika, Rifka Noviani Sazudda, Hanna Nur Sendi Ziharani, Pipit Senoputra, Dimas Aditya Siraj, Nurudin Siti Aisah Siti Khumayah Sofiani, Anantri Putri Sri Wulandari Subagja, Resa Sudrajat, Anazia Suhendar, Farhan Alfadhil Susanne Dida Sutarjo Sutarjo, Moh SUTRISNO Suwitno, Bangbang Syahfirna, Talia Wahyuningtyas, Novi Kusuma Welly Wihayati, Welly Widiyana, Dini Wiken Kurniawati, Wiken Yuniar Yushita, Tiara Putri Zahra, Tineziany Zianisya, Salwa Rahma Zulfaqqar, Muhammad Dyka