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All Journal Teknika: Engineering and Sains Journal Jurnal Studi Manajemen dan Bisnis J-MACC : Journal of Management and Accounting Journal of Humanities and Social Studies PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Mantik JURNAL MANAJEMEN JURNAL EKSBIS Jurnal Ilmiah Edunomika (JIE) Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Enrichment : Journal of Management Jurnal Penelitian Manajemen Terapan (Penataran) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Journal of Management - Small and Medium Enterprises (SME's) ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Formosa Journal of Applied Sciences (FJAS) Journal of International Conference Proceedings J-CEKI
Mohammad Yaskun
Universitas Islam Lamongan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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WINGKO BABAT PRODUCT DEVELOPMENT STRATEGY FOR COMPETITIVE ADVANTAGE DURING THE COVID-19 PANDEMIC Mohammad Yaskun; Danu Kusbandono; Wisnu Priambodo
JURNAL ILMIAH EDUNOMIKA Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i2.3531

Abstract

Wingko is a special snack that comes from Babat, Lamongan. In its development wingko spread in various areas in Lamongan and surrounding areas. The wingko tripe industry in 2010 was able to produce up to 1.500 wingko each day, while in 2020 it decreased to 1.000 wingko/day. The competition that occurs makes production unstable, even decreased. Therefore, research is needed on the strategy of wingko Babat industrial development. This research aims to design a wingko Babat industrial development strategy to develop and open jobs for the surrounding residents and increase the original income of the Lamongan regency. This research was conducted in January-May 2021 on wingko Babat industry players using Fred R David's Strategy Formulation Framework method that combines External Factor Evaluation (EFE) and Internal Factor Evaluation (IFE) data, then conducted SWOT and Grand Strategy analysis. The results of this study show that several strategies must be carried out by the wingko Babat industry; maintaining product quality, product development, taking care of halal permits, marketing with online media, product diversification, improving business management systems, and establishing cooperation with local governments. Therefore, wingko Babat industry players are expected to be able to implement some of these strategies to be able to compete, especially during the covid-19 pandemic.
The Role of Entrepreneurship Orientation and Market Orientation on Product Innovation and Business Performance at SMEs Restaurants in Lamongan Mohammad Yaskun; Sudarmiatin
Enrichment : Journal of Management Vol. 11 No. 2 (2021): May: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study analyzes business performance in the context of product innovation which is influenced by entrepreneurial orientation and market orientation. Based on the results of the path analysis, it shows that product innovation is an intervening variable on the variable of competitive advantage. The results also show that entrepreneurial orientation does not have a significant effect on product innovation while market orientation has a significant effect. Entrepreneurial orientation and product innovation have a significant effect on business performance, while market orientation has no significant effect.
Strategy Development Creative Industry EichhorniaCrassipesBag As a Superior Product of Lamongan Regency M. Yaskun; Khoirul Hidayat
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.611 KB) | DOI: 10.32535/jicp.v1i1.213

Abstract

Eichhorniacrassipes grow a lot of environment in Lamongan society. It has been a few years Lamongan community utilize plant eichhorniacrassipes for various crafts. Therefore it is necessary to do research on the development of creative industry eichhorniacrassipes bag. This research aims to design a strategy development creative industry eichhorniacrassipes bag so that the existence of creative industry eichhorniacrassipes bag can be developed. This research uses the SWOT method, by firstly identifying the strengths, weaknesses, opportunities, and threats of the eichhorniacrassipes bag industry. The results of this study indicate that industrial eichhorniacrassipes bag has a good market, but need to do some alternative strategies that are; market products through information technology, diversify products, cooperate with local governments and distributors. Keywords: Creative Industry,EichhorniaCrassipes Bag, Lamongan Regency
THE EFFECT OF PROMOTION STRATEGIES, PRODUCT, AND DISTRIBUTION ON CONSUMER BUYING INTEREST AT PT. UGGAS SEJAHTERA BERSAMA BRANCH LAMONGAN Elsa Dwi Rachmadhani; Mohammad Yaskun; Yunni Rusmawati DJ
Jurnal Scientia Vol. 12 No. 01 (2023): Education, Sosial science and Planning technique
Publisher : Sean Institute

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Abstract

This research aims to find out the factors about marketing that consist of promotion strategies, product and distribution that can affect consumer buying interest. To find out the effect or absence of independent variables (promotion strategies, product, and distribution) on dependent variables (consumer buying interest) used quantitative research types using questionnaire data, tables and numbers described with appropriate theories and formulas so that valid results are obtained . Based on the results of the analysis conducted, it is known that the promotion strategy variable has a partial effect on the consumer buying interest variable PT. USB. Second, product variables have a partial effect on consumer buying interest variables in PT. USB. Third, the distribution variable has a partial effect on the consumer buying interest variable in PT. USB. It is known that the variables of promotional strategies, products and distributions have a simultaneous effect on the consumer buying interest of PT. USB. From the results of the t test analysis, it is known that product variables have the most dominant influence on consumer buying interest variables in PT. USB.
THE INFLUENCE OF DISCIPLINE, MOTIVATION AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PERUMDA BPR. LAMONGAN REGIONAL BANK Fika Nur A'isha; Mohammad Yaskun; Noer Rafikah Zulyanti
Jurnal Scientia Vol. 12 No. 01 (2023): Education, Sosial science and Planning technique
Publisher : Sean Institute

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Abstract

Thesis entitled “The Influence of Discipline, Motivation and Work Environment on Employee Performance at Perumda BPR. Lamongan Regional Bank” is a study that aims to answer the problems regarding the influence of discipline, motivation and work environment on the performance of paddy employees of Perumda BPR. Lamongan Regional Bank. The research method is quantitative. The sampling technique is simple random sampling with a total of 68 employee respondents. Data collection techniques by observation, interviews and questionnaires. Data processing with the help of SPSS version 20 program. Data analysis using multiple linear regression.
THE EFFECT OF PRODUCT QUALITY, PRODUCTINNOVATION, AND PROMOTIONAL STRATEGIES ON CONSUMER PURCHASE INTEREST IN EMDE CAKE BUSINESS OF LEMAHBANG SARIREJO LAMONGAN Ummah Marisatul Hidayah; Mohammad Yaskun; Imam Trisno Edie
Jurnal Scientia Vol. 12 No. 01 (2023): Education, Sosial science and Planning technique
Publisher : Sean Institute

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Abstract

The purpose of this research is to determine the effect of product quality, product innovation and promotional strategies on consumer buying interest either partially or simultaneously and the most dominant factor among the three variables above that affect consumer buying interest. The population in this study is the Consumers of UMKM Emde Cake Lemahbang Sarirejo Lamongan, while the number of samples is 76 respondents. And this research uses quantitative methods. From the results of the t-test of the Product Quality variable, it was obtained tcount (4.975) > ttable (1.993), the Product Innovation variable was obtained tcount (2.669) > ttable (1.993), the promotion strategy variable was obtained tcount (3.042) > ttable (1.993). Test results Fcount (62,644) >Ftable (2,732). From the multiple linear regression test Y = 1.162 +0.420X1 +0.176X2 + 0.320X3, it can be seen that the most dominant value is Product Quality of 0.420.
PENGARUH KUALITAS PRODUK, INOVASI PRODUK, PROMOSI, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DIMEDIASI KEPUASAN KONSUMEN PADA UMKM KABUPATEN LAMONGAN (METODE STRUCTURAL EQUATION MODELLING (SEM)- PARTIAL LEAST SQUARE (PLS)) Rachmawati, Adinda Dwi; Muhtarom, Abid; Cahyono, Puguh; Yaskun, Mohammad
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 8 No. 1 (2023)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

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Abstract

Perkembangan dunia bisnis di Indonesia terjadi kesuksesan yang signifikan. Kesuksesan ditandai dengan persaingan ketat dalam dunia pasar salah satunya sektor UMKM. Peran UMKM dalam sektor bisnis mampu membantu perekonomian Indonesia. Banyaknya variabel yang diteliti menjadi kebaruan penelitian. Metode kuantitatif digunakan dalam penelitian ini, serta jumlah sampel 330 responden. Metode SEM menjadi pilihan analisis melalui alat bantu Smart PLS versi 3.0. Peneliti menggunakan beberapa alat uji, yakni outer model, inner model, mediasi serta hipotesis. Hasil penelitian diperoleh bahwa uji validitas dinyatakan valid. Hal tersebut dikarenakan jumlah outer loading > 0.7 serta jumlah AVE > 0.5. Selain itu, penelitian yang sudah dilakukan dinyatakan reliabel. Hal tersebut ditunjukkan melalui jumlah composite reliability serta cronbach’s alpha > 0.7. Sedangkan dalam uji mediasi diketahui bahwa, variabel kualitas produk (X1), inovasi produk (X2), promosi (X3), harga (X4) serta lokasi (X5) terhadap keputusan pembelian (Y) dimediasi kepuasan konsumen (Z) dapat dikatakan partial mediation. Berdasarkan analisis hasil uji hipotesis dapat disimpulkan, bahwa variabel kualitas produk (X1), inovasi produk (X2), promosi (X3), harga (X4) serta lokasi (X5) terhadap keputusan pembelian (Y) berpengaruh positif dan signifikan. Kata Kunci: Harga, Inovasi Produk, Kepuasan Konsumen, Keputusan Pembelian, Kualitas Produk, Lokasi, PLS-SEM, Promosi
ANALISIS MANAJEMEN PENGELOLAAN PASAR, DIVERSIFIKASI PRODUK, REVITALISASI PASAR, KEMAMPUAN KERJA, DAN TEKNOLOGI TERHADAP PENINGKATAN PENDAPATAN DIMEDIASI KUALITAS PELAYANAN PEDAGANG PASAR TRADISIONAL LEMBUNG LOR (METODE SRUCTURAL EQUATION MODELING (SEM) -P Purwati, Alifia Dwi; Muhtarom, Abid; Santoso, Moh. Heru Budi; Yaskun, Mohammad
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 9 No. 1 (2024)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

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Abstract

Indonesia merupakan suatu negeri yang berkembang dimana negara bergerak sebaik mungkin dalam usaha pembangunan. Namun, perekonomian di Indonesia sendiri masih kurang baik dalam mencapai tujuan kesenjangan masyarakat. Oleh karena itui, usaha pembangunan diupayakan guna meluaskan taraf perekonomian Indonesia dalam rangka meluaskan kesenjangan masyarakat serta memopong Indonesia bersedia bersaing di kurun modernisasi. Kebaruan pada penelitian ini adalah pada lokasi yang sebelumnya belum pernah dilakukan penelitian, serta banyaknya variabel yang diteliti. Peneliti menggunakan jenis pendekatan Kuntitatif, sampel sebanyak 262 berdasarkan teknik non-probability sampling dengan sampel jenuh, dengan analisis SEM memanfaatkan aplikasi Smart. PLS versi 3.0. Dengan pengujian Outer Model, Uji Inner Model, Uji Mediasi dan Uji Hipotesis. Kesimpulan yang didapatkan adalah Manajemen Pengelolaan Pasar (X1), Diversifikasi Produk (X2), Revitalisasi Pasar (X3) Kemampuan Kerja (X4), Teknologi (X5), bereaksi positif dan signifikan terhadap Peningkatan Pendapatan (Y). Pada uji mediasi, variabel Manajemen Pengelolaan Pasar, Diversifikasi Produk, Revitalisasi Pasar Kemampuan Kerja, dan Teknologi terhadap Kualitas Pelayanan dikatakan Full Mediation. Kata Kunci: Diversifikasi Produk, Kemampuan Kerja, Kualitas Pelayanan, Manajemen Pengelolaan Pasar, Peningkatan Pendapatan, Revitalisasi Pasar, SEM PLS, dan Teknologi.
The Influence Of Organizational Culture And Work Motivation On Employee Performance With Satisfaction Work As Variables Mediation (Studies Case On Cv. Mdc Group Lamongan) Lestari, Edi; Muhtarom, Abid; Yaskun, Mohammad
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.10406

Abstract

Human resources are the most important element in a company because employees play an active role in every change towards a better direction. This research aims to determine the influence of organizational culture and work motivation on employee performance, as well as the influence of both through job satisfaction. Using explanatory research methods with a quantitative approach and Partial Least Square (PLS) analysis via SmartPLS software, this research involved 88 CV employee respondents. The Lamongan MDC Group was selected using proportional random sampling technique and an error rate of 10%. Data was collected through questionnaires. The research results show that organizational culture has a significant positive effect on employee performance, while work motivation has a positive but not significant effect. However, both organizational culture and work motivation have a significant effect on employee performance through job satisfaction, emphasizing the importance of paying attention to organizational culture and work motivation to improve overall employee performance.
ANALISIS PEMASARAN, FOOD QUALITY, INTEGRITAS PEMANFAATANTEKNOLOGI, SERVICE QUALITY, DAN CITRA USAHA TERHADAP KEPUASAN PELANGGAN DIMEDIASI PENINGKATAN PEMBELIAN PADA UMKM TANAH DATAR COFFE AND SPACE SUGIO LAMONGAN Mas Yudha, Dedy Nur; Muhtarom, Abid; Rusmawati DJ, Yunni; Yaskun, Mohammad; Maulana Yusuf, Muhammad Hari
OPTIMA Vol 8, No 1 (2024)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/optima.v8i1.6693

Abstract

Salah satu strategi yang dapat dilakukan Tanah Datar Coffe and Space dalam persaingan yang ketata adalah memberikan kepuasan terhadap pelanggannya. Penelitian menggunakan pendekatan kuantitatif deskriptif, populasi sebanyak 525 konsumen dengan rumus slovin jumlah sampel yang dibutuhkan 227 responden. Data dari sebar kuisioner. Olah data menggunakan PLS-SEM. Didapatkan hasil Pemasaran, Food quality, Integritas pemanfaatan teknologi, Service quality, Citra usaha berpengaruh signifikan terhadap kepuasan pelanggan. Pemasaran, Food quality, Integritas pemanfaatan teknologi, Service quality, Citra usaha memiliki efek moderat pada hubungan kepuasan pelanggan dan Peningkatan pembelian.
Co-Authors Abbas, Ansar Abid Muhtarom, Abid Cahyono, Puguh Diah Ayu Novitasari DJ, Yunni Rosmawati DJ, Yunni Rusmawati DJ, Yunni Rusmawati Edie Sugiarto Edie Sugiarto Elsa Dwi Rachmadhani Fika Nur A'isha Firmansyah, Raden Arief Fitriyah, Iddatul Handayati, Ratna Hasanah, Wazirotul Henny Mahmudah, Henny Heru Dwi Prasetiyo Imam Trisno Edie Indah Kuswanti, Afissha Kemal Farouq Mauladi Kemal Farouq Mauladi Khoirul Hidayat Khoirul Hidayat Khoirul Hidayat Khoirul Hidayat Kusbandono, Danu Lestari, Edi M. Adhi Prasnowo M. Rizal Nur Irawan Mas Yudha, Dedy Nur Maulana Yusuf, Muhammad Hari Muhammad Agung Setiawan Muhammad Shohib Mu’tamar, M. Fuad Fauzul Najiah, Evi Fitrotun Novitasari, Diah Ayu Nurjanah, Fitri Nurul Firdaus Pambudy, Akhlis Priya Puguh Cahyono Purwati, Alifia Dwi Rachmawati, Adinda Dwi Rivatul Ridho Elvierayani Rosmiza Bidin Rusmawati DJ, Yunni Ruswaji, Ruswaji Santoso, Moh. Heru Budi Suci Widyawati Sudarmiatin Sulaeman, Moh. Muklis Sustyorini, Emalia Nova Syairozi, Muhamad Imam Titin Titin Ummah Marisatul Hidayah Veisha Audria, Icha Wisnu Priambodo Zulyanti, Noer Rafikah