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All Journal Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Student Scientific Creativity Journal Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Pusat Publikasi Ilmu Manajemen Journal Economic Excellence Ibnu Sina Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia Kajian Ekonomi dan Akuntansi Terapan Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Ilmiah Manajemen dan Akuntansi Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Global Leadership Organizational Research in Management
Vera Maria
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Media Sosial terhadap Peningkatan Penjualan UMKM Fashion di Era Industri 4.0 di Kota Serang Vera Maria; Febri Haerurrohman; Ibnu Khoir Ar Razak
Global Leadership Organizational Research in Management Vol. 3 No. 3 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i3.2978

Abstract

Digital transformation in the industrial era 4.0 has brought fundamental changes to marketing strategies, especially for micro, small and medium enterprises (MSMEs). This study aims to analyze the effect of social media use on increasing sales and income of fashion MSMEs in Serang City. Quantitative methods are used with a simple linear regression approach, and data collection through questionnaires to 61 MSME players. The results of the analysis show that the use of social media has a positive and significant effect on increasing sales and income. The normality test shows that the residuals of model Y2 are normally distributed, while model Y1 is not. In addition, the Glejser test results show indications of heteroscedasticity in both models. Nonetheless, the models remain valid for use as they meet the minimum sample size requirement. These findings confirm that strategic utilization of social media can improve the business performance of fashion MSMEs, so it is recommended as part of an adaptive digital strategy in facing competitive challenges in the era of digital transformation.
Implementasi Teknologi Informasi dan Komunikasi (TIK) Dalam Meningkatkan Daya Saing Umkm Vera Maria; Regi Regi; Hayanti Hayanti
Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi Vol. 2 No. 2 (2024): Mei : Jurnal Ilmu Komputer Dan Teknologi Informasi
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/neptunus.v2i2.104

Abstract

Information and Communication Technology (ICT) has emerged as a crucial determinant in business transformation, particularly for Micro, Small, and Medium Enterprises (MSMEs). This research aims to delve deeply into how the implementation of ICT in MSMEs contributes to enhancing their competitiveness. The research method employed is descriptive analysis with a qualitative approach, where data were collected through interviews with MSME owners who have implemented information technology in their operations.The results indicate that the integration of ICT has provided significant positive impacts on MSMEs. One of the key benefits is the enhancement of operational efficiency, where the use of information systems has expedited business processes and reduced operational costs. Additionally, MSMEs that adopt information technology also have broader market access through online platforms and social media, thereby enhancing sales potential and business growth. However, the implementation of ICT in MSMEs also faces several challenges, such as high implementation costs, limited access to infrastructure, and concerns about data security. Therefore, strong support from the government, non-governmental organizations, and the private sector is needed to provide training, technical assistance, and necessary infrastructure for MSMEs to harness the full potential of ICT.
Co-Authors Afrian Setiawan Agung Farrel Ramdhani Ahmad Fauzan Aziz Aisar Muhammad Akram Alya Malika Putri Amanda Olivia Andini Susanti Anggi Qomala Sari Annisa Fitriyani Arifani Yanuar Astuti Ramayati Bagus Ridho Hikmawan Dea Firnanda Depi Rahmawati Devi Yani Fany Rahma Febri Haerurrohman Fidda Nuraini Nabilah Fina Shofia Irpani Finanti Ayu Fadhillah Fitriyani Geshyta Firda Zahra Gita Maudina Gita Salwa Fauziah Hayanti Hayanti Herviani Fandiska Hilman Priyadi Ibnu Khoir Ar Razak Ilah Ilah Intan Nuraini Komang Windi Yuniantari Louissa Vedra M. Ikhwan Nur Rifki Milla Nadrotul Aini Muhamad Ridho Wajdi Mustika Ayu Cahaya Lintang Nabylla Zahra Naswha Nurika Putri Nazwa Alifia Khariza Nisrina Khalda Turnip Ratih Puspita Dewi Raudohtul Janah Refaya Risa Al Kahfi Regi Regi Riska Anggraini Robbi Fito Ardana Rosdiyanti Rosdiyanti Safina Prabowo Selvia Laelatul Istianah Shahnaz Mawaria Sherla Dara Rizky Sofyan Ramadhan Syaeful Hidayat Tabina Nasywa Nur Fatma Tesalonika Situmeang Vina Nailatul Nabila Vinny Ramadhani Yona Maydiana