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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Moneter : Jurnal Akuntansi dan Keuangan Jurnal Sisfokom (Sistem Informasi dan Komputer) ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Sisfotek Global Jurnal Inovasi Penelitian Jurnal Manajemen Sains dan Organisasi (JMSO) International Journal of Management Science and Information Technology (IJMSIT) Jurnal Sisfotek Global Dulang: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Mandiri Jurnal Abdimastek (Pengabdian Masyarakat Berbasis Teknologi) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Social & Economic Bulletin Widya Cipta : Jurnal Sekretari dan Manajemen
Seno Hadi Saputro
ISB ATMA LUHUR
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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The Green Strategic Orientation and Competitive Advantage: The Role of Stakeholder Pressure and Institutional Environment Aryanto, Puput; Saputro, Seno Hadi
Jurnal Manajemen Sains dan Organisasi Vol. 7 No. 1 (2026): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v7i1.25230

Abstract

Objective – This study investigates how Green Strategic Orientation (GSO) shapes competitive advantage, with particular attention to the concurrent moderating effects of stakeholder pressure and institutional environment within an emerging economy setting. Design/Methodology/Approach – Drawing on the Natural Resource-Based View (NRBV) and Institutional Theory in an integrated framework, this work fills a gap in the existing literature where both moderating factors have been studied in isolation rather than tested together within a unified boundary condition analysis. Using a quantitative cross-sectional survey of 200 firms spread across four industry sectors in the Bangka Belitung Islands, Indonesia, data were analyzed through PLS-SEM with 5,000 bootstrap resamples. Findings – The results confirm that GSO exerts a positive influence on competitive advantage (β = 0.38; f² = 0.21; p < 0.001; R² = 0.54), with both stakeholder pressure (β = 0.19; p = 0.002) and institutional environment (β = 0.17; p = 0.005) meaningfully amplifying this effect. Simple slope analysis further shows that the GSO impact rises from β = 0.22 to β = 0.51 when stakeholder pressure is high, and from β = 0.21 to β = 0.49 when institutional conditions are supportive. These results hold consistently across alternative model specifications. Implications – This work represents the first empirical test of simultaneous dual moderation within an integrated NRBV–Institutional Theory framework, highlighting that firms need to cultivate internal green capabilities while actively engaging with both their stakeholders and institutional environments to fully realize competitive gains.
Co-Authors Aditia, Gita Agus Dendi Rachmatsyah Agus Dendi Rachmatsyah Agus Dendi Rachmatsyah Amri Amri Ari Amir Alkodri Ari Amir Alkodri Arninda, Arninda Aryanto, Puput Bakti Atmaja, Ferry Bakti, Ferry Bambang Adiwinoto Benny Wijaya Burham Isnanto Burham Isnanto Burham Isnanto Burham Isnanto F Burham Isnanto Farid Dendi Rachmatsyah, Agus Ellya Helmud ellya helmud, ellya Ferry Bakti Atmaja Ferry Bakti Atmaja Gita Aditia Harlis Setiyowati Hendri, Jhon Hengki Hengki Hengki Hengki Isnanto Farid, Burham Isnanto, Burham Laurentinus, Laurentinus Muhammad Agus Muljanto Munawir Munawir R Ferry Bakti Atmaja R. Burham Isnanto R.Ferry Bakti Atmaja Rachmatsyah, Agus Dendi Sarwindah Sarwindah Sarwindah Sarwindah Selamet Riyadi Sembiring, Rinawati Sudirman Sudirman Supardi Supardi Supardi Supriyanto, Bambang Eko Wijaya, Benny Yuliantari, Kartika