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All Journal Jurnal Kajian Komunikasi Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmiah Publika Devotion: Journal of Research and Community Service International Journal of Social Service and Research Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal Of World Science Jurnal Signal Journal of Comprehensive Science Journal of Social Science Jurnal Pengabdian Masyarakat Bhinneka Journal Research of Social Science, Economics, and Management Matriks Indonesian Journal of Advanced Research (IJAR) IMAGIONARY : Jurnal Seni, Desain dan Multimedia Salus Publica Journal Of Public Policy (Social Politics) Sciences (Polisci) Asian Journal of Social and Humanities Journal of Economic Development and Village Building Journal Socio Humanities Review Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Farida Nurfalah, Farida
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

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Internal Communication Between TKI and PT Alfira Perdana Jaya Distributor Agustin, Nophiani; Nurfalah, Farida
Indonesian Journal of Advanced Research Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i8.10533

Abstract

Indonesian workers or commonly known as TKI are Indonesian citizens who are working or looking for work abroad with the intention of finding economic opportunities, to realize these jobs there must be communication with the distributor, namely PT Alfira Perdana Jaya. The purpose of this study is to understand how internal communication between migrant workers and the distributor of PT Alfira Perdana Jaya and the internal communication obstacles between migrant workers and the distributor of PT Alfira Perdana Jaya. The approach method used is qualitative through documentation and in-depth interviews with a number of migrant workers and distributors, so that in conducting interviews they carry out the purpose sampling technique method, namely in collecting data first studying and exploring several journals, books, and related documents. The results and conclusions of this study are that internal communication between TKI and TKI can be done through various ways, such as social media, messaging applications, or face-to-face meetings if they are in the same place, then Internal Communication of TKI (Indonesia Manpower) to Distributors, the distributor provides comprehensive communication for all TKI, the last is Internal Communication of Distributors to TKI (Indonesia Manpower),  PT Alfira Perdana Jaya gave directions to migrant workers regarding the tasks they will perform in their new workplace. However, there are significant challenges or obstacles in internal communication between migrant workers and distributors, such as differences in language, culture, and understanding.
RCTV's "Wewara" Program in Preserving Cirebon Local Wisdom Lanandie, Wisnu; Atas Cahyadi, Widiartha; Pratama Rachmanto, Aditya; Nurfalah, Farida; Jalil Hermawan, Abdul
Asian Journal of Social and Humanities Vol. 3 No. 1 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i1.389

Abstract

The rapid development of technology has made it easier for humans to communicate. Communication is a process of conveying and receiving symbols that contain a meaning, whether in the form of information, thoughts, knowledge or other forms. The researcher conducted a study related to a RCTV "Wewara" Program in preserving Cirebon Local Wisdom. The purpose of this research is so that all people and readers know the importance of maintaining local wisdom and cultural communication from an area that we live in, besides that the researcher wants to know more about the process, principles, and editorial policies of the Cirebon language contained in the "wewara" news broadcast program. This research uses a qualitative descriptive research method, by conducting an interview and conducting a direct observation in the field. The results of this study show that the agenda setting agenda in RCTV's "Wewara" Program in Preserving Cirebon Local Wisdom gives birth to three stages, namely the process of problem identification (problem stream), policy determination (policy stream) and finally the political process (political stream).
Persuasive Communication of Beauty Salon Digital Ads on the Instagram Account @della.beautybar Rhaisa, Esa Astrid; Elisa, Nur; Nurfalah, Farida; Wihayati, Welly
Journal Of Social Science (JoSS) Vol 4 No 5 (2025): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i5.454

Abstract

Digital technology and the internet have revolutionized the way businesses operate, allowing them to reach a wider range of targets, increase efficiency, and accelerate growth. The beauty industry, including the beauty salon Della Beautybar, relies heavily on advertising to increase visibility and win customers. The purpose of this study was to analyze the persuasive communication applied by Della Beautybar Beauty Salon through digital advertising on Instagram. The conclusion of this study is that the persuasive communication applied by Della Beautybar can influence the customer's decision to place an order. The methodology of this study is the use of a qualitative approach with data technique analysis in the form of observation, interviews and documentation attachments. The sample of this study is the Instagram post of Della Beautybar, the owner of the Beauty Salon and the respondents who were selected purposively. This research was conducted for 2 months. The results of this study show that the persuasive communication and advertising implemented by Della Beautybar are successful in attracting attention and building customer loyalty. This includes engaging visual content, building customer interest with promotions and testimonials, providing superior service through quality, and making decisions with easy access to reservations. The recommendation from this study is that Della Beautybar needs to continue to improve the quality of visuals and information conveyed through Instagram, as well as improve interaction with customers to maintain customer trust and loyalty
PENGARUH SOSIALISASI PROGRAM WAJIB BELAJAR PENDIDIKAN DASAR SEMBILAN TAHUN TERHADAP PARTISIPASI MASYARAKAT DALAM BIDANG PENDIDIKAN DI KELURAHAN ARGASUNYA KECAMATAN HARJAMUKTI KOTA CIREBON Widiyana, Dini; Siswoyo, Mukarto; Nurfalah, Farida
Jurnal Ilmiah Publika Vol 8 No 1 (2020): JURNAL ILMIAH PUBLIKA
Publisher : Faculty of Social and Political Sciences, Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/publika.v8i1.4170

Abstract

Research by the author is the Effect of Socialization Compulsory Nine- Year Basic Education Against Public Participation in the Field of Education in Sub Argasunya Harjamukti District of Cirebon. The problem that the writer suggested was the participation of society, especially in the field of education in Sub Argasunya Harjamukti District of Cirebon not maximized, the problem allegedly caused by the non-optimal implementation of the socialization program of compulsory nine-year education by the Cirebon City Department of Education. The research method that I use is a survey method, with quantitative descriptive analysis techniques. The research question asked, is there any influence of socialization program compulsory nine-year education on community participation in village Argasunya Harjamukti District of Cirebon. In the research showed that the result of socialization conducted by the Department of Education of City of Cirebon is quite good, but not optimal, as seen from the success of socialization which reached 65.6% with a total score of 3938, and community participation in education is quite good but not optimal as it reached 64.2% with a total score of 3854. the implementation of the program socialization compulsory nine-year education has a fairly close correlation to the participation in the Village Argasunya Harjamukti District of Cirebon to the value ryx count 0,645 and 0,000 is a significant value less than 0.05 (0.000 <0.05). Because of the significant value less than 0.05 then there is a positive and significant influence between the socialization of education programs on community participation in education. Thus H0 (the null hypothesis) is rejected and Ha (Alternative Hypothesis) is received. Keywords: Socialization, Compulsory, Public Participation.
PENGARUH PENGAWASAN KEPALA DINAS LINGKUNGAN HIDUP TERHADAP EFEKTIVITAS KEGIATAN USAHA LAUNDRY SEBAGAI UPAYA PENGENDALIAN PENCEMARAN LINGKUNGAN DI KELURAHAN KARYA MULYA KOTA CIREBON Ayuningtyas, Saras; Nariyah, Hery; Nurfalah, Farida
Jurnal Ilmiah Publika Vol 8 No 2 (2020): JURNAL ILMIAH PUBLIKA
Publisher : Faculty of Social and Political Sciences, Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/publika.v8i2.4187

Abstract

MENTAL HEALTH COMMUNICATION PATTERNS BETWEEN CADRES OF PEKKA (WOMEN HEADED FAMILY EMPOWERMENT) AND CLIENTS (FEMALE HEADS OF HOUSEHOLDS) IN CIANJUR, WEST JAVA Rodiah, Saleha; Dida, Susanne; Nurfalah, Farida; Nursari, Tita
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The female head of the household has a double obligation as a mother who takes care of the children. They are also responsible for meeting the financial needs of family members. Single parent status not only makes them feel tired physically but also psychologically. The burden they feel is getting heavier when they face stereotypes from society that still considers widows as a negative status. This heavy burden of life makes them experience mental problems such as being moody, lamenting their fate, often crying and even being anti-social. They need communication partners to maintain peace of mind. PEKKA (Women Headed Family Empowerment) cadres are here to provide them with solutions. Cadres position themselves as friends to share problems with clients (female heads of households) until clients feel enthusiastic about living life again. This study used qualitative research with a case study approach to determine the pattern of mental health communication between cadres and clients to motivate clients to ascend from adversity. The results show that they communicate by opening chit-chat, persuasive talking, casual chat, paraphrasing, summarizing, and closing chit-chat. In these activities they also showed nonverbal communication, use electronic communication media, and leave messages to cadre friends or clients.
Social Media Campaigns on the @Rucas.Official Tiktok Platform in Creating Brand Awareness Febriyana, Dhea; Yuniar; Nurfalah, Farida
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.894

Abstract

Social media plays a strategic role in the digital era, especially in building brand awareness. In the context of increasingly competitive business, brand awareness is a crucial element that influences consumer preferences. To stay relevant and competitive, RUCAS implements a product differentiation strategy that not only establishes a strong brand image, but also offers unique values that are difficult for competitors to replicate. In Indonesia, the local fashion industry shows significant growth. This research aims to analyze RUCAS' social media campaign strategy on TikTok platform in building brand awareness. The research uses a descriptive qualitative approach with data triangulation techniques to explore how the uploaded content is able to build an emotional connection with the audience. This approach is based on interpretive theory, which emphasizes understanding subjective meanings from the informants' perspectives. Data collection was conducted through in-depth interviews with four main informants and one key informant, who were selected through purposive sampling technique. The results showed that the RUCAS social media campaign succeeded in attracting public attention and conveying social messages about diversity and equality. The campaign changed perceptions of marginalized groups and formed a new understanding of the importance of social awareness.
The Fear of Missing Out Phenomenon Among FISIP UGJ Students on Instagram Social Media Oktaviani, Anggeliqua; Syahfirna, Talia; Noviana, Wina; Nurfalah, Farida
Salus Publica: Journal of Community Service Vol. 3 No. 2 (2025): August 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/saluspublica.v3i2.445

Abstract

In today's rapidly evolving technological landscape, social media has become a primary means of spending time by following others' lives and activities. One of the factors contributing to the phenomenon of Fear of Missing Out (FoMo) is the use of social media platforms. Among the various options available, Instagram has emerged as the top choice for the general public. This globally popular app offers various features for updating videos or photos, including the Instastory feature, which is filled with users' daily activities. From there, as viewers, we often feel anxious and compare our lives with others who seem happier or more interesting. This study aims to identify FoMo trends among FISIP UGJ students on Instagram. The method used in this study is qualitative, employing techniques such as interviews, observation on Instagram, and documentation. The informants in this study consist of five students selected using purposive sampling. The results of the study indicate that the FoMo phenomenon among FISIP UGJ students is identified through several trends, namely fashion, location, cuisine, and self-branding, with a primary focus on the location trend.
Srikandi Application: Digital Innovation for Dynamic Archive Management Putri, Dwi Rahma; Subagja, Resa; Wulandari, Sri; Nurfalah, Farida
Jurnal Polisci Vol 2 No 5 (2025): Vol 2 No 5 May 2025
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v2i5.840

Abstract

Background. The Indonesian government developed the Srikandi application to manage dynamic archives on a national scale. The management of the Srikandi application has been regulated in the National Archives Regulation of the Republic of Indonesia Number 4 of 2021 concerning Guidelines for the Implementation of an Integrated Dynamic Archive Information System. Aims. The purpose of this study is to investigate the application of Srikandi in Disarspus Kuningan Regency, the obstacles encountered, and the efforts made, utilizing the Dynamic Archive Theory, as proposed by Basuki, which encompasses 7 dimensions. The creation and implementation of the filing system, along with the utilization of digital imaging technology, are two key dimensions that have been applied to the Srikandi application. Dynamic archive retention, inactive dynamic archive storage, vital dynamic archive protection, form management, and report management are dimensions that have not been implemented in the Srikandi application for the Kuningan Regency Archives. Method. This study uses a descriptive-qualitative method. Data was collected through interviews, observations, and documentation. Result. Archived by Kuningan Regency, the Srikandi application has only been implemented since 2024, but its implementation is still not optimal. Conclusion. The obstacles experienced by the Kuningan Regency Archives are disruptions to the central server, a lack of notification features, old employee factors, and miscommunication between employees and agency heads. Implementation. Efforts have been made by the Kuningan Regency Archives, namely by conducting manual correspondence, checking the Srikandi application periodically, sending young employees in Srikandi application training, and providing briefings to employees and agency heads.
Creative Agency @Komunalab Overcoming Short Attention Spans in Food and Beverage Content Production Putra, Ersya Gustika; Nurfalah, Farida; Hermawan, Abdul Jalil
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.14972

Abstract

The phenomenon of short attention span on social media, perticularly Instagram, poses a significant challenge in the food and beverage industry. Users tend to have very limited attention time, which affects how they interact with promotional content. This research aims to examine the strategies employed by the creative agency @komunalab to address short attention spans in the production of food and beverage content on Instagram. The research method used is qualitative with a descriptive approach. Data was collected through observations, in-depth interviews with the founder and internal team of @komunalab, and related document studies. The research location is situated in the city of Majalengka, involving samples from the @komunalab team, as well as the Tsamie Noodle Bar dan Kedai Halaman restaurants. The result of this research indicate that @komunalab successfully implement various visual and narrative elements, such as the use of color symbolism and hook techniques in content, to capture audience attention. The produced content has consistently enchanced engagement and impression, demostrating the effectiveness of the strategies applied in confronting the challenges of short attention spans.
Co-Authors Abdul Jalil Hermawan, Abdul Jalil Aeni, Dini Nur Afiati Lasmiandari, Fatin Aghnia Dian Lestari Agustin, Nophiani Amalia, Bintang Amalia, Tria Anjani, Lulu Millati Arun, Regina Atas Cahyadi, Widiartha Aulia Rahmah Aviantineke, Vradnya Paramitha Ayuningtyas, Saras Banaty, Tri Bharoto, Haryo Brajadenta, Gara Calista Zahra, Shalma Dewi, Meliyana Wati Dian Andriany Dian Lestari, Aghnia Elisa, Nur Fatmawati, Nizhaamul Febriyana, Dhea Finanda, Siska Virgina Firdaus, Moza Al Zahrani Forrer, Christine Haliza, Sabina Nur Hamzah, Padila Hamzah, Padilah Hanaya, Dinda Hape, Virnica Amanda heriyani agustina, heriyani Hery Nariyah Ifrohh, Iif Al Ilham, Muhammad Irsyaddu Inanah Inanah, Inanah Iskandar Zulkarnaen Jaelani, Hilmi Jalil Hermawan, Abdul Khotimah, Ima Khusnul Komalasari Komalasari Lanandie, Wisnu Lili Yani Mahmudah Mahmudah Majdiyyah, Hamidah Malik, Nugraha Abdul Maula, Tiara Inayatul Maulina, Hana Meta Yuniar, Meta Mukarto Siswoyo nia kurniasih Noviana, Wina Nugraha, Raffi Febriansyah Nurhana Dhea Parlina Nurlatifah, Putri Indah Nurruzzaman Nursari, Tita Nyoman Intan, Desak Oktaviani, Anggeliqua Oktoviani, Lia Prapikasari, Putri Pratama Rachmanto, Aditya Prayoga, Jemmy Purwanto, Alif Irsa Putra, Ersya Gustika Putri, Dwi Rahma Putri, Faradita Sari Eka Rafiadi, Arrest Bupala Rahmat Hidayat Rahmawati, Ilfa Husnia Regita, Rena Rhaisa, Esa Astrid Rifka Noviani Santika Rosyidudin, Eki Safila Dayarani, Dwi Saleha Rodiah Salsabilla, Ghina Santika, Rifka Noviani Sazudda, Hanna Nur Sendi Ziharani, Pipit Siraj, Nurudin Siti Khumayah Sofiani, Anantri Putri Sri Wulandari Subagja, Resa Sudrajat, Anazia Susanne Dida Sutarjo Sutarjo, Moh SUTRISNO Suwitno, Bangbang Syahfirna, Talia Wahyuningtyas, Novi Kusuma Welly Wihayati, Welly Widiyana, Dini Wiken Kurniawati, Wiken Yuniar Yushita, Tiara Putri Zahra, Tineziany Zianisya, Salwa Rahma