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All Journal International Journal of Electrical and Computer Engineering Jurnal Manajemen Teknologi Jurnal Teknik ITS Jurnal Sains dan Seni ITS IPTEK Journal of Proceedings Series Gadjah Mada International Journal of Business Benefit: Jurnal Manajemen dan Bisnis Jurnal Sistem dan Manajemen Industri Journal of Innovation Research and Knowledge Sewagati
Satria Fadil Persada
Bina Nusantara University
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Indonesian, Korean, and French Sheet Masks: Three Alternatives in a Hybrid Choice Model of Indonesian Women's Choice Decision Ferica, Michelle; Belgiawan, Prawira Fajarindra; Mayangsari, Lidia; Windasari, Nila Armelia; Laila, Nisful; Persada, Satria Fadil; Nasution, Reza Ashari
Gadjah Mada International Journal of Business Vol 27, No 1 (2025): January - April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.82554

Abstract

Women's choice decision has gained lots of attention in the literature, particularly regarding how they evaluate attributes that are similarly important. The Indonesian skincare market is one of the most attractive markets, not only for local but also global producers of skincare products. This paper aims to provide an in-depth analysis of factors that affect Indonesians when they choose facial sheet masks (SM) from three countries—Indonesia, South Korea, and France—and to examine respondents' preferences with regard to local or imported SM products. This study used a mixed method, starting with exploratory research to find the levels of attribute for each alternative. A hybrid choice model is later established with Python Biogeme to find significant factors, demand elasticities, and willingness to pay. From its exploratory research, this study ascertained several attributes such as price, packaging, quality, brand, refreshing effect, halal essence, and attitudes. This study found that price, quality, refreshing effect, halal essence, and attitude significantly influence SM choice decisions from the discrete choice. The results fill a gap in the literature by comprehensively examining product properties and attitudes that affect women's decisions regarding skincare products. It also contributes—particularly for the skincare industry and marketers—to further improve the SM market share, particularly in the Indonesian and Southeast Asian markets.
Determinant of Social Media Usage on Organization: Analysis of Millennial Employee of Telecommunication Company in Surabaya Prihananto, Prahardika; Persada, Satria Fadil; Larasati, Intan Kartika
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i1.18063

Abstract

The urge to get in touch with others efficiently makes social media cannot be separated from people's lives nowadays. Moreover, the relationship between technological advancement and widespread usage of social media are pertinent to millennials who are big consumers of technology and digital natives. On the other hand, millennials are quite influential in Indonesia because most of the active workers in Indonesia are millennials. Therefore, the main focus of this research is analyzing the effect of social media usage by millennial employees on the corporate organization of one Telecommunication Company in Surabaya as its business is related to social media. This study utilizes the Structural Equation Modelling (SEM) approach using the Technology, Organization, and Environmental (TOE) Framework. The result shows that technology and environmental factors have a significant positive effect on social media usage, which offers a positive significant influence on the corporate organization
Mix method analysis for analyzing user behavior on logistic company mobile pocket software Persada, Satria Fadil; Afandi, Farid; Redi, Anak Agung Ngurah Perwira; Nadlifatin, Reny; Prasetyo, Yogi Tri; Kurniawan, Adji Candra
Jurnal Sistem dan Manajemen Industri Vol. 7 No. 1 (2023): June
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jsmi.v7i1.5937

Abstract

The present study emphasizes mixed-method analysis, integrating the partial least square structural equation model (PLS-SEM) and customer journey for mobile pocket office improvement in logistic XYZ company. The extension of the unified theory of acceptance and use of technology (UTAUT 2) model by incorporating perceived risk (PR), personal innovativeness (PI), and trust (TR) variables are used. The sample for this study consisted of 243 res­pondents. Based on the results of the PLS-SEM analysis, two of the eleven tested hypotheses were determined to be rejected. In application usage, the proposed model effectively explained 85.7 per cent of the influence on beha­vioral intention (BI) and 72.1 per cent on use behavior (UB). The customer journey mapping (CJM) investigation's findings show that fluctuations in the use of mobile pocket office technology in the field are generally brought on by a lot of data entry, sluggish internet connections, and overworked field operations. The XYZ company may acquire sugges­tions and knowledge for developing further applications due to this inquiry.
FROM THE EARS DOWN TO THE HEART: EXPLORING THE INFLUENCE OF MUSIC TRAILERS ON THE MUSIC STREAMING INTENTIONS OF GENERATION Z Sekardhani, Mufida; Reyhan Adiva Ramadita; Satria Fadil Persada; Ni Gusti Made Rai
Journal of Innovation Research and Knowledge Vol. 4 No. 4: September 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i4.8541

Abstract

Trailers have become a vital part of the film and music industries' marketing tactics, harnessing technological and media breakthroughs to attract audiences and raise enthusiasm for impending releases. Although studies on its impact in the film industry are diverse, there is limited knowledge regarding its significance in the music industry, particularly in music streaming services (MSS). The current study employs PLS-SEM to analyze the influence of music trailers on the intention to stream music in MSS, with data collected from 403 Gen Z respondents. The results suggest that understanding music trailers has positive effects on liking, which in turn leads to the intention to generate word of mouth and the intention to stream music on the respected music streaming platforms. Further discussion is provided on the theoretical contributions and practical implications.
Co-Authors Achmad Holil Noor Ali Adinda Salsha Billa Adji Candra Kurniawan (Universitas Pertamina) Afandi, Farid Alifio Rahmanqa Anak Agung Ngurah Perwira Redi Anak Agung Ngurah Perwira Redi Andri Oktavianto Ba'da Maulidia Rizqi Ba'da Putri Bahalwan Apriyansyah Baihaqi, Imam Belgiawan, Prawira Fajarindra Bella Harum Ashari Berto Mulia Wibawa Bhawika, Gita Widi Bustanul Arifin Noer Clora Widya Brilliana Devi Kumalasari, Riesta Dewie Saktia Ardiantono Dewie Saktia Ardiantoro Dhean Dikky Kurniawan Farid Afandi Ferica, Michelle Gilang Kristanto Putra Hanif, Hidjra Hanung Ramadhan Hutama, Rizal Risnanda I Gusti Agung Ayu Dinda Pramesthi Putri I Gusti Ayu Pramoedya Maharani Inka Awali Fauziyah Intan Kartika Larasati Ivana Esti Yulianti Janti Gunawan Khoirunnissa Nur Abidah Kunaifi, Aang Kurniawan, Adji Candra Larasati, Intan Kartika Luqman Ali Malvin Piero Maria Angelia Krisna Wijayanti Mayangsari, Lidia Mira Herdina, Ajeng MOHAMMAD RAZIF* and AHMAD ADIB Nabila Navitasari Ni Gusti Made Rai Ninditya Nareswari Nisful Laila Prahardika Prihananto Prasetyo, Yogi Tri Prihananto, Prahardika Puti Sinansari Putra, R. Aditya Kristamtomo Reny Nadlifatin Reyhan Adiva Ramadita Reza Ashari Nasution Ribka Anintha Miyagi Rifda Mufidah Lestari Sekardhani, Mufida Syarifa Hanoum Tika Dwi Septiani Udisubakti Ciptomulyono Windasari, Nila Armelia Xabitha Vanessa Suryananda Yasir Huwaydi Yogi Tri Prasetyo Zahra Nurkarima Budiwati Attori