Articles
<![CDATA[PERAN BRAND AWARENESS DALAM MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Agus Purnomo Sidi]]>
<![CDATA[ CAPITAL: Jurnal Ekonomi dan Manajemen Vol 6, No 2 (2023) ]]>
Publisher : <![CDATA[UNIVERSITAS PGRI MADIUN ]]>
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DOI: 10.25273/capital.v6i2.15474
<![CDATA[Tujuan penelitian ini untuk mengetahui pengaruh variabel digital marketing, kualitas produk terhadap keputusan pembelian dan brand awareness sebagai variable intervening pada toko online. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif.. Jenis penelitian yang digunakan adalah penelitian explanatory research. Populasi dalam penelitian ini adalah pembeli yang sudah melakukan pembayaran sebanyak 130 pembeli dengan metode pembayaran transfer di toko, dengan teknik pengambilan purposive sampling. Besar jumlah sampel ditentukan berdasarkan rumus slovin. Teknik analisis data yang digunakan dalam penelitian ini adalah menggunakan uji intrumen data, uji asumsi klasik, uji analisis jalur, uji koefisien determinasi dan uji hipotesis dengan alat bantu program software microsoft excel dan SPSS. Hasil dari penelitian menunjukkan bahwa digital marketing, kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian dan brand awareness sebagai variable intervening pada toko.]]>
<![CDATA[STRES KERJA YANG MEMPENGARUHI KINERJA INDIVIDU PADA BANK PERKREDITAN RAKYAT (BPR) TRIKARYA WARANUGRAHA MALANG ]]>
<![CDATA[Devita Harretu]]>;
<![CDATA[Agus Purnomo Sidi]]>
<![CDATA[ CAPITAL: Jurnal Ekonomi dan Manajemen Vol 6, No 1 (2022) ]]>
Publisher : <![CDATA[UNIVERSITAS PGRI MADIUN ]]>
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DOI: 10.25273/capital.v6i1.13696
<![CDATA[Penelitian ini bertujuan melihat faktor stres kerja dalam individu maupun di dalam organisasi yang mempengaruhi kinerja individu, sekaligus mengetahui jenis stres yang dominan pada kinerja karyawan di BPR Trikarya. Penelitian ini menggunakan Jenis penelitian explanatory research dengan menggunakan seluruh populasi dijadikan sebagai sampel yaitu sebanyak 60 karyawan. Metode pengumpulan data yang digunakan adalah kuesioner dengan skala likert. Data dianalisis menggunakan regresi linear berganda dengan program software SPSS 23.0. Uji instrument penelitian yang digunakan adalah uji validitas dan uji reliabilitas, uji asumsi klasik, dan uji hipotesis digunakan uji F dan uji t. Hasil penelitian ini diketahui bahwa variabel stresor kelompok, dan stresor individu berpengaruh terhadap kinerja karyawan Hasil penelitian ini menunjukkan semakin tinggi tingkat stres yang dialami karyawan maka kinerja karyawan akan semakin menurun dan ketika stress kerja yang dirasakan karyawan rendah maka dapat meningkatkan kepuasan kerja, sehingga kinerja karyawan akan semakin meningkat. Untuk meningkatkan kinerja pegawai pada BPR Trikarya, pimpinan hendaknya lebih dapat berpartisipasi aktif dalam setiap kegiatan atau pekerjaan kelompok serta memberikan motivasi kepada pegawai agar segala pekerjaan dapat terlaksana dengan baik.]]>
<![CDATA[Urgensi Selebriti Endorser, Harga dan Kualitas Produk dalam Keputusan Pembelian Scarlett Body Whitening ]]>
<![CDATA[Agus Purnomo Sidi]]>
<![CDATA[ MDP Student Conference Vol 1 No 1 (2022): The 1st MDP Student Conference 2022 ]]>
Publisher : <![CDATA[Universitas Multi Data Palembang ]]>
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<![CDATA[Abstract: The main purpose of the study was to determine the urgency of using celebrity endorsers to purchase Scarlett Body Whitening without compromising the price and product quality factors. The study was conducted on buyers of Scarlett products in East Java using a questionnaire research instrument which was distributed to buyers of Scarlett Body Whitening. The results of the questionnaire distribution, processed using the SPSS application, the researchers found that the use of celebrity endorsers had an influence on purchasing decisions but not as significant as product quality and price. Abstrak: Tujuan utama dari penelitian adalah untuk mengetahui urgensi dari penggunaan selebriti endorser terhadap pembelian Scarlett Body Whitening tanpa mengesampingkan faktor harga dan kualitas produk. Penelitian dilakukan kepada pembeli produk Scarlett di wilayah Jawa Timur dengan menggunakan instrumen penelitian kuesioner yang dibagikan kepada pembeli Scarlett Body Whitening. Hasil penyebaran kuesioner, diolah menggunakan aplikasi SPSS, peneliti mendapatkan temuan bahwa penggunaan selebriti endorser memiliki pengaruh terhadap keputusan pembelian namun tidak sesignifikan kualitas produk dan harga.]]>
<![CDATA[PENGARUH KUALITAS PRODUK, HARGA DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN SCARLETT BODY WHITENING ]]>
<![CDATA[Cindy Septia Pratiwi]]>;
<![CDATA[Agus Purnomo Sidi]]>
<![CDATA[ RELASI : JURNAL EKONOMI Vol 18 No 1 (2022) ]]>
Publisher : <![CDATA[STIE Mandala Jember ]]>
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DOI: 10.31967/relasi.v18i1.531
<![CDATA[This research aimed to figure out the influence between product quality, price and marketing influencer with the purchasing decision of Scarlett Body Whitening in East Java. The research instrument employed questionnaire to collect data from Scarlett Body Whitening consumers in East Java. Since there was no valid data for number of the consumers, the research used Roscoe method to take the sample. Data analyzed using multiple linear regression test. Product quality and price have a positive and significant effect on purchasing decisions. Meanwhile, the marketing influencer had no significant effect on purchase decision for Scarlett Body Whitening. Need further research to ensure that marketing influencer had an effect on purchase decision. Keywords: Product quality, price, marketing influencer, buying decision]]>
<![CDATA[Simple Bookkeeping Training at the Rembun Village Farmer Group, Dampit, Kabupaten Malang ]]>
<![CDATA[Ahmad Nizar Yogatama]]>;
<![CDATA[Rifki Hanif]]>;
<![CDATA[Agus Purnomo Sidi]]>;
<![CDATA[Widiya Dewi Anjaningrum]]>;
<![CDATA[Fadilla Cahyaningtyas]]>;
<![CDATA[Justita Dura]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian Masyarakat ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jpm.v5i1.2052
<![CDATA[Purpose: The training activity entitled "Training on Simple Bookkeeping Preparation in Rembun Village Farmer Group" is an effort to provide basic understanding to Rembun Village farmer groups in managing their agricultural finances and bookkeeping more efficiently. Method: The training focuses on applying simple bookkeeping methods, which aim to help farmers record financial transactions, understand financial statements, and improve their financial management. Practical Applications: During the training, participants were taught the basic concepts of bookkeeping, cash management, recording agricultural transactions, using simple spreadsheets, and preparing financial statements. They are also introduced to mobile applications that can facilitate their bookkeeping process. The result of this training is expected to be an increase in the ability of farmer groups to manage their finances, optimize the use of resources, and produce more accurate financial reports. Conclusion: With this new understanding, Rembun Village farmer groups are expected to improve their operational efficiency and achieve sustainability in their agricultural business. This training is the first step in empowering the Rembun Village farmer group, with the hope that they can continue to improve their financial management and achieve greater success in agriculture.]]>
<![CDATA[Creative Industries’ Risk Appetite in East Java and Its Impact on Dynamic Capability and Competitive Advantage ]]>
<![CDATA[Agus Purnomo Sidi]]>;
<![CDATA[Risa Santoso]]>
<![CDATA[ Binus Business Review Vol. 15 No. 2 (2024): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v15i2.10429
<![CDATA[Studies related to risk appetite, which plays an important role in risk management in the creative economy sector, still need to be made available, so relating it with dynamic capabilities and competitive advantage is the main novelty of the research. The research aimed to understand the risk appetite of the creative Small and Medium-Sized Enterprises (SMEs) in East Java, Indonesia, and analyze the impact of the risk appetite on their dynamic capabilities and competitive advantages. Primary data was obtained through a quantitative research method with a Likert-sized online questionnaire instrument and distributed to 300 creative industries in East Java, with the unit of analysis being the creative business owner. The data were analyzed using Partial Least Square - Structural Equation Modelling (PLS-SEM) weight analysis with SmartPLS version 4 software. After passing the external test and inner model, hypothesis testing was carried out by reviewing the t-statistics and p-values. The analysis results provide a surprise, showing that not all types of risk appetite significantly impact dynamic capabilities and competitive advantage. Avoiding the discovery of detrimental risks to dynamic capabilities and competitive advantage emphasizes that in this era, every creative SME must face risks. Avoiding risks makes the business unable to face dynamic changes in conditions and will not have a competitive advantage. However, risk and revenue sharing do not significantly impact competitive advantage. It has a strong impact through dynamic capabilities. Creative SMEs can choose to transfer risks or reduce them. Future research can examine different risk appetites for creative economy in each subsector.]]>
<![CDATA[Pelaku UMKM Industri Kreatif di Jawa Timur Sadar Pentingnya Inovasi Dalam Menghadapi Disrupsi Teknologi ]]>
<![CDATA[Purnomo Sidi, Agus]]>;
<![CDATA[Citaningtyas Ari Kadi , Dian]]>;
<![CDATA[Santoso, Risa]]>
<![CDATA[ RELASI : JURNAL EKONOMI Vol 20 No 1 (2024) ]]>
Publisher : <![CDATA[Institut Teknologi dan Sains Mandala ]]>
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DOI: 10.31967/relasi.v20i1.985
<![CDATA[This research was conducted to find the relationship between Business Resilience, Innovation, and Technological Literacy on the Performance of MSMEs in the East Java region, especially in the creative sector. Technological disruption has changed behavior in meeting consumer needs. A response is needed from MSMEs to face changes in consumer behavior. This changing consumer behavior can affect the performance of MSMEs. MSMEs that can adapt to innovation are expected to maintain business performance. On the other hand, MSMEs also need to consider the business resilience and technological literacy of their human resources in maintaining MSME performance. This research was conducted using regression analysis involving 100 business actors in the creative sector in the East Java region. From the results of this study, it was found that Business Resilience, Innovation, and Technology Literacy influenced Business Performance. Innovation is the key to an important role in maintaining and improving business performance.]]>
<![CDATA[READINESS OF TECHNOLOGICAL LITERACY TOWARD ONLINE SELLING INTEREST AMONG SME’S IN MALANG CITY ]]>
<![CDATA[Sidi, Agus Purnomo]]>;
<![CDATA[Hanif, Rifki]]>
<![CDATA[ Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023) ]]>
Publisher : <![CDATA[Institut Teknologi dan Ilmu Sosial Khatulistiwa ]]>
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DOI: 10.31846/jae.v11i3.691
<![CDATA[This study examines the complex relationship between social media use, digital literacy, and online selling among unemployed persons in Malang City. The study used simple linear regression analysis and a Likert scale questionnaire to examine the complex relationships between social media use, digital literacy, and online entrepreneurship. This study provides a comprehensive understanding of the various dynamics and lays the groundwork for future research and strategic interventions to use digital environments to change economic trajectories and empower entrepreneurs. The link between social media use and entrepreneurship shows the power of internet platforms to change lives. It also shows how digital environments may become lively ecosystems that support entrepreneurship. This study advances digital entrepreneurship and workforce growth. Social media, digital skills, and entrepreneurship help Malang's economy. Targeted interventions to improve digital competency and social media use can unleash entrepreneurial spirit in the city.]]>
<![CDATA[THE ROLE OF ENVIRONMENTAL AWARENESS, INNOVATION, AND PRICE IN ENCOURAGING INTEREST IN BUYING ELECTRIC VEHICLES ]]>
<![CDATA[Kurniawan, Hironimus Hari]]>;
<![CDATA[Sidi, Agus Purnomo]]>
<![CDATA[ Jurnal Apresiasi Ekonomi Vol 12, No 3 (2024) ]]>
Publisher : <![CDATA[Institut Teknologi dan Ilmu Sosial Khatulistiwa ]]>
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DOI: 10.31846/jae.v12i3.825
<![CDATA[This study aims to identify and analyze the influence of environmental awareness variables, innovative behavior, and price on electric vehicle (EV) buying interest in Indonesia. Using a quantitative approach, data was collected through an online survey involving 225 respondents from various major cities in Indonesia. The results of the analysis show that environmental awareness (X1) and price (X3) have a significant positive correlation with the buying interest of electric vehicles, with Spearman correlation values of 0.696 and 0.766, respectively. This indicates that the higher the environmental awareness and positive perception of the price of electric vehicles, the greater the interest of consumers to buy electric vehicles. In contrast, innovative behavior (X2) showed a weaker correlation with buying interest, with a correlation value of 0.375, indicating that technological innovation, while valued, is not a dominant factor in the purchase decision of electric vehicles. The coefficient of determination (R²) of 0.604 reveals that 60.4% of the variation in electric vehicle buying interest can be explained by these three variables, while the remaining 39.6% may be influenced by other factors such as product quality and infrastructure availability. These findings provide insights for electric vehicle manufacturers and policymakers to prioritize environmental and price awareness factors in their marketing strategies to drive wider adoption of electric vehicles in Indonesia. ]]>
<![CDATA[Pemanfaatan Aplikasi Online “Imooji” Sebagai Alternatif Pembuatan Iklan Atraktif Bagi Creativepreneur ]]>
<![CDATA[Sidi, Agus Purnomo]]>;
<![CDATA[Anjaningrum, Widiya Dewi]]>;
<![CDATA[Yogatama, Ahmad Nizar]]>;
<![CDATA[Subekti, Puji]]>
<![CDATA[ Jurnal KARINOV Vol 6, No 3 (2023): September ]]>
Publisher : <![CDATA[Institute for Research and Community Service (LP2M), Universitas Negeri Malang ]]>
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DOI: 10.17977/um045v6i3p127-131
<![CDATA[Creativepreneurs atau biasa disebut sebagai kelompok usaha ekonomi kreatif merupakan salah satu aspek penting dalam pengembangan UMKM di Kota Malang. Di masa pandemic Covid-19 hingga New-Normal yang masih berlaku social distancing banyak usaha-usaha ekonomi kreatif yang mengalami penurunan omzet secara drastis. Ini diakibatkan tidak siapnya para creativepreneurs untuk beralih ke dunia digital, khususnya dalam proses pemasaran dan distribusi produk. Sedemikian hingga pelatihan digital marketing sangat penting dilakukan. Melalui pengabdian kepada masyarakat, pelatihan pemanfaatan aplikasi online “Imooji” sebagai alternatif pembuatan iklan atraktif sangat berguna bagi para creativeprenurs. Ini ditunjukkan oleh antusiasme peserta dalam mengikuti pelatihan yang mencapai 95 creativepreneurs. Keberhasilan pelatihan yang dilakukan diindikasikan oleh kemampuan para peserta dalam membuat brosur-brosur atraktif yang animatif dan bermusik yang dapat dibagikan ke banyak media sosial dan dapat langsung terhubung dengan WhatsApp produsen dan google form. Namun, terdapat kendala-kendala teknis sehingga Imooji yang dibuat oleh beberapa peserta tidak dapat dijalankan. Sehingga diharapkan untuk pelatihan berikutnya dilakukan secara offline dengan protokol kesehatan dan diadakannya pelatihan digital marketing lainnya seperti pembuatan Ads Instagram ataupun Facebook maupun pelatihan-pelatihan digital lainnya untuk mendukung usaha-usaha kreatif yang ada di kota Malang dalam masa pandemic Covid-19 dan di era New-Normal saat ini agar mampu untuk tetap bertahan dan berkembang. Kata kunci— Creativepreneurs, Imooji, Iklan Atraktif Abstract Creativepreneurs or commonly referred to as economic business groups are an important part of developing MSMEs in Malang town. In the Covid-19 pandemic to the new-normal, there still had to social distancing so that many of creative industries encountered dropped dramatically in their turnover. This is due to the unpreparedness of the creative to switch to the digital world, specifically in the marketing process and product distribution. Thus, digital marketing training is essential. Through community service, training using the online application “Imooji” as an alternative to making attractive advertisements is useful for creativeprenurs. This was followed by the enthusiasm of the participants in the training which reached 95 participants. The success of the training carried out is indicated by competent participants in creating attractive and musical animative brochures that can be shared with many social media and can be connected directly with the manufacturer WhatsApp and Google forms. However, there is a technical transfer made by participants that cannot be carried out. The next training is expected be done offline with health protocols and will be held other digital marketing training such as making Instagram or Facebook Ads also other digital trainings to support creativepreneurs in Malang town during the Covid-19 pandemic and in the current New-Normal era in order to be able to stay afloat and grow. Keywords—Creativepreneurs, Imooji, Attractive Advertising]]>
