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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Manajemen Bisnis Eka Prasetya Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya Journal of Economic, Business and Engineering (JEBE) Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Abdimas Indonesian Journal Journal of Economics and Social Sciences Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen dan Ekonomi Journal of Management Specialists Jurnal Pengabdian Cendikia Nusantara INJECT Interdisciplinary Journal of Communication
Enda Yunita Surbakti
Politeknik Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Other

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Pengaruh Motivasi Kerja dan Disiplin Kerja terhadap Kinerja Karyawan pada PT Perkebunan Nusantara IV Regional II Medan: Studi Kasus Bagian Sekretariat dan Hukum Atma Pratiwi Kartika; Jenny Sari Tarigan; Djames Siahaan; Enda Yunita Surbakti; Erwinsyah Simanungkalit
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 3 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i3.5469

Abstract

Abdullah, R., Hamsina, H., & Rukman, R. (2023). Pengaruh disiplin kerja terhadap kinerja karyawan pada PT Harapan Gina Pratama Makassar. Paradoks: Jurnal Ilmu Ekonomi, 6(2), 89–97. https://doi.org/10.57178/paradoks.v6i2.632 Afandi, P. (2025). Manajemen sumber daya manusia: Teori, konsep dan indikator. Yogyakarta: Zanafa Publishing. Afriyani, R., Novianti, I., & Prabowo, A. (2023). Pengaruh disiplin kerja dan motivasi kerja terhadap kinerja karyawan. Jurnal Penelitian Teori dan Aplikasi Manajemen (JPTAM), 6(2), 382–391. https://doi.org/10.54371/jms.v2i3.292 Ajabar, A. (2020). Manajemen sumber daya manusia. Yogyakarta: Deepublish. Ariandi, A., Putri, A. R., & Tika, N. (2023). Pengaruh motivasi kerja terhadap kinerja karyawan pada perusahaan jasa. Jurnal Akuntansi dan Tata Kelola, 5(1), 39–48. https://doi.org/10.47776/mizania.v1i1.472 Heriyanto, R. (2023). Manajemen kinerja: Konsep dan aplikasi di tempat kerja. Bandung: Mitra Cendekia. Lestari, S., & Afifah, D. (2020). Pengaruh disiplin kerja dan lingkungan kerja terhadap kinerja pada Dinas Koperasi Usaha Kecil Menengah Perdagangan dan Perindustrian Kota Bogor. Jurnal Nuansa, 2(1), 357–371. https://doi.org/10.61132/nuansa.v2i1.689 Mudayat, T., Titiyanty, L., & Arisanti, D. (2022). Manajemen sumber daya manusia dalam organisasi modern. Sidoarjo: Surya Media. Permanna, A., Yulianto, A., & Irawan, R. (2023). Disiplin kerja dan kinerja karyawan pada Hotel Harris Riverview Kuta. Jurnal Bisnis dan Hospitaliti, 8(1), 71–80. PT Perkebunan Nusantara IV. (n.d.). PTPN IV - Menjadi perusahaan agribisnis terkemuka. Diakses 17 Juli 2025, dari https://www.ptpn4.co.id/ Rizky, A., & Lestari, M. (2021). Disiplin kerja sebagai variabel penentu efisiensi operasional. Jurnal Ilmu Manajemen Terapan, 7(4), 58–66. Subekti, A., & Suhartini, T. (2023). Pengaruh motivasi terhadap kinerja karyawan di variabel manufaktur. Jurnal Selma, 9(1), 60–70. https://doi.org/10.59422/lmsdm.v1i02.137 Syam, M. Y., & Irfan, M. (2023). Pengaruh kedisiplinan dan kompetensi terhadap kinerja guru madrasah ibtidaiyah. Jurnal Manuhara: Manajemen, Pendidikan dan Humaniora, 2(3), 100–110. Wahab, W. (2021). Faktor-faktor yang mempengaruhi disiplin kerja karyawan pada PT Indomas Rezeki Jaya Kabupaten Pelalawan. Eko dan Bisnis: Riau Economic and Business Review, 11(2), 20–30. Widayanto, A., & Nugroho, R. (2022). Faktor-faktor yang mempengaruhi kinerja karyawan. Jurnal Ilmiah Mea (Manajemen, Ekonomi, dan Akuntansi), 8(1), 1301–1315.
Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Minuman Bubble Tea Chatime : Studi Kasus pada Pengunjung Mall Suzuya Marelan Plaza Medan Natasha Jessica; Enda Yunita Surbakti; Erwinsyah Simanungkalit; Irwan Musriza Harahap; Suri Purnami
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 3 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i3.5470

Abstract

This study aims to examine in greater depth the influence of brand image and product quality on the purchase decisions of Chatime bubble tea consumers, using a case study of visitors at Mall Suzuya Marelan Plaza Medan. Employing a quantitative research design, the study utilizes a survey method by distributing structured questionnaires to 96 respondents selected through random sampling. The independent variables of the study consist of brand image and product quality, while the dependent variable is purchase decision. Data were analyzed using multiple linear regression with the aid of SPSS version 26 to identify both partial and simultaneous effects. The findings reveal that, when tested partially, brand image shows a negative and non-significant effect on purchase decisions, suggesting that the image of the brand alone does not strongly determine consumer choices. In contrast, product quality demonstrates a positive and significant influence on purchase decisions, indicating that consumers prioritize the quality of the beverage when making purchasing choices. Furthermore, when analyzed simultaneously, both brand image and product quality together exert a significant impact on purchase decisions. The coefficient of determination (R²) of 82.1% signifies that the two independent variables explain a large proportion of the variance, while the remaining percentage is attributed to other factors such as price and promotion.
PKM PENDAMPINGAN PENYUSUNAN BUSINESS MODEL CANVAS UNTUK MENINGKATKAN DAYA SAING PADA A. ZAKI BAKERY DESA KLUMPANG KEBUN KECAMATAN HAMPARAN PERAK KABUPATEN DELI SERDANG (SUMATERA UTARA) Fitri, Nursiah; Pasaribu, Ika Mary; Lestari, Meidi Wani; Surbakti, Enda Yunita
Jurnal Widya Laksmi: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) - Inpress
Publisher : Yayasan Lavandaia Dharma Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59458/jwl.v5i1.168

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Indonesia, namun sering menghadapi tantangan dalam adopsi teknologi digital dan branding. A. Zaky Bakery, sebuah usaha yang telah berjalan selama 30 tahun, mengalami stagnasi penjualan serta kendala dalam kualitas produk dan manajemen tradisional. Untuk mengatasi masalah tersebut, kegiatan Pengabdian Kemitraan Masyarakat (PKM) ini dilaksanakan dengan tujuan memberikan pendampingan melalui penerapan Business Model Canvas (BMC). PKM ini terdiri dari tahap pra-pelaksanaan, pelaksanaan, dan evaluasi. Pada tahap pertama, tim melakukan survei untuk menganalisis masalah dan menyusun materi pelatihan BMC. Tahap kedua melibatkan penyuluhan terkait 9 elemen BMC serta praktik langsung oleh mitra serta tahap evaluasi. Hasil dari pendampingan menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan mitra UMKM dalam menganalisis bisnisnya, yang berkontribusi pada peningkatan kualitas produk, diversifikasi jenis produk, peningkatan kapasitas produksi, jumlah aset, dan akhirnya peningkatan omzet. Selain itu, kegiatan ini mendorong mitra untuk lebih inovatif dalam merumuskan strategi bisnis yang lebih efektif dan kompetitif.
Pengembangan Usaha Jasa Ransoe Konveksi Melalui Inovasi Dan Kreatifitas Penciptaan Produk Berbasis Customer Needs Tambunan, Sarah Rouli; Rismawati, Rismawati; Surbakti, Enda Yunita; Haro, Jamardua
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 4 No. 2 (2023): Edisi November 2023
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51510/madiya.v4i2.1540

Abstract

The conveyance service business is a dynamic industry where there are changing trends every year. This is what underlies Ransoe Konveksi's efforts to develop its production, especially to expand market share. However, the lack of specific skills of the employees has hampered the plan to make the latest products that are actually in great demand by the community. Therefore, the Polmed Service Team took the initiative to provide training to Ransoe Konveksi employees who would later be guided by professionals in their fields. If the employees' abilities are qualified to create new products that are in demand by the community, the convection services will be increasingly recognized by many people and will increase income.
Web-Based Business Simulation Practice Course Learning Application Jumjuma, Jumjuma; Saragih, Agus Mariani; Surbakti, Enda; Nasution, Lily M; Sofiyah, Fivi Rahmatus
Jurnal Penelitian Pendidikan IPA Vol 9 No SpecialIssue (2023): UNRAM journals and research based on science education, science applic
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9iSpecialIssue.6614

Abstract

This research is planned to continue and realize the results and objectives of previous research in 2022 with applied research on innovative products, namely Practical Learning Applications for Virtual Business Simulation Courses in the Business Administration Study Program. The long-term goal of this research is to develop project-based and digital technology-based Business Simulation learning courses used by students and lecturers. The method used to achieve this is the R and D method. The target for this research output is Copyright and publication of the accredited national journal Sinta 2. This research produces a virtual business simulation learning application based on a research model that was created in 2022. Research This is a type of action research and development using the Research and Development (R&D) method. This research also tested innovative products practiced by 70 5th-semester students, 10 people were taken from each 5th-semester class of the Business Administration Study Program (7 classes) as test respondents in using this Business Simulation application. The Business Simulation Application was created under the business simulation learning process contained in the RPS for the Business Simulation Course. This simulation application is web-based and is equipped with a video tutorial to make it easier to use. Application testing results show that this business simulation application makes business work easier and faster for the positions of manager, head of administrative supplies, and head of finance.
The Influence of Price and Company Image on Ticket Purchase Decisions at the Medan X Beauty Event at Santika Premiere Dyandra 2024 Hutabarat, Hatop Martaban; Surbakti, Enda Yunita
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1088

Abstract

This study aims to analyze the effect of price and corporate image on the purchase decision of Medan X Beauty tickets. The background of the research is based on the increasing competition in the beauty event industry, making pricing strategy and corporate image important factors in attracting consumer interest. This study employed a quantitative method with multiple linear regression analysis. The sample consisted of 100 respondents selected using the purposive sampling technique.The analysis results show that, partially:The price variable has a positive and significant effect on purchase decision with t = 4.021 > 1.984 and Sig. = 0.001 < 0.05.The corporate image variable has a positive and significant effect with t = 5.035 > 1.984 and Sig. = 0.001 < 0.05.Simultaneously, price and corporate image have a positive and significant effect on purchase decision with F-value = 106.569 > F-table = 3.09 and Sig. = 0.001 < 0.05. The coefficient of determination (R² = 0.687) indicates that 68.7% of the variation in purchase decisions is explained by price and corporate image, while the remaining 31.3% is influenced by other variables outside this study. Therefore, it can be concluded that the corporate image factor is more dominant in influencing the purchase decision of Medan X Beauty tickets compared to the price factor. The findings of this research are expected to serve as a consideration for event management in determining effective marketing strategies.
Pengaruh Harga Tiket dan Fasilitas Terhadap Kepuasan Pengunjung Event Medan X Beauty 2024 Situmorang, Mayana Rabenna; Surbakti, Enda Yunita
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 5 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i5.29030

Abstract

Event Medan X Beauty sebagai pameran kecantikan terbesar di Kota Medan menunjukkan peningkatan pengunjung signifikan dari 22.393 (2022) menjadi 29.126 (2024). Peningkatan ini menuntut penyelenggara untuk memenuhi harapan pengunjung, khususnya mengenai harga tiket dan fasilitas. Penelitian ini bertujuan untuk menganalisis pengaruh kedua variabel tersebut terhadap kepuasan pengunjung pada Medan X Beauty 2024. Metode yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner dari 100 pengunjung yang dipilih dengan teknik accidental sampling. Data kemudian dianalisis menggunakan analisis regresi linier berganda, yang didahului dengan uji validitas, reliabilitas, dan asumsi klasik. Hasil penelitian menunjukkan bahwa secara simultan, harga tiket dan fasilitas berpengaruh signifikan terhadap kepuasan pengunjung (Sig. 0,000) dengan koefisien determinasi (R²) sebesar 0,427. Secara parsial, kedua variabel juga memiliki pengaruh positif dan signifikan, dengan fasilitas sebagai variabel paling dominan (koefisien beta = 0,608). Disimpulkan bahwa persepsi pengunjung terhadap kelayakan harga tiket dan kualitas fasilitas merupakan faktor kunci dalam membentuk kepuasan mereka selama acara.
The Influence of Social Capital on Sustainable MICE: The Role of Communication in Collaboration as a Mediator Fitri, Nursiah; Pasaribu, Ika Mary; Surbakti , Enda Yunita; Jumjuma; Nasution , Azrina Sufi
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.5888

Abstract

This study aims to develop and validate a communication model in stakeholder collaboration for the sustainable implementation of MICE (Meetings, Incentives, Conventions, and Exhibitions) events in Medan City. The MICE industry plays a crucial role in driving regional economic growth; however, its sustainable implementation still faces challenges related to weak synergy and coordination among stakeholders. The lack of communication strategies in collaboration has resulted in suboptimal implementation of sustainability principles across various economic, social, and environmental dimensions. This study uses a quantitative approach, with data analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The variables studied include social capital (consisting of cognitive, relational, and structural dimensions), stakeholder collaboration through communication strategies, and the sustainability of MICE events. Data were collected through a survey of MICE industry players in Medan City. The results show that cognitive capital and relational capital have a positive and significant influence on the effectiveness of stakeholder communication and collaboration, while structural capital has a positive but insignificant influence. Furthermore, communication in stakeholder collaboration significantly influences the sustainability of MICE events and is shown to mediate the relationship between social capital and event sustainability. The total effects analysis shows that stakeholder collaboration serves as a key link strengthening the contribution of social capital to event sustainability. The R² value for communication in stakeholder collaboration is 0.663 and for event sustainability is 0.655, indicating strong explanatory power of the model. Furthermore, the Goodness of Fit (GoF) value of 0.57 indicates good model fit.
Co-Authors Agus Mariani Saragih Anathasya Wira Gusti Rani Sipahutar Andi Supriadi Chan, Andi Supriadi Atma Pratiwi Kartika Destiadi, Rezha Feriansyah Manik Fivi Rahmatus Sofiyah Gebril Ketrina Tarigan Harahap, Irwan Musriza Harris P Nasution Hasibuan, Annalisa Sonaria Hutabarat, Hatop Martaban Indra Siregar Jamardua Haro - Jenny Sari Tarigan Jumjuma Jumjuma, Jumjuma Lisa Fitria Ningsih Mardhiatul Husna Martolop Sinambela Meidi Wani Lestari, Meidi Wani Nasution , Azrina Sufi Nasution, Lily M Natasha Jessica Nursiah Fitri - Pasaribu, Ika Mary Rangkuti, Agus Edy Rismawati Rismawati RR. Ella Evrita Hestiandari Safaruddin Safitri, Silvi Nur Saragih, Agus Mariani Sarah Rouli Tambunan, Sarah Rouli Siahaan, Djames Simanungkalit, Erwinsyah Sindi Emya Br Ginting Situmorang, Mayana Rabenna Suri Purnami - Theresia Uli Ritonga Theresia Uli Ritonga