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Roland Barthes’ Semiotic Analysis of the MBG (Free Nutritious Meal) Issue on @Tempodotco Instagram Account Jaelani, Hilmi; Nurfalah, Farida; Hermawan, Abdul Jalil
Indonesian Journal of Advanced Research Vol. 4 No. 8 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i8.15218

Abstract

Currently, the use of social media is increasing, with Instagram being popular in Indonesia. In October 2023, there were 104.8 million Instagram users in Indonesia. The Free Nutritious Meal (MBG) program launched by the government aims to provide healthy food for vulnerable groups, especially children. This study aims to analyze the meaning of posts related to the Free Nutritious Meal issue on Instagram using Roland Barthes' semiotic theory. This study is qualitative descriptive, describing and analyzing the meaning of Instagram posts about the MBG program. This method focuses on the interpretation of visual and textual signs, and their influence on public understanding. This study shows that visual and text posts on the Instagram account @tempodotco related to the Free Nutritious Meal (MBG) program not only function as information media, but also form deeper meanings through visual and narrative signs. By using Roland Barthes' semiotic analysis, namely through three levels of significance: denotation, connotation, and myth, it was found that the MBG discourse strategically presents the state as the main actor that is "present", "cares", and "saves" the people from the nutritional crisis.
Brand Awareness : PT Nutrifood Indonesia Afiati Lasmiandari, Fatin; Regita, Rena; Amalia, Bintang; Nurfalah, Farida; Andriany, Dian
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.778

Abstract

Brand awareness is an important aspect for all companies to be known by their target market. This is important to ensure brands can survive the increasingly fierce business competition. In the midst of the increasing number of healthy sachet drink brands that have emerged, each brand needs to show their differentiating side in order to be able to compete. This is what encourages PT Nutrifood to increase brand awareness, one of which is through an event sponsorship strategy. This research aims to find out how PT Nutrifood can increase brand awareness through sponsorship events. This study uses marketing communication mix theory and qualitative methodology with a descriptive case study research type. The data collection techniques used are observation, in-depth interviews, and documentation. In-depth interviews were conducted with four informants: key informants, first informants, second informants and third informants. This study shows that the marketing communication used by PT Nutrifood in increasing brand awareness by using several elements or communication mixes that are interrelated. The results of the study show that event sponsorship activities carried out by PT Nutrifood and its cooperation partners have succeeded in increasing brand awareness.
Analysis of Emina Product Endorsements on the Instagram Account @tasyafarasya for Teenagers Haliza, Sabina Nur; Majdiyyah, Hamidah; Nurfalah, Farida; Wihayati, Welly
Indonesian Journal of Advanced Research Vol. 4 No. 9 (2025): September 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i9.15409

Abstract

Endorsement is a promotional strategy that has been widely used in the marketing world to increase attractiveness and trust in a product. This study aims to analyze @tasyafarasya's endorsement of Emina products among teenagers through Instagram. With a qualitative descriptive approach, data was collected through interviews and documentation studies using purposive sampling techniques as many as 5 informants. The results showed that @tasyafarasya succeeded in building credibility as a celebrity endorser through competence in the beauty world, honesty in providing product Emina reviews, and her attractiveness. The followers rated the shared content as very informative, transparent, and easy to understand, which encouraged them to try Emina products. These findings support the theory of source credibility by Hovland and Weiss (1951), which states that the competence, trustworthiness, and attractiveness of endorsers affect the effectiveness of the message conveyed.
Discount propaganda on Tiktok live features as a means of @somethincofficial in increasing sales Nurfalah, Farida; Sapitri, Dea Refani; Satyawijaya, Erick
Interdisciplinary Social Studies Vol. 3 No. 4 (2024): Regular Issue: July-September 2024
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v3i4.726

Abstract

The development of technology has made many social media a means to channel information and communication. The media that is currently often used by the public is TikTok. Indonesia is the second largest market in the world for TikTok users in 2023 with 106.52 million active users. The type of research used by the researcher is qualitative descriptive, data collection techniques using observation and interview methods, book literature, scientific journals, and interviews with 5 adolescent informants of TikTok followers Somethinc in Cirebon City. With its proven quality, as well as the delivery of messages through promotions, Somethinc has succeeded in building brand awareness among teenagers in Cirebon City so that its products are liked and in great demand. TikTok social media as a means of attracting buying interest is because of its attractive content accompanied by influencer support that helps the process of delivering the message desired by business actors, as well as the existence of a live shopping feature that makes the audience interested in buying because of the many promos, free shipping fees and discounts obtained as well as live chat interactions that make it easier for consumers to solve their problems. TikTok social media is a strategic media as a means of promotion in attracting interest in buying Somethinc products. This is due to the attention of consumers in the form of informative content, on TikTok social media there are many attractive promos that make consumers interested in buying, and there is a message feature in TikTok social media that makes it easier for consumers to interact with business actors directly with the aim of getting solutions to obstacles.
Co-Authors Abdul Jalil Hermawan Abdul Jalil Hermawan, Abdul Jalil Afiati Lasmiandari, Fatin Aghnia Dian Lestari Agustin, Nophiani Alhamdany, Moch Rizky Alpin Ashary Muzhaffar Amalia, Bintang Amalia, Tria Andriany, Dian Atas Cahyadi, Widiartha Aviantineke, Vradnya Paramitha Ayuningtyas, Saras Banaty, Tri Brajadenta, Gara Chairul Ardiansyah Desi Permatasari Dewi, Meliyana Wati Elisa, Nur Fahruz, Fahruz Febriyana, Dhea Finanda, Siska Virgina Forrer, Christine Gaol, Rico Yohanes Lumban Haliza, Sabina Nur Hanaya, Dinda heriyani agustina, heriyani Hery Nariyah Hudaya, Alfilo Gian Rachmat Ibnu Hiban Gymnastiar Ifrohh, Iif Al Inanah Inanah, Inanah Iskandar Zulkarnaen Jaelani, Hilmi Jalil Hermawan, Abdul Komalasari Komalasari Lanandie, Wisnu Lili Yani Mahmudah Mahmudah Majdiyyah, Hamidah Maulina, Hana Merdeka, Gilang Meta Yuniar, Meta Mukarto Siswoyo nia kurniasih Noviana, Wina Nugraha, Alvine Septian Nugraha Septian Nugraha, Raffi Febriansyah Nurhana Dhea Parlina Nurlatifah, Putri Indah Nurruzzaman Nursari, Tita Oktaviani, Anggeliqua Oktoviani, Lia Pratama Rachmanto, Aditya Putra, Ersya Gustika Putri, Dwi Rahma Putri, Faradita Sari Eka Rafiadi, Arrest Bupala Rahayu, Herlinda Rahmat Hidayat Rahmawati, Ilfa Husnia Regita, Rena Rhaisa, Esa Astrid Rifka Noviani Santika Saleha Rodiah Salsabilla, Ghina Santika, Rifka Noviani Sapitri, Dea Refani Satyawijaya, Erick Sendi Ziharani, Pipit Senoputra, Dimas Aditya Siraj, Nurudin Siti Aisah Siti Khumayah Sri Wulandari Subagja, Resa Sudrajat, Anazia Suhendar, Farhan Alfadhil Susanne Dida Sutarjo Sutarjo, Moh Suwitno, Bangbang Syahfirna, Talia Wahyuningtyas, Novi Kusuma Welly Wihayati, Welly Widiyana, Dini Wiken Kurniawati, Wiken Yuniar Zahra, Tineziany