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All Journal MANAJERIAL Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Economic Education and Entrepreneurship Journal EKONOMI BISNIS Jurnal Wahana Pendidikan Transekonomika : Akuntansi, Bisnis dan Keuangan Educenter: Jurnal Ilmiah Pendidikan Cakrawala: Jurnal Pendidikan Journal of Educational Analytics International Journal Corner of Educational Research (IJCER) SJEE (Scientific Journals of Economic Education) Jurnal Pengabdian Kepada Masyarakat COSMOS EDUCENTER JURNAL PENDIDIKAN
Sri Hardianti Sartika, Sri Hardianti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Sosial media dan digital marketplace sebagai strategi pemasaran BUM Desa Gumilar, Rendra; Nurdianti, Raden Roro Suci; Sartika, Sri Hardianti; Srigustini, Astri
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 6 No 3 (2023)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v6i3.19709

Abstract

Pemasaran merupakan salah satu aspek dalam rangka mencapai keberhasilan usaha khusunya UMKM. BUM Desa merupakan salah satu UMKM milik desa yang bertujuan untuk meningkatkan pendapatan asli desa serta kesejahteraan masyarakat desa. Kegiatan pengabdian bagi masyarakat ini memfokuskan pada pemanfaatan media sosial dan market place sebagai sarana pemasaran yang dilakukan BUM Desa. Dua BUM Desa di Kabupaten Tasikmalaya yaitu BUM Desa Cakrabuana dan BUM Desa Nanjung yang mana sudah memiliki beberapa unit usaha, diantaranya pertanian, pariwisata, kuliner, dan peternakan. Namun BUM Desa ini belum memiliki kinerja yang optimal karena terbatasnya aspek pemasaran yang digunakan. Tujuan kegiatan ini untuk menambah wawasan serta pemahaman pengelola BUM Desa tentang pemanfaatan sosial media dan digital marketplace dalam pemasaran melalui pengenalan konsep literasi digital dan E-Bisnis dalam pemasaran,  yaitu Tiktok dan Instagram, serta monetisasi media social dan market place tersebut. Kegiatan ini dilakukan dengan cara diskusi dan simulasi penggunaan media sosial dan marketplace, serta simulasi pembuatan konten untuk pemasaran. Pada akhir pelatihan peserta diminta untuk mengisi kuesioner, hasil menunjukan bahwa pengetahuan peserta mengenai media sosial dan market place sebagai saran pemasaran dari 47% menjadi 93%, serta dari 37% menjadi 89% peserta akan melakukan kegiatan pemasaran secara digital. Sehingga unit usaha yang sudah dibentuk diharapkan dapat lebih optimal dengan pemasaran melalui media digital dan mampu meningkatkan keuntungan dan perekonomian desa.
Improving high school student learning outcomes: Using problem-based learning model Sartika, Sri Hardianti; Puspitasari, Erna; Suherti, Heti
Educenter : Jurnal Ilmiah Pendidikan Vol. 3 No. 2 (2024): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v3i2.1168

Abstract

Student learning outcomes are an indicator of the success of teaching and learning activities carried out. This research aims to determine the improvement in student learning outcomes in economics courses by implementing the problem-based learning model a quantitative research method with a quasi-experimental approach. The population of this research was 205 students in class XI social at SMAN 7 Tasikmalaya, and the sample used was 136 students using a purposive sampling technique consisting of two experimental classes and two control classes. The experimental class uses the Problem-Based Learning learning model, while the control class uses the conventional learning model. Students in each class are given a pretest, and then learning is carried out according to a predetermined model, and then a posttest is carried out. The questions used are 25 multiple-choice questions, and then the results or grades obtained by students are analyzed further.  The results of this study show that there are differences between before and after treatment in the experimental class and control class. This research concludes that the implications of implementing a problem-based learning model as an alternative to conventional models can be used in an effort to improve student learning outcomes in economics courses.
Enhancing economics learning outcomes through the make-a-match cooperative learning model Sartika, Sri Hardianti; Harahap, Rohanna Iriana; Sadiah, Ati
Educenter : Jurnal Ilmiah Pendidikan Vol. 3 No. 1 (2024): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v3i1.1175

Abstract

Learning outcomes reflect the extent to which students understand the material taught and how well they can apply that knowledge in practical situations. This research focuses on the low student learning outcomes in Economics lessons at the high school level. This research aims to determine the increase in student learning results by applying the Cooperative Learning type learning model Make a Match. The research method is a quasi-experimental quantitative approach. The population was 205 SMAN 7 Tasikmalaya class XI science students who study economics. The sampling technique used purposive sampling to obtain 68 students in two classes. The class is divided into two, namely experiments with learning models: Cooperative Learning Make a Match type and control class using models conventional with the lecture method. Technique data collection with 30 multiple-choice test questions. The research results showed statistically significant differences in the increase in student learning outcomes in the experimental class using the Make a Match type Cooperative Learning model and the control class using the conventional model after being given treatment. Thus, the application of the Cooperative Learning model with material designed to be more interactive as an alternative to conventional models can be used to improve student learning outcomes.
The Influence of Socio-Economic Status and Self-Efficacy on Students' Academic Achievement: The Intervening Role of Learning Interest Pasha, Rafli; Hermawan, Yoni; Sartika, Sri Hardianti
Journal of Educational Analytics Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jeda.v3i2.9500

Abstract

This research primarily examines the influence of socio-economic status and self-efficacy on academic achievement, with learning interest as an intervening variable. The quantitative research method utilized a survey technique conducted with students of SMAN 1 Manonjaya consisted of 462 social class students with a sample of 206 students selected using simple random sampling. The research instrument was a questionnaire with 40 statement items, all scored using a 5-point Likert scale and data analysis employed path analysis. Results indicated that socio-economic status and self-efficacy influences on learning interest, socio-economic status and self-efficacy do not influence academic achievement, learning interest influences on academic achievement, socio-economic status does not influence academic achievement through learning interest, and self-efficacy does not influence academic achievement through learning interest.
Optimizing Students' Critical Thinking Abilities through the Guided Inquiry Learning Model Cahyani, Karin; Srigustini, Astri; Sartika, Sri Hardianti
Journal of Educational Analytics Vol. 3 No. 4 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jeda.v3i4.12158

Abstract

In many schools, students' critical thinking abilities are still relatively low, reflected in their difficulty in analyzing information in depth, constructing logical arguments, and solving problems effectively. This research aims to determine the extent to which applying the Guided Inquiry learning model can improve students' critical thinking abilities. The method used in this research is an experiment with a Nonequivalent Control Group Design. The population used in this research was class XI IPS students at SMAN 6 Tasikmalaya with 198 students, and the sampling technique used was purposive sampling, where the sample was determined based on student activities. Class XI IPS 3 was chosen as the experimental class, which applied the Guided Inquiry model, while class XI IPS 4 was used as the control class, which used the discovery learning model. The instrument used is a set of 22 essay questions. The research results show a significant difference in critical thinking skills between the experimental and control classes, indicating that implementing the Guided Inquiry learning model effectively improves students' critical thinking skills. Hopefully, this research will become a reference for developing more effective strategies and learning models in schools.
Pengaruh Model Pembelajaran CTL (Contextual Teaching And Learning) Terhadap Keterampila Berpikir Kritis Peserta Didik Pada Mata Pelajaran Ekonomi: The Effect Of Contextual Teaching And Learning (CTL) Model On Students Critical Thinking Skills In Economics Class Kartika, Ika; Sadiah, Ati; Sartika, Sri Hardianti
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 2 No 6 (2025): Oktober-November
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of the Contextual Teaching and Learning (CTL) model on students' critical thinking skills in the subject of Economics. The research method employed a quasi-experimental design with a Nonequivalent Control Group Design, involving two eleventh-grade (XI) classes at SMAN 9 Garut as the research sample. The instrument used was a critical thinking skills essay test based on Ennis's indicators. The results indicated an improvement in critical thinking skills in both classes; however, the experimental class showed a more significant improvement compared to the control class. The average posttest score of the experimental class was 74.35, which was higher than the control class at 64.53, with N-Gain values of 0.36 (medium category) and 0.17 (low category), respectively. The independent sample t-test yielded a Sig. value of 0.000 < 0.05, indicating a significant difference between the two classes after the treatment. Thus, it can be concluded that CTL has a significant influence and is effective in improving students' critical thinking skills as it provides meaningful learning experiences by connecting the material with real-life contexts.
Pengaruh Literasi Keuangan Digital Terhadap Penggunaan Bijak Buy Now Pay Later: The Influence of Digital Financial Literacy on the Prudent Use of Buy Now Pay Later Mutafaqih, Sandi; Hermawan, Yoni; Sartika, Sri Hardianti
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 3 No 1 (2025): Desember-Januari
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17873916

Abstract

This study aims to analyze the influence of digital financial literacy on the prudent use of Buy Now Pay Later (BNPL) services among the 2022–2024 cohorts of Economic Education students at Siliwangi University. This research is motivated by the rapid growth of BNPL usage among the younger generation, which is frequently unaccompanied by a sufficient understanding of financial risks, thereby potentially leading to consumptive behavior and bad debt. This study employed a quantitative survey method involving 205 students selected via purposive sampling, with data collected through questionnaires. The results of the simple linear regression analysis yielded the equation y^​=11.505+0.791X, indicating that higher digital financial literacy corresponds to more prudent use of BNPL services. These findings confirm a positive and significant influence of digital financial literacy on the prudent use of BNPL and underscore the importance of enhancing digital financial literacy to foster healthier financial behaviors among students.
Financial Literacy as an Educational Competency for Creative Economy MSMEs Sartika, Sri Hardianti; Srigustini, Astri; Santosa, Allicia Deana; Kurniawan, Kurniawan; Fauziyah, Azizah
International Journal Corner of Educational Research Vol. 4 No. 2 (2025): November 2025
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/ijcer.v4i2.704

Abstract

Financial literacy is a crucial competency for micro, small, and medium enterprises (MSMEs), particularly within the creative economy sector. This article aims to analyze the factors influencing financial literacy among MSME actors in West Java and discuss their implications for education and training. Using a quantitative approach, data were collected from 309 MSME operators in the culinary, fashion, and craft subsectors. The findings indicate that financial knowledge, understanding of financial concepts, personal financial management skills, and adaptive financial decision-making significantly and positively influence financial literacy. These results confirm that financial literacy is a multidimensional competency that should be strengthened through formal education, entrepreneurship training, and community empowerment programs. Integrating financial literacy education into entrepreneurship curricula and MSME training programs can support business sustainability and economic independence.
Cerdas Finansial: Penguatan Literasi Keuangan Inklusif Berbasis GEDSI bagi Guru Sekolah Menengah Pertama Negeri 1 Bojonggambir Gumilar, Gugum; Sartika, Sri Hardianti; Nurdianti, Raden Roro Suci; Sadiah, Ati; Rizki Junaedi, Riki; Hendratawan, Febrialdy
Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2026): Volume 6 Nomor 2 Tahun 2026
Publisher : Actual Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56393/jpkm.v6i2.4156

Abstract

Permasalahan yang menjadi fokus pelatihan ini adalah keterbatasan literasi keuangan di kalangan guru, khususnya dalam memahami tantangan pengelolaan keuangan keluarga dan keterlibatan dalam pengambilan keputusan ekonomi. Kondisi ini tidak hanya berdampak pada ketahanan ekonomi rumah tangga, tetapi juga berpotensi memengaruhi profesionalisme guru sebagai pendidik, terutama terkait kesejahteraan, fokus kerja, dan peran keteladanan dalam literasi finansial. Pelatihan dilaksanakan pada Agustus 2025 di SMPN 1 Bojonggambir dan diikuti oleh 28 guru dengan latar belakang yang beragam. Kegiatan pengabdian kepada masyarakat ini dilaksanakan oleh tim dosen Universitas Siliwangi dengan metode Participatory Rural Appraisal (PRA), pemaparan materi, diskusi kelompok, dan praktik interaktif, serta mengintegrasikan prinsip Gender Equality, Disability, and Social Inclusion (GEDSI) dan pemanfaatan aplikasi pencatatan keuangan sederhana. Hasil evaluasi melalui observasi dan kuesioner menunjukkan bahwa setelah pelatihan, guru memahami tantangan literasi keuangan keluarga dan mampu melakukan pencatatan pemasukan serta pengeluaran harian menggunakan aplikasi. Lebih dari 85% peserta memberikan respons positif, disertai indikasi perubahan praktik pengelolaan keuangan yang lebih terencana dan inklusif.
ANALISIS STRATEGI EKONOMI KREATIF DENGAN METODE TRIPLE HELIX PADA UMKM PAYUNG GEULIS DI KOTA TASIKMALAYA Mardiana, Rosa; Rosmawati, Servia; Sartika, Sri Hardianti
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.181

Abstract

Payung geulis is one of the icons of the creative economy of the city of Tasikmalaya which has its own characteristics in its manufacture. This study aims to analyze the creative economy development strategy at Payung Geulis SMEs in the city of Tasikmalaya and the strategy used in this creative economy development is a SWOT analysis strategy with the Triple Helix method. In this study, data collection in the form of qualitative methods was also carried out by conducting observations and interviews at one of the Payung Geulis businesses in Tasikmalaya. The results of this study indicate that the Payung Geulis by Nailah Collection has decreased in production with a lack of promotional strategies, it will have an impact on the sustainability of the ongoing business. Based on the SWOT analysis that has been carried out, it can help business actors to be able to determine the strategies that must be carried out first in order to achieve the desired goals. Based on this decrease, it is necessary to have creativity and innovation in various ways in order to increase the production of this Payung Geulis business. Hence, it can be concluded that the creative economy strategy with the Triple Helix method in this Payung Geulis business can be said to be relatively dependent on the promotion strategy carried out by business actors.
Co-Authors Aftilasyah, Wulan Aisyah, Iis Allicia Deana Santosa Amarani, Shaqila Eka Putri Astri Srigustini Azizah Fauziyah Cahyani, Karin Dahlan, Dadang - Dewi, Ayu Sinta Sri Dian Rahmawati Erna Puspitasari Fardiana Putri, Rivani Fatah, Aldinova Noor Fitriani, Elsa Windu Gugum Gumilar Handayani, Dea Harahap, Rohanna Iriana Hendratawan, Febrialdy Ika Kartika Ikaputra Waspada, Ikaputra Kurniawan Kurniawan Lia, Sena Taliya Mardiana, Rosa Mutafaqih, Sandi Nuraisyah, Siska Nurwanti, Siti Pasha, Rafli Patimah, Nenden Lu'lu Raden Roro Suci Nurdianti, Raden Roro Suci Rendra Gumilar, Rendra Rizki Junaedi, Riki Rosmawati, Servia Sadiah, Ati Solihat, Ai Nur Sopani, Aliza Nelis Suherti, Heti Sulastri, Fitri Surgawati, Iis Yoni Hermawan Yuliana Yuliana