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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Media Wahana Ekonomika Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Journal of Economic, Bussines and Accounting (COSTING) Varia Justicia DIJB (Diponegoro International Journal of Business) International Journal of Supply Chain Management YUME : Journal of Management JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen Dirgantara Jurnal Ilmiah Edunomika (JIE) Journal of Enterprise and Development (JED) Jurnal Informatika Ekonomi Bisnis Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ekuilnomi Ittishal Educational Research Journal Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Bina Bangsa Ekonomika Abdi Psikonomi International Journal of Management Science and Information Technology (IJMSIT) Journal of Management and Islamic Finance Jurnal Ekonomika Dan Bisnis Studi Akuntansi, Keuangan, dan Manajemen Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Jurnal Bisnis dan Kewirausahaan IIJSE VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Law and Justice JER Journal of Ekonomics, Finance, and Management Studies International Conference on Digital Advanced Tourism, Management, and Technology
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Universitas Muhammadiyah Surakarta
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Pengaruh Social Media Usage Terhadap Green Purchase Intention Dendan Attitude, Perceived Behavioral Control, dan Subjective Norms Sebagai Variabel Mediasi Pada Produk Sepeda Listrik Geryan Setyawan; Soepatini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7130

Abstract

This study aims to examine the impact of social media use on the intention to purchase eco-friendly products, particularly electric bicycles, through the application of the Theory of Planned Behavior (TPB) as the research framework. The factors analyzed encompass attitude, subjective norms, and perceived behavioral control as mediators in the impact of social media on purchase intention. This study utilizes a quantitative methodology with an explanatory framework, collecting data via a survey of university students in the Soloraya region who are knowledgeable about electric bicycles. The study's findings demonstrate that social media significantly influences attitude, perceived behavioral control, and subjective standards, subsequently impacting the intention to purchase environmentally friendly products. The analysis indicates that attitude and perceived behavioral control can mediate the influence of social media on purchase intention, although subjective norms do not exert a significant effect. These findings underscore the significant influence of social media in augmenting the intention to acquire ecologically sustainable products, notably electric bicycles, among university students.
Pengaruh Identity Based Attachment terhadap Brand Loyalty yang dimediasi oleh Emotion Based Attachment dengan Customer Experience sebagai Moderasi pada Restoran McDonal’s Anya Aisha Yunanta; Soepatini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7577

Abstract

This study examines the effect of identity-based attachment on brand loyalty, mediated by emotion-based attachment and moderated by customer experience in McDonald's restaurants. A quantitative approach using Structural Equation Modeling (SEM) with SmartPLS 3 was employed. Data were collected through an online questionnaire using a Likert scale, involving 145 respondents who had purchased McDonald's within the last three months. The findings indicate that identity-based attachment significantly influences brand loyalty, mediated by emotion-based attachment. However, customer experience does not strengthen the relationship between emotion-based attachment and brand loyalty. The study's limitations include the sample size and distribution. Future research should expand respondent coverage and include additional variables to enhance analytical depth.
FAKTOR-FAKTOR YANG MEMPENGARUHI KESADARAN MEREK, PERSEPSI KUALITAS DAN CITRA MEREK TERHADAP KETERIKATAN DESTINASI DENGAN LOYALITAS MEREK SEBAGAI VARIABEL INTERVENING PADA SOLO GREAT SALE Az-zahra, Nabiilah Aprilia; Soepatini, Soepatini
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13272

Abstract

Research on the factors that influence the influence of brand awareness, perceived quality, and brand image on attachment to festival destinations with brand loyalty as an intervening variable at Solo Great Sale can provide a clear picture of the factors that influence consumer interest in returning to visit the festival. The research approach used in this research is quantitative research. Hair et al. (2012) recommend the minimum number of research samples between five and ten times the number of variables or indicators of the questions being studied. In this study, there are 29 indicators so the recommended sample size is around 290. To mitigate the potential for invalid questionnaires, or in case of constraints, this study expanded the sample size to 313 participants. Data was collected via Google Form in questionnaire format, and there were a total of 313 responses. The results of the analysis show that brand awareness, perceived quality, and brand image have a positive and significant effect on brand loyalty at Solo Great Sale. Brand awareness and perceived quality have a positive and significant effect on destination attachment at Solo Great Sale.Brand image and brand loyalty have no positive and significant effect on destination attachment at Solo Great Sale.Brand awareness, perceived quality, and brand image have no positive and significant effect on destination attachment with brand loyalty as an intervening variable. Key words: Brand awareness, Perceived quality, Brand image, Brand loyalty, Destination attachment, Festival
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI PRODUK HIJAU DIKALANGAN MAHASISWA Robbani, M. Habiburrohman; Soepatini, Soepatini
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15128

Abstract

This research aims to analyze the factors that influence interest in buying green products among students. Attitudes towards green products serve as an intermediary variable in this study, which primarily focuses on product knowledge, consumer perceived effectiveness, and purchase intention. In this quantitative study, which will take place in Indonesia on May 2, 2024, data will be collected from all interested and participating students using a questionnaire. The researchers in this study used the Partial Least Square (PLS) algorithm to conduct their quantitative analysis. The results of the SmartPLS 3.0 analysis demonstrate the following relationships: (1) attitudes are positively affected by product knowledge; (2) attitudes towards green products are positively affected by perceived consumer effectiveness; (3) purchase intention is positively affected by perceived product knowledge; (4) purchasing interest is positively affected by perceived consumer effectiveness; (5) attitudes towards green products are positively affected by purchase intention; (6) product knowledge is positively affected by purchase intention through attitudes towards green products; (7) perceived consumer effectiveness is positively affected by purchase intention through attitudes towards green products.
Pengaruh Pemasaran Media Sosial terhadap Donation Intention pada Platform Crowdfunding Ladyaningtin, Keysya Puspita; Soepatini, Soepatini
Studi Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 2 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i2.5608

Abstract

Purpose: This study aimed to analyze the influence of social media marketing on donation intention in crowdfunding platforms by involving six key variables: social experience, perceived donor effectiveness, intrinsic and extrinsic donation motivation, strategic positioning, and leveraging creativity. Research Methodology: This research was conducted on the Wecare.id crowdfunding platform using a quantitative survey approach. Data were collected from 237 respondents aged 17–35 years who were active social media users. The data were analyzed using the Partial Least Squares structural equation modeling (PLS-SEM) method with SmartPLS 4 software. Results: The findings indicate that social experience, intrinsic motivation, extrinsic motivation, strategic positioning, and leveraging creativity have significant positive effects on donation intention, while perceived donor effectiveness has no significant effect. Conclusions: Social and motivational factors, combined with strategic and creative marketing, play a crucial role in shaping individuals’ intention to donate through digital platforms. Limitations: This study was limited to one crowdfunding platform (Wecare.id) and focused on a young demographic, which may have affected the generalizability of the findings. Future studies should include other variables such as trust and empathy with more diverse respondents. Contribution: This research extends the application of the Theory of Planned Behavior and Self-Determination Theory in the context of digital donation, providing both theoretical and practical insights for platform managers to design effective social media marketing strategies.
Pengaruh Information quality, Social presence, dan Financial bonds Terhadap Impulsive buying behavior dalam Live streaming commerce yang Dimediasi oleh Flow experience Wardani, Elsa Putri Mistya; Soepatini, Soepatini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10483

Abstract

This study aims to examine the effect of Information quality, Social presence, and Financial bonds on Impulsive buying behavior in the context of live streaming commerce, mediated by Flow experience. A causal quantitative method was employed, collecting data via online questionnaires from 240 purposive respondents, users of platforms such as TikTok Shop, Shopee Live, and Lazada Live in Indonesia. The independent variables included Information quality, Social presence, and Financial bonds; the dependent variable was Impulsive buying behavior; and Flow experience served as the intervening variable. Structural Equation Modeling using Partial Least Squares was applied for analysis. Results indicate that Information quality significantly enhances Flow experience but does not directly drive impulsive purchases. Social presence and Financial bonds significantly influence impulsive buying directly, while Flow experience does not act as a mediator. These findings suggest that impulsive buying behavior is primarily driven by external factors such as social interaction and financial incentives, whereas Information quality enhances consumer engagement. The study offers insights for academics and business practitioners to optimize interactive features and promotional strategies in live streaming commerce.
Pengaruh E-wallet Service Dimensions Terhadap Customer Loyalty yang Dimediasi oleh Customer satisfaction Putri, Fakhirah Febriana; Soepatini, Soepatini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10484

Abstract

This study investigates how various aspects of e-wallet services influence Customer Loyalty, with customer satisfaction serving as a mediating factor. A quantitative causal approach was employed, involving seven research variables: five independent variables Service Quality, Ease of Use, Usefulness, Cost, and security; one dependent variable, Customer Loyalty; and one intervening variable, customer satisfaction. The sample consisted of 250 students in Surakarta who had been using e-wallets for at least three months, collected through an online questionnaire using purposive sampling. Data were analyzed using PLS-SEM via SMARTPLS 3, including assessments of the measurement model (outer model) and structural model (inner model) to evaluate validity, reliability, multicollinearity, and hypothesis testing for both direct and mediating effects. The results reveal that all service dimensions have positive and significant effects on both customer satisfaction and loyalty, while customer satisfaction significantly mediates the relationship between service dimensions and loyalty. These findings highlight the importance of enhancing Service Quality, Ease of Use, Usefulness, Cost efficiency, and security as strategies to strengthen e-wallet user loyalty.
Pengaruh Perceived Personalized Ads Instagram Terhadap Brand Love Pada Generasi Z yang Dimediasi Oleh Consumer Brand Engagement, Consumer Brand Connection, dan Brand Self Expressivness Arfian Noer Ramadhani; Soepatini
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 16 No. 2 (2024): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v16i2.725

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Personalized Ads Instagram terhadap Brand Love pada Generasi Z yang dimediasi oleh Consumer Brand Engagement, Consumer Brand Connection, dan Brand Self-Expressiveness. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner online menggunakan skala Likert lima poin yang disebarkan kepada 173 responden pengguna aktif Instagram di Indonesia yang pernah melihat iklan personalisasi. Teknik purposive sampling digunakan dalam penentuan sampel. Analisis data dilakukan dengan metode Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa Perceived Personalized Ads berpengaruh positif dan signifikan terhadap Consumer Brand Engagement, Consumer Brand Connection, dan Brand Self-Expressiveness. Selain itu, ketiga variabel tersebut juga berpengaruh positif terhadap Brand Love dan turut memediasi pengaruh Perceived Personalized Ads terhadap Brand Love. Temuan ini menegaskan bahwa personalisasi iklan yang relevan dapat meningkatkan keterlibatan, koneksi emosional, dan ekspresi diri konsumen terhadap merek. Keterbatasan penelitian ini meliputi jumlah sampel yang masih terbatas dan cakupan responden yang hanya berasal dari Generasi Z. Penelitian selanjutnya disarankan untuk mengeksplorasi media sosial lainnya, meneliti variabel independen lain, serta menggunakan sampel yang lebih besar dan beragam agar hasil penelitian lebih komprehensif.
Pengaruh Citra Merek, Kualitas Produk, dan Kualitas Pelayanan terhadap Loyalitas yang Dimediasi oleh Nilai yang Dirasakan dan Kepuasan Pelanggan (Studi Empiris pada Produk Converse) Mahenti Endrawati; Soepatini
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1216

Abstract

Tujuan pelaksanaan penelitian ini yaitu menganalisis pengaruh citra perusahaan (image), kualitas produk (product quality), dan kualitas layanan (service quality) pada loyalitas pelanggan dengan perceived value dan customer satisfaction pada konsumen produk Converse di Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan kuesioner online pada 112 responden di mana ditentukan melalui penggunaan purposive sampling. Temuan mendapati bahwa citra perusahaan menyumbang pengaruhnya pada loyalitas, perceived value, dan customer satisfaction secara positif signifikan. Kualitas produk menyumbang pengaruh positif signifikan hanya pada customer satisfaction, namun tidak signifikan pada loyalitas maupun perceived value. Kualitas layanan menyumbang pengaruhnya pada perceived value dan customer satisfaction secara positif signifikan, tetapi tidak signifikan pada loyalitas. Kepuasan pelanggan menyumbang pengaruhnya pada loyalitas secara positif signifikan, sedangkan nilai yang dirasakan menyumbang pengaruh pada kepuasan secara signifikan tetapi tidak secara langsung terhadap loyalitas. Penelitian ini memiliki keterbatasan terkait lingkup, jumlah sampel, variabel yang dibahas, dan potensi bias responden. Hal ini memberi kontribusi teoritis pada literatur pemasaran dan implikasi praktis bagi perusahaan untuk merancang strategi peningkatan kepuasan dan loyalitas pelanggan, dengan menegaskan pentingnya citra merek sebagai faktor utama.
The Influence of Social Media Marketing on Donation Intention with Brand Image and Brand Trust as Mediation Selvy Dian Nita; Soepatini Soepatini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6117

Abstract

This study aims to analyze the effect of social media marketing on donation intentions with the mediation of brand image and brand trust. This study uses a quantitative method with the SEM-PLS analysis approach, involving 171 respondents who are active social media users but have never donated through Kitabisa.com. Data were collected through an online questionnaire. The results of the study show that social media marketing has a significant effect on brand image and brand trust. Social media marketing also has a significant effect on donation intentions. Brand trust has a significant direct effect on donation intentions, while brand image does not show a significant direct effect. In addition, brand trust is proven to be a significant mediator between social media marketing and donation intentions, while brand image does not have a significant mediation effect.
Co-Authors Aan Sofyan Adhitya Nugraha Agus Nugroho Agus Nugroho, Agus Aini, Lola Khurul Aldara Syafa'a Maristha Alditia, Fariz Ambarwati, Ucik Anang Tri Stiyo Andira Ayu Pradisty Angellia, Anggi Anggraini, Fera Anton Agus Setyawan Anya Aisha Yunanta Arfian Noer Ramadhani Astuti, Nur Andri Fitri Widi Ayu Nanda Amalia Az-zahra, Nabiilah Aprilia Berliana Widyaningrum Chintya Anggraeni Choirunnisa, Bella A. Devayanti Arnantika Diana Setiawati Didi Junaedi Dilan Raihan Dilan Raihan Dina, Jihan Farah Dita Ristiyana Edy Purwo Saputra Eni Setyowati Enno Haya Gladya Naranta Faizal Musthofa Zinka Ahmad Syah Farah Aqiella Sakinatun Fari Adi Prasetya Febriani, Hanifah Fenolychia, Devie Firda Rayyantika Galih Ratnaning Tyas Geryan Setyawan Habib Bachtiar Hari Wujoso Hari Wujoso Haszmi Alfateh Ihwan Susila Imronudin Imronudin Intan Destyanawati Intan Diah Maharamah Isthiqomah, Monica Riskiana Nur Iwan Setiawan Adji Jati Waskito Kartika Sari Artamevia Kayla Farriel Devara Keysya Puspita Ladyaningtin Kholifah Putrikurnia Azhari Khusnul Khotimah Ariyani Kussudyarsana Kusuma Prihayudha, Enggar Ladyaningtin, Keysya Puspita Liana Mangifera Liyana, Putri Lola Khurul Aini M. Nasir M. Nasir Maghfiroh Imam Nur Ramadhani Maghfiroh Imam Nur Ramadhani Mahenti Endrawati Marsha Diva Saputri Mar’i Muhammad, Mirza Maulidiyah IH MaulidSitti Retno Faridatussalam Mirza Mar’i Muhammad Mirzam Arqy Ahmadi Moechammad Nasir Muhammad Arif Muhammad Fahmi Johan Syah Muhammad Farhan Muhammad Halim Maimun Muhammad Sholahuddin Muhtadi Muhtadi Munajat Tri Nugroho Murni Asliyana Muzakar Isa Nabiilah Aprilia Az-zahra Nadia Rahmawati Rahayuningsih Ningrum, Ameylia Daniek Setiya Novel Idris Abas Novi Rahmawati Novita Umi Choirunnisa Nugroho, Alfian Bhakti Nur Achmad Nurhidayat Nurhidayat Prabandaru, Rahardian Mohamad Akbar Ario Hanung Pravyana, Kanishka Putra , Bintang Kharisma Putra, Annafa Nandhira Putri, Fakhirah Febriana Rahayuningsih, Nadia Rahmawati Rasheesa Reegia Aulia Putri Rayyantika, Firda Rendy Indra Yusnara Rezki Wardani Riana Rika Rohmatin Rika Yuliana Rika Yuliana, Rika Rini Kuswati Rino Vrasica Robbani, M. Habiburrohman RR. Ella Evrita Hestiandari Sari, Pertapa Selvy Dian Nita Sirda Sirda Sirda, Sirda Suranto Suranto Suryandari , Rullynta Siska Syamsudin Syamsudin Tata Fatima Azzahra Umi Maisyaroh Vita Yuniar Vrasica, Rino Wahyuddin, M. Wardani, Elsa Putri Mistya Wardani, Rezki Widada Widada Wiyadi , Wiyadi Wiyadi Wiyadi Wiyadi, W Wiyaning Putri, Angie Yusnara, Rendy Indra Zulfa Irawati, Zulfa Zulfiani Ayu Astutik