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Komang Widhya Sedana Putra P
Universitas Pendidikan Nasional
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Journal : Economic Reviews Journal

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Pengaruh Kualitas Interaksi, Teknologi Pendukung, dan Ciptaan Kenangan terhadap Indeks Kepuasan Wisatawan Bali Zoo Prasetya Dewi, Made Indah; Juwita Sari, Putu Ratna; Sedana Putra P, Komang Widhya; Paramitha Pika, Putu Ayu Titha
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.967

Abstract

This study aims to determine the partial and simultaneous influence of service quality, digitalization, and travel experience on tourist satisfaction. The sample in this study was 152 domestic tourists, aged at least 17, who had visited Bali Zoo and used social media. Data analysis techniques used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, F-Test, and t-Test. The results showed that service quality had a positive and significant effect on tourist satisfaction, digitalization had a positive and significant effect on tourist satisfaction, and travel experience had a positive and significant effect on tourist satisfaction. The researcher recommends that Bali Zoo management improve employee capabilities in providing fast and responsive service by providing training focused on providing service-related materials, continuously updating digital information and providing honest and accurate information, making improvements to areas lacking attractive visual displays, and striving to continuously provide good service and a memorable travel experience for tourists, to enhance tourist satisfaction.
Integrasi Content Marketing Model AIDA dan Customer engagement dalam meningkatkan Brand Awareness serta Implikasinya terhadap Keputusan Pembelian Produk Skintific Dewi, Ni Kadek Lia Setia; Adriati, I Gst. Ayu Wirati; P, Komang Widhya Sedana Putra; Widiantari, Komang Sri
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.1003

Abstract

The development of the digital era has fundamentally transformed the global industrial landscape, especially in the beauty and skincare industry. In Indonesia, a similar phenomenon has occurred significantly. The Central Statistics Agency (2022) noted that the cosmetics industry, including skincare, experienced a growth of 9.61% in 2022. Skintific was able to dominate the market in 2024, successfully breaking through sales figures of IDR 70 billion with its strong digital marketing strategy. This study aims to empirically prove the integration of the AIDA content marketing model and customer engagement in increasing brand awareness and its implications for purchasing decisions for Skintific products. This study uses quantitative analysis techniques. The research population consists of Gen Z buyers of Skintific products in Denpasar City, using non-probability sampling with a purposive sampling technique and a Partial Least Squares - Structural Equation Modeling approach. Based on this sampling technique, 140 Gen Z buyers of skintific products in Denpasar City were selected as samples. The type of data used is primary data using questionnaires and utilizing mediation regression analysis to determine the influence between independent variables, dependent variables, and mediating variables. The results of this study show that the AIDA content marketing model and customer engagement have a significant positive effect on brand awareness. The AIDA content marketing model, customer engagement, and brand awareness have a significant positive effect on purchasing decisions, and brand awareness can strengthen the influence of the AIDA content marketing model and customer engagement on purchasing decisions.
Co-Authors A.A. Sri Arika Deviana Putri Adriati, I Gst. Ayu Wirati Anak Agung Natsumi Kusumaputri Ariwangsa, I G. N. Oka Ariwangsa, I G.N. Oka Ariwangsa, I Gusti Ngurah Oka Arlantara Putra, Alvin Asrya Wijayanti, Ni Kadek Wiwin Ayu Agung Mirah Virgianitri, I Gusti Budiatha, I Made Augie Putra Chintia Camilo Desak Made Febri Purnama Desak Made Sukarnasih Desak Sukarnasih, Ni Made Devina Reditya, Ni Made Laksmi Dewi, Ni Kadek Lia Setia Dewi, Ni Komang Sri Berliana Dinda Ferdina, Ni Made Febriani, A A Sinta Krisna Febriyanti, Ni Komang Lina Fidyariska, Priskylia Jenia Gunaprya, Komang Rosemalla Dewi Gusti Ayu Tirtayani, I I G. N. Oka Ariwangsa I Gusti Ayu Tirtayani I Kadek Dwi Fajar Swastika I Komang Didi Kariana I Made Suidarma I Putu Dharmawan Pradhana I Putu Nadha Ambara Putra I Putu Satria Parayangan I Wayan Andra Wirawan IGN Oka Ariwangsa Jelantik, I Gusti Ayu Agung Istri Dinda Larasshanti Juwita Sari, Putu Ratna Kariana, I Komang Didi Komang Ayu Puspita Dewi Komang Sri Widiantari Laksmi , Kadek Wulandari Laksmi Aridewi, Putu Laksmi, Kadek Wulandari Made Mulyadi Made Sukarnasih , Desak Mahadhika Feryo Gotama Maitri, Wayan Sri Mariyani, Dini Martina Angelica Oktaviani Damai Martini, I. A. Oka Mulyadewi, I Gusti Agung Ayu Candra Nadya Dominica Putri Yudda Naraswari , Ida Ayu Yogi Ni Komang Ayulyantari Ni Komang Sri Berliana Dewi Ni Luh made Risnia Dewi Ni Made Desak Sukarnasih Ni Made Dwipayanti Ni Putu Bayu Widhi Antari Ni Putu Ena Kartika Dewi Ni Putu Nina Eka Lestari Ni Putu Wina Yustina Maharani Ni Wayan Lasmi Paramitha Pika, Putu Ayu Titha Parasari, Nyoman Sri Manik Prasetya Dewi, Made Indah Pratiwi, Ni Kadek Wulan Cahyaning Putri, Ni Putu Ayu Sriniken Dhamayanti Putu Purnama Dewi Rian Arif Fahendra Sahri Aflah Ramadiansyah Sari, Ni Nyoman Tri Puspa Sashia Putri, Putu Dinda Satria Wibawa, A. A. Ngurah Adi Septianee, Putu Ditha Setianingsih, Made Apriani Sri Maitri, Wayan Suwardyanba, Gede Irfan Swandewi, Anak Agung Mia Udayani, Ni Putu Ari Wayan Sri Maitri Wayan Sri Maitri Wijayani, Putu Ayu Diah Wulandari Laksmi, Kadek Wulantari, Ni Kadek