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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Edunomika (JIE) Jurnal Development ProBisnis : Jurnal Manajemen Jurnal Pengabdian Masyarakat Akademisi International Journal of Islamic Business and Management Review International Journal of Entrepreneurship and Business Management Asean International Journal of Business Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Manajemen Dan Bisnis Ekonomi Adpebi International Journal of Multidisciplinary Sciences Eko dan Bisnis: Riau Economic and Business Review
Putra Budi Ansori
Fakultas Ekonomi Dan Bisnis/Manajemen, Institut Az Zuhra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY DI PT. MPM FINANCE CABANG PANAM PEKANBARU Putra Budi Ansori
Journal Development Vol 6 No 1 (2018): Jurnal Development
Publisher : Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (128.05 KB) | DOI: 10.53978/jd.v6i1.65

Abstract

This research was conducted in the research conducted at PT MPM Finance, branches of Panam Pekanbaru, HR Soebrantas KM 12 No:A7 Pekanbaru City in 2017. Research aims to understand the influence of relationship marketing to customer loyalty in PT.MPM finance the branches of panam pekanbaru. The population in this study is 8,943 consumers who at PT MPM Finance, branches of Panam Pekanbaru, Then the number of samples is rounded to 99 consumers, after calculated by the Slovin formula. The sampling technique was done by accidental sampling. It means respondents (a subject) selected by chance alone from members of the population who are willing to are only sampled.From the analysis of single linear regression equation was formulated: Y= 7,988 + 0,639X .Where, constant at 7,988, meaning that if the variable Relationship Marketing is 0, then the dependent variable Relationship Marketing of 7,988 and a regression coefficient of variable variable Relationship Marketing amounted to 0,639, which means that if the Customer Loyalty increased by 1 point, then the Customer Loyalty also will be increased by 0,639. The coefficient is positive, meaning a positive relationship between the Relationship Marketing of the Customer Loyalty. The higher the Relationship Marketing the increasing Customer Loyalty. Based on test result of significant test (t), obtained t count value for independent variable of Relationship Marketing (X) is 12,486. The t table value with df = 99-2 and the 5% or 0.05 confidence level, is 1.98472. From these values can be concluded t count > t tabel means, there is a significant relationship or influence between Relationship Marketing to the Customer Loyalty of PT MPM Finance, branches of Panam Pekanbaru. Obtained value of R2 or R Square equal to 0,616 or 61,6%. This value can be interpreted that changes in the value of Customer Loyalty are influenced by changes in the value of free Relationship Marketing by 61,6 % while 38,4% is determined by other variables that do not exist in this research model. Keyword : Relationship Marketing, Customer Loyalty
Pelaksanaan Proses Akreditasi Sekolah untuk menjaga kualitas Pendidikan Sekolah/Madrasah Dedi Iskamto; Jeli Nata Liyas; Elida Gultom; Putra Budi Ansori; Yulia Harwina; Teguh Hendra
Jurnal Pengabdian Masyarakat Akademisi Vol. 1 No. 2 (2022)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1391.774 KB) | DOI: 10.54099/jpma.v1i2.132

Abstract

Tujuan kegiatan pengabdian masyarakat ini adalah melakukan proses akreditasi sekolah menengah Kegiatan Akreditasi diharapkan menjadi pendorong dan dapat menciptakan suasana kondusif bagi perkembangan pendidikan serta memberikan arahan dalam melakukan penjaminan mutu sekolah/madrasah yang berkelanjutan, guna mencapai mutu yang diharapkan. Peraturan Pemerintah Nomor 17 Tahun 2010 Tentang Pengelolaan dan Penyelenggaraan Pendidikan mewajibkan akreditasi bagi seluruh sekolah/madrasah sebagai bagian dari upaya penjaminan mutu pendidikan. Oleh karena itu, akreditasi merupakan proses evaluasi terhadap berbagai aspek penyelenggaraan pendidikan dalam upaya menjamin terselenggaranya layanan pendidikan bermutudi Provinsi Riau
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA BENGKEL MOTOR MAKMUR PEKANBARU putra budi Ansori
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1294

Abstract

This research was conducted at Makmur Motor Workshops in 2022. This study aims to determine: The effect of Price and Service Quality on customer loyalty at Makmur Motor Workshops. The population in this study are all customers in 2021, totaling 247 customers. Thus the number of samples is rounded up to 71 consumers, after being calculated by the Taro Yamane formula. The sampling technique was carried out by purposive sampling. The results of the analysis are formulated multiple linear regression equations with the equation Y = 5.868 + 0.335X1 + 0.450X2. This shows the value of a (constan) is 5.868, meaning that without the Price (X1) and Service Quality (X2) variables or having a zero value, Customer Loyalty (Y) is worth 5.838. Based on the results of the significant test (t) with the help of SPSS, the partial test results obtained, it can be said that the price and service quality variables partially affect customer loyalty positively and significantly. From the results of the F test it is known that simultaneously the price and service quality variables affect customer loyalty Makmur Motor Workshop Pekanbaru. Furthermore, the value of Adjusted R Square is 0.488. This value can be interpreted that changes in customer loyalty values ​​are influenced by changes in the value of the independent variable price and service quality by 48.8% while 51.2% is determined by other variables that are not in this research model.
Training on Making Liquid Laundry Soap as an Effort to Realize a Home Industry MSME Unit for Women Residents of Talang Sungai Limau Village, Rakit Kulim District, Indragiri Hulu Regency, Riau Province Arhipen Yapentra; Putra Budi Ansori; Risman Risman; Muh. Ali Aqsa; Yulia Harwina; Diana Sri Dewi; Mahbubah Srimulatsih
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 2, No 1 (2023): January 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v2i1.280

Abstract

This article was created as one of the outcomes of Community Service activities in STIE Riau's assisted villages as partners, namely Talang Sungai Limau Village, Rakit Kulim District, Indragiri Hulu Regency, Riau Province. Held on September 24-25 after a series of preparatory activities. This activity aims to increase the skills and interest of PKK women in partner villages to make household production as well as efforts to foster interest in MSMEs for residents as an effort to improve the family economy. Activities carried out in lectures, discussions and practice of making liquid laundry soap to packaging and explaining simple marketing methods. On the first day, an introduction to materials and methods of making as well as the practice of making liquid laundry soap is given. After settling for 24 hours, packaging and an explanation of sales are carried out as well as an estimate of the capital and profits obtained from one package of liquid laundry soap which produces 100 bottles with a volume of 200 ml.
Analysis of Community Willingness to Pay in Waste Management Putra Budi Ansori
Asean International Journal of Business Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v2i2.636

Abstract

This article examines the public's willingness to pay, considering that the local revenue data from the waste levy has not reached the 2022 target, while population growth, economic growth and changes in consumption patterns have experienced changes that affect the amount of waste generation in the city of Pekanbaru.The purpose of this study is to analyze the effect of education, income and work community on willingness to pay in waste management. The sample is 100 heads of families. The sampling technique is done by purposive sampling. The results of the hypothesis test show that the education variable and the job variable do not significantly influence expenses. While income is proven to have a significant effect on paying expenses. It was also found that simultaneously the variables of education, income and work influence the awareness of paying. Furthermore, it is obtained that payment receipts are influenced by changes in the values of education, income, and employment variables of 31.9% while 68.1% are determined by other variables that are not in this research model.
Development of Natural Tourism Objects in Kampar District (Case Study of Natural Bathing Tourism Objects in Pantai Cermin Village, Rumbio Jaya District, Kampar Regency) Iskandar Iskandar; Putra Budi Ansori
ProBisnis : Jurnal Manajemen Vol. 14 No. 4 (2023): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i4.183

Abstract

The purpose of this study was to determine the development and attractiveness of the natural baths of Sulem flora in terms of developers and tourists, the factors that support and the impact of developing Sulem flora natural baths as a tourist destination in Kampar Regency. This study uses the theory of Social Practices from Bourdieu. This study uses a qualitative research method with a case study approach. Source of data from interviews with informants and related documents. The sampling technique used purposive sampling. Data collection techniques using observation, interviews and documentation. Data validity uses source triangulation. Data analysis using an interactive model. The results showed that the development of the Sulem Flora Natural Bath has improved the quality of tourism management and services, marked by an increase in the number of tourist visits to the Sulem Flora Natural Bath. The development of the Sulem Flora Natural Baths was also accompanied by the habitus of the people of Pantai Cermin Village from their participation as food selling tours in tourist areas, parking area managers, workers at the Sulem Flora Natural Baths by using economic capital, social capital, cultural capital and symbolic capital. The participation of the people of Pantai Cermin Village to develop tourism can be seen in the decisions they fought for and fought for in their area as a tourist area, in the production of practices that could support the development of the Flora Sulem Nature Bath and also in improving the welfare and quality of life of the community. local community.
Penyuluhan Bank Digital Untuk Kegiatan Produktif di Kelurahan Sidomulyo Barat, Kota Pekanbaru: - Putra Budi Ansori, et. Al.
Jurnal Pengabdian Masyarakat Akademisi Vol. 2 No. 3 (2023)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v2i3.655

Abstract

Tujuan dari pengabdian masyarakat ini adalah memperkenalkan bank digital dan teknik penggunaan untuk kegiatan produktif masyarakat di RT 02 RW 17 Kelurahan Sidomulyo Barat Kecamatan Tuah Madani Kota Pekanbaru. Target meningkatkan pengetahuan dan perubahan cara pandang peserta terhadap Bank Digital dalam praktik. Kegiatan dilakukan yaitu : Sabtu, 17 Juni 2023, setelah diskusi dengan masyarakat pengurus Dasa Wisma Perum Griya Cemara Asri disepakati kegiatan dimulai dengan penjelasan Bank Digital, Kegunaan, serta identifikasi dampak positif-negatif melalui proses tanya jawab langsung dengan peserta. Kegiatan ini berjalan dengan lancar dan sesuai target. Peserta yang hadir sebanyak 22 orang ibu rumah tangga dan remaja. Sebanyak 7 orang ibu rumah tangga memiliki usaha rumahan, 15 ibu rumah tangga dan remaja yang sudah mengenal transaksi online tetapi tidak memiliki usaha. Hasil pengabdian masyarakat ini adalah peserta mengakui menjadi lebih jelas tentang Bank Digital dan Bank Konvensional, transaksi digital, kegunaan dan teknik menghindari hal-hal negatif dan ciri-ciri penipuan digital. Sehingga dapat disimpulkan peserta meningkat kemampuannya tentang Bank Digital dan kegunaan praktis untuk hal-hal yang produktif.
Pelatihan Pembuatan Sabun Cuci Piring Pada ibu-ibu Arisan RT 08 RW 11 Kelurahan Sidomulyo Barat Pekanbaru: - Ansori, Putra Budi; Febrina, Dian; Wicara, Dinda Genta; Diana Sri Dewi; Nurhayana, Nurhayana
Jurnal Pengabdian Masyarakat Akademisi Vol. 3 No. 1 (2024)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v3i1.816

Abstract

Pengabdian pada masyarakat ini bertujuan untuk memberikan pengetahuan dan pemahaman dan keterampilan melalui pelatihan pembuatan sabun cuci piring cair dalam upaya pemberdayaan Kelompok Arisan Ibu-Ibu RT 08 RW 11 Kelurahan Sidomulyo Barat, Kecamatan Tuah Madani. Target kegiatan adalah mampu menambah pengetahuan dan memotivasi masyarakat khususnya ibu-ibu arisan RT.08 RW 11 Kelurahan Sidomulyo Barat tentang keterampilan usaha melalui pembuatan sabun cuci piring cair. Kegiatan dilakukan yaitu : Sabtu-Minggu, 07 dan 08 Oktober 2023, setelah diskusi dengan masyarakat ditetapkan di Perumahan Vila Bunga Arengka Blok. C 1, RT.08 RW 11 Kelurahan Sidomulyo Barat Kecamatan Tuah Madani Kota Pekanbaru, Riau. Peserta yang hadir sebanyak 28 orang ibu rumah tangga , 13 orang ibu-ibu telah memiliki usaha makanan ringan, usaha catering, pembuatan bunga dan usaha hantaran pesta. Hasil pengabdian masyarakat ini adalah peserta berhasil membuat sabun cuci piring dan dimasukan didalam kemasan dan tercapainya kelompok kerja (Pokja) RT 08 RW 11 yang memiliki keterampilan dalam membuat Sabun cuci piring.
Motivasi Usaha dan Penyuluhan Teknik Peningkatan Pelayanan Usaha Rumah Tangga di Sidomulyo Barat, Kota Pekanbaru Febrina, Dian; Ansori, Putra Budi; Wicara, Dinda Genta; Dewi, Diana Sri; Nurhayana, Nurhayana
Jurnal Pengabdian Masyarakat Akademisi Vol. 3 No. 3 (2024)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v3i3.1056

Abstract

Tujuan Pengabdian masyarakat ini adalah memberikan penyuluhan untuk memberikan semangat usaha usaha dan teknik peningkatan pelayanan usaha pada usaha rumahan yang ada di RT 08 RW 11 Kelurahan Sidomulyo Barat, Kecamatan Tuah Madani. Target minimal kegiatan adalah mampu menambah pengetahuan dan memberi semangat kepada ibu-ibu yang sudah memiliki usaha maupun usaha yang baru akan dirintis. Kegiatan dilaksanakan pada yaitu : Sabtu dan Minggu, 04-05 Mei 2024, melalui rapat disepakati tempat dilakukan di Perumahan Vila Bunga Arengka Blok. C 1, RT.08 RW 11 Kelurahan Sidomulyo Barat Kecamatan Tuah Madani Kota Pekanbaru, Riau. Peserta terdiri dari 23 orang ibu rumah tangga , 14 orang ibu-ibu sudah mempunyai usaha kue, usaha loundry, usaha makanan prozen, kedai harian ,pembuatan bumbu pecal dan tahu pedas. Hasil pengabdian masyarakat ini adalah Pertama, peserta mendapat pengetahuan baru berdasarkan berbagai pengalaman oleh pelaku usaha sukses agar peserta yang sudah memiliki usaha dapat memperbaiki manajemen usaha, meningkatkan kualitas pelayanan terhadap pelanggan dan meperluas jaringan pertemanan termasuk melakukan kontrol keuangan secara tepat guna agar usaha dapat maju. Kedua, setelah mendapatkan penyuluhan juga dapat dengan mudah dan sungguh-sungguh dapat mendapatkan penghasilan rutin dari penjualan online maupun offline. Berdasarkan hasil praktik penjualan secara onlinie dalam 20 jam dan mampu menghasilakan uang rata-rata sebesar Rp 22.000 dari memanfaatkan secara positif media sosial dan jaringan pertemanan
The Effect of Relationship Marketing on Customer Loyalty: A Case Study Ansori, Putra Budi
Adpebi International Journal of Multidisciplinary Sciences Vol. 1 No. 1 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijms.v1i1.209

Abstract

This research was conducted at PT.Hasel Milek Jaya Pekanbaru in 2022. The purpose of this study was to determine the effect of relationship marketing on customer loyalty at PT.Hasel Milek Jaya. The population in this study were all customers in 2021 as many as 727 customers. Thus the number of samples is rounded up to 88 consumers, after being calculated by the Taro Yamane formula. The sampling technique was carried out by purposive sampling. Based on the results of the hypothesis test, the calculated t value is 10.832 > the t table value is 1.98793, then H0 is rejected and Ha is accepted. It means that Relationship Marketing has a significant effect on Customer Loyalty at PT. Hasel Milek Jaya. Or the hypothesis has a significant effect because the value of Sig < 0.05. It was found that Relationship Marketing contributed to changes in the Customer Loyalty variable by 57.7%, while the remaining 42.3%. (100%-57.7%) influenced by other variables not examined in this study
Co-Authors ADE ANDRIANI Arhipen Yapentra Dedi Iskamto Dian Febrina Dian Febrina Diana Sri Dewi Diana Sri Dewi Dinda Genta Wicara Elida Gultom Febrina, Dian Hasana, Maili Herman Herman Herman Herman Herman Herman Iskandar Iskandar Jatmiko, Udik Jeli Nata Liyas Jeli Nata Liyas Jeli Nata Liyas Lestari, Lidya MAHBUBAH SRIMULATSIH Makrifat, Arief Muhammad Ali Aqsa Nurhayana Nurhayana Nurhayana, Nurhayana Puspa Gundary Risman Risman Salina, Nur Siti Fatimah Suhermin, Suhermin Suratman Suratman Syurti Primadayani Teguh Hendra Wicara, Dinda Genta Yulia Harwina