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All Journal Jurnal Kajian Komunikasi Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Jurnal Ilmiah Publika International Journal of Business, Economics, and Social Development Devotion: Journal of Research and Community Service International Journal of Social Service and Research Interdisciplinary Social Studies Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal Of World Science Jurnal Signal Journal of Comprehensive Science Journal of Social Science Journal Research of Social Science, Economics, and Management Matriks ATHENA: Journal of Social Culture and Society Indonesian Journal of Advanced Research (IJAR) Journal of Social Science IMAGIONARY : Jurnal Seni, Desain dan Multimedia Salus Publica Journal Of Public Policy (Social Politics) Sciences (Polisci) Asian Journal of Social and Humanities Journal of Economic Development and Village Building Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Farida Nurfalah, Farida
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Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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Personal Branding “GEMOY” Prabowo Subianto on “Presidential Election 2024” in TikTok Media Sosial Fahruz, Fahruz; Nugraha, Alvine Septian Nugraha Septian; Nurfalah, Farida
International Journal of Business, Economics, and Social Development Vol. 6 No. 3 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.998

Abstract

Personal Branding “gemoy” is one of the branding shown by one of the political parties in Indonesia, namely the Gerindra party on candidate Prabowo Subianto. This branding is intended to attract the interest of Gen Z as the largest voter in the 2024 Presidential Election. This study aims to determine how the use of Personal Branding “Gemoy” on Gerindra's TikTok social media for Gen Z people. The research method used in this study uses a qualitative approach and tests the validity of the data using source triangulation. Using data analysis includes data display, reduction, and conclusions. Informant selection technique through followers of Gerindra's TikTok account using a sampling proposal of 5 informants. The results obtained from in-depth research regarding the Social Identity point of view are used to examine the data obtained. That the “gemoy” branding published on social media TikTok Gerindra can attract and be accepted by Gen Z circles. In 3 indicators (categorization, identification, comparison) have results that tend to be the same, that this branding is a branding that is not suitable for branding, but this branding can be accepted by them due to the results of the 2024 presidential election victory which in numbers is quite dominant.
The Fear of Missing Out Phenomenon Among FISIP UGJ Students on Instagram Social Media Oktaviani, Anggeliqua; Syahfirna, Talia; Noviana, Wina; Nurfalah, Farida
Salus Publica: Journal of Community Service Vol. 3 No. 2 (2025): August 2025 (IN PRESS)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/saluspublica.v3i2.445

Abstract

In today's rapidly evolving technological landscape, social media has become a primary means of spending time by following others' lives and activities. One of the factors contributing to the phenomenon of Fear of Missing Out (FoMo) is the use of social media platforms. Among the various options available, Instagram has emerged as the top choice for the general public. This globally popular app offers various features for updating videos or photos, including the Instastory feature, which is filled with users' daily activities. From there, as viewers, we often feel anxious and compare our lives with others who seem happier or more interesting. This study aims to identify FoMo trends among FISIP UGJ students on Instagram. The method used in this study is qualitative, employing techniques such as interviews, observation on Instagram, and documentation. The informants in this study consist of five students selected using purposive sampling. The results of the study indicate that the FoMo phenomenon among FISIP UGJ students is identified through several trends, namely fashion, location, cuisine, and self-branding, with a primary focus on the location trend.
Srikandi Application: Digital Innovation for Dynamic Archive Management Putri, Dwi Rahma; Subagja, Resa; Wulandari, Sri; Nurfalah, Farida
Jurnal Polisci Vol 2 No 5 (2025): Vol 2 No 5 May 2025
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v2i5.840

Abstract

Background. The Indonesian government developed the Srikandi application to manage dynamic archives on a national scale. The management of the Srikandi application has been regulated in the National Archives Regulation of the Republic of Indonesia Number 4 of 2021 concerning Guidelines for the Implementation of an Integrated Dynamic Archive Information System. Aims. The purpose of this study is to investigate the application of Srikandi in Disarspus Kuningan Regency, the obstacles encountered, and the efforts made, utilizing the Dynamic Archive Theory, as proposed by Basuki, which encompasses 7 dimensions. The creation and implementation of the filing system, along with the utilization of digital imaging technology, are two key dimensions that have been applied to the Srikandi application. Dynamic archive retention, inactive dynamic archive storage, vital dynamic archive protection, form management, and report management are dimensions that have not been implemented in the Srikandi application for the Kuningan Regency Archives. Method. This study uses a descriptive-qualitative method. Data was collected through interviews, observations, and documentation. Result. Archived by Kuningan Regency, the Srikandi application has only been implemented since 2024, but its implementation is still not optimal. Conclusion. The obstacles experienced by the Kuningan Regency Archives are disruptions to the central server, a lack of notification features, old employee factors, and miscommunication between employees and agency heads. Implementation. Efforts have been made by the Kuningan Regency Archives, namely by conducting manual correspondence, checking the Srikandi application periodically, sending young employees in Srikandi application training, and providing briefings to employees and agency heads.
Creative Agency @Komunalab Overcoming Short Attention Spans in Food and Beverage Content Production Putra, Ersya Gustika; Nurfalah, Farida; Hermawan, Abdul Jalil
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.14972

Abstract

The phenomenon of short attention span on social media, perticularly Instagram, poses a significant challenge in the food and beverage industry. Users tend to have very limited attention time, which affects how they interact with promotional content. This research aims to examine the strategies employed by the creative agency @komunalab to address short attention spans in the production of food and beverage content on Instagram. The research method used is qualitative with a descriptive approach. Data was collected through observations, in-depth interviews with the founder and internal team of @komunalab, and related document studies. The research location is situated in the city of Majalengka, involving samples from the @komunalab team, as well as the Tsamie Noodle Bar dan Kedai Halaman restaurants. The result of this research indicate that @komunalab successfully implement various visual and narrative elements, such as the use of color symbolism and hook techniques in content, to capture audience attention. The produced content has consistently enchanced engagement and impression, demostrating the effectiveness of the strategies applied in confronting the challenges of short attention spans.
Persuasive Messages Through TikTok Social Media @Pandawara in Raising Awareness of Environmental Issues Rahmawati, Ilfa Husnia; Suwitno, Bangbang; Nurfalah, Farida
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.14978

Abstract

Social media has become an effective tool in shaping public opinion, including environmental awareness. This study aims to examine the persuasive communication of the TikTok account @Pandawara in enhancing followers' understanding of environmental issues. Using persuasive theory and a qualitative descriptive approach, data were collected through interviews and observations. The results indicate that short videos with educational and inspirational messages without blaming specific parties successfully attract attention and build environmental awareness. The @Pandawara digital campaign also encourages attitude changes and active participation in maintaining environmental cleanliness. TikTok has proven to be an effective communication tool for spreading environmental messages and driving social action.
Communication Strategies to Attract Public Interest in Trans Cirebon Services Aisah, Siti; Gaol, Rico Yohanes Lumban; Nurfalah, Farida
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

There is concern among the public about the lack of information regarding departure schedules, bus stop locations, and payment methods for the Trans Cirebon service. This qualitative study aims to determine the communication plans of the management in attracting public interest. Data was obtained through observation interviews and literature studies, then analyzed using the Miles and Huberman Model. The research findings indicate that the main issues are subsidies and insufficient information dissemination. The policy messages formulated emphasize safety, comfort, affordable fares, and customer testimonials. The implementation program involves the Transportation Department, PD Pembangunan, and PT BIG, with communication activities conducted through social media, public awareness campaigns, and direct outreach. Among the public, passenger feedback emphasized the importance of utilizing social media platforms like TikTok and Instagram to increase public interest in the Trans Cirebon service. The research recommendations suggest the need for more thorough communication planning by forming a communication team to analyze communication flow issues and challenges, as well as the selection of media and messages to achieve effective results
Analysis of the Film "Kukira Kau Rumah" as a Media for Mental Health Introduction Rafiadi, Arrest Bupala; Nugraha, Raffi Febriansyah; Nurfalah, Farida
Journal of Comprehensive Science Vol. 4 No. 7 (2025): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v4i7.3439

Abstract

Mental health is an important aspect of an individual's life, especially adolescents that adolescence is a crucial stage of emotional and sociocognitive development. Bipolar mental health disorder is a serious psychological problem caused by an imbalance of neurotransmitters in the brain. Sufferers experience extreme mood swings, and if they get worse, they can become depressed. The purpose of this research is to reveal the way mental health is portrayed in film works, as well as how its role provides understanding to the public. The research method used is a qualitative method. This study uses data collection in the form of interviews and documentation. The results show that the film has managed to foster empathy and public understanding of the importance of mental health, although the medical explanation of bipolar is still lacking. This film plays a role in challenging social stigma, building collective awareness, and encouraging openness to psychological issues in society.
Food Vlogger Reels Content @Makanbarengading on Instagram Social Media in Fostering Interest in Culinary Tourism in Cirebon City Aviantineke, Vradnya Paramitha; Nurfalah, Farida; Wihayati, Welly
International Journal of Social Service and Research Vol. 5 No. 7 (2025): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v5i7.1275

Abstract

Cirebon City, with its diverse culinary and cultural richness, stands as a potential culinary tourism destination due to the uniqueness of its specialties, such as empal gentong, nasi jamblang, and tahu gejrot, which attract both local and foreign tourists. This study explores the influence of food vlogger @makanbarengading’s Instagram Reels content in cultivating culinary tourism interest in Cirebon City. As digital media increasingly shapes consumer behavior—especially among millennials and Gen Z—visual content such as short-form videos has become a powerful tool for destination promotion. Using a qualitative descriptive approach, this research analyzes the thematic elements, visual strategies, and engagement metrics of selected Reels posted by @makanbarengading. The findings indicate that well-curated food content showcasing local Cirebon delicacies, combined with narrative authenticity and visual aesthetics, significantly attracts viewers and encourages culinary exploration. Furthermore, the strategic use of Instagram features such as location tagging, trending audio, and call-to-action captions enhances audience interest and interaction. This study underscores the role of digital influencers as key agents in tourism promotion and provides insights for stakeholders in Cirebon’s tourism and food sectors to optimize their social media strategies.
The Effect of Social Media Use X on the Academic Behavior of FISIP Students of Gunung Jati Swadaya University Senoputra, Dimas Aditya; Rahayu, Herlinda; Nurfalah, Farida
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today's digital age, social media X has become an indispensable part of students' lives and has the potential to influence their academic behavior. This study aims to find out whether there is a significant influence between the use of social media X on the academic behavior of FISIP students of Swadaya Gunung Jati University, as well as to examine whether social media X can encourage an increase in academic achievement. This study uses an associative quantitative approach with survey design through questionnaires, as well as stratified sampling techniques in sampling. Data analysis was performed by simple linear regression using SPSS software. The results showed a regression coefficient value of 0.379 (p < 0.001) and an R Square of 0.676. This means that 67.6% of variations in student academic behavior can be explained by the use of social media X. In other words, this study shows a statistically significant influence between the use of social media X and the academic behavior of FISIP students of Universitas Swadaya Gunung Jati.
Promotional Strategy For Graduation Photography Services Through Instagram Social Media @Univisual_ Merdeka, Gilang; Alhamdany, Moch Rizky; Nurfalah, Farida; Wihayati, Welly
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of the Instagram platform as a promotional medium has developed into one of the most efficient marketing tactics during the development of the digital era like now. Instagram is not only a platform to share image- or video-based content, but also serves to build relationships with consumers. The increase was due to attractive promotions and consumer satisfaction with the services provided by Univisual. Therefore, this study aims to find out what promotional strategies, Instagram content, and features are used by Univisual to attract consumer interest. This research uses Promotion Mix Theory, namely Advertising, and Sales Promotion. The method carried out in this study is qualitative. Data collection techniques include observation, interviews, and documentation. Data analysis techniques consist of data reduction, data presentation, and conclusion drawn. The subjects in this study consisted of three informants, namely owners, admins, and potential consumers. The results of this study show that the Promotion Mix strategy implemented by Univisial has proven to be effective in increasing consumer interest in the services provided. Univisual takes full advantage of the features on Instagram as a promotional medium, sharing content, and utilizing Instagram ads. This is shown by the responses given by the informants regarding the promotional strategy carried out by Univisual.
Co-Authors Abdul Jalil Hermawan Abdul Jalil Hermawan, Abdul Jalil Afiati Lasmiandari, Fatin Aghnia Dian Lestari Agustin, Nophiani Alhamdany, Moch Rizky Alpin Ashary Muzhaffar Amalia, Bintang Amalia, Tria Andriany, Dian Atas Cahyadi, Widiartha Aviantineke, Vradnya Paramitha Ayuningtyas, Saras Banaty, Tri Brajadenta, Gara Chairul Ardiansyah Desi Permatasari Dewi, Meliyana Wati Elisa, Nur Fahruz, Fahruz Febriyana, Dhea Finanda, Siska Virgina Forrer, Christine Gaol, Rico Yohanes Lumban Haliza, Sabina Nur Hanaya, Dinda heriyani agustina, heriyani Hery Nariyah Hudaya, Alfilo Gian Rachmat Ibnu Hiban Gymnastiar Ifrohh, Iif Al Inanah Inanah, Inanah Iskandar Zulkarnaen Jaelani, Hilmi Jalil Hermawan, Abdul Komalasari Komalasari Lanandie, Wisnu Lili Yani Mahmudah Mahmudah Majdiyyah, Hamidah Maulina, Hana Merdeka, Gilang Meta Yuniar, Meta Mukarto Siswoyo nia kurniasih Noviana, Wina Nugraha, Alvine Septian Nugraha Septian Nugraha, Raffi Febriansyah Nurhana Dhea Parlina Nurlatifah, Putri Indah Nurruzzaman Nursari, Tita Oktaviani, Anggeliqua Oktoviani, Lia Pratama Rachmanto, Aditya Putra, Ersya Gustika Putri, Dwi Rahma Putri, Faradita Sari Eka Rafiadi, Arrest Bupala Rahayu, Herlinda Rahmat Hidayat Rahmawati, Ilfa Husnia Regita, Rena Rhaisa, Esa Astrid Rifka Noviani Santika Saleha Rodiah Salsabilla, Ghina Santika, Rifka Noviani Sapitri, Dea Refani Satyawijaya, Erick Sendi Ziharani, Pipit Senoputra, Dimas Aditya Siraj, Nurudin Siti Aisah Siti Khumayah Sri Wulandari Subagja, Resa Sudrajat, Anazia Suhendar, Farhan Alfadhil Susanne Dida Sutarjo Sutarjo, Moh Suwitno, Bangbang Syahfirna, Talia Wahyuningtyas, Novi Kusuma Welly Wihayati, Welly Widiyana, Dini Wiken Kurniawati, Wiken Yuniar Zahra, Tineziany