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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) JURNAL ECONOMINA Journal of Business Administration and Entrepreneurship Innovation Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Arizal Putra Pratama
Politeknik Negeri Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Perceived Benefits and Security of QRIS Use on Behavioral Intentions Risya Zahrotul Firdaus; Yoshua Ardy Putra; Titik Purwinarti; Yulita Tri Haryani; Arizal Putra Pratama; Ridwan Roy Tutupoho; Ratri Kurniasari; Yanita Ella Nilla Chandra
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 2 (2024): December (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i2.15027

Abstract

The purpose of this study is to find out the development of the use  of Quick Response Code Indonesian Standard (QRIS) as a digital payment method in Indonesia.This study uses the Technology Acceptance Model (TAM) to analyze the acceptance and use of QRIS among users. Data were obtained from literature studies and secondary data related to the development of QRIS in IndonesiaThe findings show that QRIS is well accepted by the general public, especially MSMEs, as a modern, fast, simple, secure, and reliable digital payment method. This is evidenced by a significant increase in the number of users and the value of QRIS transactions in Indonesia.QRIS has become an important part of the digital and financial payment ecosystem in Indonesia.The use of QRIS makes payments easier, faster, and safer for both consumers and business stakeholders, especially MSMEs. Of course, this will support Indonesia's increasingly digitized economy and contribute to the development of the country's digital economy.Further research is needed to explore the long-term impact of the use of QRIS and identify the factors influencing the adoption and use of QRIS in Indonesian society, in line with digitalization trends and changing preferences of business people.The contribution of this research can provide an overview that the use of QRIS as a means of payment can increase the effectiveness and efficiency in the payment system.
Pengaruh Harga dan Promosi terhadap Keputusan Pembelian pada Kue Pancong Lumer Kitchenette Cabang Depok Fachri Aditya; Arizal Putra Pratama; Ratri Kurniasari; Amri Amrulloh
JURNAL ECONOMINA Vol. 3 No. 1 (2024): JURNAL ECONOMINA, Januari 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v3i1.1128

Abstract

Tujuan penelitian ini adalah untuk mengetahui apakah ada hubungan antara variabel harga dan promosi dengan keputusan pelanggan untuk membeli produk kue Pancong Lumer Kitchenete. Diharapkan penelitian ini akan membantu Pancong Lumer Kitchenete memperbaiki harga dan promosi mereka sehingga pelanggan dapat membuat keputusan yang lebih baik tentang apa yang mereka beli. Dalam penelitian ini, pendekatan kuantitatif digunakan, dan metode penentuan sampel yang digunakan adalah accidental sampling. Sebanyak 91 orang yang menjawab diambil sampel. Uji validitas dan reliabilitas digunakan untuk menguji instrumen. Studi ini menggunakan regresi linear berganda, koefisien determinasi (R Square), uji T, dan uji F untuk menganalisis data. Data diproses menggunakan program SPSS 16 untuk Windows. Berdasarkan hasil R Square 74,4% variabel harga (X1) dan promosi (X2) mempengaruhi keputusan pembelian (Y) sedangkan sisanya 25,6% dijelaskan oleh faktor- faktor lain yang tidak disertakan dalam model penelitian ini.
The Procedure For Managing Customer Feedback By The Customer Relation Coordinator Division At PT Setiajaya Toyota Cimanggis Taufik Akbar; Anwar Mustofa; Hana Nurdina; Arizal Putra Pratama
Journal of Business Administration and Entrepreneurship Innovation Vol. 2 No. 1 (2025): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v2i01.7770

Abstract

This research examines the procedure for managing customer feedback by the Customer Relation Coordinator (CRC) Division at PT Setiajaya Toyota Cimanggis. In an era of rapid globalization and digitalization, customers have increased access to express opinions, making effective feedback management a valuable asset for companies to monitor satisfaction and evaluate internal performance. This study aims to explain the specific customer feedback management procedure, identify the obstacles encountered, and present the solutions implemented by the CRC Division. Customer feedback is crucial for understanding customer needs and expectations, serving as both a response to complaints and a source for continuous improvement. The CRC Division at PT Setiajaya Toyota Cimanggis plays a pivotal role in maintaining customer loyalty and enhancing communication through excellent service. The findings provide insights into systematic feedback handling, contributing to improved service quality and stronger long-term customer relationships
Pengendalian Persediaan Toko X Berdasarkan Analisis ABC, EOQ, dan ROP Setia Novaliana; Arizal Putra Pratama; Erlyn Rosalina; Wahyudi Utomo; Fauzi Mubarak
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

X Shop is a retail shop that sells building tools. The X Store experienced out-of-stocks and excess stock on several types of inventory, both of which resulted in the X Store losing sales opportunities and holding back capital on excess stock of goods. Therefore, this research aims to apply the use of the ABC analysis method, EOQ method, and ROP method in controlling the inventory of the X Store. The data used is quantitative data and qualitative data. Quantitative data in the form of numerical data obtained from 2023 sales data belonging to Shop. The results of the analysis using the ABC analysis method show that the inventory included in group A is 4 types of goods (20%) with 56% of the investment value. There are 6 types of goods (30%) which are included in group B with 31% investment value, and 10 types of goods (50%) which are included in group C with an investment value of 13%. The results of the EOQ calculation show that the optimal order quantity for group A goods is 35-73 pcs and the ROP results show that for inventory in group A, the right time to reorder is when the inventory has reached 5- 10 p
Pengaruh Store Atmosphere dan Brand Awareness Terhadap Repurchase Intention (Studi Kasus Pada Konsumen Kedai Kopi Janji Jiwa Di Kecamatan Gunung Putri) Arizal Putra Pratama; Putra Farhan A Halim; Mawar O Sinaga; Wahyudi Utomo; Riza Hadi Kusuma
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aimed to examine the influence of store atmosphere (encompassing lighting, layout, and cleanliness) and brand awareness (including recognition of logo, tagline, and product quality) on the repurchase intention of Janji Jiwa coffee shop customers in Gunung Putri district. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the research found that both store atmosphere (path coefficient of 0.360, p < 0.001) and brand awareness (path coefficient of 0.503, p < 0.001) had a significant and positive impact on repurchase intention. These findings indicate that efforts to create a comfortable and attractive store atmosphere, as well as strengthen brand image, will positively impact customer loyalty at Janji Jiwa
PENGARUH MOTIF PENGGUNAAN DAN FITUR LAYANAN APLIKASI HALO BCA TERHADAP KEPUASAN NASABAH Syai Khumayyah; Arizal Putra Pratama; Nidia Sofa; Riskon Ginting
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to determine the effect of motives and use of service features on user satisfaction with the application of the “Halo BCA” application. Banking Service Applications such as Halo BCA are one of the innovations made to enable communication between Customer Service and their customers without distance barriers. This study aims to determine the effect of usage motives and service features of the “Halo BCA” application on user satisfaction. This research uses descriptive quantitative research methods, with data collection techniques using survey instruments and questionnaires to BCA customers who have used the “Halo BCA” application. The results of the analysis showed that the majority of respondents were satisfied with the use of the “Halo BCA” application. Factors such as ease of use, speed of information, security, and availability of features are the main factors that contribute to user satisfaction. In addition, technical support and customer service response also have a significant impact on usage motives and user satisfaction. This study provides valuable insights for Bank Central Asia in understanding customer needs and preferences related to the “Halo BCA” application. The implication of these findings is the importance of continuously improving service quality and application features to ensure higher customer satisfaction in the future. Thus, this study makes a significant contribution to understanding the factors that influence customer satisfaction with the use of the “Halo BCA” application on its service features, as well as providing direction for further improvement and development in digital banking services.
RISK MANAGEMENT IN NETWORK ATTACHED STORAGE (NAS) IMPLEMENTATION AT PT SIGMA ENERGY COMPRESSINDO TBK Rifqi Nandi Hariansyah; Restu Jati Saputro; Arizal Putra Pratama
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to assess risk management in the implementation of Network Attached Storage (NAS) at PT Sigma Energy Compressindo Tbk using a risk assessment approach. As a centralized data storage solution, NAS supports operational efficiency but also presents several potential threats, including cyberattacks, hardware failures, and unauthorized access. This research uses a qualitative descriptive method with data collected through interviews, observations, and documentation. The findings indicate significant risks, particularly related to system hacking and data integrity. Risk mapping using likelihood and impact scales is utilized to determine priority mitigation strategies, which include enhancing security systems, improving staff capacity, and establishing comprehensive backup procedures. These strategies help ensure operational continuity and protect company data assets.
Pendekatan Lean Distribution Dalam Mereduksi Waste Dominan pada Proses Pengiriman Barang (Study Case PT XYZ) Fairuz Su’da Oktavia Kusdarwanto; Arizal Putra Pratama; Wahyudi Utomo; Yoshua Ardy Putra; Haris Satria Putra
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This research aims to identify the dominant waste and its root causes at PT XYZ. The study uses a Lean Distribution approach by combining quantitative and qualitative methods to analyze and provide improvement recommendations in the distribution/shipping process at PT XYZ. To identify the waste occurring in the goods shipping process, the researcher used tools such as current state mapping, value stream analysis tools (VALSAT), fishbone diagram, and finally future state mapping. The results of this study indicate the existence of a dominant waste, namely waiting in the administrative preparation process of shipping and the preparation process of the fleet, as well as waste transportation in the goods shipping process. The root cause of this waiting waste is the slow delegation of backup approvers, lack of supervision from top management on busy approvers' work conditions or Or there is a meeting, there is no KPI for the approval time of delivery orders and a lack of routine system maintenance, the driver is currently making deliveries or transporting other passengers, limitations in the number of internal fleets, and maintenance of the fleet. Transportation waste in activities includes the addition of delivery routes caused by users requesting urgent deliveries, there are no regulations to limit goods after the loading process, and the limited fleet. Recommendations for improvement can reduce the processing time from 34,513 seconds to 25,146 seconds.
Inovasi Produk terhadap Minat Beli Perumahan yang di Mediasi Pemasaran Media Sosial Intan Putri Fadya; Fauzi Mubarak; Arizal Putra Pratama; Titik Purwinarti; Ratri Kurniasari
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the influence of product innovation on the purchase intention of H City Sawangan housing, with social media marketing as a mediating variable. The decline in H City Sawangan’s sales over the past four years, along with consumer perceptions that the housing resembles subsidized housing, highlights the need for more innovative product development and marketing strategies. This research employs a quantitative approach, with data collected through questionnaires distributed to 241 respondents residing in the Depok and South Tangerang areas. Data were analyzed using the Structural Equation Modeling (SEM) method with the Partial Least Squares (PLS-SEM) approach. The results show that product innovation has a positive and significant effect on purchase intention, with a path coefficient of 0.497 and a p-values of 0.000. Furthermore, social media marketing significantly mediates the effect of product innovation on purchase intention for H City Sawangan housing, with a path coefficient of 0.220 and a p-values of 0.000. This study indicate that enhanced product innovation and effective social media marketing strategies are crucial factors in increasing consumer purchase intentions in the property sector.
Pengaruh Kredibilitas Informasi dan Sentimen Electronic Word of Mouth Terhadap Customer Empowerment Pembelian Tumbler di E-Commerce Shopee Noer Fhadya Dwi Aninda; Iis Mariam; Arizal Putra Pratama; Nining Latianingsih; Ratri Kurniasar
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the influence of Information Credibility and Electronic Word of Mouth on Customer Empowerment in the purchase of tumbler products on the Shopee e-commerce platform. The research employed an associative quantitative approach with data collected through an online questionnaire distributed to 150 respondents in Bekasi City who has purchased a tumbler within the last six months. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) of SmartPLS 4.0 software. The results show that both Information Credibility and Electronic Word of Mouth Sentiment have a significant effect on Customer Empowerment, both partially and simultaneously. These findings affirm that access to accurate information and relevant reviews can enhance consumer confidence and engagement in the purchasing process, thereby strengthening consumer empowerment. This research offers valuable insight into improving the quality of product information and managing consumer reviews to encourage more informed and participatory purchasing decisions.
Co-Authors Amri Amrulloh Anwar Mustofa Chandra, Yanita Ella Nilla Erlyn Rosalina Fachri Aditya Fairuz Su’da Oktavia Kusdarwanto Fauzi Mubarak Firdaus, Risya Zahrotul Hana Nurdina Haris Satria Putra Iis Mariam Imas Chandra Pratiwi Intan Putri Fadya Irfan Rusydi Triyanto Kurniasari, Ratri Luthfiah Khairunisa Mawar O Sinaga Mawarta Onida Sinaga Nidia Sofa Nining Latianingsih Noer Fhadya Dwi Aninda Nuria Puspitasari Putra Farhan A Halim Putra, Yoshua Ardy Ratri Kurniasar Restu Jati Saputro Reza Maulana Ridwan Roy Tutupoho Rifqi Nandi Hariansyah Riskon Ginting Riza Hadi Kusuma Setia Novaliana Sulthan Zaki Syai Khumayyah Taufik Akbar Titik Purwinarti Wahyudi Utomo Yoshua Ardy Putra Yulita Tri Haryani