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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Majalah Ilmiah Warta Dharmawangsa International Journal of Business Studies Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Social Research Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) Journal of Finance and Business Digital (JFBD) International Journal of Architecture and Urbanism Asian Journal of Management Analytics Journal of Economics and Business (JECOMBI) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Research Horizon Jurnal Serambi Ekonomi dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Simangunsong Journal of Business Administration, Management, Economic and Accounting Nusantara Journal of Multidisciplinary Science Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Journal of Innovative and Creativity PENG: Jurnal Ekonomi dan Manajemen International Journal of Economics, Business and Innovation Research Journal of Creative Power and Ambition (JCPA) Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK) Jurnal Profesi Guru Indonesia Journal Arbitrase : Economy, Management and Accounting Optimal: Jurnal Ekonomi dan Manajemen
Kartini harahap
Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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PENGARUH VIRAL MARKETING DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA PENGGUNA BRAND SKINTIFIC DI KOTA MEDAN) Purba, Audyta Ramadhani; Harahap, Kartini
Jurnal Warta Dharmawangsa Vol 19, No 2 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v19i2.6310

Abstract

PENGARUH E-WOM DAN SOCIAL MEDIA INFLUENCER TERHADAP BRAND AWARENESS PADA BRAND CETAPHIL (Survei Pada Konsumen Produk Cetaphil di Kota Medan) Zapata Tito, Altaka Raka; Harahap, Kartini; Siregar, Onan Marakali
Jurnal Warta Dharmawangsa Vol 19, No 2 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v19i2.6313

Abstract

The Influence Of Brand Image And Price On Decisions To Purchase Make Over Cosmetics In Medan City Sitorus, Mayglenn Gracesisilia; Harahap, Kartini
Journal Arbitrase : Economy, Management and Accounting Vol. 1 No. 01 (2023): Journal Arbitrase : Economy, Management and Accounting, January 2023
Publisher : Paspama Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/arbitrase.v1i01.47

Abstract

This research aims to determine the influence of brand image and price on purchasing decisions for Make Over cosmetics partially and simultaneously. This research uses quantitative methods with a literature review design. The population in this study were consumers of Make Over cosmetics in Medan City. In this study, the sample used was 100 Make Over cosmetics users. The data used is primary data by distributing questionnaires via Google Form and secondary data obtained through journals and articles related to my research. The results of this research show that the brand image and price variables significantly influence purchasing decisions.
The Influence Of Service Quality, Trust And Customer Satisfaction On Maxim's Customer Loyalty In Medan City Rahmi, Harada; Harahap, Kartini
Journal of Economics and Business (JECOMBI) Vol. 3 No. 02 (2023): Journal of Economics and Business (JECOMBI) : January 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v3i02.44

Abstract

This study aims to determine the effect of service quality, trust and customer satisfaction on consumer loyalty maxim in the city of Medan. The influence of service quality, trust and customer satisfaction will be analyzed partially and simultaneously on Maxim customer loyalty in Medan City. The research method used is associative research with a quantitative approach. The population in this study were Maxim consumers in Medan City, with a sample of 100 respondents. The sampling technique uses non-probability sampling with a purposive sampling technique. Primary data was obtained from questionnaires which were distributed via google form, while secondary data was obtained through library data. Methods of data analysis using instrument test, classical assumption test, multiple linear regression analysis and hypothesis testing. The results of the research conducted show that the variables of service quality (X1), trust (X2) and customer satisfaction (X3) have a positive and significant effect on customer loyalty. However, the variables of service quality, trust and customer satisfaction have a simultaneous effect on consumer loyalty (Y). The coefficient of determination test shows that there is a close relationship between service quality, customer trust and satisfaction on consumer loyalty with an R value of 83.6%. Through the value of the Adjusted R square it is known that the variables of service quality, trust and customer satisfaction contribute 69% to the consumer loyalty variable while the remaining 31% is influenced by other variables not discussed in this study.
Analysis Of The Utilization Of Digitalmarketing In Increasing Gayo Coffee Farmers' Income (Study On Pepalang Village, Takengon City) Harahap, Kartini; Ihsanilma, Ihsanilma
Journal of Economics and Business (JECOMBI) Vol. 3 No. 03 (2023): Journal of Economics and Business (JECOMBI) : May 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v3i03.50

Abstract

One of the agricultural products that contributes significantly to the economy in terms of income for the country is coffee. One of the cities in Aceh Province that produces coffee is the city of Takengon with Gayo coffee. One of the villages is said to not have the word prosperous in terms of farmers' income, namely Pepalang village. The income from coffee farming has decreased, resulting in the inability to meet the needs of farmers because the demand for food, plantations, children's school fees and others must be incurred. Farmers are still classified as conventional in doing the work, either by farming, selling coffee and managing coffee. The purpose of this study is to analyze the use of digital marketing as an effort to increase the income of Gayo coffee farmers (a study in Pepalang village, Takengon city) with digital marketing indicators including Accessibility, Interactivity, Entertainment, Credibility, Irritation and Informativeness. This study uses qualitative methods to describe the phenomena that occur. The data collection techniques used in this study are interviews, observation and documentation. This study collects information from interviewing informants consisting of key informants, main informants and additional informants. The data analysis technique uses the process of data reduction, data presentation and drawing conclusions. The results show that the use of digital marketing has an impact, namely it can increase the income of Gayo coffee farmers, Pepalang village, Takengon city. This study uses qualitative methods to describe the phenomena that occur. The data collection techniques used in this study are interviews, observation and documentation. This study collects information from interviewing informants consisting of key informants, main informants and additional informants. The data analysis technique uses the process of data reduction, data presentation and drawing conclusions. The results show that the use of digital marketing has an impact, namely it can increase the income of Gayo coffee farmers, Pepalang village, Takengon city. This study uses qualitative methods to describe the phenomena that occur. The data collection techniques used in this study are interviews, observation and documentation. This study collects information from interviewing informants consisting of key informants, main informants and additional informants. The data analysis technique uses the process of data reduction, data presentation and drawing conclusions. The results show that the use of digital marketing has an impact, namely it can increase the income of Gayo coffee farmers, Pepalang village, Takengon city. The data analysis technique uses the process of data reduction, data presentation and drawing conclusions. The results show that the use of digital marketing has an impact, namely it can increase the income of Gayo coffee farmers, Pepalang village, Takengon city. The data analysis technique uses the process of data reduction, data presentation and drawing conclusions. The results show that the use of digital marketing has an impact, namely it can increase the income of Gayo coffee farmers, Pepalang village, Takengon city.
PENGARUH LINGKUNGAN KERJA DAN EMPOWERING LEADERSHIP TERHADAP PRODUKTIVITAS KERJA KARYAWAN (STUDI PADA PT. BANK SUMUT CABANG BINJAI) Sihotang, Sri Nova Tresia; Harahap, Kartini
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 1 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v3i1.3430

Abstract

Perkembangan bisnis berlangsung dengan pesat di Indonesia, sehingga hal ini mendorong perusahaan untuk mencari strategi yang cocok untuk menopang kehidupan bisnis. Pengelolaan sumber daya manusia (SDM) merupakan hal terpenting yang perlu diperhatikan oleh perusahaan. Perusahaan harus mampu meningkatkan produktivitas kerja SDM baik secara individu maupun kelompok, karena keberhasilan suatu perusahaan bergantung pada produktivitas karyawan. Tujuan dari penelitian ini ialah untuk menganalisis bagaimana pengaruh lingkungan kerja dan empowering leadership terhadap produktivitas kerja karyawan pada PT. Bank Sumut Cabang Binjai. Penelitian ini menggunakan metode kuantitatif menggunakan teknik sampling jenuh dengan melibatkan 46 responden sebagai sampel. Data primer dalam penelitian ini diperoleh dengan penyebaran kuesioner secara langsung, sedangkan data sekunder diperoleh melalui studi kepustakaan. Hasil penelitian menunjukkan bahwa variabel lingkungan kerja (X1) dan variabel empowering leadership (X2) berpengaruh secara positif dan signifikan baik secara parsial maupun secara simultan terhadap produktivitas kerja (Y). Uji koefisien determinasi menunjukkan bahwa terdapat hubungan yang cukup erat antara lingkungan kerja dan empowering leadership terhadap produktivitas kerja dengan nilai R sebesar 0,834. Melalui nilai Adjusted R Square diketahui bahwa variabel lingkungan kerja (X1) dan variabel empowering leadership (X2) berkontribusi sebesar 68,1% terhadap variabel produktivitas kerja (Y) sedangkan sisanya sebesar 31,9% dipengaruhi oleh variabel lainnya yang tidak dibahas dalam penelitian ini.
PENGARUH EMPLOYEE ENGAGEMENT DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PADA PT BANK BPR PIJER PODI KEKELENGEN SUKAMAKMUR Perangin-angin, Azel Almando; Harahap, Kartini; Siregar, Onan Marakali
Bis-a Vol. 13 No. 02 (2024): BIS-A
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55445/bis-a.v13i02.56

Abstract

Sebagai sumber daya, karyawan melalui kinerjanya menjadi faktor penting dalam memajukan sebuah perusahaan khususnya ketika menghadapi persaingan yang kompleks seperti saat ini. Employee engagement dan budaya adalah dua kunci penting dalam peningkatan kinerja karyawan dalam organisasi atau perusahaan besar seperti PT Bank BPR Pijer Podi Kekelengen Sukamakmur. Peneliti menemukan bahwa kinerja karyawan di perusahaan tersebut cenderung kurang baik yang terlihat dari turunnya laba perusahaan. Peneliti juga menemukan lemahnya keterikatan emosional antara karyawan dengan perusahaan serta budaya perusahaan yang tidak begitu mengakar kuat. Penelitian ini bertujuan untuk menganalisis keterkaitan antara Employee Engagement sebagai variabel keterikatan emosional dan Budaya Organisasi dengan kinerja karyawan PT Bank BPR Pijer Podi Kekelengen Sukamakmur. Peneliti juga ingin menelaah seberapa tinggi pengaruh dari kedua variabel pertama terhadap peningkatan kinerja karyawan di perusahaan tersebut. Metode kuantitatif dengan pendekatan asosiatif merupakan metode yang digunakan dalam penelitian ini. Data primer dikumpulkan melalui penyebaran kuesioner kepada 32 sampel yang didapat dengan menggunakan teknik sampel jenuh. Data sekunder juga sebagai pendukung dalam penelitian ini. Analisis data dilakukan menggunakan uji instrumen dan uji asumsi klasik untuk memastikan keakuratan data serta analisis regresi linear berganda dan uji hipotesis sebagai alat dalam mengambil kesimpulan hasil penelitian. Hasil penelitian menunjukkan bahwa employee engagement dan budaya organisasi memiliki tingkat keterkaitan sebesar 82,3% dengan kinerja karyawan yang menunjukkan betapa kuatnya kaitan antara kedua variabel pertama dengan variabel terakhir. Peneliti menemukan bahwa keduanya memiliki pengaruh sebesar 67,7% dalam peningkatan kinerja yang menunjukkan pentingnya peran kedua variabel tersebut dalam proses pembentukan dan peningkatan kinerja karyawan di sebuah perusahaan ataupun organisasi.
PENGARUH TOTAL QUALITY MANAGEMENT (TQM) DAN SELF EFFICACY TERHADAP KINERJA KARYAWAN PT. BAKRIE SUMATERA PLANTATIONS TBK KISARAN Sitorus, Rahmiati; Harahap, Kartini; Siregar, Onan Marakali
Bis-a Vol. 13 No. 02 (2024): BIS-A
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55445/bis-a.v13i02.60

Abstract

Kemajuan suatu perusahaan atau organisasi didukung oleh kualitas kinerja sumber daya manusia. Sumber daya manusia merujuk pada seluruh potensi yang dimiliki setiap individu untuk mampu menghadapi persaingan di era globalisasi yang semakin ketat. Sumber daya manusia yang memiliki keterampilan dan kualitas yang tinggi digunakan sebagai aset berharga bagi suatu organisasi.Penelitian ini bertujuan untuk mengetahui pengaruh total quality management (TQM) dan self efficacy terhadap kinerja karyawan PT. Bakrie Sumatera Plantations Tbk Kisaran. Bentuk penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian ini adalah karyawan PT. Bakrie Sumatera Plantations Tbk Kisaran dan sampel berjumlah 51 responden, dengan pendekatan sampel yang digunakan pada penelitian ini adalah probability sampling yang berupa simple random sampling. Data primer yang diperoleh melalui penyebaran kuesioner secara langsung dan data sekunder diperoleh melalui studi kepustakaan. Hasil Penelitian ini menunjukkan bahwa total quality management (TQM) berpengaruh positif secara signifikan terhadap kinerja karyawan diperoleh nilai thitung sebesar 5,028 > 2,010 dengan nilai sig 0,000 < 0,05 serta memiliki nilai koefisien regresi bernilai 0,693. Self efficacy juga berpengaruh positif secara signifikan terhadap kinerja karyawan diperoleh nilai thitung sebesar 2,230 > 2,010 dengan nilai sig 0,030 < 0,05 serta memiliki nilai koefisien regresi bernilai 0,337. Pada pengujian simultan variabel total quality management (TQM) dan self efficacy berpengaruh secara simultan dengan tingkat besarnya pengaruh sebesar 43,7%sedangkan 56,3% sisanya dipengaruhi oleh faktor-faktor diluar penelitian ini.
The Effect of Using Information Technology and HR Development on Employee Performance at CV. Prenada Media Group Medan Audry, Charvolika; Harahap, Kartini
Formosa Journal of Applied Sciences Vol. 3 No. 2 (2024): Februari 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i2.7750

Abstract

This research aims to examine the influence of the use of information technology and Human Resources (HR) development on employee performance at CV. Prenada Media Group Medan. The research method uses a quantitative approach with multiple linear regression analysis techniques. Data was collected through a survey of 45 employees, and statistical analysis was carried out using the t test, F test, and coefficient of determination test (R2). The research results show that the use of information technology and HR development together has a positive and significant influence on employee performance. These findings are consistent with previous research and contribute to understanding the importance of integrating information technology and human resource development in increasing workforce effectiveness and productivity in the corporate environment.
Pengaruh Experienced Regret dan Risk Tolerance Terhadap Keputusan Investasi Cryptocurrency Generasi Z di Kota Medan Alda Dita Khairani; Kartini Harahap
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4523

Abstract

Cryptocurrency berkembang pesat sebagai instrumen investasi modern dengan potensi keuntungan tinggi namun berisiko besar. Fenomena ini menarik minat Generasi Z di Kota Medan yang dikenal adaptif terhadap teknologi, sehingga keputusan investasi dipengaruhi oleh faktor psikologis dan perilaku. Penelitian ini bertujuan untuk menganalisis pengaruh experienced regret dan risk tolerance terhadap keputusan investasi secara parsial dan simultan pada investor Generasi Z di Kota Medan. Penelitian menggunakan metode kuantitatif dengan pendekatan asosiatif, menggunakan teknik non-probability sampling dan analisis regresi linier berganda melalui SPSS. Hasil menunjukkan bahwa experienced regret dan risk tolerance berpengaruh positif dan signifikan terhadap keputusan investasi, dengan nilai
Co-Authors Alda Dita Khairani Ananda Dian Pratiwi Anggi Khairunnisa Ginting Atik S. Kuswati Audry, Charvolika Aulia Safrin, Feby Br S. Meliala, Diva Regita Br Sitepu, Clarine Oktaryani Brian Fransisco Nadapdap Butarbutar, Marisi Chairani, Pinky Dandi Simanjuntak Darwin Lie Debi Eka Putri Dio Rabintar Cupema Hasibuan Efendi Efendi Elvina Elvina Fairuz Jelita Firmauli Valentina Siregar Handoko Handoko Harada Rahmi Harahap, Zelin Auliani Zahra Harefa, Nofi Hartati Harmona Daulay Hatta Ridho Hawari, Ajrina Putri Husni Thamrin Ihsanilma Ihsanilma Ihsanilma, Ihsanilma Indriani, Lisma Jelita, Fairuz Kristina Manik, Dhea Kurniawan, Ahmad Lola Arriza Diara Nasution Malikasnah Lubis, Siti Marlon Sihombing Nadapdap, Brian Fransisco Natasya, Siti Panji Bintang Samodra Patarida Sibuea, Grace Renita Perangin-angin, Azel Almando Pinky Chairani Priasti, Fat'ya Ayu Purba, Audyta Ramadhani Putri, Rani Indah Rahmi, Harada Rani Indah Putri Rifqah Tiara Nazari Harahap Rivaldo Sinaga, Eko Samuel Robert Tua Siregar Safrudin Kurniawan Salmah Sandriani, Putri Sembiring, Kristianti Adilla Putri Br Sihotang, Sri Nova Tresia Silaban, Fikky Chandra Simatupang, Sudung Simatupang, Sudung Siregar, Onan Marakali Sitorus, Mayglenn Gracesisilia Sitorus, Rahmiati Tambunan, Zaini Perdana Maksum Tarigan, Widya Nadasari Br Vivi Wahana Wahana, Vivi Zapata Tito, Altaka Raka Zelibu, Yanto