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All Journal Jurnal Manajemen dan Bisnis (Performa) JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Binus Business Review Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Mirai Management Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal EMT KITA Jurnal Studi Manajemen dan Bisnis Agregat: Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT Journal of Secretary and Business Administration YUME : Journal of Management JURISMA: Jurnal Riset Bisnis & Manajemen JURNAL MANAJEMEN BISNIS Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi JEMMA | Journal of Economic, Management and Accounting To Maega: Jurnal Pengabdian Masyarakat Journal of Research in Business, Economics, and Education International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Syntax Transformation Jurnal Fokus Manajemen Bisnis ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR Indonesian Journal of Business Analytics (IJBA) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Enrichment: Journal of Multidisciplinary Research and Development KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Multidisciplinary Indonesian Center Journal Jurnal Pengabdian Indonesia Jurnal Sekretaris & Administrasi Bisnis
Putu Nina Madiawati
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : Journal of Industrial Engineering

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The Influence of After-Sales Service, Product Quality, and Brand Resonance on Brand Loyalty with Customer Satisfaction as an Intervening Variable at PT Suzuki Indomobil Motor Pratiwi, Nabila; Madiawati, Putu Nina; Hidayat, Agus Maolana
Journal of Industrial Engineering & Management Research Vol. 6 No. 3 (2025): June 2025
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v6i3.596

Abstract

This study examines the relationship between after-sales service, product quality, and brand resonance on brand loyalty with customer satisfaction acting as a intervening variable at PT Suzuki Indomobil Motor. This study uses a non-probability sam-pling method with purposive sampling, by applying the Slovin formula to determine the sample size. Data were collected through questionnaires, resulting in a sample of 400 consumers of PT Suzuki Indomobil Motor in Jabodetabek. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that after-sales service has a significant and positive influence on customer satisfaction. Product quality also has a significant and positive influence on customer satisfaction. In addition, brand resonance also significantly and positively affects customer satisfaction. Furthermore, the results of this study show that customer satisfaction mediates the relationship between after-sales service, product quality and brand resonance among PT Suzuki Indomobil Motor customers. These findings provide valuable insights for PT Suzuki Indomobil Motor as well as other four-wheeler automotive companies, regarding the importance of creating after-sales service that meets consumer expectations, good product quality and creating and maintaining good relationships between brands and consumers.
Pengaruh Kualitas Pelayanan dan Promosi Terhadap Kepercayaan Calon Pekerja Migran Indonesia Dengan Perceived Value Sebagai Variabel Intervening: Studi Kasus Pada LPK Bahana Inspirasi Muda Fahira, Luwisca; Syahputra, Syahputra; Madiawati, Putu Nina
Journal of Industrial Engineering & Management Research Vol. 6 No. 4 (2025): August 2025
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v6i4.604

Abstract

Migrant workers play a role as foreign exchange heroes, and the government continues to strive to improve services and protections for them through supportive policies. The demand for labor abroad, especially in Japan, is increasing, creating opportunities for training institutions (LPK) such as Bahana Inspirasi Muda to prepare prospective workers. However, challenges arise regarding the trust of prospective workers in recruitment agencies, which is influenced by the quality of service and promotions conducted. This research aims to explore the impact of service quality and promotion on the trust of prospective migrant workers, as well as the role of perceived value as an intervening variable. The study was conducted at LPK Bahana Inspirasi Muda with 134 respondents who are prospective migrant workers. The method used is quantitative with a Structural Equation Modeling (SEM) - Partial Least Squares (PLS) approach. The results show that service quality and promotion have a positive and significant impact on trust. Additionally, perceived value also serves as a mediator that strengthens the influence of both variables on trust. These findings are expected to contribute to the development of policies and practices in the protection of migrant workers in Indonesia.
Co-Authors A.Cut Indah Abdullah Sufyan, Bagja Adi Wirawan Agus Maolana Hidayat Aldi Akbar Anggara Siswanajaya Anita Silvianita Aprelia Rizki Prastika Arif Kuswanto Arif Partono Prasetio, Arif Partono Arry Widodo Aryapermana, Rizqy Fathurrahman Asti, Elvina Syafira Ayu Setyaningrum Az-Zahra, Putri Barus, Viljen Kaginta Baskara, Muhamad Br Karo, Ella Manisa Brady Rikumahu Bunga Adelia Putri Choirie, Achmad Thariqul Citra Kusuma Dewi Clarisa Salsabila Davide Calandra Delanera Rizkia Devia Setiawati, Devia Dian Indiyati Dicky Hidayat Dudi Pratomo Erlangga, Yogi ERLITA Fadhlullah, Ahmad Fahira, Luwisca Fakhira Azzahra Farida Titik Kristanti Fauziah, Farizsa Rianka Federico Lanzalonga Fuji Dwi Rani Ganea Wijaya, Banu Surya Ghaluh Iedmu’ammar Iedmu’ammar Gunardi, Muhammad Raihan Aufa Haifa Salsabila Handono, Artiar Anjani Hari Sel, Boby Jamis Hidayat, Dani Rizki Ida Nurnida Imanuddin Hasbi Indah Fransiska Insani, Nabilah Alya Ita Nursita Sari Jayabaya, Petrus Jella Zumalia Fitri Krisdamayanti, Sintya Madani, Akmal Mulki Mahir Pradana Michele Oppioli Mitha Permata Pura Mokhamad Wildan Marzuqon Muhammad Maulvi Mussalman Nabilah Alya Insani Nabilla Dyah Eka Pramudhita Negara, Arif Bijaksana Prawira Nila Dewi A., Ni Ketut Tiara Astiti Nindy Resti Puranda Nugroho, Nova Azhar Nur Kholifah, Cantika Nur Sheha Gunawan, Ahmad NURUL RAHMAWATI Nuslih Jamiat Pane, Eryanda Rizki Pardede, Nova Lina Kristin Pratama, Agung Putra Pratiwi, Nabila Puranda, Nindy Resti Puranda, Nindy Resti Purba, Hera Glatia Friskilia Putra, Kurniawansyah R. Nurafni Rubiyanti Raihana, Annisa Lathifah Rama Ramadhani, Zahira Hasna Aulia Ramadhanny, Allisyah Noer Fitri Rania Salsabila Ratih Hendayani Robi Latansa Rohmah, Hannah Nasriatun Najah Nur Roza Tri Meilani Rozy Fauzana Saefudin, Miftah Fauzil Adhim Sanusi, Dede Sukmadyanto Saradha Kirana Sarah Miranda Sazkia Alifia Rachmah Septiani, Fina Setyaningrum, Ayu Shafa, Dhiya Sherly Artadita Shilmy Diyani Sitohang, Fitri Melani Sugiono, Ovio Destiana Sulistijono Sulistijono Syahdan Muhamad Rezky Syahputra Syahputra Tambunan, Otari Adelia Tiara Maharani, Tiara Tri Indra Wijaksana Udayanti, Imel Valencia Sahanaya Wicaksono, Yoga Tri Wulandari, Alivia Trisnanda Ynry Purnamasari yogi suprayogi Zamaludin Abdulah