Article Per Year (5 Year)
p-Index From 2021 - 2026
3.957
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Administrasi Bisnis E-SOSPOL JURNAL PERSPEKTIF BISNIS Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribest POLITICO E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Dedication : Jurnal Pengabdian Masyarakat Journal of Tourism and Creativity Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kewarganegaraan Jurnal Bisnis dan Manajemen (JBM) MASTER: Jurnal Manajemen Strategik Kewirausahaan Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum Dedication : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Acton Gudang Jurnal Multidisiplin Ilmu Jurnal Ilmiah ESAI Riwayat: Educational Journal of History and Humanities Journal of Economic, Management and Entrepreneurship Jurnal Media Akademik (JMA) Jurnal Ilmiah Multidisiplin Ilmu International Journal of Business and Quality Research POLITICO Forest and Nature
Wheny Khristianto
Department of Business Administration, Faculty of Social and Political Science,University of Jember
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 34 Documents
Search

 1   2   3   4 
Implementasi Inovasi Produk Pada DKM Cakes & Cookies Frisca Intan Syafarina; Edy Wahyudi; Wheny Khristianto
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 1 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i1.76

Abstract

This research aims to describe product innovation carried out by one of the in this study are the owner as a key informant operational director and consumers in relation to product innovation. The data analysis used is domain analysis and taxonomy analysis. The result of this study are that DKM Cakes & Cookies has implemented 5 bases of product innovation, namely modulation-based innovation, size-based innovation, packaging-based innovation complementary material development-based innovation, effort reduction-based innovation The phenomenon that occurs shows that the product innovation most often carried out by DKM Cakes & Cookies is complementary material development-based innovation by producing more than 100 menu variations and creating limited edition products that are only sold once a year with a different product selection every 1 month, which is named dynamite products.
Implementation Of Digital Marketing at PT Bipang Jangkar Abadi Fitria, Viki Syarifatul; Wheny Khristianto; Edy Wahyudi
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 1 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i1.93

Abstract

This research aims to describe digital marketing carried out by PT Bipang Jangkar Abadi. This research is descriptive research with a qualitative approach. Data collection techniques through interviews, observation and documentation. The data analysis used is domain analysis and taxonomic analysis. The results of this research are that PT Bipang Jangkar Abadi has implemented 3 strategies, namely planning, implementation and evaluation. PT Bipang Jangkar Abadi utilizes social media platforms as its digital marketing media such as Instagram, Facebook and TikTok as well as the Shopee and Tokopedia marketplaces. The most effective digital marketing activities are carried out through the social media platform Instagram because based on observations it shows that through creative video content and attractive discount offer strategies interactions with consumers can run effectively, this can form consumer satisfaction and build consumer loyalty significantly.
PENGARUH RESTAURANT ATMOSPHERE DAN PERCEIVED VALUE TERHADAP CUSTOMER BEHAVIORAL INTENTION PADA RESTO SEAFOOD SITUBONDO Maimuna, Riski; Suhartono, Suhartono; Khristianto, Wheny
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 19 (2023): Issue 3
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i3.1715

Abstract

The high growth of restaurants has an impact on tight business competition. It gives the Situbondo Seafood restaurant the right marketing strategy and can influence customer behavior intentions. The appearance of a modern restaurant based on customers' wishes and needs impacts customer behavior intentions that can benefit the company. This study aims to analyze the effect of restaurant atmosphere and perceived value on customer behavior intentions and identify the most dominant variable influencing customer behavior intentions in Situbondo Seafood restaurant. This research method uses a quantitative approach with associative techniques. Data collection used a non-probability sampling technique with a purposive sampling sample through a questionnaire filled out by 130 Situbondo Seafood restaurant consumers. The results of the partial test of this study indicate that restaurant atmosphere has a significant positive effect on customer behavioral intention, and perceived value also has a significant positive effect on customer behavioral intention. Meanwhile, simultaneously, the atmosphere of the restaurant and perceived value have a significant positive effect on customer behavioral intention. Keywords: restaurant atmosphere, perceived value, customer behavioral intention
Pengaruh Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Produk Properti: The Influence of Products, Prices, and Promotions on Consumer Purchasing Decisions for Property Products Bella, Sherlyna Maya Salsabila; Wahyudi, Edy; Khristianto, Wheny
MASTER: Jurnal Manajemen Strategik Kewirausahaan Vol. 4 No. 1 (2024): MASTER: Jan 2024
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/master.v4i1.1090

Abstract

Penelitian ini bertujuan untuk menganalisis dan mendeskripsikan pengaruh produk, harga, dan promosi terhadap keputusan pembelian konsumen produk properti PT Bintang Indonesia Sentosa Lumajang. Populasi dalam penelitian ini adalah seluruh pembeli yang menempati rumah di Perumahan Subsidi D'Green Hasanah Tahap 1 dan D'Green Hasanah Tahap 2 (The Amarta). Penelitian ini menggunakan pendekatan kuantitatif dengan teknik sampling jenuh, dan diperoleh hasil dari 100 sampel yang valid. Hasil pengujian secara parsial menunjukkan bahwa produk secara parsial berpengaruh terhadap keputusan pembelian konsumen, harga secara parsial berpengaruh terhadap keputusan pembelian konsumen, dan promosi secara parsial berpengaruh terhadap keputusan pembelian konsumen. Sedangkan secara simultan, produk, harga dan promosi berpengaruh terhadap keputusan pembelian konsumen produk properti PT Bintang Indonesia Sentosa Lumajang. This research aims to analyze and describe the influence of product, price and promotion on consumer purchasing decisions for PT Bintang Indonesia Sentosa Lumajang property products. The population in this study were all buyers who occupied houses in D'Green Hasanah Phase 1 and D'Green Hasanah Phase 2 (The Amarta) Subsidized Housing. This research used a quantitative approach with a saturated sampling technique, and obtained results from 100 valid samples. Partial test results show that the product partially influences consumer purchasing decisions, price partially influences consumer purchasing decisions, and promotion partially influences consumer purchasing decisions. Meanwhile, simultaneously, product, price and promotion influence consumer purchasing decisions for PT Bintang Indonesia Sentosa Lumajang property products.
Penguatan Kewirausahaan Berbasis Potensi Lokal dalam Mendukung Pengembangan Desa Wisata Adat Arjasa Khristianto , Wheny; Oktawirani , Panca; Hutama , Pandu Satriya; Mastika , Ketut; Windradini , Dwi
Dedication : Jurnal Pengabdian Masyarakat Vol 9 No 1 (2025): (In Progress)
Publisher : LPPM Universitas PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/dedication.v9i1.2268

Abstract

Desa Wisata Adat Arjasa merupakan desa wisata yang berfokus pada edukasi sejarah, dengan kesenian ta'bhutaan sebagai Warisan Budaya Nasional. Pariwisata di desa ini mendukung perekonomian lokal dengan memanfaatkan berbagai potensi yang ada, termasuk UMKM lokal, terutama kopi. Namun, terdapat beberapa tantangan, seperti kurangnya pengetahuan kewirausahaan, inovasi produk kopi pasca panen, peracikan kopi, serta belum tersedianya lokasi representatif untuk usaha minuman berbasis kopi. Untuk mengatasi hal ini, diusulkan program desa binaan yang bertujuan mengembangkan kewirausahaan berbasis potensi lokal melalui pelatihan barista dan pengembangan usaha kafe. Program ini sejalan dengan rencana pengembangan paket wisata baru bertajuk “Lost One Night in Arjasa” pada tahun 2024. Pengabdian ini dilakukan melalui beberapa tahapan: persiapan administrasi dan pelaksanaan program, peningkatan kewirausahaan dan manajemen usaha, pendampingan praktek, serta supervisi. Peserta akan memperdalam pemahaman mereka terkait profesi barista, cara meracik kopi, menyediakan makanan pendamping berbasis potensi lokal, dan menerapkannya dalam pengelolaan usaha kopi. Diharapkan, kegiatan ini dapat memperkuat kapasitas ekonomi pariwisata desa.
Analysis of Branding Strategy Via Social Media Instagram at Waecicu Bakery Jember Shirly Da Zulfa; Yuslinda Dwi Handini; Wheny Khristianto; Joko Mulyono
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 2 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3.i2.138

Abstract

This study aims to describe and analyze strategies branding conducted by Waecicu Bakery via Instagram. The approach used is descriptive qualitative with data collection techniques in the form of interviews, observations, and documentation. Research informants consist of business owners, social media managers, and consumers as triangulation of source data. Data analysis uses the interactive model of Miles, Huberman, and Saldana which includes the stages of data collection, data reduction, data presentation, and drawing conclusions. The results show that the strategy branding implemented in three main stages, namely planning (brand positioning,brand identity,brand personality), implementation (visual content creation, consumer interaction, and collaboration), and digital performance evaluation. The evaluation shows the achievement engagement rate by 3.4%, and an average of 92,120 views per upload.Branding through Instagram has proven to be effective in increasing followers (followers), involvement audience, and brand awareness. Recommendations include improving content consistency and management, optimizing Instagram features, and adding a management team.
Penguatan Community-Based Tourism melalui Peran Strategis BUMDes dalam Pengembangan Desa Wisata Rohim; Khristianto, Wheny; Oktawirani, Panca
Electronic Journal of Social and Political Sciences (E-SOSPOL) Vol. 12 No. 2 (2025): Governance, Democracy, and Political Institutions
Publisher : Rumah Jurnal, University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/e-sospol.v12i2.53717

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan Community-Based Tourism (CBT) dalam pengembangan desa wisata melalui peran Badan Usaha Milik Desa (BUMDes) sebagai penggerak utama pemberdayaan masyarakat lokal. penelitian ini dilakukan di Desa Binor, Kabupaten Probolinggo, dengan pendekatan kualitatif dan metode studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi. Informan penelitian ini yaitu: pengelola BUMDes, masyarakat, wisatawan, serta perangkat desa. Hasil penelitian menunjukkan: kesatu, model CBT yang diimplementasikan secara konsisten mampu menciptakan partisipasi aktif masyarakat dalam perencanaan, pengelolaan, dan pelayanan wisata. Kedua, BUMDes berperan strategis dalam memfasilitasi pelatihan, penguatan kapasitas, serta pengembangan unit usaha berbasis potensi lokal. Ketiga, Penerapan CBT mampu meningkatkan pendapatan masyarakat dan membuka lapangan kerja. Keempat, CBT melalui BUMDes mampu memperkuat identitas budaya serta mendorong pelestarian lingkungan. Temuan ini mempertegas bahwa pariwisata berbasis komunitas merupakan pendekatan efektif dalam mewujudkan desa wisata yang inklusif dan berkelanjutan
Exploring Informal Corruption Through Local Wisdom in Community-Based Zakat Institutions Galuh Adi Wijaya; Wheny Khristianto, Wheny Khristianto; Panca Oktawirani; Deni Pramono
Electronic Journal of Social and Political Sciences (E-SOSPOL) Vol. 12 No. 1 (2025): Reforming Social and Political Issues
Publisher : Rumah Jurnal, University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/e-sospol.v12i1.53719

Abstract

Community-based zakat management is a critical component of Islamic welfare systems, grounded in participation, social trust, and local wisdom. However, such systems are not immune to informal corruption. This study investigates the forms and drivers of informal corruption in local zakat distribution and examines how local cultural norms may legitimize or mitigate such practices. Using a qualitative approach with a descriptive-analytical design, the research integrates literature review, discourse analysis, and case documentation in Putukrejo village. Findings reveal three major patterns of informal corruption: nepotistic distribution, discretionary deductions by zakat managers, and non-transparent reporting. These are legitimized through patron-client relationships, elite dominance, and uncritical local norms. The study argues for a hybrid governance model combining public deliberation, community-based transparency, and social auditing. Reinvigorating local wisdom as a form of ethical control aligned with Islamic public ethics is essential to establishing a more equitable, participatory, and accountable zakat governance framework.
The Influence of Brand Identification and Brand Trust on Brand Evangelism Muhammad Fa'iq Muna; Yuslinda Dwi Handini; Wheny Khristianto
International Journal of Business and Quality Research Vol. 1 No. 03 (2023): July - September, International Journal of Business and Quality Research
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v1i03.361

Abstract

This study aims to test and determine the effect of brand identification and brand trust on brand evangelism. This study used primary data from questionnaire results. The object of this research is consumers who have made purchases and transactions directly through the Shopee e-commerce application. The method used in this study is a type of explanatory research with a quantitative approach. The sampling technique uses the non-probability sampling method. The survey data was collected online and the sample number of the study was 100 respondents. Data analysis uses multiple linear regression analysis using SPSS as its analysis tool. The results showed that brand identification has a positive and significant effect on brand evangelism. Brand trust has a positive and significant effect on brand evangelism. Brand trust and brand identification have a simultaneous positive and significant effect on brand evangelism. The majority are more dominant in brand trust in brand evangelism than in brand identification. The theoretical implications in this study can contribute to future studies related to the field of brand marketing, especially on brand evangelism which is still not widely studied in Indonesia.
Transformasi Pelayanan Publik yang Inklusif Melalui Pilar Institusional: Analisis Mall Pelayanan Publik Samarinda, Indonesia Dama, Melati; Afrianti, Pipit; Khristianto, Wheny; Oktawirani, Panca; Wahyudi, Edy; Suryawati, Dina
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): October
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.49677

Abstract

Penelitian ini menganalisis transformasi pelayanan publik melalui Mall Pelayanan Publik (MPP) Kota Samarinda dengan menggunakan perspektif teori institusional W. Richard Scott. Latar belakang penelitian didasarkan pada tingginya kasus maladministrasi pelayanan publik di Indonesia yang mendorong pemerintah melakukan reformasi birokrasi. Tujuan penelitian adalah menjelaskan bagaimana regulasi, norma, dan kerangka kognitif masyarakat berinteraksi dalam mendukung transformasi pelayanan publik melalui MPP. Metode yang digunakan adalah kualitatif-deskriptif dengan data sekunder berupa dokumen kebijakan, laporan Ombudsman RI, laporan SP4N-LAPOR, dan literatur akademik terkait. Analisis dilakukan melalui analisis konten dengan menelaah tiga pilar institusional Scott, yaitu regulatif, normatif, dan kultural-kognitif. Hasil penelitian menunjukkan bahwa MPP tidak hanya memperkuat legitimasi regulasi melalui dasar hukum yang jelas, tetapi juga membentuk norma pelayanan baru berbasis transparansi, efisiensi, dan inklusivitas. Aspek inklusivitas tercermin dari penyediaan akses pelayanan yang lebih setara bagi seluruh kelompok masyarakat, termasuk kelompok rentan seperti penyandang disabilitas, lansia, dan masyarakat berpenghasilan rendah. Selain itu, kehadiran MPP mendorong perubahan persepsi masyarakat bahwa pelayanan publik dapat dilakukan dengan cepat, mudah, ramah, dan terbuka bagi semua. Penelitian ini berimplikasi pada pentingnya konsistensi kebijakan, sinergi antarinstansi, serta pengarusutamaan prinsip inklusivitas dalam menjaga keberlanjutan transformasi pelayanan publik. Secara teoretis, penelitian ini memberikan kontribusi pada kajian reformasi birokrasi dan pelayanan publik inklusif di Indonesia.Penelitian ini menganalisis transformasi pelayanan publik melalui Mall Pelayanan Publik (MPP) Kota Samarinda dengan menggunakan perspektif teori institusional W. Richard Scott. Latar belakang penelitian didasarkan pada tingginya kasus maladministrasi pelayanan publik di Indonesia yang mendorong pemerintah melakukan reformasi birokrasi. Tujuan penelitian adalah menjelaskan bagaimana regulasi, norma, dan kerangka kognitif masyarakat berinteraksi dalam mendukung transformasi pelayanan publik melalui MPP. Metode yang digunakan adalah kualitatif-deskriptif dengan data sekunder berupa dokumen kebijakan, laporan Ombudsman RI, laporan SP4N-LAPOR, dan literatur akademik terkait. Analisis dilakukan melalui analisis konten dengan menelaah tiga pilar institusional Scott, yaitu regulatif, normatif, dan kultural-kognitif. Hasil penelitian menunjukkan bahwa MPP tidak hanya memperkuat legitimasi regulasi melalui dasar hukum yang jelas, tetapi juga membentuk norma pelayanan baru berbasis transparansi, efisiensi, dan inklusivitas. Aspek inklusivitas tercermin dari penyediaan akses pelayanan yang lebih setara bagi seluruh kelompok masyarakat, termasuk kelompok rentan seperti penyandang disabilitas, lansia, dan masyarakat berpenghasilan rendah. Selain itu, kehadiran MPP mendorong perubahan persepsi masyarakat bahwa pelayanan publik dapat dilakukan dengan cepat, mudah, ramah, dan terbuka bagi semua. Penelitian ini berimplikasi pada pentingnya konsistensi kebijakan, sinergi antarinstansi, serta pengarusutamaan prinsip inklusivitas dalam menjaga keberlanjutan transformasi pelayanan publik. Secara teoretis, penelitian ini memberikan kontribusi pada kajian reformasi birokrasi dan pelayanan publik inklusif di Indonesia.
Co-Authors Aep Saefullah Afrianti, Pipit Akhmad Toha Bella, Sherlyna Maya Salsabila Dama, Melati Deni Pramono Diah Afrianti Rahayu Didik Eko Julianto Dina Suryawati Dini Zulfiani Dwi Windradini Dwi Windradini Edy Wahyudi Edy Wahyudi Fitria, Viki Syarifatul Frisca Intan Syafarina Galuh adi Wijaya Handini, Yuslinda Dwi Hendy Tannady I Ketut Mastika I Ketut Suada Ika Sisbintari Indra Perdana Wibisono Intan Ardiyanti Isnaini Wildana Iwan Henri Kusnadi Jayawarsa, A.A. Ketut Joko Mulyono Magdalena Magdalena Maimuna, Riski Mastika , Ketut Meidya Rahmawati Muhammad Fa'iq Muna Nova Sagia Erda Putri nurul hikmah, Faiqoh Okta Diantika Oktawirani , Panca Oktawirani, Panca Panca Oktawirani Panca Oktawirani Panca Oktawirani Pandu Hutama Pandu Satriya Hutama Pratama Yudha Nugraha Primadi Candra Susanto Rohim Shirly Da Zulfa Suhartono Suji Suji Supranoto Supranoto Supranoto Taufiqurrochman, Muhammad Thalita Rifda Khaerani Trihartono, Agus Wahyudiono, Andhika Windradini , Dwi Yanti, Hari Yohanes Totok Suyoto Yudistian Ardiansyah Yuslinda Dwi Handini