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All Journal Jurnal Akademi Pariwisata Medan GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) PROFICIO: Jurnal Pengabdian Masyarakat JURNAL ILMIAH GLOBAL EDUCATION International Journal of Travel, Hospitality and Events Gema Wisata Mamangan Social Science Journal Journal of Economic Education and Entrepreneurship Studies Manajemen dan Pariwisata Tourism, Hospitality and Culture Insights Journal Brilliant International Journal of Management and Tourism
Muhammad Khadry
Politeknik Pariwisata Medan
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Transportation Other

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Strategi Pengembangan Pariwisata Berkelanjutan di Desa Wisata Simamora, Kabupaten Humbang Hasundutan Beatrice Jennifer Simamora; Dewi Yanti; Muhammad Khadry
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.723

Abstract

This study aims to analyze sustainable tourism development strategies in Simamora Tourism Village, Humbang Hasundutan Regency. This village has significant potential in the natural and cultural tourism sector, such as Sisingamangaraja Palace, Aek Silang whitewater rafting, and Batu Nganga. However, the management of this potential has not been optimally implemented. Several challenges remain, such as low community participation, limited infrastructure, and residents' limited understanding of the concept of sustainable tourism. This study used a qualitative approach with in-depth interviews and field observations. Informants in the study included village officials, local communities, and managers of Village-Owned Enterprises (BUMDes). The data obtained were analyzed using the SOAR (Strengths, Opportunities, Aspirations, Results) approach to identify strengths, opportunities, aspirations, and expected outcomes in sustainable tourism development. The results show that although the tourism potential in Simamora Village is quite high, the lack of coordination between stakeholders and the absence of an integrated development strategy are the main obstacles. Therefore, this study recommends several strategic steps, including improving the quality of human resources in the tourism sector, strengthening supporting infrastructure, and developing tourism products based on local wisdom that can foster active community involvement. Community participation in every stage of planning and management is crucial for achieving sustainable and competitive tourism. The results of this study are expected to serve as a reference in formulating policies for sustainable village tourism development.  
Tata Kelola Pariwisata Berkelanjutan: Studi Kasus Danau Lau Kawar, Desa Kuta Gugung, Kecamatan Naman Teran, Kabupaten Karo Khadry, Muhammad; Putri, Risyah Andira; Sembiring, Hudan Breby Br; Damanik, Astri Perisay; Zahro, Siti
Tourism, Hospitality And Culture Insights Journal Vol 5 No 1 (2025): Tourism, Hospitality And Culture Insights Journal
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v5i1.804

Abstract

North Sumatra is a province with significant potential derived from its natural, cultural, and man-made attractions, among which Lau Kawar Lake stands out as a notable tourist destination. Located in Karo Regency, Lau Kawar Lake has been providing benefits to the local community. Given that Lau Kawar Lake has become a promising tourism sector capable of boosting the surrounding economy, its development must also consider the social and environmental issues that may arise, thus necessitating the adoption of sustainable tourism concepts. Sustainable tourism can be implemented using various indicators, one of which is the Global Sustainable Tourism Council (GSTC) criteria. By employing a qualitative descriptive methodology, including data collection through interviews, field observations, and documentation, this research aims to understand the management of Lau Kawar Lake as a tourist destination and identify the challenges faced in its management in accordance with GSTC criteria. The research findings indicate that the management practices at Lau Kawar Lake largely do not align with the sustainable tourism indicators set forth by the GSTC. Based on observations using the GSTC sustainable management framework, the overall sustainability management of Lau Kawar Lake remains poor. The insights gained from this study can provide valuable information for developing Lau Kawar Lake to meet the requirements of becoming a sustainable tourism destination.
Analisis Potensi Pariwisata dan Dampak Ekonomi terhadap Masyarakat Desa Rumah Gerat, Kecamatan Sibiru-biru, Kabupaten Deli Serdang Zahro, Siti; Khadry, Muhammad; Sembiring, Hudan Breby Br; Damanik, Astri Perisay
Tourism, Hospitality And Culture Insights Journal Vol 5 No 1 (2025): Tourism, Hospitality And Culture Insights Journal
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v5i1.840

Abstract

This study aims to analyze the tourism potential and its economic impact on the community of Desa Rumah Gerat, Kecamatan Sibiru-biru, Kabupaten Deli Serdang. Utilizing a qualitative descriptive method, data were collected through interviews, field observations, documentation, and scoring based on tourism development criteria. The findings reveal that Desa Rumah Gerat possesses significant natural, cultural, and artificial tourism potential, including clean rivers, lemon agro-tourism, traditional Karo herbal medicine, local dance performances, and camping grounds. The total tourism potential score reached 3,230 out of 4,600, placing the village in the high potential category with an index of 70.21%. The economic impact is evident in increased local income opportunities, job creation, and the emergence of new tourism-based micro-enterprises. However, several limitations were identified, including the absence of accommodations, limited tourism services, inadequate infrastructure, and a lack of promotional strategies and community training. The study concludes that with proper planning, infrastructure development, and community involvement, Desa Rumah Gerat has the potential to be transformed into a sustainable tourism village. These findings are expected to support stakeholders in designing strategic actions to enhance the village’s tourism appeal and economic resilience while preserving its natural and cultural integrity
Empowering Sustainable Ecotourism Governance: Strengthening Community-Based Initiatives in Bukit Lawang Nova Bernedeta Sitorus; Liyushiana; Muhammad Khadry; Dewi Yanti; Ngatemin
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v6i1.4464

Abstract

This activity aims to develop and disseminate knowledge and technology that supports sustainable ecotourism management. By referring to the Global Code of Ethics for Tourism, this PKM initiative seeks to minimize negative impacts on the environment and culture, while ensuring sustainable economic benefits for local communities. Pre-test and post-test methods were used to evaluate the effectiveness of training in increasing understanding and application of sustainable ecotourism principles among local residents. The evaluation results show significant improvements in various aspects of ecotourism management, including community involvement, environmental conservation, economic benefits, environmental education and awareness, tourism product development, tourist satisfaction, resource management, leadership and management, as well as the application of innovation and technology. This training not only increases understanding and practice related to ecotourism, but also strengthens the role of communities as agents of change. By improving local skills and knowledge, this PKM activity aims to create a better, more sustainable and globally competitive tourism ecosystem, while protecting the local environment and culture. The success of this program emphasizes the importance of community service in supporting sustainable tourism development and poverty alleviation at the village level.
Unlocking Nature's Bounty: Exploring the Ecotourism Potential of Batu Jongjong in Bahorok District, Langkat District Yanti, Dewi; Khadry, Muhammad; Sianipar, Christina Indriany
Jurnal Ilmiah Global Education Vol. 5 No. 1 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 1, Maret 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i1.2328

Abstract

The research on community-based ecotourism in Batu Jongjong Village, Langkat Regency, explores its potential, inspired by rich natural and cultural resources. Located in Gunung Leuser National Park, the village benefits from biodiversity. Aimed at enhancing local welfare through sustainable ecotourism, the study stresses community participation and collaboration among stakeholders. Sustainability concepts, including resource protection, are crucial for long-term contributions. The unique aspect lies in empowering locals and ensuring shared responsibility for resource preservation. Batu Jong Jong Village, despite its potential, requires improvements in accessibility, management, and services for competitiveness. Challenges necessitate collaborative efforts, while opportunities lie in sustainable development, emphasizing economic, social, and environmental benefits. Designated as a tourist village, Batu Jong Jong holds promise for eco-tourism, utilizing its natural resources. Despite obstacles, the village's fertile soil and community involvement present a foundation for sustainable tourism, contributing to its long-term success.
Strategy for Diversifying Tourist Attractions to Increase the Appeal of the Tourist Village of Tomok Parsaoran Simanindo, Samosir Regency Muhammad Khadry
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5789

Abstract

This research is a descriptive qualitative study conducted in Tomok Tourism Village, Simanindo Sub-district, Samosir Regency. The study aims to identify the causes of limited diversification of tourist attractions and to design strategies for developing attractions based on local culture. The findings indicate that the dominance of traditional attractions that are not creatively packaged, the lack of community training, and the underdeveloped institutional and promotional strategies are the main challenges. The proposed development strategy adopts a Strength-Opportunity (S-O) approach, focusing on enhancing community capacity, fostering cross-sector collaboration, and preserving Batak Toba culture through innovative cultural attractions. As an implementable solution, a Business Model Canvas (BMC) was designed to support the systematic management of cultural-based attractions. The BMC model includes key partners such as local government, universities, MSMEs, and the tourism awareness group (Pokdarwis); key activities such as thematic attraction development, community training, and digital promotion; and key resources including Batak culture, trained local human resources, and the surrounding natural environment. The value propositions highlight authentic and participatory cultural experiences. Customer segments include cultural tourists, students, and digital-savvy travelers. Distribution channels focus on digital platforms, travel agents, and tourism events. The cost structure includes attraction development, training, promotion, and infrastructure. Revenue streams come from entrance fees, MSME product sales, tourism packages, and CSR support. This model is expected to enhance attraction diversification and strengthen Tomok Tourism Village’s position as a leading cultural destination in the Lake Toba area.  
Co-Authors Beatrice Jennifer Simamora Br Karo, Aulia Maharani Putri Christina Indriany Sianipar Damanik, Astri Perisay Dewi Yanti Dewi Yanti EMRIZAL EMRIZAL Ginting, Arca Iswari Br Khairi, Nurhafizhah Lingga, Osland Herijon Liyushiana, Liyushiana Lubis, Muhammad Rizki Manurung, Agnes Agustina Manurung, Bery Kristina Marpaung, Dinda Yolanda Mhd. Halfi I Syahputra Muhammad Ismail Ngatemin Nova Bernedeta Sitorus Purba, Adinda Putri Putri, Risyah Andira Ramadhan, Ikhlas Riana Handayani Silalahi Sembiring, Hudan Breby Br Sheila Vanessa, Wella Bella May Sianipar, Christina Indriani Sianipar, Christina Indriany Simanjuntak, Anggraini Oktaviani Pauline Sitorus, Nova Yanti , Dewi Yanti, Dewi Zahro, Siti