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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Media Wahana Ekonomika Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Journal of Economic, Bussines and Accounting (COSTING) Varia Justicia DIJB (Diponegoro International Journal of Business) International Journal of Supply Chain Management YUME : Journal of Management JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen Dirgantara Jurnal Ilmiah Edunomika (JIE) Journal of Enterprise and Development (JED) Jurnal Informatika Ekonomi Bisnis Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ekuilnomi Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Ittishal Educational Research Journal Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Abdi Psikonomi International Journal of Management Science and Information Technology (IJMSIT) Journal of Management and Islamic Finance Jurnal Ekonomika Dan Bisnis Studi Akuntansi, Keuangan, dan Manajemen Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Jurnal Bisnis dan Kewirausahaan IIJSE VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Law and Justice JER PROMOTIF: Jurnal Pengabdian Kepada Masyarakat International Conference on Digital Advanced Tourism, Management, and Technology
Soepatini
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Factors Influencing the Purchase Intention of Generation Z Muslim Consumers Towards Halal and Environmentally Friendly Local Cosmetic Products Dita Ristiyana; Soepatini Soepatini; Moechammad Nasir
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6179

Abstract

The aim of this research is to determine the factors that influence the purchase intention of generation Z Muslim consumers towards local cosmetic products that are halal and environmentally friendly. This research uses a quantitative method in the form of a questionnaire, the sampling technique is non-probability sampling with a purposive sampling method. The population in this study is generation Z who live in the Greater Solo area and have never used Avoskin products. The sample in this study was 312 respondents. The data analysis technique used in this research is the SEM PLS method using SmartPLS software. Based on this research, it was found that of the 23 hypotheses tested, seventeen hypotheses were confirmed. Meanwhile, six hypotheses were not accepted, from the hypotheses that were not accepted there were results that were highlighted, namely that eco-label and halal-green awareness had no effect on purchase intention, but environmental knowledge had an effect on purchase intention. This is possible because there is still little public awareness and concern in selecting a product and its impact on the environment. And of the eight hypotheses with mediating variables, two hypotheses were found that could fully mediate. It is hoped that these findings can increase the intention to purchase local cosmetics that are halal and environmentally friendly, namely by better understanding consumer behavior, especially generation Z. The practical implications of this research are that cosmetic producers gain profits by entering the halal market and increasing market share by adding halal and environmentally friendly branding.
Do Brand Attachment and Brand Love Truly Mediate the Influence of Consumer Satisfaction on Brand Loyalty Towards Wardah Cosmetic Products? Vita Yuniar; Soepatini Soepatini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6946

Abstract

This study aims to analyze the influence consumer satisfaction towards brand loyalty mediated by brand attachment and brand love for Wardah cosmetic products. This study uses a quantitative method with the SEM-PLS analysis approach, involving 160 respondents who are Wardah product users. Data were collected through an online questionnaire. The results of the study show that consumer satisfaction has a significant effect on brand attachment. Consumer satisfaction also has a significant effect on brand love. Consumer satisfaction has a significant direct effect on brand loyalty. Then, brand attachment has a significant direct effect on brand loyalty. Brand love also has a significant effect on brand loyalty. In addition, brand attachment is proven to be a significant mediator between brand satisfaction and brand loyalty. Then, brand love is also proven to be a significant mediator between consumer satisfaction and brand loyalty.
Pengaruh Brand Experience Terhadap Brand Equity Dengan Brand Authenticity Sebagai Variabel Intervening Pada Konsumen Gen Z Merek Aerostreet Di Surakarta Nugroho, Alfian Bhakti; Soepatini, Soepatini
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 6 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9800

Abstract

Dalam kondisi persaingan usaha yang kian ketat serta pergeseran dinamika pasar yang terus berlangsung, penguatan Brand Equity menjadi tantangan strategis bagi perusahaan, termasuk merek lokal seperti Aerostreet. Generasi Z sebagai konsumen digital memiliki ketertarikan pada nilai, keaslian, serta pengalaman bermakna, sehingga perusahaan perlu memahami faktor-faktor yang membentuk persepsi mereka. Riset ini meneliti bagaimana Brand Experience memengaruhi Brand Equity sekaligus mengevaluasi peran Brand Authenticity sebagai variabel mediator pada konsumen Gen Z pengguna Aerostreet di Surakarta. Sebanyak 155 responden ditentukan dengan purposive sampling, Serta pengumpulan data dilakukan melalui penyebaran angket. Hasil analisis dengan SEM-PLS mengindikasikan bahwa Brand Experience memberikan dampak positif terhadap Brand Authenticity, sementara Brand Authenticity memiliki pengaruh signifikan terhadap Brand Equity. Selain itu, Brand Authenticity juga terbukti berperan menjadi mediator parsial di korelasi antara Brand Experience dengan Brand Equity.
Pengaruh Perceived Feasibility, Perceived Desirability, Propensity To Act dan Entrepreneurial Self-Efficacy Terhadap Digital Entrepreneurial Intention Dengan Perceived Family Support Sebagai Variabel Moderasi Alditia, Fariz; Soepatini, Soepatini
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 6 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9832

Abstract

This study aims to examine the effects of Perceived Feasibility, Perceived Desirability, Propensity to Act, and Entrepreneurial Self-Efficacy on Digital Entrepreneurial Intention, with Perceived Family Support as a moderating variable. A causal quantitative approach was applied, collecting data through online five-point Likert questionnaires using purposive sampling on 175 respondents. Analysis was conducted using Partial Least Square (PLS)-based Structural Equation Modeling with SmartPLS 3. The results indicate that Perceived Feasibility and Perceived Desirability positively and significantly influence digital entrepreneurial intention, while Propensity to Act and Entrepreneurial Self-Efficacy do not exert direct effects. Furthermore, Perceived Family Support significantly moderates the influence of Entrepreneurial Self-Efficacy and directly contributes positively, whereas its moderating effects on other variables are not significant. The study recommends adding independent and mediating variables and increasing sample size in future research to enhance generalizability.
Pengaruh Manajemen Sumber Daya Manusia Berkelanjutan Terhadap Loyalitas dan Retensi Karyawan Generasi Z Di Wilayah Solo Raya Dengan Modal Sosial Sebagai Variabel Mediasi Rahayuningsih, Nadia Rahmawati; Soepatini, Soepatini
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10397

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Manajemen Sumber Daya Manusia Berkelanjutan (MSDMB) terhadap loyalitas dan retensi karyawan Generasi Z di Solo Raya dengan modal sosial sebagai variabel mediasi. Pendekatan kuantitatif kausal digunakan dengan pengumpulan data primer melalui kuesioner yang diberikan kepada 230 karyawan Gen Z berusia 18–25 tahun, baik pegawai tetap maupun kontrak, dengan minimal satu tahun masa kerja. Variabel independen MSDMB diukur berdasarkan praktik partisipasi, kesejahteraan, pengembangan kompetensi, pemerataan kesempatan, dan kemitraan eksternal; variabel dependen meliputi loyalitas dan retensi karyawan; sedangkan modal sosial sebagai variabel intervening mencakup hubungan relasional dan tingkat kepercayaan terhadap perusahaan. Analisis dilakukan menggunakan SEM-PLS dengan pengujian outer dan inner model, serta pengujian mediasi melalui VAF. Hasil penelitian menunjukkan bahwa MSDMB berpengaruh signifikan terhadap modal sosial, loyalitas, dan retensi karyawan. Modal sosial juga berpengaruh signifikan terhadap loyalitas dan retensi, serta secara mediasi memperkuat pengaruh MSDMB pada kedua variabel dependen. Temuan ini menegaskan pentingnya penerapan praktik SDM berkelanjutan yang didukung modal sosial untuk meningkatkan loyalitas dan retensi karyawan Generasi Z.
The Influence of Prior Knowledge and Entrepreneurial Motivation on Entrepreneurial Intention among Students of the Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, with Opportunity Recognition as a Mediating Variable Anang Tri Stiyo; Soepatini Soepatini
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2317

Abstract

This study aims to examine the influence of prior knowledge and entrepreneurial motivation on entrepreneurial intention among students at the Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, using opportunity recognition as a mediating variable. A quantitative survey approach was employed. A systematic questionnaire was administered to students who had completed entrepreneurial courses to collect primary data. Using SmartPLS, structural equation modelling based on partial least squares (SEM-PLS) was employed to analyse the data. The findings show that opportunity spotting is significantly and positively affected by prior knowledge and entrepreneurial zeal. Furthermore, entrepreneurial drive is positively and significantly impacted by opportunity recognition. The study's primary conclusion is that the link between prior knowledge and entrepreneurial intention is significantly mediated by opportunity recognition. These results imply that when students can recognise and assess prospective business opportunities, their initial knowledge and entrepreneurial drive are more effective at creating entrepreneurial intention. This study offers helpful recommendations for improving entrepreneurship instruction in higher education institutions and conceptually expands the corpus of knowledge on cognitive-based entrepreneurship.
Utilitarian, hedonic, and social values on e-commerce customer loyalty: mediating role of customer satisfaction Rendy Indra Yusnara; Soepatini Soepatini
Journal of Enterprise and Development (JED) Vol. 5 No. 2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5i2.7009

Abstract

Purpose — The objective of this research is to examine how utilitarian value, hedonic value, and social value influence customer loyalty in e-commerce, as well as to investigate whether customer satisfaction can serve as a mediator.Method — A quantitative research methodology was employed in this study, utilizing students from Soloraya as the population. The primary means of data collection was through the distribution of questionnaires, which were designed using a Likert scale. The study consisted of 105 respondents, and data analysis was conducted using Partial Least Squares (PLS) analysis with SMARTPLS software. PLS-SEM analysis comprises two models: an outer model and an inner model.Result — We found that utilitarian value, hedonic value, and social value had a positive and significant impact on customer loyalty, as well as customer satisfaction. Furthermore, utilitarian value, hedonic value, and social value were observed to have a positive and significant impact on customer satisfaction. In addition, the findings also indicate that customer satisfaction plays a mediating role in the relationship between utilitarian value, hedonic value, social value, and customer loyalty.Contribution — The present study provides valuable insights to the academic community by expanding knowledge in the marketing field, specifically with regards to the influence of utilitarian, hedonic, social value, and customer satisfaction on customer loyalty. Moreover, this study has the potential to make a significant contribution to the advancement of the e-commerce subsector in Indonesia by presenting novel and relevant information.
Pengaruh Pemasaran Media Sosial terhadap Donation Intention pada Platform Crowdfunding Keysya Puspita Ladyaningtin; Soepatini Soepatini
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 2 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i2.5608

Abstract

Purpose: This study aimed to analyze the influence of social media marketing on donation intention in crowdfunding platforms by involving six key variables: social experience, perceived donor effectiveness, intrinsic and extrinsic donation motivation, strategic positioning, and leveraging creativity. Research Methodology: This research was conducted on the Wecare.id crowdfunding platform using a quantitative survey approach. Data were collected from 237 respondents aged 17–35 years who were active social media users. The data were analyzed using the Partial Least Squares structural equation modeling (PLS-SEM) method with SmartPLS 4 software. Results: The findings indicate that social experience, intrinsic motivation, extrinsic motivation, strategic positioning, and leveraging creativity have significant positive effects on donation intention, while perceived donor effectiveness has no significant effect. Conclusions: Social and motivational factors, combined with strategic and creative marketing, play a crucial role in shaping individuals’ intention to donate through digital platforms. Limitations: This study was limited to one crowdfunding platform (Wecare.id) and focused on a young demographic, which may have affected the generalizability of the findings. Future studies should include other variables such as trust and empathy with more diverse respondents. Contribution: This research extends the application of the Theory of Planned Behavior and Self-Determination Theory in the context of digital donation, providing both theoretical and practical insights for platform managers to design effective social media marketing strategies.
Pengaruh Customer Engagement Terhadap Brand Loyalty pada Platform Booking.Com yang Dimediasi oleh Brand Attechment dan Customer Trust Kartika Sari Artamevia; Soepatini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.6751

Abstract

This study aims to examine the effect of customer engagement on brand loyalty on the Booking.com platform, with brand attachment and customer trust as mediating variables. The research method used is a quantitative causal approach, utilizing primary data obtained through an online questionnaire from Booking.com users in Indonesia who meet the sample criteria. Data analysis was conducted using Structural Equation Modeling (SEM) with Partial Least Square (PLS) model evaluation via SmartPLS 3 software. The results show that customer engagement has a positive and significant effect on brand loyalty, brand attachment, and customer trust. Brand attachment and customer trust also serve as mediators that strengthen the relationship between customer engagement and brand loyalty. This study suggests further research by expanding the sample and adding relevant variables, as well as for companies to enhance customer engagement through personalization and loyalty program reinforcement.
Pengaruh Kepuasan Pelanggan dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dimediasi oleh Nilai Layanaan yang Dirasakan, Citra Perusahaan, dan Reputasi Perusahaan Aldara Syafa'a Maristha; Soepatini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 2 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i2.7052

Abstract

This study analyzes the effect of customer satisfaction and service quality on customer loyalty in GO-JEK, mediated by perceived value, corporate image, and corporate reputation. The sample consists of 150 respondents aged over 17 years and Gojek users. Data were collected using a closed-ended questionnaire with a five-point Likert scale and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with SmartPLS 3. The results show that customer satisfaction, service quality, corporate image, and corporate reputation positively affect Gojek customers' perceived value. Corporate image also directly influences customer loyalty, while corporate reputation is not significant. Perceived value enhances customer loyalty. Service quality and corporate image act as mediators in this relationship, whereas customer satisfaction and corporate reputation do not mediate the effect.  
Co-Authors Aan Sofyan Adhitya Nugraha Agus Nugroho Agus Nugroho, Agus Aini, Lola Khurul Aldara Syafa'a Maristha Alditia, Fariz Alfian Bhakti Nugroho Ambarwati, Ucik Anang Tri Stiyo Andira Ayu Pradisty Angellia, Anggi Anton Agus Setyawan Anya Aisha Yunanta Arfian Noer Ramadhani Astuti, Nur Andri Fitri Widi Ayu Nanda Amalia Az-zahra, Nabiilah Aprilia Berliana Widyaningrum Chintya Anggraeni Choirunnisa, Bella A. Dessy Ade Pratiwi Devayanti Arnantika Diana Setiawati Didi Junaedi Dilan Raihan Dilan Raihan Dina, Jihan Farah Dita Ristiyana Edy Purwo Saputra Eni Setyowati Enno Haya Gladya Naranta Faizal Musthofa Zinka Ahmad Syah Farah Aqiella Sakinatun Fari Adi Prasetya Fariz Alditia Febriani, Hanifah Fenolychia, Devie Fera Anggraini Firda Rayyantika Galih Ratnaning Tyas Geryan Setyawan Habib Bachtiar Hari Wujoso Hari Wujoso Haszmi Alfateh Ihwan Susila Imronudin Imronudin Intan Destyanawati Intan Diah Maharamah Isthiqomah, Monica Riskiana Nur Jati Waskito Kartika Sari Artamevia Kayla Farriel Devara Keysya Puspita Ladyaningtin Kholifah Putrikurnia Azhari Kussudyarsana Kusuma Prihayudha, Enggar Ladyaningtin, Keysya Puspita Liana Mangifera Liyana, Putri Lola Khurul Aini M. Nasir M. Nasir Maghfiroh Imam Nur Ramadhani Maghfiroh Imam Nur Ramadhani Mahenti Endrawati Marsha Diva Saputri Mar’i Muhammad, Mirza Maulidiyah IH MaulidSitti Retno Faridatussalam Mirza Mar’i Muhammad Mirzam Arqy Ahmadi Moechammad Nasir Muhammad Arif Muhammad Fahmi Johan Syah Muhammad Halim Maimun Muhammad Sholahuddin Muhtadi Muhtadi Munajat Tri Nugroho Murni Asliyana Muzakar Isa Nabiilah Aprilia Az-zahra Nadia Rahmawati Rahayuningsih Novel Idris Abas Novi Rahmawati Novita Umi Choirunnisa Nugroho, Alfian Bhakti Nur Achmad Nurhidayat Nurhidayat Nurmadina, Nuke Allya Prabandaru, Rahardian Mohamad Akbar Ario Hanung Pravyana, Kanishka Putra , Bintang Kharisma Putra, Annafa Nandhira Putri Linggasari Sofi Putri, Fakhirah Febriana Rahayuningsih, Nadia Rahmawati Rasheesa Reegia Aulia Putri Rayyantika, Firda Rendy Indra Yusnara Rezki Wardani Riana Rika Rohmatin Rika Yuliana Rika Yuliana, Rika Rini Kuswati Rino Vrasica Robbani, M. Habiburrohman RR. Ella Evrita Hestiandari Sari, Pertapa Sasmita, Galih Pangestu Selvy Dian Nita Shofiyyah K. Nisa Sirda Sirda Sirda, Sirda Sri Indra Kurnia Suranto Suranto Suryandari , Rullynta Siska Syamsudin Syamsudin Tata Fatima Azzahra Umi Maisyaroh Vita Yuniar Vrasica, Rino Wahyuddin, M. Wardani, Elsa Putri Mistya Wardani, Rezki Widada Widada Wiyadi , Wiyadi Wiyadi Wiyadi Wiyadi, W Wiyaning Putri, Angie Yusnara, Rendy Indra Zulfa Irawati, Zulfa Zulfiani Ayu Astutik