Article Per Year (5 Year)
p-Index From 2021 - 2026
3.947
P-Index
This Author published in this journals
All Journal IQTISHODUNA Jurnal Ekonomi Modernisasi TEKNOLOGI INFORMASI JURNAL RELASI STIE MANDALA JEMBER JAM : Jurnal Aplikasi Manajemen Binus Business Review Jurnal Pendidikan Ekonomi Management and Economics Journal (MEC-J) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Karinov Jurnal Pengabdian Masyarakat Asia International Journal Of Science, Technology & Management (IJSTM) JOMPA ABDI: Jurnal Pengabdian Masyarakat Proceeding of The International Conference on Economics and Business MDP Student Conference e-Jurnal Apresiasi Ekonomi Relasi : Jurnal Ekonomi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Karya Nyata: Jurnal Pengabdian Kepada Masyarakat
Agus Purnomo Sidi
Institut Teknologi Dan Bisnis Asia Malang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Transportation Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
Pengaruh Orientasi Pasar, Inovasi Dan Kreativitas Produk Terhadap Kinerja Industri Kreatif Untuk Mencapai Keunggulan Bersaing: (Studi pada Industri Kreatif yang Tergabung dalam Malang Creative Fusion) Anjaningrum, Widiya Dewi; Sidi, Agus Purnomo
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 12 No 2 (2018)
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32812/jibeka.v12i2.22

Abstract

This study aims to determine the effect of market orientation and product creativity on the product innovation, the effect of market orientation, innovation, and product creativity on competitive advantage, and the effect of competitive advantage on industrial performance. This research is a field research on creative-preneur in Malang town, especially those who are members of Malang Creative Fusion (MCF). The number of samples taken was 133 people that selected using an accidental purposive sampling technique. The results showed that market orientation and product creativity have a positive and significant effect on product innovation. On the other hand, market orientation, innovation and product creativity also have a positive and significant effect on competitive advantage. In addition, competitive advantage is also has a positive and significant effect on industrial performance. The implications of the research are to achieve high industrial performance, creative industry should improve the competitive advantage by improving the market orientation, innovation and product creativity. While to improve market orientation, innovation and product creativity, creative industries should know what the customers want, how the strategy of the competitor is and improve cross-functional functions. Besides it, creative industries should invent new products that are original, unique, and have a high attractiveness or at least develop existing products, make a differentiation of the products and sell them at competitive prices.
THE COLLABORATIVE BUSINESS INCUBATION MODEL AND ITS IMPACT ON CREATIVE INDUSTRIES INNOVATION IN EAST JAVA, INDONESIA Anjaningrum, Widiya Dewi; Sidi, Agus Purnomo; Yogatama, Ahmad Nizar; Hermawati, Adya; Suci, Rahayu Puji
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 1 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v17i1.1373

Abstract

Creative industries must innovate in this digital era to face the rapidly changing business environment and fierce competition. This study explored the collaborative business incubation model by stakeholders in the creative economy sector and its impact on tenant innovation. The innovations emphasized in this study are product innovation and marketing innovation. A total of 190 creative entrepreneurs in East Java have been researched using a set of questionnaires and produced quantitative data, which is then analyzed statistically through PLS analysis. The study results show that business incubation mentors significantly affect product innovation, not marketing innovation. On the other hand, the business incubation method significantly affects marketing innovation but not product innovation. Meanwhile, the business incubation curriculum significantly affects both product and marketing innovation. Further research is expected to analyze the type of mentor and the right business incubation method for tenants to significantly impact product and marketing innovation.
MODEL AIDA PADA PELAYANAN PELANGGAN UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN Rifki Hanif; Agus Purnomo Sidi; Afira Rahmatul Annisa
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 8 No. 1 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v8i1.19931

Abstract

This study aims to evaluate the influence of the AIDA (Attention, Interest, Desire, Action) communication strategy on consumers' purchase decisions in online stores. The rapid development of the internet in Indonesia has changed the way people conduct transactions, with the emergence of various online shopping sites. The method used is descriptive quantitative with a sample of 100 consumers. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that all AIDA variables significantly influence purchase decisions, with t-values of each variable being greater than the t-table value and a significance level of less than 0.05. The conclusion of this study is that the AIDA communication strategy is effective in increasing consumers' purchase decisions in online stores. Pelayanan Pelanggan that can provide clear, engaging, and consistent information with advertisements plays a crucial role in this. The implications of these findings underscore the importance of Pelayanan Pelanggan training in communication strategies to enhance consumer purchase decision.
Pemanfaatan AI Dalam Branding dan Pemasaran UMKM Sidi, Agus Purnomo; Anjaningrum, Widiya Dewi; Dura, Justita; Cahyaningtyas, Fadilla; Yogatama, Ahmad Nizar
Jompa Abdi: Jurnal Pengabdian Masyarakat Vol. 3 No. 4 (2024): Jompa Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jompaabdi.v3i4.1268

Abstract

Pengabdian masyarakat ini bertujuan untuk memanfaatkan AI dalam mendukung UMKM di Kelurahan Bunulrejo dengan menggunakan AI untuk membuat logo yang meningkatkan efisiensi dan daya saing bisnis. Pengabdian masyarakat ini melibatkan pengumpulan data melalui wawancara langsung dengan pemilik UMKM untuk memahami kebutuhan desain logo mereka. Aplikasi ChatGPT kemudian digunakan untuk membuat desain logo berdasarkan informasi yang dikumpulkan. Logo dievaluasi dan direvisi secara berulang berdasarkan umpan balik dari UMKM. ChatGPT menghasilkan beberapa alternatif desain logo untuk setiap UMKM, yang kemudian dievaluasi dan disesuaikan menurut umpan balik pemilik. Proses ini mencakup beberapa revisi untuk mengatasi masalah seperti gambar yang tidak jelas, warna yang tidak sesuai, dan elemen yang tidak perlu, memastikan desain akhir menarik secara visual dan selaras dengan identitas bisnis. Penggunaan AI, khususnya ChatGPT, secara signifikan mendukung UMKM dalam pencitraan merek dan pemasaran, menawarkan manfaat langsung dan wawasan berharga untuk aplikasi AI di masa mendatang dalam mendukung usaha kecil.
Improving the Performance of Pelanusa Group Patchwork and Quilting Craftswomen - Evidence from Mediation Model Syeikhu Alfa Ridho; Agus Purnomo Sidi; Hazira Binti Saleh
Jurnal Pendidikan Ekonomi Vol. 17 No. 2 October 2024
Publisher : Jurusan Ekonomi Pembangunan Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/UM014v17i2p208

Abstract

Low work motivation, work-life balance, and inadequate job satisfaction are obstacles in improving the performance of patchwork crafters in Malang Regency. This condition has an impact on productivity and product quality, which in turn hinders the growth of the local creative economy. This study aims to analyze the mediating role of job satisfaction in the relationship between work motivation and work-life balance on the performance of patchwork crafters in the Pelanusa Group, Malang Regency. This study uses a quantitative method with a PLS-SEM approach. The research respondents consisted of 120 female patchwork crafters selected through accidental sampling technique. The results showed that work motivation and work-life balance have a significant influence on performance, both directly and through the mediation of job satisfaction. High work motivation increases job satisfaction and performance, while work-life balance contributes to the satisfaction and productivity of patchwork crafters. The findings indicate the importance of creating a work environment that supports work-life balance and recognizes the contribution of crafters to improve the performance and sustainability of the creative economy sector. Keywords: work motivation, work life balance, work satisfaction, work performance
Digital Transformation in Street Food Business in Malang: AI Application Training for Content Creation and Effective Promotion Strategies Yogatama, Ahmad Nizar; Sidi, Agus Purnomo; Anjaningrum, Widiya Dewi; Bukhori, Muhammad; Dura, Justita; Cahyaningtyas, Fadilla; Andriany, Lussia Mariesti; Hanif, Rifki
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2299

Abstract

Purpose: This study investigates the integration of Artificial Intelligence (AI) in digital marketing for street food businesses in Malang, focusing on training housewives to improve content creation and promotion strategies. The research aims to bridge the digital gap for small-scale food vendors by providing essential digital skills and AI tools. Method: The research employed a mixed-method approach, including pre-training assessments, online training sessions, and personalized mentoring. A total of 20 housewives running street food businesses participated in the training, which was conducted over three months. The AI tools used included Canva AI and Flair AI for photo editing, content creation, and social media optimization. Practical Applications: The study demonstrates how AI-driven tools can enhance social media engagement, brand visibility, and customer interaction for street food vendors. This initiative provides a model for empowering small business owners to leverage digital marketing tools effectively, contributing to their long-term success. Conclusion: The training resulted in significant improvements in participants' digital marketing capabilities, with increased confidence in using AI tools. The findings highlight the transformative potential of AI for MSMEs, particularly in enhancing the competitive edge of street food businesses in Malang.
THE EFFECT OF WORK MOTIVATION, WORK DISCIPLINE, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE: CASE STUDY AT CV. ATH GROUP BALIKPAPAN Maulidiyah, Lailatul; Sidi, Agus Purnomo
Jurnal Apresiasi Ekonomi Vol 12, No 3 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i3.984

Abstract

Organizational success depends on employee performance, which is impacted by a number of variables such work environment, discipline, and motivation. This study looks into how these elements affect ATH GROUP Balikpapan employees' job performance. The study uses a quantitative methodology using Partial Least Squares (PLS) with Smart PLS 3 to assess the connections between the dependent variable, job performance, and the independent variables, work motivation, work discipline, and the work environment. One hundred employees were given a questionnaire to complete in order to gather data, and Structural Equation Modeling (SEM) was used in the study to determine how significant the associations were. The results indicate that all three factors significantly influence job performance, with p-values < 0.05 for each path coefficient. Work motivation demonstrated the strongest positive impact, followed by the work environment and work discipline. The findings emphasize the direct and indirect effects of these variables, highlighting their synergistic contributions to enhancing employee productivity. With a high R2 value of 0.836, the model is able to explain 83.6% of the variation in job performance. To sum up, encouraging motivation, implementing just disciplinary procedures, and creating a positive work atmosphere are all critical tactics for raising employee performance. These results offer insightful information to businesses looking to maximize employee productivity and succeed over the long haul.
The Influence of Compensation and Motivation on Gen Z's Work Interests Destiny, Sanjung Nevi; Sidi, Agus Purnomo
MEC-J (Management and Economics Journal) Vol 9, No 2 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i2.32285

Abstract

The large number of unemployment and turnover rates in Gen Z is a problem for a company. For this reason, it is necessary to conduct a study to determine the factors that influence Gen Z's job interest in Malang. This study used accidental sampling which amounted to 115 people. This research uses a quantitative approach by utilizing multiple regression SPSS analysis tools. The results of this study indicate that simultaneously compensation and motivation have a significant effect on Gen Z's job interest. Partially, compensation has not a significant effect on Gen Z work interest. Motivation has a significant effect on Gen Z job interest. The company is advised to prioritize strategies that can enhance the motivation of Gen Z. Although compensation does not show a significant partial effect, the average compensation value remains fairly high. Therefore, the company must continue to maintain a fair and competitive compensation system so that Gen Z feels valued and recognized.
The Influence of Creativity and Product Innovation on Marketing Performance: The Mediating Roles of Technology Adoption and Competitive Advantage in MSMEs Latief, Fitriani; Mubyl, Mutiarini; Firman, Ahmad; Karnawati, Tin Agustina; Fathorrahman; Sidi, Agus Purnomo
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.17

Abstract

The rapid growth of MSMEs in Indonesia underscores the urgency for innovation-driven strategies to remain competitive. This study investigates the influence of creativity and product innovation on marketing performance, with technology adoption and competitive advantage serving as mediating variables. A quantitative approach was used, collecting data from 87 MSME owners in Malang City through purposive sampling. Structural Equation Modeling with SmartPLS 4.0 was employed to analyze measurement and structural models. The results show that creativity has a direct and significant effect on marketing performance and competitive advantage, while product innovation significantly influences technology adoption and competitive advantage, but not marketing performance directly. Mediation analysis reveals that competitive advantage mediates the relationship between creativity and marketing performance, while technology adoption mediates the effect of product innovation on marketing performance. These findings highlight the strategic importance of enhancing digital readiness and leveraging creativity to build competitive advantages. The novelty of this study lies in the integration of two mediators (technology adoption and competitive advantage) to explain the indirect effects of creativity and innovation on marketing outcomes in MSMEs. This provides practical insights for policymakers and business practitioners aiming to improve MSME competitiveness in emerging markets.
THE IMPACT OF PRICE AND FACILITIES ON EV PURCHASE INTENT THROUGH INNOVATIVE BEHAVIOR Kurniawan, Hironimus Hari; Sidi, Agus Purnomo
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.988

Abstract

This study analyzes the influence of facilitating conditions and prices on the purchase intention of electric vehicles (EVs) in Indonesia by examining the mediating role of innovative behavior. Data from 362 respondents in six major cities were processed using PLS-SEM. The results show that facilitating conditions and prices directly and significantly influence buying intent, as well as influencing innovative behavior. Innovative behavior also has a significant effect on purchase intent. In the mediation test, innovative behaviors did not mediate the relationship between the facilitating conditions and the purchase intent. However, it significantly mediates the relationship between price and purchase intent. This indicates that prices influence buying intent indirectly through innovative behavior. The key implications are the need for a holistic marketing strategy that focuses on building a supporting ecosystem, as well as communicating long-term economic value to attract innovative consumers.
Co-Authors Abd Hadi Adya Hermawati Adya Hermawati Afira Rahmatul Annisa Ahmad Firman Ai Salsa Agustina Anjaningrum, Widiya Dewi Bukhori, Muhammad Cindy Septia Pratiwi Citaningtyas Ari Kadi , Dian Destiny, Sanjung Nevi Devita Harretu Dinda Tiara Kasih Endarwita Fadilla Cahyaningtyas Fathorrahman Fransiska Sisilia Mukti Hanif, Rifki Hazira Binti Saleh Herlyn Herlyn Hironimus Hari Kurniawan Justita Dura Kurniawan, Hironimus Hari Latief, Fitriani Mariesti Andriany, Lussia Maulidiyah, Lailatul Mohammad Bukhori Mubyl, Mutiarini Pamungkas, Faisal Dinar Puji Subekti Rahayu Puji Suci Rahayu Puji Suci Santoso, Risa Satriadi Satriadi Syeikhu Alfa Ridho Tin Agustina Karnawati Yogatama, Ahmad Nizar