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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Majalah Ilmiah Warta Dharmawangsa International Journal of Business Studies Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Impresi Indonesia Journal of Social Research Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) Journal of Finance and Business Digital (JFBD) Journal of Economics and Business (JECOMBI) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Research Horizon Jurnal Serambi Ekonomi dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Simangunsong Journal of Business Administration, Management, Economic and Accounting Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Journal of Innovative and Creativity PENG: Jurnal Ekonomi dan Manajemen International Journal of Economics, Business and Innovation Research Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK) Jurnal Profesi Guru Indonesia Journal Arbitrase : Economy, Management and Accounting
Kartini harahap
Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Influence of Work Life Balance and Interpersonal Communication on Employee Performance PT. Bank Sumut KC Panyabungan Lola Arriza Diara Nasution; Kartini Harahap
Formosa Journal of Applied Sciences Vol. 2 No. 9 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i9.6030

Abstract

Human resources are the most important asset owned by a company. Companies need human resources who have potential, loyalty and good performance for the company. The achievements of each employee are called performance. This research aims to determine the influence of work life balance and interpersonal communication on the performance of PT employees. Bank Sumut KC Panyabungan. The form of research is quantitative research with an associative approach. The analysis methods are validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The results of this research show that the work life balance variable and interpersonal communication variable have a partial and significant effect on employee performance, the work life balance variable and interpersonal communication variable also have a simultaneous and significant effect on employee performance.
The Effect of Knowledge Investment, Perceived Return and Risk and Technological Advances on Investment Interest of Medan City Students in the Capital Market Salmah; Kartini Harahap
Journal of Finance and Business Digital Vol. 2 No. 3 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v2i3.6217

Abstract

This study aims to determine the influence of knowledge investment, perceived return and risk and technological advances on investment interest of students Medan City in the capital market. The population in this study were active students from universities of Medan city who have currently investing in the capital market, either in the form of stocks or mutual funds. The sample in the research were 100 respondents. The research method used is quantitative method. Data collection techniques used questionnaires. The analysis technique used multiple linear regression analysis using SPSS. The results of this research shows that knowledge investment, perceived return and risk and technological advances have a positive and significant effect on investment interest of students Medan City in the capital market.
The Influence of Organizational Learning, Job Stress, and Employee Recognition on Employee Performance at PT. Socfindo Tanah Gambus Gardens Firmauli Valentina Siregar; Kartini Harahap
Formosa Journal of Applied Sciences Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i10.6507

Abstract

This research aims to determine the effect of organizational learning, work stress and employee recognition on employee performance at PT. SOCFINDO Kebun Tanah Gambus. The influence of organizational learning, work stress and employee recognition will be analyzed partially and simultaneously on employee performance. The form of research used in this research is quantitative research with an associative approach. Sampling was carried out using a purposive sampling technique and used 89 respondents as samples. The results of this research show that the variables of organizational learning, work stress, and employee recognition have a positive and significant effect both partially and jointly (simultaneously) on employee performance. The coefficient of determination test shows that there is a fairly close relationship between organizational learning, work stress and employee recognition on employee performance with an R value of 0.886.
The Effect Of Empowering Leadership and Organizational Culture On The Employee Performance Zt Pt. Bank Sumut kcp Sidamanik Tarigan, Widya Nadasari Br; Harahap, Kartini
Simangunsong : Journal of Business Administration, Management, Economic And Accounting Vol. 1 No. 01 (2023): Simangunsong : Journal of Business Administration, Management, Economic and Ac
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/simangunsong.v1i01.5

Abstract

This study seeks to analyze the influence of empowering leadership and organizational culture on employee performance at PT. Bank SUMUT Sub-Branch Office Sidamanik. The form of research used in this study is quantitative research with an associative approach. Sampling was carried out through a saturated sampling technique involving 35 working people. Data collection techniques are obtained through primary data obtained through the distribution of direct questionnaires and secondary data obtained through books, journals, which are related to this study. The results of the study showed that the variables empowering leadership (X1) and organizational culture (X2) together had a significant effect on employee performance (Y). The coefficient of determination test shows that there is a fairly close relationship between empowering leadership and organizational culture to employee performance with an R value of 0.692. Through the adjusted R square value, it is also known that the variables of empowering leadership and organizational culture contributed 44.7% to the remaining employee performance variables by 55.3% influenced by other variables that were not described in this study.
PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK MAKE OVER DI KOTA MEDAN Sitorus, Mayglenn Gracesisilia; Harahap, Kartini
Simangunsong : Journal of Business Administration, Management, Economic And Accounting Vol. 1 No. 02 (2023): Simangunsong Journal of Business Administration, Management, Economic and Acco
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/simangunsong.v1i02.9

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan harga terhadap keputusan pembelian kosmetik Make Over secara parsial dan secara simultan. Penelitian ini menggunakan metode kuantitatif dengan desain literature review. Populasi pada penelitian ini adalah konsumen kosmetik Make Over di Kota Medan. Pada penelitian ini sampel yang digunakan adalah sebesar 100 pengguna kosmetik Make Over. Data yang digunakan berupa data primer dengan cara menyebarkan kuisioner melalui google form dan sekunder yang diperoleh melalui jurnal dan artikel yang terkait dengan penelitian saya. Hasil dari penelitian ini menunjukkan bahwasannya variabel brand image dan harga secara signifikan memiliki pengaruh terhadap keputusan pembelian.
The effect of green marketing and brand image on customer loyalty (study on Starbucks consumers in Medan City) Harahap, Zelin Auliani Zahra; Harahap, Kartini
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 4 No. 01 (2023): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v4i01.398

Abstract

Various new coffee shops offer cheaper prices. This makes competition in the field of coffee shop business become increasingly tight, even though Starbucks is still very attractive to the public. This study aims to determine the effect of green marketing and brand image on customer loyalty at Starbucks in Medan. The form of research used is quantitative with an associative approach. The population in this study was Starbucks consumers in Medan city, with a sample of 100 respondents. Sampling technique using purposive sampling. Primary Data was obtained through the dissemination of questionnaires via Google Forms. Data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, partial test, simultaneous test, and coefficient of determination test. The results of this study indicate that green marketing and brand image have a significant effect partially or simultaneously on customer loyalty. The correlation coefficient value of 0.668 indicates that there is a fairly close relationship between green marketing and brand image of customer loyalty.
The Influence of Kaizen Culture and Compensation on Employee Performance at Grand Medistra Lubuk Pakam Hospital Tambunan, Zaini Perdana Maksum; Harahap, Kartini
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 4 No. 01 (2023): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v4i01.399

Abstract

Human resources are one of the organizational resources as an important role in the successful implementation of organizational goals. Grand Medistra Lubuk Pakam Hospitalis a private hospital located in the Deli Serdang and was established on December 9, 2009. Based on preliminary research, it is known that Grand Medistra Hospital supports government programs and has served Universal Health Coverage patients as well as serving general and general patients. The researcher was aware of the conditions at Grand Medis-tra Lubuk Pakam Hospital by looking at the performance of employees, it is known that there were some employees who had high work loyalty and good performance but there were also employees whose performance was mediocre. In addition, employees at Grand Medistra Lubuk Pakam Hospital receive a fairly small compensation.
Harmonizing Differentiation and Cost Leadership Strategies in Culinary Businesses Harahap, Kartini
Research Horizon Vol. 4 No. 2 (2024): Research Horizon - April 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.2.2024.235

Abstract

The culinary business is a sector that continues to grow amidst the challenges of globalization, intense competition, changes in lifestyle, and technological developments. In Indonesia, this sector contributed around 41% of the creative economy's GDP in 2020. In Indonesia, 74% of culinary businesses implement differentiation and cost leadership strategies, but only a small percentage achieve high performance. This shows the challenges in implementing both strategies simultaneously. This research seeks to develop a framework for implementing a combination of differentiation and cost leadership strategies simultaneously in the culinary business. This is done by understanding consumer trends, changing demographics, technology trends, and competition in the market. This research uses qualitative methods with a case study approach to explore the application of differentiation and cost leadership strategies in culinary businesses in the Medan region, North Sumatra. The sample was 47 culinary entrepreneurs who had high performance. Primary and secondary data are used to analyze operational information, costs, and profit margins. The research results show that the integration of differentiation and cost leadership strategies opens up opportunities to create added value for customers while remaining efficient by focusing on unique product quality, operational efficiency, cost control, and experience and value-based marketing so that culinary businesses can succeed in a competitive market.
PENGARUH DIGITAL MARKETING DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG (Studi Pada Air Terjun Sikulikap) Br Sitepu, Clarine Oktaryani; Harahap, Kartini; Siregar, Onan Marakali
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i4.641

Abstract

This study aims to evaluate the impact of digital marketing and word of mouth on the decision to visit Sikulikap Waterfall. The research method used is quantitative research with an associative approach. The population studied was Sikulikap Waterfall visitors. Sampling was done with purposive sampling technique. Data collection was done through questionnaires for primary data and literature study for secondary data. The analysis was conducted with validity test, reliability test, classical assumption test, multiple linear regression, and hypothesis testing. The results of the research conducted show that the digital branding and word of mouth variables have a partial and significant effect on the decision to visit. Digital marketing and word of mouth variables also have a simultaneous and significant effect on decision making. The coefficient value also shows the relationship between digital marketing and word of mouth on visiting decisions is very strong with an R value of 0.710 or 71%. Adjusted R Square value is also known that digital marketing and word of mouth on visiting decisions is 49.4% while the remaining 50.6% is influenced by other variables not discussed in this study.
PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN SCARLETT WHITENING Indriani, Lisma; Harahap, Kartini
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i1.762

Abstract

Customer decision in selecting and purchasing a particular brand are influenced by various factors like social media marketing, brand image, and brand awareness. This study is focused on examining how social media marketing, brand image, and brand awareness impact the decision-making process for purchasing Scarlett Whitening products. The research employs a quantitative methodology with an associative approach. Data analysis involves testing for validity, reliability, classical assumptions, multiple linear regression, and hypothesis testing. The study's results indicate that social media marketing, brand image, and brand awareness each have a positive and significant impact on purchasing decisions for Scarlett Whitening products, both independently and together.
Co-Authors Ananda Dian Pratiwi Anggi Khairunnisa Ginting Atik S. Kuswati Audry, Charvolika Aulia Safrin, Feby Br S. Meliala, Diva Regita Br Sitepu, Clarine Oktaryani Butarbutar, Marisi Chairani, Pinky Darwin Lie Debi Eka Putri Efendi Efendi Firmauli Valentina Siregar Handoko Handoko Harada Rahmi Harahap, Zelin Auliani Zahra Harefa, Nofi Hartati Hawari, Ajrina Putri Ihsanilma Ihsanilma Ihsanilma, Ihsanilma Indriani, Lisma Jelita, Fairuz Khairani, Alda Dita Kristina Manik, Dhea Kurniawan, Ahmad Lola Arriza Diara Nasution Malikasnah Lubis, Siti Marlon Sihombing Nadapdap, Brian Fransisco Natasya, Siti Panji Bintang Samodra Patarida Sibuea, Grace Renita Perangin-angin, Azel Almando Pinky Chairani Priasti, Fat'ya Ayu Purba, Audyta Ramadhani Putri Chairani Eyanoer, Putri Chairani Putri, Rani Indah Rahmi, Harada Rivaldo Sinaga, Eko Samuel Robert Tua Siregar Safrudin Kurniawan Salmah Sandriani, Putri Sembiring, Kristianti Adilla Putri Br Sihotang, Sri Nova Tresia Silaban, Fikky Chandra Simatupang, Sudung Simatupang, Sudung Sinaga, Bintang Yinke Magdalena Siregar, Onan Marakali Sitorus, Mayglenn Gracesisilia Sitorus, Rahmiati Syarani, Fajrinur Tambunan, Zaini Perdana Maksum Tarigan, Widya Nadasari Br Vivi Wahana Wahana, Vivi Zapata Tito, Altaka Raka