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All Journal Teknika: Engineering and Sains Journal Jurnal Studi Manajemen dan Bisnis J-MACC : Journal of Management and Accounting Journal of Humanities and Social Studies PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Mantik JURNAL MANAJEMEN JURNAL EKSBIS Jurnal Ilmiah Edunomika (JIE) Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Enrichment : Journal of Management Jurnal Penelitian Manajemen Terapan (Penataran) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Journal of Management - Small and Medium Enterprises (SME's) ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Formosa Journal of Applied Sciences (FJAS) Journal of International Conference Proceedings J-CEKI
Mohammad Yaskun
Universitas Islam Lamongan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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PENGARUH KOMUNIKASI WORD OF MOUTH, KUALITAS PELAYANAN, KEPERCAYAAN KONSUMEN, DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN DIMEDIASI KEPUASAN PELANGGAN PADA UMKM CAKE N BAKERY PADA UD.ABADI BAKERY DI DESA LOWAYU KECAMATAN DUKUN KABUPATEN GRESIK Hasanah, Wazirotul; Muhtarom, Abid; Mahmudah, Henny; Yaskun, Mohammad; Rusmawati DJ, Yunni
OPTIMA Vol 8, No 1 (2024)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/optima.v8i1.6689

Abstract

Perkembangan teknologi modern saat ini telah meningkatkan persaingan dalam industri Cake dan Bakery. Meskipun teknologi berperan penting dalam pemasaran, komunikasi tatap muka masih relevan. Strategi word of mouth (WOM) dianggap efektif dalam memasarkan produk karena dianggap lebih jujur dan tanpa motif tersembunyi. Faktor-faktor seperti kepuasan konsumen, kepercayaan, dan kualitas pelayanan sangat mempengaruhi WOM dan citra merek. Citra merek yang positif dapat meningkatkan loyalitas pelanggan dan daya saing perusahaan. Penelitian ini bertujuan untuk mengeksplorasi Pengaruh Komunikasi Word Of Mouth, Kualitas Pelayanan, Kepercayaan Konsumen, dan Citra Merek terhadap Loyalitas Pelanggan dengan mediasi Kepuasan Pelanggan pada UMKM Cake dan Bakery di Ud. Abadi Bakery, Desa Lowayu, Kecamatan Dukun, Kabupaten Gresik. Metode yang digunakan adalah metode kuantitatif dengan pengumpulan data primer dan sekunder, serta analisis menggunakan aplikasi Smart PLS versi 3.2.9 termasuk Uji Outer Model, Uji Inner Model, Uji Mediasi, dan Uji Hipotesis. Hasil penelitian menunjukkan bahwa semua variabel memiliki nilai loading vektor ≥ 0.7 dan nilai AVE ≥ 0.5, menunjukkan validitas yang memadai. Hasil uji hipotesis menunjukkan bahwa Komunikasi Word Of Mouth (X1), Kualitas Pelayanan (X2), Kepercayaan Konsumen (X3), dan Citra Merek (X4) secara positif dan signifikan berpengaruh terhadap Loyalitas Pelanggan (Y). Hasil uji mediasi menunjukkan bahwa Komunikasi Word Of Mouth secara langsung mempengaruhi Loyalitas Pelanggan, sementara Kualitas Pelayanan, Kepercayaan Konsumen, dan Citra Merek mempengaruhi Loyalitas Pelanggan melalui mediasi Kepuasan Pelanggan secara komplementer.
PENGARUH RELIABILITY SERVICE, INOVASI PRODUK, BRAND IMAGE, DAN PRICE TERHADAP LOYALITAS PELANGGAN MEDIASI PENINGKATAN MINAT BELI ULANG KONSUMEN PADA THREE TUNGGAL MAKMUR DI BABAT Veisha Audria, Icha; Indah Kuswanti, Afissha; Muhtarom, Abid; Yaskun, Mohammad; Rusmawati DJ, Yunni
OPTIMA Vol 8, No 1 (2024)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/optima.v8i1.6692

Abstract

Tujuan studi ini adalah untuk mengeksplorasi dampak-dampak dari Reliability Service, Inovasi Produk, Brand Image, dan Price terhadap Loyalitas Pelanggan, serta bagaimana faktor-faktor ini memediasi Peningkatan Minat Beli Ulang Konsumen pada Three Tunggal Makmur Di Babat. Objek penelitian adalah konsumen Three Tunggal Makmur Di Babat, dengan sampel terdiri dari 212 responden. Metode penelitian ini menggunakan data primer dan teknik pengambilan sampel menggunakan rumus slovin. Pendekatan analisis yang digunakan adalah Partial Least Square (PLS) dengan aplikasi SmartPLS Versi 3.0. Hasil penelitian menunjukkan bahwa Reliability Service, Inovasi Produk, Brand Image, dan Price secara positif dan signifikan mempengaruhi Loyalitas Pelanggan. Selain itu, ditemukan bahwa Reliability Service, Inovasi Produk, Brand Image, dan Price juga memiliki efek moderasi terhadap hubungan antara Loyalitas Pelanggan dan Minat Beli Ulang.
Pengaruh Harga dan Varian Produk Terhadap Keputusan Pembelian Makanan Ringan dengan Minat Beli Sebagai Variabel Intervening pada Santri Pondok Pesantren Gadingmangu Jombang Nurul Firdaus; Kemal Farouq Mauladi; Mohammad Yaskun
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 5: Agustus 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i5.4903

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh harga dan varian produk terhadap keputusan pembelian makanan ringan dengan minat beli sebagai variabel intervening pada santri Pondok Pesantren Gadingmangu Jombang. Penelitian ini merupakan penelitian asosiatif yang menggunakan pendekatan kuantitatif. Populasi pada penelitian ini adalah santri Pondok Pesantren Gadingmangu yang berjumlah 4.120 orang. Sedangkan sampel yang akan dijadikan penelitian ini berdasarkan Rumus Slovin adalah 98 orang santri. Teknik analisis data dalam penelitian ini menggunakan Partial Least Square (PLS) dengan bantuan software Smart PLS 3.0. Hasil penelitian menunjukkan bahwa pengaruh positif harga terhadap keputusan pembelian tidak signifikan atau secara parsial tidak ada pengaruh, artinya harga tidak berpengaruh terhadap keputusan pembelian. Pengaruh positif varian produk terhadap keputusan pembelian dinyatakan signifikan, semakin tinggi varian produk maka semakin tinggi keputusan pembelian. Pengaruh positif harga terhadap minat beli dinyatakan signifikan, semakin tinggi indikator dari variabel harga terpenuhi maka semakin tinggi pengaruhnya terhadap minat beli. Pengaruh positif varian produk terhadap minat beli dinyatakan signifikan, semakin tinggi varian produk maka semakin tinggi minat beli. Pengaruh positif minta beli terhadap keputusan pembelian dinyatakan signifikan, semakin tinggi minat beli maka semakin meningkat keputusan pembelian. Pengaruh positif harga terhadap keputusan pembelian melalui minat beli dinyatakan signifikan, jika harga dimediasi minat beli meningkat maka keputusan pembelian juga meningkat. Pengaruh positif variabel varian produk terhadap keputusan pembelian melalui minat beli dinyatakan signifikan, jika varian produk dimediasi minat beli meningkat maka keputusan pembelian juga meningkat.
THE EFFECT OF PRICE, PRODUCT QUALITY, SOCIAL MEDIA MARKETING AND BRAND IMAGE ON CONSUMER SATISFACTION MEDIATED BY BUYING INTEREST IN THE MS GLOW STORE LAMONGAN CENTER BY IID CENTER Fitriyah, Iddatul; Muhtarom, Abid; Ruswaji, Ruswaji; Yaskun, Mohammad; DJ, Yunni Rosmawati
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.17761

Abstract

This study aims to determine whether price, product quality, social media marketing, and brand image have a significant positive effect or not on consumer satisfaction mediated by buying interest. This type of research uses a quantitative approach, with a sample size of 177, and uses the SEM-PLS version 4 method. With the Outer Model Test, Inner Model Test, Mediation Test, and Hypothesis Test. The conclusion in the hypothesis test is that the variable price, product quality, social media marketing, and brand image on customer satisfaction are stated to have a positive and significant effect. Then in the Mediation Test, the variable price, product quality, social media marketing, and brand image on customer satisfaction mediated by buying interest is called partial mediation. Keywords: Price; Product Quality; Social Media Marketing; Brand Image
DISEMINASI MESIN TANAM PADI BAGI KELOMPOK TANI DALAM MENDUKUNG SWASEMBADA PANGAN DI KABUPATEN LAMONGAN Mu’tamar, M. Fuad Fauzul; Hidayat, Khoirul; Yaskun, Mohammad
ABIDUMASY Vol 6 No 2 (2025): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/abidumasy.v6i2.10219

Abstract

Food self-sufficiency is a priority program of the central government, and Lamongan Regency, as the largest rice producer in East Java, contributing 8.2% of the province's total production, plays a crucial role. However, challenges include a declining workforce, high cost of rice planting machines, and short seedlings, typically 10-13 cm in length. This requires water to be removed during planting until the seedlings reach a height of around 20 cm. This leads to overgrowth of grass, as the rice seeds are not adequately irrigated. To address these issues, it is necessary to disseminate appropriate technology, specifically the rice transplanter machines, to increase crop productivity. The method used is action research, which involves taking action based on observations and discussions with partners. The results of this activity indicate that the use of rice planting machines can increase crop productivity from 0.1 ha/day to 1.15 ha/day, an 11-fold increase. It is hoped that the rice transplanter machine will help farmers overcome the decreasing number of workers and support the government's food self-sufficiency, especially in Lamongan Regency, which is one of the rice-producing areas in East Java.
PEMBERDAYAAN KELOMPOK TANI ASUNG KAMULYAN MELALUI INOVASI TEKNOLOGI MESIN PEMANEN PADI Hidayat, Khoirul; Firmansyah, R. Arief; Yaskun, Mohammad
Jurnal Likhitaprajna Vol 9 No 1 (2025)
Publisher : FKIP Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/peduli.v9i1.710

Abstract

Asung Kamulyan Farmer Group is one of the farmer groups in Sidomulyo Village, Mantup District, Lamongan Regency. Rice harvesting in Sidomulyo Village is done traditionally using a sickle and then threshed using a threshing machine to separate the rice grains from the rice stalks which produces waste called straw. Problems in the production aspect, partners experience difficulties during harvesting activities because the number of available harvesters decreases. The method used is the action research method, namely taking action based on the results of observations and discussions with partners. The results of this activity, from the production aspect, there is an ergonomic rice harvesting machine used by the community which can increase harvesting productivity from 2 m²/minute to 10 m²/minute or an increase of 5 times. In addition, there is an SOP for operation, maintenance, and resolution of other obstacles (troubleshot) as material that can be used to ensure that the use of the technology provided continues to provide benefits. In addition, partners can arrange the rental schedule for ergonomic harvesting machines and their financial management, so that farmer groups have other sources of income from renting and maintaining harvesting machines
The Influence of Wages, Work Discipline on Work Productivity Mediated by Job Satisfaction in the Ikat Weaving Industry CV Silvi Mn. Paradila Muhammad Agung Setiawan; Mohammad Yaskun; Sustyorini, Emalia Nova; Rivatul Ridho
Formosa Journal of Applied Sciences Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i4.8821

Abstract

This research aims to determine the effect of wages, work discipline on work productivity, mediated by job satisfaction in the CV ikat industry. Silvi Mn Paradila. This research method uses descriptive quantitative methods. The data used in this research is primary data and secondary data. The sample used was 88 respondents. The sampling technique used is simple random sampling. The data analysis technique uses Structural Equation Modeling - Partial Least Square (SEM-PLS). The results of this research show that wages have a positive and significant effect on work productivity, work discipline has a positive and significant effect on work productivity, job satisfaction has a positive and significant effect on work productivity, wages have a positive and significant effect on work productivity mediated by job satisfaction, and work discipline positive and significant effect on work productivity is mediated by job satisfaction.
The Influence of Product Quality, Promotion and Service Quality on Consumer Satisfaction at Warung Apung Rahmawati Lamongan Widyawati, Suci; Yaskun, Moh.; Sulaeman, Moh. Muklis; Ridho , Rivatul
Formosa Journal of Applied Sciences Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i7.8825

Abstract

In the millennial era, businesses in the culinary sector are growing rapidly, as a result encouraging tight competition in similar businesses. One of them is a simple roadside restaurant to a fast food restaurant outlet both locally and abroad (franchise), as a result, restaurant business owners must understand and understand the factors to support the marketing of these products (culinary). The purpose of this writing is to determine the influence of service quality, promotions and product quality on consumer satisfaction in the culinary industry in Lamongan. This writing uses a quantitative writing design using a survey method which involves distributing questionnaires to a sample of 99 informants. Data collection was carried out through random sampling, and SPSS version 22 was used for analysis. The findings of this paper show that three variables—service quality (X3), product quality (X1), and promotion quality (X2)—have a statistically significant and positive impact on consumer satisfaction (Y).
STRENTHENING THE LOCAL ECONOMY THROUGH INTERNATIONAL ENTREPRENEURSHIP INITIATIVES IN JATIREJO VILLAGE, LAMONGAN REGENCY Muhtarom, Abid; Abbas, Ansar; DJ, Yunni Rusmawati; Yaskun, Mohammad; Najiah, Evi Fitrotun; Nurjanah, Fitri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.29010

Abstract

Ansar Abbas from Hamdard University Islamabad and the Faculty of Economics, Lamongan Islamic University collaborated for this Community Service activity. Partners in service are residents, especially micro, small and medium enterprises (MSMEs) in Jatirejo Village, Lamongan Regency. As the center of the local economy, MSMEs are very important for the progress of Jatirejo Village in Lamongan Regency. Relevant initiatives to encourage sustainable economic growth are FGDs and entrepreneurship seminars in Jaatirejo Village. The seminar aims to support inclusive economic development in Jatirejo Village. This seminar brings change by giving business people access to new knowledge, creative strategies and business networks. This activity involves seminars and two-way discussions between speakers and participants. This activity was carried out informally with active community participation and was aimed at residents of Kutamekar Village, represented by business actors. Internationally based entrepreneurship seminars motivate, encourage and encourage business people by focusing on business opportunities, marketing strategies, financial management and innovation. These seminars provide a practical guide for business development. This entrepreneurship seminar discusses strategic investments to boost the local economy.
PENCEGAHAN STUNTING MELALUI PEMBERDAYAAN EKONOMI KELUARGA DI DESA RANDUBENER, KECAMATAN KEMBANGBAHU, KABUPATEN LAMONGAN Ruswaji, Ruswaji; Yaskun, Mohammad; Syairozi, Muhamad Imam; Titin, Titin; Handayati, Ratna; Cahyono, Puguh
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.37293

Abstract

Pertumbuhan penduduk yang tinggi menimbulkan masalah salah satu masalah kesehatan yaitu stunting. Stunting menjadi masalah gizi untuk anak bawah lima tahun (balita). Dampak stunting tidak hanya pada individu tetapi juga terhadap negara. Dampak stunting pada individu mencakup peningkatan biaya kesehatan, penurunan kognitif, penurunan prestasi kapasitas belajar dan kapasitas kerja, yang akhirnya berdampak pada pembangunan negara. Lebih lanjut, dampak stunting juga dapat bersifat jangka pendek maupun jangka panjang. Dampak jangka pendek berupa kerentanan anak terhadap infeksi dan perkembangan kognitif yang kurang maksimal. Sedangkan dampak jangka panjang lebih kepada meningkatnya risiko pada saat dewasa terhadap penyakit kronis seperti diabetes atau penyakit kardiovaskuler. Salah satu program kegiatan yang dapat mencegah stunting adalah dengan melakukan kegiatan pemberdayaan ekonomi keluarga. Masalah ekonomi keluarga kemudian menjadi salah satu pemicu dari terbatasnya ketersediaan pangan dirumah tangga, kurangnya kualitas pengasuhan dan pemberian makan pada anak, hingga kondisi lingkungan rumah yang kurang sehat dan kurangnya akses kepada layanan kesehatan. Sehingga dengan pendekatan untuk memberdayakan ekonomi keluarga, maka diawali dari penataan polapiker untuk bisa mengelola keuangan dengan baik. Pada program pengabdian masyarakat ini, tim dosen diberi kesempatan oleh mitra untuk membantu mensosialisasi tentang permasalahan ini untuk disampaikan kepada orang tua Ibu-ibu dan Karang Taruna Randubener. Solusi yang ditawarkan dalam pengabdian ini adalah memberikan informasi tentang pentingnya pencegahan stunting pada anak melalui pendekatan pemberdayaan ekonomi keluarga, dimana seorang ibu sebagai anggota keluarga memiliki kesempatan untuk mendapatkan penghasilan atau pendapatan lebih. Sehingga dengan adanya kemandirian ekonomi, ibu-ibu akan memiliki peluang dalam meng-upgrade pengetahuannya terhadap gizi, pendapatan tambahan, pendidikan serta kesehatan yang memadai.
Co-Authors Abbas, Ansar Abid Muhtarom, Abid Cahyono, Puguh Diah Ayu Novitasari DJ, Yunni Rosmawati DJ, Yunni Rusmawati DJ, Yunni Rusmawati Edie Sugiarto Edie Sugiarto Elsa Dwi Rachmadhani Fika Nur A'isha Firmansyah, Raden Arief Fitriyah, Iddatul Handayati, Ratna Hasanah, Wazirotul Henny Mahmudah, Henny Heru Dwi Prasetiyo Imam Trisno Edie Indah Kuswanti, Afissha Kemal Farouq Mauladi Kemal Farouq Mauladi Khoirul Hidayat Khoirul Hidayat Khoirul Hidayat Khoirul Hidayat Kusbandono, Danu Lestari, Edi M. Adhi Prasnowo M. Rizal Nur Irawan Mas Yudha, Dedy Nur Maulana Yusuf, Muhammad Hari Muhammad Agung Setiawan Muhammad Shohib Mu’tamar, M. Fuad Fauzul Najiah, Evi Fitrotun Novitasari, Diah Ayu Nurjanah, Fitri Nurul Firdaus Pambudy, Akhlis Priya Puguh Cahyono Purwati, Alifia Dwi Rachmawati, Adinda Dwi Rivatul Ridho Elvierayani Rosmiza Bidin Rusmawati DJ, Yunni Ruswaji, Ruswaji Santoso, Moh. Heru Budi Suci Widyawati Sudarmiatin Sulaeman, Moh. Muklis Sustyorini, Emalia Nova Syairozi, Muhamad Imam Titin Titin Ummah Marisatul Hidayah Veisha Audria, Icha Wisnu Priambodo Zulyanti, Noer Rafikah