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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Media Wahana Ekonomika Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Journal of Economic, Bussines and Accounting (COSTING) Varia Justicia DIJB (Diponegoro International Journal of Business) International Journal of Supply Chain Management YUME : Journal of Management JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen Dirgantara Jurnal Ilmiah Edunomika (JIE) Journal of Enterprise and Development (JED) Jurnal Informatika Ekonomi Bisnis Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ekuilnomi Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Ittishal Educational Research Journal Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Abdi Psikonomi International Journal of Management Science and Information Technology (IJMSIT) Journal of Management and Islamic Finance Jurnal Ekonomika Dan Bisnis Studi Akuntansi, Keuangan, dan Manajemen Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Jurnal Bisnis dan Kewirausahaan IIJSE VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Law and Justice JER PROMOTIF: Jurnal Pengabdian Kepada Masyarakat International Conference on Digital Advanced Tourism, Management, and Technology
Soepatini
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Pengaruh Brand Consciousness, Brand Awareness, Brand Nationality Terhadap Loyalitas Generasi Z yang Dimoderasi Brand Schematicity Faizal Musthofa Zinka Ahmad Syah; Soepatini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.9569

Abstract

This study aims to analyze the influence of brand consciousness, brand awareness, and brand nationality on brand loyalty of Generation Z, with brand schematicity as a moderating variable. UNIQLO, as a fast fashion brand from Japan, was chosen because of its popularity in Indonesia, especially among Generation Z who are known to be technology-savvy, selective about brands, and oriented towards values and self-identity. This study uses a quantitative approach with a survey method of 101 Generation Z respondents in the Solo Raya area who have purchased UNIQLO products. The sampling technique is purposive sampling. Data analysis was carried out using SEM-PLS with the help of SmartPLS 3.0 software. The results of the study indicate that brand consciousness, brand awareness, and brand nationality have a positive and significant effect on brand loyalty. In addition, brand schematicity is proven to strengthen the relationship between the three variables and brand loyalty, indicating that individuals with high brand cognitive schemas tend to be more loyal to brands that match their personal image and values. The coefficient of determination (adjusted R²) value of 83.8% indicates that this model has high predictive power on brand loyalty. These findings provide theoretical contributions to the consumer behavior literature as well as practical implications for fashion brand marketing strategies. Companies are advised to prioritize emotional values and identity in brand communications to build stronger engagement with Generation Z consumers.
Pengaruh Manajemen Sumber Daya Manusia Berkelanjutan Terhadap Loyalitas dan Retensi Karyawan Generasi Z Di Wilayah Solo Raya Dengan Modal Sosial Sebagai Variabel Mediasi Nadia Rahmawati Rahayuningsih; Soepatini Soepatini
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 2 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10397

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Manajemen Sumber Daya Manusia Berkelanjutan (MSDMB) terhadap loyalitas dan retensi karyawan Generasi Z di Solo Raya dengan modal sosial sebagai variabel mediasi. Pendekatan kuantitatif kausal digunakan dengan pengumpulan data primer melalui kuesioner yang diberikan kepada 230 karyawan Gen Z berusia 18–25 tahun, baik pegawai tetap maupun kontrak, dengan minimal satu tahun masa kerja. Variabel independen MSDMB diukur berdasarkan praktik partisipasi, kesejahteraan, pengembangan kompetensi, pemerataan kesempatan, dan kemitraan eksternal; variabel dependen meliputi loyalitas dan retensi karyawan; sedangkan modal sosial sebagai variabel intervening mencakup hubungan relasional dan tingkat kepercayaan terhadap perusahaan. Analisis dilakukan menggunakan SEM-PLS dengan pengujian outer dan inner model, serta pengujian mediasi melalui VAF. Hasil penelitian menunjukkan bahwa MSDMB berpengaruh signifikan terhadap modal sosial, loyalitas, dan retensi karyawan. Modal sosial juga berpengaruh signifikan terhadap loyalitas dan retensi, serta secara mediasi memperkuat pengaruh MSDMB pada kedua variabel dependen. Temuan ini menegaskan pentingnya penerapan praktik SDM berkelanjutan yang didukung modal sosial untuk meningkatkan loyalitas dan retensi karyawan Generasi Z.
Online Shopping Decisions Based Perceived Ease of Use As Mediation Sirda Sirda; Ihwan Susila; Moechammad Nasir; Soepatini Soepatini
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.1927

Abstract

This research aims to analyze the influence of consumer lifestyles and product knowledge mediated by perceived ease of use on online shopping decisions among online shopping consumers in Sukoharjo using quantitative research methods and SMART PLS 4 analysis tools. The population in this study is online shopping consumers in Sukoharjo district using a non-probability sampling technique through a purposive sampling approach with a sample size of 153 according to the criteria. The results of this research show that Consumer Lifestyles and Perceived Ease of Use have a positive and significant influence on Online Shopping Decisions, while Product Knowledge does not have a significant influence on Online Shopping Decisions, Consumer Lifestyles and Product Knowledge have a positive and significant influence on Online Shopping Decisions which is mediated by Perceived Ease of Use.
The Effect of Work-Family Conflict and Job Stress on Performance With Job Satisfaction As A Mediation Variable Agus Nugroho; Soepatini Soepatini; Hari Wujoso; Jati Waskito
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.2102

Abstract

This research aims to analyze the influence of work-family conflict and work stress on performance with job satisfaction as a mediating variable using quantitative research methods and SMART PLS analysis tools. 4 of the population in this study are female nurses working shifts in the ward and emergency room using a purposive sampling approach. with a sample size of 89 according to the criteria. The results of this study show that work-family conflict has a negative and insignificant effect on performance, work-family conflict has a negative and significant effect on job satisfaction, work stress has a negative and insignificant effect on performance, work stress has a negative and insignificant effect on job satisfaction, job satisfaction. work has a positive and significant effect on performance, work-family conflict has a negative and significant effect which is mediated by job satisfaction and work stress has a negative and insignificant effect on performance which is mediated by job satisfaction.
Formation Process of Expectations and Satisfaction of Construction Design and Build Service in Surakarta, Indonesia: The Perspective of Construction Service Users Mirza Mar’i Muhammad; Soepatini Soepatini; Muzakar Isa
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.2137

Abstract

The rapid development of infrastructure in Surakarta has triggered high demand in the construction industry. Ongoing urbanization and rapid population growth are key drivers, creating the need for housing projects, public facilities, and improvements in transportation infrastructure. Despite the rapid economic growth and infrastructure development in Indonesia, particularly in Surakarta, significant progress has been made in the construction sector. However, increased demand has also brought about intense competition, especially in Design and Build projects. This research specifically aims to understand the processes related to the formation of expectations and customer satisfaction in Design and Build construction projects in Surakarta. The research methodology employed is qualitative with a descriptive approach, and data is obtained through observation, interviews, and documentation. Data sources include relevant parties involved in the use of Design and Build construction services in Surakarta, Indonesia. Descriptive data analysis is used to present the data in a descriptive manner. The findings of this research indicate that the pre-purchase stage in construction services involves needs identification, information search, and alternative evaluation. Risk analysis, especially in functional, financial, temporal, physical, psychological, social, and sensory dimensions, is crucial in the decision-making process for potential users of construction services. Preferences for service dimensions such as tangibles, reliability, responsiveness, assurance, and empathy also significantly influence the selection of service providers. The ability of construction service providers to identify and manage risks, including the principles of 'The Flower of Service, also affects customer satisfaction.
Analysis of the Effect of Entrepreneurship Education on Entrepreneurial Intentions with Entrepreneurial Motivation and Opportunity Recognition as Intervening Variables Rika Yuliana; Soepatini Soepatini
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.2638

Abstract

Entrepreneurship is pivotal in advancing social and economic development, particularly in enhancing community living standards. A strategic approach is needed to foster entrepreneurship growth. This research aims to analyze the influence of entrepreneurship education on entrepreneurial intention, with entrepreneurial motivation and opportunity recognition as intervening variables. Conducted using a quantitative method, questionnaires were distributed to 221 students from Universitas Muhammadiyah Surakarta and 'Aisyiyah University of Surakarta in November 2023. The relationships between variables were analyzed using smart partial least squares (SPLS). The results indicate that: (1) entrepreneurial motivation positively influences opportunity recognition; (2) entrepreneurship education positively influences entrepreneurial motivation; (3) entrepreneurship education does not influence entrepreneurial intention; (4) entrepreneurship education positively influences opportunity recognition; (5) opportunity recognition positively influences entrepreneurial intention; (6) entrepreneurial motivation positively influences entrepreneurial intention; (7) entrepreneurial motivation mediates the influence of entrepreneurship education on opportunity recognition; (8) entrepreneurial motivation mediates the influence of entrepreneurship education on entrepreneurial intention; (9) opportunity recognition does not mediate the influence of entrepreneurial motivation on entrepreneurial intention; (10) opportunity recognition does not mediate the influence of entrepreneurship education on entrepreneurial intention; (11) entrepreneurial motivation and opportunity recognition do not mediate the influence of entrepreneurship education on entrepreneurial intention.
Analysis of Customer Experience and Customer Satisfaction on Repurchase Intention with Customer Loyalty as a Mediation Variable at Cafe Dokobox Mamuju Rezki Wardani; Wiyadi Wiyadi; Soepatini Soepatini; M. Nasir
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2908

Abstract

This article discusses customer experience and customer satisfaction regarding repurchase interest at Cafe Dokobox Mamuju, with customer loyalty as a mediating variable. This research used a questionnaire to collect data from 200 customers and analyzed using SmartPLS 3. The results show that customer experience and customer satisfaction have a significant influence on loyalty, customer experience also influences repurchase intention. However, customer loyalty does not mediate the influence of customer experience and satisfaction on repurchase intention.
Pentingnya konsumsi makanan halal pada mahasiswa dan pekerja migran muslim di Korea Soepatini Soepatini; Rini Kuswati; Sri Indra Kurnia
PROMOTIF: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): PROMOTIF: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perbedaan kultur yang mencolok antara Indonesia dan Korea Selatan menjadi pemicu utama dalam menyoroti kebutuhan untuk tetap "aware" terhadap pilihan produk halal. Kesadaran akan perbedaan ini memainkan peran krusial dalam membentuk preferensi konsumsi dan menjadi dasar bagi tujuan pengabdian ini. Tujuan Pengabdian kepada Masyarakat (PkM) ini adalah meningkatkan kesadaran dan pengetahuan mengenai pentingnya konsumsi produk halal, sekaligus membantu memfasilitasi akses terhadap produk halal di Korea Selatan. Kegiatan ini bekerjasama dengan Pimpinan Cabang Istimewa Muhammadiyah (PCIM) Korea Selatan dan Ikatan Keluarga Muslim Indonesia (IKMI). Kegiatan pengabdian ini menghasilkan panduan lokasi dan data base restoran dan toko Halal di Seoul dan Busan, modul edukasi keberhalalan produk, publikasi media massa, dan publikasi video. Keseluruhan upaya ini diarahkan untuk menciptakan dampak positif dan berkelanjutan, dengan target luaran berupa publikasi artikel pengabdian dan rekomendasi kebijakan untuk Kedubes Korea Selatan, PCIM dan IKMI dan Kantor Urusan Internasional UMS.
The Influence of Altruism, Moral Obligation, and Halal Brand Image on Purchase Intention Fera Anggraini; Soepatini Soepatini
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3237

Abstract

This study aims to analyze the effect of altruism, moral obligation, and halal brand image on purchase intention of Hanasui cosmetics with Electronic Word of Mouth (E-WOM) as an intervening variable. As consumer awareness of halal products increases, factors such as moral values ​​and digital communication become important elements in purchasing decisions. This study uses a quantitative approach with a survey method through a questionnaire distributed to 150 respondents. The data collected were analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS 3 software. The results showed that altruism, moral obligation, and halal brand image have a positive and significant effect on purchase intention of Hanasui cosmetics. In addition, E-WOM was proven to mediate the relationship between altruism, moral obligation, and halal brand image on purchase intention. This confirms that digital communication through reviews and recommendations from other users plays an important role in shaping consumer perceptions and increasing trust in halal products. The implications of this study can help halal cosmetic companies in designing more effective marketing strategies by utilizing digital communication and building a strong brand image among consumers.
Pengaruh Brand Experience Terhadap Brand Equity Dengan Brand Authenticity Sebagai Variabel Intervening Pada Konsumen Gen Z Merek Aerostreet Di Surakarta Alfian Bhakti Nugroho; Soepatini Soepatini
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 6 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9800

Abstract

Dalam kondisi persaingan usaha yang kian ketat serta pergeseran dinamika pasar yang terus berlangsung, penguatan Brand Equity menjadi tantangan strategis bagi perusahaan, termasuk merek lokal seperti Aerostreet. Generasi Z sebagai konsumen digital memiliki ketertarikan pada nilai, keaslian, serta pengalaman bermakna, sehingga perusahaan perlu memahami faktor-faktor yang membentuk persepsi mereka. Riset ini meneliti bagaimana Brand Experience memengaruhi Brand Equity sekaligus mengevaluasi peran Brand Authenticity sebagai variabel mediator pada konsumen Gen Z pengguna Aerostreet di Surakarta. Sebanyak 155 responden ditentukan dengan purposive sampling, Serta pengumpulan data dilakukan melalui penyebaran angket. Hasil analisis dengan SEM-PLS mengindikasikan bahwa Brand Experience memberikan dampak positif terhadap Brand Authenticity, sementara Brand Authenticity memiliki pengaruh signifikan terhadap Brand Equity. Selain itu, Brand Authenticity juga terbukti berperan menjadi mediator parsial di korelasi antara Brand Experience dengan Brand Equity.
Co-Authors Aan Sofyan Adhitya Nugraha Agus Nugroho Agus Nugroho, Agus Aini, Lola Khurul Aldara Syafa'a Maristha Alditia, Fariz Alfian Bhakti Nugroho Ambarwati, Ucik Anang Tri Stiyo Andira Ayu Pradisty Angellia, Anggi Anton Agus Setyawan Anya Aisha Yunanta Arfian Noer Ramadhani Astuti, Nur Andri Fitri Widi Ayu Nanda Amalia Az-zahra, Nabiilah Aprilia Berliana Widyaningrum Chintya Anggraeni Choirunnisa, Bella A. Dessy Ade Pratiwi Devayanti Arnantika Diana Setiawati Didi Junaedi Dilan Raihan Dilan Raihan Dina, Jihan Farah Dita Ristiyana Edy Purwo Saputra Eni Setyowati Enno Haya Gladya Naranta Faizal Musthofa Zinka Ahmad Syah Farah Aqiella Sakinatun Fari Adi Prasetya Fariz Alditia Febriani, Hanifah Fenolychia, Devie Fera Anggraini Firda Rayyantika Galih Ratnaning Tyas Geryan Setyawan Habib Bachtiar Hari Wujoso Hari Wujoso Haszmi Alfateh Ihwan Susila Imronudin Imronudin Intan Destyanawati Intan Diah Maharamah Isthiqomah, Monica Riskiana Nur Jati Waskito Kartika Sari Artamevia Kayla Farriel Devara Keysya Puspita Ladyaningtin Kholifah Putrikurnia Azhari Kussudyarsana Kusuma Prihayudha, Enggar Ladyaningtin, Keysya Puspita Liana Mangifera Liyana, Putri Lola Khurul Aini M. Nasir M. Nasir Maghfiroh Imam Nur Ramadhani Maghfiroh Imam Nur Ramadhani Mahenti Endrawati Marsha Diva Saputri Mar’i Muhammad, Mirza Maulidiyah IH MaulidSitti Retno Faridatussalam Mirza Mar’i Muhammad Mirzam Arqy Ahmadi Moechammad Nasir Muhammad Arif Muhammad Fahmi Johan Syah Muhammad Halim Maimun Muhammad Sholahuddin Muhtadi Muhtadi Munajat Tri Nugroho Murni Asliyana Muzakar Isa Nabiilah Aprilia Az-zahra Nadia Rahmawati Rahayuningsih Novel Idris Abas Novi Rahmawati Novita Umi Choirunnisa Nugroho, Alfian Bhakti Nur Achmad Nurhidayat Nurhidayat Nurmadina, Nuke Allya Prabandaru, Rahardian Mohamad Akbar Ario Hanung Pravyana, Kanishka Putra , Bintang Kharisma Putra, Annafa Nandhira Putri Linggasari Sofi Putri, Fakhirah Febriana Rahayuningsih, Nadia Rahmawati Rasheesa Reegia Aulia Putri Rayyantika, Firda Rendy Indra Yusnara Rezki Wardani Riana Rika Rohmatin Rika Yuliana Rika Yuliana, Rika Rini Kuswati Rino Vrasica Robbani, M. Habiburrohman RR. Ella Evrita Hestiandari Sari, Pertapa Sasmita, Galih Pangestu Selvy Dian Nita Shofiyyah K. Nisa Sirda Sirda Sirda, Sirda Sri Indra Kurnia Suranto Suranto Suryandari , Rullynta Siska Syamsudin Syamsudin Tata Fatima Azzahra Umi Maisyaroh Vita Yuniar Vrasica, Rino Wahyuddin, M. Wardani, Elsa Putri Mistya Wardani, Rezki Widada Widada Wiyadi , Wiyadi Wiyadi Wiyadi Wiyadi, W Wiyaning Putri, Angie Yusnara, Rendy Indra Zulfa Irawati, Zulfa Zulfiani Ayu Astutik