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The Existence Of The Metaverse Tourism In Indonesia: Between Opportunities And Threats Putra, Dyan Triana; Mahmudin, Tono; Wiartha, Nyoman Gede Mas; Adnyana, I Made Sucipta; Septiviari, A. A. Istri M.
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6162

This research aims to determine (1) the opportunities and threats of the existence of the metaverse for tourism in Indonesia; and (2) strategy for developing Indonesian tourism through the metaverse. This research is descriptive qualitative research. This research uses a SWOT analysis regarding the existence of the metaverse for Indonesian tourism. The results of this research show that (1) the existence of metaverse tourism related to tourism experiences has the opportunity to make tourist trips more interactive and becomes a threat because it is considered less than optimal, while related to technology (internet access) the existence of metaverse tourism has the opportunity to become an innovation in tourism trends and become a threat because it is not evenly distributed internet access in Indonesia, and related to health, the existence of metaverse tourism has the opportunity to be a solution for people with disabilities because it can be long distances and is a threat due to radiation problems; and (2) Indonesian tourism development strategy based on SWOT analysis consisting of SO strategy through marketing planning for metaverse tourism as a current tourism trend, WO strategy through socializing the use of metaverse in Indonesian tourism by developing a metaverse tourism concept for tourists, ST strategy through collaboration with the Tourism Office and the private sector supports metaverse tourism, and WT strategies through education and promotion of metaverse tourism programs.

Pengaruh E-WOM Dan Daya Tarik Wisata Terhadap Keputusan Berkunjung Wisatawan Di Kota Lama Semarang Ray Octafian; Julian Andriani Putri; Dyan Triana Putra; Galih Ahmad Khoiri; Andhara Auror Alnilam; Muhammaad Azhar Putra
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 2 (2023): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i2.1317

The Old Town area of Semarang is a tourist destination expected to become an icon of the city. Revitalization efforts carried out by the government between 2020-2023 have successfully made the Old Town area of Semarang more attractive. However, the majority of tourists visiting the area tend to only take photos and sit around without truly enjoying the tourist facilities provided. Therefore, this research aims to identify the influence of attraction and electronic word of mouth on the decision to visit the Old Town area of Semarang. The research method used is explanatory research employing questionnaires, interviews, and literature studies as data collection tools. The population of this research is domestic tourists who have visited the Old Town area of Semarang in the past 3 years and have social media accounts. A sample of 100 respondents was taken using nonprobability sampling methods, particularly purposive sampling approach. The research results indicate that electronic word of mouth and attraction positively contribute to the decision to visit the Old Town area of Semarang.

The Existence of The Metaverse Tourism in Indonesia: Between Opportunities and Threats Dyan Triana Putra; Tono Mahmudin; Nyoman Gede Mas Wiartha; I Made Sucipta Adnyana; A. A. Istri M. Septiviari
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 9 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i9.5529

This research aims to determine (1) the opportunities and threats of the existence of the metaverse for tourism in Indonesia; and (2) strategy for developing Indonesian tourism through the metaverse. This research is descriptive qualitative research. This research uses a SWOT analysis regarding the existence of the metaverse for Indonesian tourism. The results of this research show that (1) the existence of metaverse tourism related to tourism experiences has the opportunity to make tourist trips more interactive and becomes a threat because it is considered less than optimal, while related to technology (internet access) the existence of metaverse tourism has the opportunity to become an innovation in tourism trends and become a threat because it is not evenly distributed internet access in Indonesia, and related to health, the existence of metaverse tourism has the opportunity to be a solution for people with disabilities because it can be long distances and is a threat due to radiation problems; and (2) Indonesian tourism development strategy based on SWOT analysis consisting of SO strategy through marketing planning for metaverse tourism as a current tourism trend, WO strategy through socializing the use of metaverse in Indonesian tourism by developing a metaverse tourism concept for tourists, ST strategy through collaboration with the Tourism Office and the private sector supports metaverse tourism, and WT strategies through education and promotion of metaverse tourism programs.

Empowering Employees through Green HRM: Fostering Eco-Friendly Tourism in Semarang Regency Dyan Triana Putra; Dyah Palupiningtyas; Krisnawati Setyaningrum Nugraheni; Julian Andriani Putri; Febe Humble Kristanto
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 2 (2024): May : Momentum Matrix: International Journal of Communication, Tourism, and Soc
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i2.30

This study examines the role of Green Human Resource Management (GHRM) in increasing employee awareness and participation in eco-friendly tourism management in Semarang Regency. Using a mixed-methods approach, this research analyzes the implementation of GHRM practices, evaluates the level of employee awareness and participation, tests the influence of GHRM on employee awareness and participation, and identifies factors affecting GHRM effectiveness. The results show that GHRM practices, especially green training and development and green employee involvement, significantly predict employee awareness and participation levels in environmentally friendly practices. However, the implementation of GHRM in the Semarang Regency tourism industry is still not optimal and faces various challenges. A more contextual, participatory, and integrated approach is needed to optimize the role of GHRM in supporting sustainable tourism. Practical implications of this research include the need to integrate sustainability principles into all HR functions, design relevant training programs, involve employees in GHRM initiatives, align reward systems with sustainability goals, and develop an organizational culture that supports sustainability. This study provides valuable insights into the role of GHRM in realizing sustainable tourism and contributes to achieving the Sustainable Development Goals.

Riview Of Celosia Flower Park : Tourist Perspective Dyan Triana Putra; Nina Mistriani
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.16

While the motivation for this study is the importance of the number of tourist visits to tourist attractions, tourism managers must understand and be able to explain well how they respond to consumer complaints based on the types of positive or negative tourist complaints on social media. The purpose of this study is to determine the strategic model to be used in developing artificial tourist attractions that have an important role in the tourism business. Intense business competition requires business people to be observant and astute in identifying existing opportunities and the behavior of their target market, the consumers. Since marketing managers, the spearhead of marketing in business, need to understand consumer behavior in purchasing decisions, which is key to increasing the success of marketing products, the study results suggest that a small review of consumer behavior in decision making, paying attention to and understanding consumer behavior on social media, is a good place to start. the importance of paying attention to, understanding, and providing a review of consumer behavior on social media in making decisions about purchase of services and products. This review will serve as a benchmark for tourism destination development strategies.

ANALISIS PENGELOLAAN DANA DESA GUNA KESEJAHTERAAN MASYARAKAT PADA DESA SEMOWO KECAMATAN PABELAN KABUPATEN SEMARANG Wiwik Lestari; Dyah Palupiningtyas; Dyan Triana Putra; Septa Intiar; Umar Abdul Jabbar
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2022): September : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v1i3.971

This study identified 1) the obstacles faced in managing village funds for community welfare in Semowo Village, Pabelan District, Semarang Regency. 2) Management of village funds for community welfare in Semowo Village, Pabelan District, Semarang Regency. This research method is descriptive with a qualitative approach. The sources for this research consisted of 5 village officials in the Semowo Village area, Pabelan District, as well as village government officials. Data collection techniques used in the form of interviews, observation, and documentation. Data analysis was carried out by collecting data, reducing data, presenting data, and drawing conclusions. The results of this study indicate that program accountability is a part that is very much needed to measure the achievement of goals or results achieved by the government regarding the implementation of Village funds, besides that whether the government has other alternative programs that can provide maximum results and minimal costs.

Menganalisis Strategi Pemasaran Pusat Oleh-oleh & Resto KAMOCI di Kabupaten Tegal Saefudin Saefudin; Trenggono Trenggono; Shella Gherina Saptian; Haniek Listyorini; Dyan Triana Putra
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 1 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i1.2294

This article aims to explore and analyze the marketing strategies implemented by Pusat Oleh-oleh & Resto KAMOCI in Tegal Regency to address the increasingly competitive market. The focus of the research is on the challenges of maintaining product quality, responding to customer complaints, and leveraging information technology for competitive advantage. Utilizing theories of digital marketing strategies and customer satisfaction management, data were collected through in-depth interviews with managers and staff, as well as document analysis. The findings indicate that effective marketing strategies include the use of social media, collaboration with influencers, and the implementation of customer loyalty programs, all of which significantly contribute to brand awareness and customer retention. Additionally, the adoption of information technology, such as modern POS systems and mobile applications, plays a crucial role in enhancing operational efficiency and customer service. The conclusion of this study suggests that by strengthening marketing strategies and responding effectively to market feedback, Pusat Oleh-oleh & Resto KAMOCI can continue to compete and enhance customer satisfaction, achieving long-term success in a competitive market.

Kampoeng Djadhoel, Laboratorium Hidup : Eksplorasi Ekologi dan Etika Wisata Dyan Triana Putra; Septa Intiar
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Mei: Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4076

This study aims to explore the implementation of the living laboratory concept in the management of Kampoeng Djadhoel as a sustainable tourism destination. The research background is based on the need to integrate ecological aspects, environmental ethics, and community empowerment into tourism practices that provide educational experiences while preserving the local environment and culture. The method used is a qualitative case study involving in-depth interviews, participatory observations, focus group discussions, and document analysis over six months. The research informants include destination managers, local communities, tourists, and local government. The main findings reveal that Kampoeng Djadhoel has unique characteristics as a living laboratory with an adaptive-collaborative management model, strong environmental ethics practices, and significant impacts on tourists’ ecological awareness and local community welfare. The study also uncovers cognitive transformation among visitors and improved economic benefit distribution supporting destination sustainability. The implications of this research contribute theoretically to the development of an integrated sustainable tourism model and practically to the management of urban tourism destinations that prioritize community collaboration and environmental conservation.

Inovasi Soft Cookies Kekinian dengan Tepung Ubi Jalar Ungu: Analisis Komprehensif Sifat Sensori Menggunakan Pendekatan QDA Dyan Triana Putra; Wahyu Mafatikhul Aulia; Azis Nur Rosyid
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2889

This study analyzed the effect of purple sweet potato flour substitution (20%, 40%, 60%) on the organoleptic properties of soft cookies through QDA with 30 trained panelists. The results showed: (1) The purple color strengthened with increasing flour percentage due to anthocyanin pigments; (2) The characteristic aroma was optimal at 60% because the natural sugar content triggered the Maillard reaction; (3) The moist-soft texture was maintained by purple sweet potato starch; (4) The natural sweetness increased significantly. The 60% formula was superior in all aspects, while also increasing nutritional value. These findings support the use of purple sweet potato as a functional food ingredient and an alternative to wheat flour.

Analisis Penerapan Uji Kompetensi Mahasiswa Menyiapkan Tenaga Kerja Profesional Industri Pariwisata upaya keberlanjutan di Indonesia Shella Gherina Saptiany; Dyan Triana Putra; Nina Mistriani; Wan Norshariza Binti Kamarulzaman; Azizah Naharia; Isnu Hadi Sunarko
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2025): Juni : SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i2.2910

The rapid growth of Indonesia's tourism industry demands the availability of professional human resources with competencies that are in accordance with the needs of the world of work. In response to these challenges, the Indonesian College of Tourism Economics (STIEPARI) Semarang has established a strategic collaboration with Mahsa University Malaysia in implementing a community service program that focuses on improving student readiness through competency tests and curriculum alignment based on industry needs. This program is carried out through a series of activities, including career development seminars, professional certification training, curriculum evaluation workshops, and direct visits to various tourism industry institutions. This approach aims to strengthen students' practical skills, increase confidence, and encourage active involvement in the practice-based learning process. The results of the activity showed a significant increase in students' readiness to face the world of work, both from technical aspects and soft skills. The curriculum is evaluated and harmonized to become more relevant, flexible, and responsive to the dynamics of the global tourism industry. In addition, this program strengthens the implementation of the Independent Learning-Independent Campus (MBKM) policy by providing space for students to learn directly from the world of work and build professional networks. The implications of this activity are not only improving the quality of graduates, but also strengthening the position of higher education institutions in building sustainable international partnerships. This cross-country collaboration is a model for the development of tourism education that is adaptive, innovative, and oriented to industry needs, while supporting national competitiveness in the tourism sector.

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