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All Journal Jurnal Kajian Komunikasi Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmiah Publika Devotion: Journal of Research and Community Service International Journal of Social Service and Research Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal Of World Science Jurnal Signal Journal of Comprehensive Science Journal of Social Science Jurnal Pengabdian Masyarakat Bhinneka Journal Research of Social Science, Economics, and Management Matriks Indonesian Journal of Advanced Research (IJAR) IMAGIONARY : Jurnal Seni, Desain dan Multimedia Salus Publica Journal Of Public Policy (Social Politics) Sciences (Polisci) Asian Journal of Social and Humanities Journal of Economic Development and Village Building Journal Socio Humanities Review Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Farida Nurfalah, Farida
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

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Persuasive Messages Through TikTok Social Media @Pandawara in Raising Awareness of Environmental Issues Rahmawati, Ilfa Husnia; Suwitno, Bangbang; Nurfalah, Farida
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.14978

Abstract

Social media has become an effective tool in shaping public opinion, including environmental awareness. This study aims to examine the persuasive communication of the TikTok account @Pandawara in enhancing followers' understanding of environmental issues. Using persuasive theory and a qualitative descriptive approach, data were collected through interviews and observations. The results indicate that short videos with educational and inspirational messages without blaming specific parties successfully attract attention and build environmental awareness. The @Pandawara digital campaign also encourages attitude changes and active participation in maintaining environmental cleanliness. TikTok has proven to be an effective communication tool for spreading environmental messages and driving social action.
Analysis of the Film "Kukira Kau Rumah" as a Media for Mental Health Introduction Rafiadi, Arrest Bupala; Nugraha, Raffi Febriansyah; Nurfalah, Farida
Journal of Comprehensive Science Vol. 4 No. 7 (2025): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v4i7.3439

Abstract

Mental health is an important aspect of an individual's life, especially adolescents that adolescence is a crucial stage of emotional and sociocognitive development. Bipolar mental health disorder is a serious psychological problem caused by an imbalance of neurotransmitters in the brain. Sufferers experience extreme mood swings, and if they get worse, they can become depressed. The purpose of this research is to reveal the way mental health is portrayed in film works, as well as how its role provides understanding to the public. The research method used is a qualitative method. This study uses data collection in the form of interviews and documentation. The results show that the film has managed to foster empathy and public understanding of the importance of mental health, although the medical explanation of bipolar is still lacking. This film plays a role in challenging social stigma, building collective awareness, and encouraging openness to psychological issues in society.
Food Vlogger Reels Content @Makanbarengading on Instagram Social Media in Fostering Interest in Culinary Tourism in Cirebon City Aviantineke, Vradnya Paramitha; Nurfalah, Farida; Wihayati, Welly
International Journal of Social Service and Research Vol. 5 No. 7 (2025): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v5i7.1275

Abstract

Cirebon City, with its diverse culinary and cultural richness, stands as a potential culinary tourism destination due to the uniqueness of its specialties, such as empal gentong, nasi jamblang, and tahu gejrot, which attract both local and foreign tourists. This study explores the influence of food vlogger @makanbarengading’s Instagram Reels content in cultivating culinary tourism interest in Cirebon City. As digital media increasingly shapes consumer behavior—especially among millennials and Gen Z—visual content such as short-form videos has become a powerful tool for destination promotion. Using a qualitative descriptive approach, this research analyzes the thematic elements, visual strategies, and engagement metrics of selected Reels posted by @makanbarengading. The findings indicate that well-curated food content showcasing local Cirebon delicacies, combined with narrative authenticity and visual aesthetics, significantly attracts viewers and encourages culinary exploration. Furthermore, the strategic use of Instagram features such as location tagging, trending audio, and call-to-action captions enhances audience interest and interaction. This study underscores the role of digital influencers as key agents in tourism promotion and provides insights for stakeholders in Cirebon’s tourism and food sectors to optimize their social media strategies.
Roland Barthes’ Semiotic Analysis of the MBG (Free Nutritious Meal) Issue on @Tempodotco Instagram Account Jaelani, Hilmi; Nurfalah, Farida; Hermawan, Abdul Jalil
Indonesian Journal of Advanced Research Vol. 4 No. 8 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i8.15218

Abstract

Currently, the use of social media is increasing, with Instagram being popular in Indonesia. In October 2023, there were 104.8 million Instagram users in Indonesia. The Free Nutritious Meal (MBG) program launched by the government aims to provide healthy food for vulnerable groups, especially children. This study aims to analyze the meaning of posts related to the Free Nutritious Meal issue on Instagram using Roland Barthes' semiotic theory. This study is qualitative descriptive, describing and analyzing the meaning of Instagram posts about the MBG program. This method focuses on the interpretation of visual and textual signs, and their influence on public understanding. This study shows that visual and text posts on the Instagram account @tempodotco related to the Free Nutritious Meal (MBG) program not only function as information media, but also form deeper meanings through visual and narrative signs. By using Roland Barthes' semiotic analysis, namely through three levels of significance: denotation, connotation, and myth, it was found that the MBG discourse strategically presents the state as the main actor that is "present", "cares", and "saves" the people from the nutritional crisis.
Brand Awareness : PT Nutrifood Indonesia Afiati Lasmiandari, Fatin; Regita, Rena; Amalia, Bintang; Nurfalah, Farida; Andriany, Dian
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.778

Abstract

Brand awareness is an important aspect for all companies to be known by their target market. This is important to ensure brands can survive the increasingly fierce business competition. In the midst of the increasing number of healthy sachet drink brands that have emerged, each brand needs to show their differentiating side in order to be able to compete. This is what encourages PT Nutrifood to increase brand awareness, one of which is through an event sponsorship strategy. This research aims to find out how PT Nutrifood can increase brand awareness through sponsorship events. This study uses marketing communication mix theory and qualitative methodology with a descriptive case study research type. The data collection techniques used are observation, in-depth interviews, and documentation. In-depth interviews were conducted with four informants: key informants, first informants, second informants and third informants. This study shows that the marketing communication used by PT Nutrifood in increasing brand awareness by using several elements or communication mixes that are interrelated. The results of the study show that event sponsorship activities carried out by PT Nutrifood and its cooperation partners have succeeded in increasing brand awareness.
Analysis of Emina Product Endorsements on the Instagram Account @tasyafarasya for Teenagers Haliza, Sabina Nur; Majdiyyah, Hamidah; Nurfalah, Farida; Wihayati, Welly
Indonesian Journal of Advanced Research Vol. 4 No. 9 (2025): September 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i9.15409

Abstract

Endorsement is a promotional strategy that has been widely used in the marketing world to increase attractiveness and trust in a product. This study aims to analyze @tasyafarasya's endorsement of Emina products among teenagers through Instagram. With a qualitative descriptive approach, data was collected through interviews and documentation studies using purposive sampling techniques as many as 5 informants. The results showed that @tasyafarasya succeeded in building credibility as a celebrity endorser through competence in the beauty world, honesty in providing product Emina reviews, and her attractiveness. The followers rated the shared content as very informative, transparent, and easy to understand, which encouraged them to try Emina products. These findings support the theory of source credibility by Hovland and Weiss (1951), which states that the competence, trustworthiness, and attractiveness of endorsers affect the effectiveness of the message conveyed.
Strategi Penguatan Minat Literasi Pada Anak Usia Sekolah Dasar Melalui Program KKN-T Literasi di Desa Weru Kidul Kabupaten Cirebon Nurfalah, Farida; Hamzah, Padilah; Rahmah, Aulia; Prayoga, Jemmy; Ilham, Muhammad Irsyaddu
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.590

Abstract

Rendahnya minat literasi anak-anak di daerah pedesaan menjadi tantangan utama dalam peningkatan kualitas pendidikan di Indonesia. Artikel pengabdian ini membahas upaya penguatan minat literasi anak usia sekolah dasar melalui program Kuliah Kerja Nyata (KKN) di Desa Weru Kidul, Kabupaten Cirebon. Pendekatan partisipatif diterapkan, dengan melibatkan mahasiswa, guru, anak-anak, dan masyarakat setempat sebagai peserta aktif. Kegiatan meliputi revitalisasi perpustakaan desa, kampanye literasi di sekolah, membaca nyaring, pertanyaan interaktif, serta pembelajaran dalam kelompok kecil. Hasil observasi menunjukkan anak-anak menjadi lebih percaya diri dalam membaca nyaring, antusias mengikuti kegiatan literasi, dan mulai membiasakan membaca secara rutin. Orang tua dan masyarakat juga lebih menyadari peran mereka dalam mendukung pengembangan literasi. Metode partisipatif dan interaktif menciptakan lingkungan belajar yang positif, menyenangkan, dan bermakna. Program pengabdian ini membuktikan bahwa KKN literasi dapat berkontribusi efektif dalam membangun budaya membaca di desa serta menjadi model bagi inisiatif pendidikan berbasis masyarakat di Indonesia.
Representation Of Women's Beauty In Indonesia In Imperfect Film: Career, Love And Scales Sazudda, Hanna Nur; Malik, Nugraha Abdul; Nurfalah, Farida; Wulandari, Sri
Journal of World Science Vol. 3 No. 10 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i10.719

Abstract

This study examines the representation of beauty and physical appearance associated with the double standards faced by Indonesia women, as depicted in the film "Imperfect: Career, Love, and Scales". The reason for choosing this study is that researchers are interested in discussing the representation of beauty, especially women in Indonesia, as well so that researchers can make a valuable contribution in understanding the complex dynamics behind people's views on beauty and its implications in daily life. The purpose of this study is to examine the interpretation of Indonesia Women's Beauty in the narrative of the film and to produce knowledge that can be used in formal and informal education to increase awareness about the social and psychological implications of beauty representation. The methodology applied in this analysis is a qualitative approach, a qualitative approach is used to understand social phenomena in depth, from a complex and contextual point of view through semiotic analysis techniques based on the theory developed by Charles. Charles systematic theory of signs and their interpretation process helps to understand how meaning is constructed, transmitted, and interpreted in the context of human communication. The findings of this analysis show a number of scenes that critically raise the sensitive issue of the perception that women who are considered beautiful are often depicted with physical features such as thin bodies and fair skin. By acknowledging and celebrating this diversity, we can foster a more inclusive and appreciative understanding of different forms of beauty, while strengthening national cultural identity.
Optimalisasi Fasilitas Coworking Space Dalam Pembinaan Seni Dan Budaya Masyarakat Di Dinas Komunikasi, Informatika Dan Statistika Kota Cirebon Sutarjo; Nurfalah, Farida; Nurruzzaman; Rifka Noviani Santika
Abdimas Awang Long Vol. 5 No. 2 (2022): Juni, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v5i2.439

Abstract

Saat sekarang, kebutuhan coworking space mampu menjadi tempat bagi para pekerja kreatif untuk menghasilkan karya kolaboratif yang cerdas dan inspiratif. Ruang tersebut perlu dimanfaatkan salah satunya dalam pembinaan seni dan budaya masyarakat khususnya angklung sebagai salah satu konsep pengelolaan wilayah bagi pengelolaan aset, infrastruktur, dan fasilitas, yang terprogramkan pula di Universitas Swadaya Gunung Jati sebagai dunia pendidikan dengan berbasis kearifan lokal dan di Dinas Komunikasi, Informatika dan Statistika Kota Cirebon yang memiliki binaan dan program layanan publik dengan mensosialisasikan kembali angklung dalam beragam media dan kegiatan. Metode yang digunakan dengan melakukan sharing, simulasi, pengambilan gambar dan tanya jawab disesuaikan dengan tema yang meliputi :sharing, simulasi dan pengambilan gambar Pagelaran Angklun, serta tampil di Televisi pada acara talkshow yang tayang di RCTV Kota Cirebon secara live pada hari Rabu 8 Desember 2021 pukul 20.00 sd 22.00 WIB dan YouTube serta Facebook. Adapun Masyarakat merekomendasikan memelihara eksistensi seni angklung sebagai ekstrakurikuler di sekolah-sekolah, beragam event, ataupun tampil di cafe. Dkis juga memberikan kesempatan pada Mahasiswa MBKM Magang Industri maupun yang Jobtraining untuk turut serta.
RCTV's "Wewara" Program in Preserving Cirebon Local Wisdom Lanandie, Wisnu; Atas Cahyadi, Widiartha; Pratama Rachmanto, Aditya; Nurfalah, Farida; Jalil Hermawan, Abdul
Asian Journal of Social and Humanities Vol. 3 No. 1 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i1.389

Abstract

The rapid development of technology has made it easier for humans to communicate. Communication is a process of conveying and receiving symbols that contain a meaning, whether in the form of information, thoughts, knowledge or other forms. The researcher conducted a study related to a RCTV "Wewara" Program in preserving Cirebon Local Wisdom. The purpose of this research is so that all people and readers know the importance of maintaining local wisdom and cultural communication from an area that we live in, besides that the researcher wants to know more about the process, principles, and editorial policies of the Cirebon language contained in the "wewara" news broadcast program. This research uses a qualitative descriptive research method, by conducting an interview and conducting a direct observation in the field. The results of this study show that the agenda setting agenda in RCTV's "Wewara" Program in Preserving Cirebon Local Wisdom gives birth to three stages, namely the process of problem identification (problem stream), policy determination (policy stream) and finally the political process (political stream).
Co-Authors Abdul Jalil Hermawan Aeni, Dini Nur Afiati Lasmiandari, Fatin Aghnia Dian Lestari Agustin, Nophiani Amalia, Bintang Amalia, Tria Anjani, Lulu Millati Arun, Regina Atas Cahyadi, Widiartha Aulia Rahmah Aviantineke, Vradnya Paramitha Ayuningtyas, Saras Banaty, Tri Bharoto, Haryo Brajadenta, Gara Calista Zahra, Shalma Dewi, Meliyana Wati Dian Andriany Dian Lestari, Aghnia Elisa, Nur Fatmawati, Nizhaamul Febriyana, Dhea Finanda, Siska Virgina Firdaus, Moza Al Zahrani Forrer, Christine Haliza, Sabina Nur Hamzah, Padila Hamzah, Padilah Hanaya, Dinda Hape, Virnica Amanda heriyani agustina, heriyani Hery Nariyah Ifrohh, Iif Al Ilham, Muhammad Irsyaddu Inanah Inanah, Inanah Iskandar Zulkarnaen Jaelani, Hilmi Khotimah, Ima Khusnul Komalasari Komalasari Lanandie, Wisnu Lili Yani Mahmudah Mahmudah Majdiyyah, Hamidah Malik, Nugraha Abdul Maula, Tiara Inayatul Maulina, Hana Meta Yuniar, Meta Mukarto Siswoyo nia kurniasih Noviana, Wina Nugraha, Raffi Febriansyah Nurhana Dhea Parlina Nurlatifah, Putri Indah Nurruzzaman Nursari, Tita Nyoman Intan, Desak Oktaviani, Anggeliqua Oktoviani, Lia Prapikasari, Putri Pratama Rachmanto, Aditya Prayoga, Jemmy Purwanto, Alif Irsa Putra, Ersya Gustika Putri, Dwi Rahma Putri, Faradita Sari Eka Rafiadi, Arrest Bupala Rahmat Hidayat Rahmawati, Ilfa Husnia Regita, Rena Rhaisa, Esa Astrid Rifka Noviani Santika Rosyidudin, Eki Safila Dayarani, Dwi Saleha Rodiah Salsabilla, Ghina Santika, Rifka Noviani Sazudda, Hanna Nur Sendi Ziharani, Pipit Siraj, Nurudin Siti Khumayah Sofiani, Anantri Putri Sri Wulandari Subagja, Resa Sudrajat, Anazia Susanne Dida Sutarjo Sutarjo, Moh SUTRISNO Suwitno, Bangbang Syahfirna, Talia Wahyuningtyas, Novi Kusuma Welly Wihayati, Welly Widiyana, Dini Wiken Kurniawati, Wiken Yuniar Yushita, Tiara Putri Zahra, Tineziany Zianisya, Salwa Rahma