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All Journal Gorga : Jurnal Seni Rupa PRODUCTUM : Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) eProceedings of Art & Design Jurnal Indonesia Sosial Teknologi Jurnal Akademik Pengabdian Masyarakat Journal of Management Branding Mavis: Jurnal Desain Komunikasi Visual Jurnal Desain
Bintang Nugraha
Universitas Telkom
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Analisis Pengaruh Inovasi Produk Pada Media Sosial Intagram Alam Santosa Dengan Pendekatan Model AISAS Bintang Nugraha; Nur Sabariah; Ahmad Riyadi Swandhani
MAVIS : Jurnal Desain Komunikasi Visual Vol 8 No 01 (2026): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM Universitas Bhinneka Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v8i01.2226

Abstract

Penelitian ini menganalisis pengaruh inovasi produk kaulinan barudak melalui konsep 4Es terhadap perilaku konsumen digital di Instagram Alam Santosa menggunakan model AISAS. Dengan metode deskriptif kualitatif melalui triangulasi data melalui analisis konten, observasi, dan studi dokumen Instagram Insights. Penelitian menemukan bahwa inovasi produk telah hadir namun belum terintegrasi optimal dalam komunikasi pemasaran terstruktur. Hambatan tersebut meliputi rendahnya kontinuitas konten pada Attention, keterbatasan narasi edukatif pada Interest, minimnya informasi terstruktur pada Search, ketiadaan alur transaksi pada Action, dan rendahnya prompting user-generated content pada tahap Share. Penelitian menghasilkan rekomendasi strategis integrasi 4Es pada setiap tahapan AISAS untuk optimalisasi konten digital. Kontribusi mencakup perspektif teoretis relevansi AISAS untuk ekowisata digital berbasis budaya lokal dan panduan praktis bagi pengelola destinasi wisata.
Perancangan Prototipe Panel Kontrol Ergonomis Motor Listrik Konversi Yamaha Xeon 125 Bintang Nugraha; Muhammad Raissa Nagatarizqy Ferionda; Ahmad Riyadi Swandhani
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 2 (2026): Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i2.10147

Abstract

The electric motorcycle conversion program in Indonesia is currently facing the challenge of low user adoption. One of the contributing factors is the design of the upper control panel, which does not adequately consider ergonomic aspects and variations in users’ anthropometric characteristics. The main issues include users’ difficulty in reaching functional control buttons and an information interface that is not sufficiently intuitive, leading to cognitive confusion. This study aims to optimize the design of the upper control button panel for a converted Yamaha Xeon 125 motorcycle by applying a design thinking approach based on ergonomic analysis. The design process followed the Double Diamond model, consisting of the empathize, define, Ideate, prototype, and test stages. Data were collected through observations, interviews, and a literature review, which were then synthesized to identify the primary design focus. Solution development employed the SCAMPER method, followed by the creation of a 3D model that was evaluated through simulation software and a physical prototype produced using 3D printing. The testing results showed that the maximum thumb deviation angle required to operate the control buttons was only 8.05°, which was considered ergonomically acceptable because it utilized approximately 53% of the normal physiological range of motion. The proposed design successfully improved users’ physical comfort and reduced cognitive confusion, while also demonstrating the potential to enhance riding safety and increase public acceptance of converted electric motorcycles.
Co-Authors Achmad Zaki Rahadian Adinda Sekar Santia Aftori, Aldo Diaz Ahmad Riyadi Swandhani Alghifari, Abdullah Azzam Alvian Fajar Setiawan Ariesta Beta Nandya Dewi Pitaloka Sari Hanif Azhar Hardy Adiluhung Hendrawan, Muhammad Syarif Jayeng Ica Ramawisari Ira Wirasari Irham Mulkan Rodiana Muhammad Raissa Nagatarizqy Ferionda Nur Sabariah Porman Pangaribuan Putra, Michael Ivan Hasiholan Rahmaratri, Annisa Ranti Rachmawanti Satria, I Gede Deva Maheswara Sheila Andita Putri Siwi Anjar Sari Siwi Anjar Sari siwi Anjarsari Syahrinullah, Syahrinullah Syaridza Mubarak Tsamarah Nadiyah Wiraprasasta, Anindya Yanuar Herlambang Yoga Pujiraharjo Zahrani, Afifah Muthia Zahri, Siti Hamida Zalfa Aurellia