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The Influence of Work Loyalty, Job Insecurity, and Talent Management on Employee Performance (Survey of Bank Indonesia Representative Office Employees in West Java Province) sukmadijaya, Ahmad; Munawar, Fansuri
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14331

Abstract

Salah satu faktor yang mempengaruhi tingkat keberhasilan suatu perusahaan adalah kinerja karyawan. Setiap perusahaan selalu mengharapkan karyawannya memiliki prestasi, karena dengan memiliki karyawan yang berprestasi akan memberikan kontribusi yang optimal bagi perusahaan. Tujuan penelitian adalah untuk mengetahui dan menganalisis pengaruh loyalitas kerja, job insecurity, dan talent management terhadap kinerja karyawan (Survei Karyawan Kantor Perwakilan Bank Indonesia Provinsi Jawa Barat). Penelitian ini mengamati dan menganalisis dengan menggunakan pendekatan kuantitatif deskriptif yang diartikan sebagai alat untuk menggambarkan situasi dan kondisi fakta serta gejala yang diperoleh. Alat analisis yang digunakan adalah partial least squares dengan menggunakan 80 karyawan Kantor Perwakilan Bank Indonesia Provinsi Jawa Barat. Hasil penelitian menyatakan bahwa Loyalitas Kerja berpengaruh terhadap kinerja Karyawan Kantor Perwakilan Bank Indonesia Provinsi Jawa Barat. Job Insecurity berpengaruh terhadap Kinerja Karyawan Kantor Perwakilan Bank Indonesia Provinsi Jawa Barat. Talent Management berpengaruh terhadap Kinerja Karyawan Kantor Perwakilan Bank Indonesia Provinsi Jawa Barat. Loyalitas Kerja, Ketidakamanan Kerja, dan Manajemen Talenta berpengaruh terhadap Kinerja Pegawai Kantor Perwakilan Bank Indonesia di Provinsi Jawa Barat
Customer Satisfaction as a Bridge Between Service Quality, Brand Image, and Loyalty: A Case Study of Eyelash Extensions in Bandung Yunengsih, Neng; Munawar, Fansuri
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5256

Abstract

Green branding involving public figures is increasingly  shaped by digital dramaturgy and multimodal strategies that construct ecological personas. This research investigates the influence of service quality and brand image on customer loyalty, with particular emphasis on the mediating role of customer satisfaction in the context of eyelash extension services at Beauty Bar D’Stylashes in Bandung. Using a quantitative approach, data were collected from 200 participants through structured questionnaires and analyzed using SEM-PLS with SmartPLS 4.0. The findings reveal that both service quality and brand image significantly affect customer satisfaction, which in turn plays a crucial role in mediating and enhancing customer loyalty. Among the three variables, customer satisfaction emerged as the most influential factor in fostering loyalty. While service quality has a direct impact on satisfaction, brand image contributes more strongly through its indirect effect via satisfaction. These results underscore the importance of consistently delivering high-quality service and cultivating a compelling, emotionally engaging brand image to build lasting customer loyalty. For businesses in the beauty industry, enhancing customer satisfaction is not