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All Journal IQTISHODUNA Jurnal Ekonomi Modernisasi TEKNOLOGI INFORMASI JURNAL RELASI STIE MANDALA JEMBER JAM : Jurnal Aplikasi Manajemen Binus Business Review Jurnal Pendidikan Ekonomi Management and Economics Journal (MEC-J) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Karinov Jurnal Pengabdian Masyarakat Asia International Journal Of Science, Technology & Management (IJSTM) JOMPA ABDI: Jurnal Pengabdian Masyarakat Proceeding of The International Conference on Economics and Business MDP Student Conference e-Jurnal Apresiasi Ekonomi Relasi : Jurnal Ekonomi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Agus Purnomo Sidi
Institut Teknologi Dan Bisnis Asia Malang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Transportation Other

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THE IMPACT OF PRICE AND FACILITIES ON EV PURCHASE INTENT THROUGH INNOVATIVE BEHAVIOR Kurniawan, Hironimus Hari; Sidi, Agus Purnomo
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.988

Abstract

This study analyzes the influence of facilitating conditions and prices on the purchase intention of electric vehicles (EVs) in Indonesia by examining the mediating role of innovative behavior. Data from 362 respondents in six major cities were processed using PLS-SEM. The results show that facilitating conditions and prices directly and significantly influence buying intent, as well as influencing innovative behavior. Innovative behavior also has a significant effect on purchase intent. In the mediation test, innovative behaviors did not mediate the relationship between the facilitating conditions and the purchase intent. However, it significantly mediates the relationship between price and purchase intent. This indicates that prices influence buying intent indirectly through innovative behavior. The key implications are the need for a holistic marketing strategy that focuses on building a supporting ecosystem, as well as communicating long-term economic value to attract innovative consumers.
Co-Authors Adya Hermawati Adya Hermawati Afira Rahmatul Annisa Ahmad Firman Anjaningrum, Widiya Dewi Bukhori, Muhammad Cindy Septia Pratiwi Citaningtyas Ari Kadi , Dian Destiny, Sanjung Nevi Devita Harretu Fadilla Cahyaningtyas Fathorrahman Fransiska Sisilia Mukti Hanif, Rifki Hazira Binti Saleh Hironimus Hari Kurniawan Justita Dura Kurniawan, Hironimus Hari Latief, Fitriani Mariesti Andriany, Lussia Maulidiyah, Lailatul Mohammad Bukhori Mubyl, Mutiarini Pamungkas, Faisal Dinar Puji Subekti Rahayu Puji Suci Rahayu Puji Suci Santoso, Risa Syeikhu Alfa Ridho Tin Agustina Karnawati Yogatama, Ahmad Nizar