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All Journal YUME : Journal of Management GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Journal of Science and Education (JSE) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Jurnal Administrasi Kantor ProBisnis : Jurnal Manajemen NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Masyarakat Indonesia Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia International Journal of Economics and Management Journal of Business Integration Competitive Brilliant International Journal of Management and Tourism Jurnal Pemberdayaan Kepada Masyarakat
Mega Hernawati Harefa
Institut Bisnis Informasi Teknologi Dan Bisnis
Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Impact of Halal Tourism on Revisit Intention: The Role of Homophily at Sabang Island Mega Hernawati Harefa; Tina Linda; Lidia Berliana Siboro; Jimmy Kelana; Tony Honkley
Journal of Business Integration Competitive Vol. 2 No. 2 (2026): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v2i2.80

Abstract

This study examines the impact of halal tourism on return intention, with homophily as a mediating variable among visitors from North Sumatra who travel to tourist destinations in Sabang Island and Banda Aceh. The growing interest in halal tourism highlights the importance of aligning tourism services with travelers' religious beliefs. However, there remains a gap in understanding how perceived social and cultural similarities (homophily) can enhance revisit intention. A quantitative approach was used, employing a survey technique to collect data from 95 respondents through accidental sampling. Structural Equation Modeling Partial Least Squares (SEM-PLS) was applied to assess direct and indirect relationships between variables. The findings show that halal tourism positively and significantly impacts revisit intention. Additionally, halal tourism significantly influences homophily, which, in turn, affects revisit intention. These results suggest that homophily mediates the relationship between halal tourism and return intention. When tourists share similar beliefs, lifestyles, and religious practices with a destination, it fosters emotional connection and comfort. This study emphasizes the importance of developing halal tourism locations that not only provide sharia-compliant facilities but also cultivate social interactions tailored to tourists' attributes. Destination managers and stakeholders must focus on value alignment, community engagement, and inclusive social interactions to enhance tourist loyalty and encourage repeat visits
Penyuluhan Pengelolahan Keuangan Pada Siswa/I SMK Tritech Informatika Medan Tina Linda; Mega Hernawati Harefa; Lidia Berliana Siboro; M. Fakhrul Hirzi; Hamjah Arahman; Indra Budiman; Yusnaini
Battuta-Jurnal Pemberdayaan Masyarakat Vol 2 No 1 (2025): Edisi Januari
Publisher : LPPM Universitas Battuta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penyuluhan pengelolaan keuangan pada siswa/i SMK Tritech Informatika Medan bertujuan untuk memberikan pengetahuan dan keterampilan terkait pentingnya pengelolaan keuangan yang baik sejak dini. Dalam menghadapi perkembangan teknologi dan ekonomi yang pesat, pemahaman generasi muda tentang pengelolaan keuangan menjadi sangat penting untuk membentuk kebiasaan finansial yang sehat. Program ini dirancang untuk mempersiapkan siswa/i agar mampu mengelola keuangan pribadi secara efektif, mencakup tabungan, investasi, dan pengelolaan utang.  Metode yang digunakan meliputi ceramah, diskusi kelompok, dan studi kasus praktis yang relevan dengan kehidupan sehari-hari siswa. Materi yang disampaikan oleh praktisi di bidang keuangan mencakup dasar-dasar pengelolaan uang, pembuatan anggaran pribadi, pencatatan pemasukan dan pengeluaran, serta perencanaan keuangan jangka panjang. Selain itu, siswa diberikan pemahaman tentang berbagai produk keuangan seperti tabungan, deposito, asuransi, dan penggunaan aplikasi keuangan untuk mempermudah perencanaan keuangan. Program ini juga menekankan pengembangan karakter kewirausahaan dengan mendorong siswa untuk memahami pentingnya berinvestasi dan memanfaatkan peluang usaha kecil. Sikap disiplin dalam mengelola keuangan serta penghindaran perilaku konsumtif menjadi fokus utama dalam penyuluhan ini. Dengan adanya program ini, siswa diharapkan mampu menghadapi tantangan keuangan di dunia nyata dengan lebih percaya diri, serta menerapkan pengetahuan yang diperoleh untuk mencapai stabilitas finansial pribadi.  Keberhasilan kegiatan ini diharapkan dapat membawa dampak positif jangka panjang, baik bagi pola pikir finansial siswa maupun dalam mendukung kesuksesan mereka secara pribadi dan profesional di masa depan.
The Influence of Work Commitment Towards Employee Performance in Pastry & Bakery Department at Four Seasons Resorts Bali Ena Vania Edgina Sembiring; Mega Hernawati Harefa; Devia Febrina
Brilliant International Journal Of Management And Tourism Vol. 4 No. 2 (2024): Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v4i1.2475

Abstract

This study aims to determine the influence of work commitment on employee performance in the Pastry and Bakery Department at Four Seasons Hotel and Resorts Jimbaran, Bali. Work commitment is considered an important factor in improving employee performance because committed employees tend to be more engaged, responsible, and motivated in carrying out their duties. This research employed a descriptive and causal quantitative approach. The population consisted of 45 employees working in the Pastry and Bakery Department, and census sampling was used so that all employees became respondents. Data were collected through questionnaires, interviews, and observations. The data were analyzed using validity and reliability tests, descriptive statistics, normality test, correlation analysis, coefficient of determination, simple linear regression, and hypothesis testing using the Z-test. The findings revealed that work commitment has a significant influence on employee performance. The correlation coefficient was 0.819, indicating a strong positive relationship between work commitment and employee performance. The coefficient of determination showed that 67.10% of employee performance could be explained by work commitment, while the remaining 32.90% was influenced by other factors outside the research model. Furthermore, the Z-test result showed that Zcount was greater than Ztable (5.43 > 1.96), indicating that the alternative hypothesis was accepted. Therefore, work commitment significantly influences employee performance at Four Seasons Hotel and Resorts Jimbaran, Bali
The Impact of Motivation Towards Employee Performance in Finance Department at Jw Marriott, Medan Gasiella, Gasiella; Kelana, Jimmy; Mega Hernawati Harefa
Brilliant International Journal Of Management And Tourism Vol. 4 No. 3 (2024): October : Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v4i3.2901

Abstract

In managing the hospitality industry, one of the goals is to increase the performance of its employees/ human resources. Employee performance has an important role in the overall performance and growth of the company. To perform well, employees must have motivation. Work motivation sparks a sense of purpose and passion in employees, encouraging them to invest time and energy in their work efforts. This study aims to determine whether there is an impact of motivation towards employee performance in finance department at JW Marriott, Medan.In this study, indicator of motivation are achievement, recognition and responsibility. Indicator of employee performance are work quality, work quantity and work behavior.The data analysis method in this study is the descriptive analysis method, validity test, reliability test, descriptive statistics, normality test, coefficient of correlation test, coefficient of determination test, linear regression analysis, and hypothesis test. Sampling in this study is a census sampling method with sample size is 32 employees.he result of the coefficient of correlation is 0.717. The result of the coefficient of determination is 51.5%. The regression equation is Y = 5.024 + 0.674X. The result of the Z test shows that the Z count > Z table (3.99 > 1.96). The results of descriptive statistics show that the average employee is disagrees that there is positive motivation and employee performance in the hotel. The conclusion of this study means that motivation has impact towards employee performance in finance department at JW Marriott, Medan.
Menjelajahi Peran Perceived Enjoyment dan Customer Relationship Management dalam Meningkatkan Loyalitas Pelanggan melalui Kepuasan: Studi Kasus Hotel Montigo, Batam Tina Linda; Lidia Berliana Siboro, Mega Hernawati Harefa, Jimmy Kelana
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v9i1.10428

Abstract

Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi perilaku pelanggan yang berujung pada loyalitas pelanggan, dengan fokus pada peran perceived enjoyment dan customer relationship management (CRM) dalam meningkatkan loyalitas melalui kepuasan konsumen. Secara teoretis, penelitian ini menggunakan Expectancy Disconfirmation Theory (EDT) untuk menyelidiki hubungan antara perceived enjoyment, CRM, dan loyalitas pelanggan, serta mengintegrasikan peran mediasi dari kepuasan konsumen. Model konseptual yang diusulkan diukur menggunakan data yang dikumpulkan dari 127 pelanggan yang menginap di Hotel Montigo, Batam. Survei menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) menunjukkan bahwa perceived enjoyment dan CRM memiliki korelasi yang signifikan dengan kepuasan konsumen, yang pada gilirannya memengaruhi loyalitas pelanggan secara signifikan. Selain itu, penelitian ini menemukan bahwa CRM berperan sebagai mediator utama yang memperkuat pengaruh perceived enjoyment terhadap loyalitas pelanggan. Penelitian ini juga memberikan implikasi manajerial bagi industri perhotelan, menekankan pentingnya meningkatkan pengalaman pelanggan dan praktik CRM untuk membangun loyalitas pelanggan yang berkelanjutan. Temuan ini memberikan kontribusi baik dari perspektif teoretis maupun praktis, serta memberikan rekomendasi bagi manajemen hotel untuk membangun hubungan yang lebih kuat dengan pelanggan dan meningkatkan strategi retensi di industri perhotelan yang sangat kompetitif di Batam. Kata Kunci: Perceived Enjoyment, Customer Relationship Management, Customer Loyalty, Kepuasan Konsumen
Training on the Development of Agro-Tourism Educational Tour Packages in Sugihen Village, Juhar District, Karo Regency, North Sumatra Mega Hernawati Harefa; Tina Linda; Lidia Berliana Siboro; Jimmy Kelana
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v7i2.8499

Abstract

This community service program aims to develop an integrated agro-tourism and wellness educational tour package in Sugihen Village, Juhar District, Karo Regency, North Sumatra. Despite its diverse agricultural potential such as premium rice, lemongrass oil for wellness, and innovative liquid smoke technology for pest control and security the village lacks standard hospitality and structured tour operations. To bridge this gap, a team of lecturers from the Hospitality Management Study Program at Institut Bisnis IT&B Medan conducted a participatory mentoring program on May 15, 2026. The training targeted 20–25 participants from local farmer groups, family welfare empowerment (PKK) groups, youth groups, and village officials. It covered essential competencies, including hospitality mindset, tour guiding with storytelling, local mixology for welcome drinks, and standard wellness presentation using local lemongrass oil. The program successfully transformed the community's paradigm into a professional hospitality mindset and produced a customized Standard Operating Procedure (SOP) handbook for village guest management. Evaluation data showed that 100% of participants rated the instructors, modules, and their own post-training comprehension as excellent, establishing a sustainable framework for economic self-sufficiency.
Pengaruh Sumber Daya Manusia, Inovasi Teknologi Digital, dan Strategi Pemasaran Terhadap Pendapatan Usaha Mikro, Kecil, dan Menengah (UMKM) di Wilayah Medan Utara Ahmad Rivai; Amin Hou; Mega Hernawati Harefa; Agus Susanto; Mhd Restu Razaq
JURNAL ADMINISTRASI KANTOR Vol 13 No 1 (2025): Jurnal Administrasi Kantor (Juni 2025)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51211/jak.v13i1.3406

Abstract

This study aims to analyze the role of human resources, digital technology innovation, and marketing strategies in increasing the income of Micro, Small, and Medium Enterprises (MSMEs) in the North Medan region. A quantitative approach was employed, incorporating surveys and in-depth interviews with MSME actors. Primary data were collected using questionnaires developed based on key research variable indicators, and analyzed using multiple linear regression. The results reveal that all three variables have a significant influence on MSME income enhancement. From a managerial perspective, the findings emphasize the importance of strengthening human resource capacity through training, utilizing digital innovation in operational activities, and formulating data-driven marketing strategies to improve business competitiveness. This study contributes to the development of MSME business models based on digital technology and marketing strategies and serves as a reference for local governments and stakeholders in designing strategic policies to foster sustainable local economic growth. Keywords: MSMEs, human resources, digital innovation, marketing strategy, business income
Strengthening the Resilience of Sugihen Tourism Village to Climate Change through Digital Innovation and Green Tourism Yogi Putra; F Furqan; Mega Hernawati Harefa
Journal of Science and Education (JSE) Vol. 6 No. 2 (2026): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v6i2.774

Abstract

The aim of this study was to investigate how resilience, digital innovation, and green tourism can enhance climate change adaptation in Sugihen Tourism Village, North Sumatra. Through a stratified proportional random sampling procedure, 300 respondents representing tourism company owners, local communities, village government, tourism awareness groups, and tourists were surveyed to collect quantitative data. Surveys and interviews were used to collect primary data, while government statistics and relevant publications were used to collect secondary data. Structural Equation Modeling (SEM) using SmartPLS 4 was used for data analysis. The findings revealed that climate change adaptation was positively and significantly influenced by resilience, digital innovation, and green tourism. Furthermore, the relationship between resilience and climate change was significantly mediated by digital innovation and green tourism, indicating that the adoption of sustainable tourism practices and technological solutions is more common in resilient areas. These results imply that combining digital innovation with green tourism tactics can enhance tourism competitiveness, promote sustainable local development, and improve climate resilience at the village level. Policymakers and stakeholders in rural tourism destinations facing climate change issues can benefit from this research's conceptual model, which integrates digital transformation, socio-ecological resilience, and environmentally conscious tourism.
Co-Authors Affendy Abu Hassim Agus Susanto Amin Hou Beby Asdilvira Debora Tambunan Devia Febrina Dini Vientiany Ena Vania Edgina Sembiring F Furqan Febria, Devia Furqan Furqan Furqan, Furqan Gasiella, Gasiella Hamjah Arahman Indra Budiman Jimmy Kelana Kelana, Jimmi Khairani Nurbayan Khairatun Nazah Lidia Berliana Siboro M Chandra Wibowo M. Fakhrul Hirzi Mhd Restu Razaq Razaq Muhammad Fathoni Nasution, Rahmad Kurnia Abdik Ratih Amelia Rijal Allamah Harahap Rivai, Ahmad Saridi, Sarmoko Siboro, Lidya Berliana Sinaga, Tuan Bobby Harsono Tina Linda Tony Honkley Yogi Putra Yogi Putra Yusnaini