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The Influence Of Product Innovation, Process Innovation, Marketing Innovation and Bookkeeping On Bread & Cake SMEs Business Performance in Payakumbuh Marlina, Winny Alna
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 2 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i2.3489

Abstract

The goal of this study is to ascertain how product innovation, process innovation, marketing innovation, and bookkeeping innovation affect the business performance of the Bread & Cake MSME in Payakumbuh City. This approach to research is quantitative. This study employed primary data and a research tool that included a survey provided to owners of MSMEs that make bread and cakes in Payakumbuh City. Non-probability sampling using a straightforward random sample approach is the sampling methodology. SmartPLS 3 software is used in this study's data processing. E-wom and advertising are two of the dimensions of the marketing innovation variable. According to the study's findings, product innovation has little impact on business success, but process innovation, marketing innovation, and bookkeeping innovation do. So, although advertising has no impact on marketing innovation, E-wom has a positive impact on it.
Investigating the Determinants of Online Fashion Purchases: Insights into Consumer Intention in the E-Commerce Marketplace Winny Alna Marlina; Fani Andriyani; Intan Intan
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.12289

Abstract

This research aims to analyze the factors influencing consumers' intentions to make online purchases on fashion e-commerce marketplaces in West Sumatra. The study employs quantitative methods, utilizing SEM-PLS. It adopts an explanatory research approach, focusing on causal study. The time horizon used in this study is one-shot (cross-sectional, 2023). Data collected for this study was through primary data and distributed questionnaires, using a non-probability sampling method. The population comprises all consumers in the fashion e-commerce marketplace in West Sumatra, with a total sample size of 225 respondents residing in the region. To increase consumer purchase intention in the online system, there needs to be innovation in the marketing strategy used, one of which is a strategy through social media. The research results revealed that internet self-efficacy, perceived aesthetics, and perceived benefits had a positive and significant effect on online purchase intentions, while perceived risk did not significantly influence online purchase intentions. Additionally, self-efficacy on the internet and perceived aesthetics had a positive and significant effect on perceived benefits. Pricing also positively influenced purchase intentions.
Standard Time Measurement of Sugar Brown MSMEs in Payakumbu Marlina, Winny Alna; Armijal, Armijal; Anwar, Syaiful
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6585

Abstract

Sugar Brown MSMEs was established in 2000 in West Sumatera, Indonesia. This MSMEs produces brown sugar. This MSMEs doesn’t have time standard in the production of brown sugar, the corporation is unable to precisely estimate the number of workers required based on the workload at each work station. Many hours are lost because employees have a lengthy amount of free time to work. In order for the business to identify effective working hours and boost productivity, as well as determine daily production, the research aims to investigate standard time by accounting for the average observation time and the typical amount of time needed for employees to finish the brown sugar production process. Time study is used in the qualitative research methodology. Primary data is the source of the data. A stopwatch is used to record working time data, and Westinghouse is the type of adjustment employed. After gathering data on employee working hours, the data is tested for consistency. Operator work is examined, operator working time is computed, the number of requests to be received is estimated, the workload of each work station is determined, and the number of workers is determined based on the workload. Result of the research found that the sap water collection activity yielded research data indicating that the time taken was 108.42 minutes on average, 89.98 minutes on normal, and 113.89 minutes on standard. The sap water boiling operation took an average of 7.92 hours, 6.57 hours on average, and 8.31 hours on standard. The standard time for the Brown sugar printing operation was 92.24 minutes, the normal time was 72.87 minutes, and the average time was 87.8 minutes. The packing operation took an average of 23 minutes, 19.09 minutes on average, and 24.16 minutes on average.
Analysis of Factors Influencing Purchase Intention of Barenbliss Powder Mediated by Consumer Attitudes in Payakumbuh City Suci Fresti Putri; Winny Alna Marlina; Faisal Ali Ahmad
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.52287

Abstract

Barenbliss is a cosmetics brand from South Korea that entered Indonesia in 2021. The study aims to see the effect of the effectiveness of social media communication on purchase intentions at Barenbbliss Powder in Payakumbuh City with consumer attitudes as mediation. This study used a quantitative method, the respondents in the study amounted to 194 samples, then the data was processed and analyzed using the SEM-PLS analysis method with the help of SmartPLS software version 4.0. The results of the study showed that the variables of source credibility and information quality had no effect on the effectiveness of social media communication at Barenbliss Powder in Payakumbuh City.The brand credibility variables, accuracy of information were positively and significantly related to the effectiveness of social media communication at Barenbliss Powder in Payakumbuh City. The variables of social media communication effectiveness have a positive and significant relationship with consumer attitudes on Barenbliss Powder in Payakumbuh City. The variables of consumer attitudes are positive and significant towards purchase intentions in Barenbliss Powder in Payakumbuh City. The variable of full consumer attitude mediated the relationship between the effectiveness of social media communication and purchase intention for Barenbliss Powder in Payakumbuh City.
Pengendalian Kualitas Roti Dengan Statistic Process Control di UMKM Roti Albatsit Payakumbuh Winny Alna Marlina; Cindy Putri Sabrina; Armijal
Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri Vol. 23 No. 1 (2023): Regular Issue
Publisher : SEKOLAH TINGGI TEKNOLOGI INDUSTRI PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36275/kcxaf539

Abstract

UMKM Roti Albatsit Payakumbuh merupakan usaha roti yang berdiri tahun 2021. Jumlah kecacatan produk roti pada usaha Albatsit terjadi cukup tinggi, dari total produksi sebanyak 41.966 pcs terdapat 2.277 pcs yang mengalami kecacatan. Kecatatan roti disebabkan oleh bentuk tidak sesuai yaitu roti yang mengembangnya tidak sempurna, roti yang mengembangnya terlambat dari waktu biasanya, dan roti yang dalam proses pemasakan mengalami bentuk berbeda. Kurangnya pengawasan standar kerja yang jelas pada UMKM Roti Albatsit mengakibatkan sering terjadinya kecacatan produksi.  Adanya kecacatan tersebut akan berdampak pada proses produksi yang dapat menimbulkan penambahan biaya sehingga dianggap pemborosan dan tidak dapat menggunakan sumber daya secara baik. Tujuan penelitian untuk meminimalkan produk cacat dengan menggunakan pengendalian kualitas (Statistical Process Control/SPC), sebagai alat pengawasan kualitas produksi untuk membantu perusahaan menghindari pemborosan biaya produksi, scrap, rework, reschedulling, meningkatkan kepercayaan konsumen serta meningkatkan produktivitas. Metode penelitian adalah penelitian kuantitatif dengan pendekatan Statistical Process Control (SPC) dengan peta kendali Diagram p dan c.  Dengan peta kendali dengan menggunakan diagram p dan diagram c dapat diketahui jumlah defect sebesar 5,43%. Defect yang paling sering terjadi adalah roti yang bentuknya tidak sesuai dengan persentase sebesar 75,32%. Sedangkan roti yang gosong dengan persentase sebesar 24,68%. Jenis cacat pada produk roti yang menjadi prioritas utama untuk dilakukan perbaikan adalah jenis kecacatan berupa bentuk roti tidak sesuai.
PENGELOLAAN DAN PENGOLAHAN SAMPAH PADA MASYARAKAT SEKITAR KAMPUS 2 UNAND, PAYAKUMBUH Bintang Rizky Abdullah Majo Saibah; Winny Alna Marlina; Ranny Fitriana Faisal; Agestayani Agestayani; Erizal Erizal; Susiana Susiana; Musbatiq Srivani; Faisal Ali Ahmad; Jauharry Jauharry
Jurnal Hilirisasi IPTEKS Vol. 1 No. 4.b (2018)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Environmental, economic and social aspects are three important pillars in sustainable development. However, the 2017 West Sumatra Environmental Management Regional Performance Document (DIKPLHD) stated that the waste generation in West Sumatra reached 2,452,213 kg / day and only 34.54% of districts / cities had managed the waste properly. So far, the handling of waste is usually conducted by stacking, collecting, and transporting to the Final Processing Site (TPA). Therefore, it is important to start a systematic program to reduce waste. One possible method that can be implemented is the empowerment of the waste bank. Campus 2 UNAND Payakumbuh has conducted community service through socialization and training programs with the theme "Turning Waste Into Rupiah". The objective of this program is to educate the public to be able to reduce waste in order to reach sustainable business development. In this training, the participants were provided with knowledge about waste management and the added value of recycling unused newspapers into useful items such as flower vases.
ECOMMERCE KEPADA PEDAGANG KAKI LIMA DAN UMKM KOTA PAYAKUMBUH UNTUK MENINGKATKAN DAYA SAING DI ERA GLOBAL Winny Alna Marlina; Bintang Rizky Abdullah Majo Saibah; Ranny Fitriana Faisal; Agestayani Agestayani; Erizal Erizal; Susiana Susiana; Musbatiq Srivani
Jurnal Hilirisasi IPTEKS Vol. 1 No. 3.b (2018)
Publisher : LPPM Universitas Andalas

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Abstract

Payakumbuh is one of City on Sumatera Barat where having many street foods at night around 254 retailers. These food night retailers always move from another place to another place and lack of promotion. The purpose of our community service program is to enhance knowledge of street vendorts/retailers in Payakumbuh regarding technology especially e-commerce. The method of this is sharing and transferring knowledge and exercise. It was expected that participants will have a greater understanding in how to make the most of social media for business. The result of this public free service activity is kulinerpayakumbuh.com for helping promotion of the street food retailers in Payakumbuh. Based on our survey after this activity, the merchants were able to promote their products through the website, thus 41% participant could elevate their knowledge, and 13% participant could implement e-commerce to their business.
PENGELOLAAN DAN PENGOLAHAN TANAMAN PAKU MENJADI CINDERAMATA DI KENAGARIAN PADANG RUKAM Winny Alna Marlina; Ranny Fitriana Faisal; Agestayani Agestayani
Jurnal Hilirisasi IPTEKS Vol. 2 No. 4.b (2019)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v2i4.b.361

Abstract

Salah satu program pengabdian yang dilakukan oleh Jurusan Manajemen Fakultas Ekonomi Universitas Andalas Kampus II Payakumbuh ialah kegiatan pengolahan tanaman paku menjadi cenderamata yang dilaksanakan di Kenagarian Padang Rukam Kabupaten Lima Puluh Kota. Nagari Rukam merupakan Nagari yang kaya tempat wisata dan tanaman paku-pakuan. Tujuan kegiatan ini untuk memberikan pengetahuan sekaligus pelatihan pada warga di Kenagarian Padang Rukam untuk memanfaatkan tumbuhan paku menjadi suvenir seperti gelang, tas, topi dan sebagainya untuk dijual kepada turis yang datang ke Lembah Harau. Sehingga dengan pelatihan ini, masyarakat Kenagarian Padang Rukam mendapatkan penghasilan tambahan dari pengolahan paku-pakuan. Tanaman paku-pakuan yang ada di Harau merupakan parasit tanaman dan sering dibuang sehingga jika diolah dapat menghasilkan uang. Suvenir yang dibuat dari batang paku yang banyak terdapat di sekitar Harau, bahannya mudah di dapat dan pembuatan nya tidak memerlukan biaya yang besar. Metode kegiatan ini dilakukan pada tanggal 8 November 2019 di Sikola Harau, di Kenagarian Padang Rukam, Lima Puluh Kota dengan metode ceramah dan praktik langsung. Pemateri ialah Bapak Maszul Zul Amri yang merupakan pemuda asli Kenagarian Rukam, Harau yang sehari-hari pekerja sebagai petani dan tour guide wisata yang memiliki kemampuan mengolah tanaman paku-pakuan menjadi gelang. Pemateri langsung mengajarkan kepada peserta cara pembuatan gelang dari tanaman paku-pakuan lalu peserta mempraktikkan secara langsung. Hasil dari kegiatan ini berupa skill warga sekitar dalam pembuatan suvenir dari tanaman paku-pakuan yang siap dijual kepada wisatawan yang datang sehingga membantu ekonomi masyarakat sekitar.
HIDROPONIK SEBAGAI BENTUK PEMANFAATAN LAHAN SEMPIT UNTUK PENINGKATAN PENDAPATAN RUMAH TANGGA DI NAGARI SUNGAI KAMUYANG Devi Yulia Rahmi; Ranny Fitriana Faisal; Agestayani Agestayani; Susiana Susiana; Winny Alna Marlina; Fatma Poni Mardiah; Erizal Erizal; Faisal Ali Ahmad; Musbatiq Srivani
Jurnal Hilirisasi IPTEKS Vol. 3 No. 1 (2020)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v3i1.389

Abstract

Narrow land is a problem for conventional agriculture to grow crops Management of small area can be overcome with a hydroponic system that utilizes technology in farming. Small area owned by households can be maximized for agriculture. However, household stigma is still fixed on conventional agriculture by managing large tracts of land. This stigma must then be changed by giving literacy to households about farming using the hydroponic method. Based on this understanding, Department of Management Campus II Universitas Andalas held socialization and training with the theme "Utilizing Small Area to Increase Household Incomes, Through Cultivation Using the Hydroponic System". The primary purpose of this activity is to provide knowledge through training to residents of the Nagari Sungai Kamuyang on the use of hydroponic systems. Another goal is to provide interest in business opportunities that can be generated from farming using the hydroponic system, exploring the creativity of citizens in the use of narrow land, and producing clean and healthy plants. The dedication method uses lectures, hands-on practice, and discussion with speakers. Community service activities are carried out at the Kamuyang Nagari guardian's office. In organizing this training, the participants are equipped with necessary knowledge related to hydroponics, and then directly practice farming with the hydroponic wick system. The community expects activities like this to continue to be carried out in the framework of better community empowerment.
Pengaruh Attitude Towards Halal Terhadap Loyalitas Konsumen Yang Dimediasi Oleh Repurchase Intention Konsumen Pada Usaha Ayam Geprek di Kota Payakumbuh Goval Yulanda Fajri; Winny Alna Marlina
Jurnal Riset Manajemen Vol 3 No 1 (2026): Maret
Publisher : Fakultas Ekonomi, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64620/jurma.v3i1.126

Abstract

Penelitian ini bertujuan untuk melihat pengaruh dari Trust on halal, Product Quality, Religious Belief, dan Attitude Towards Halal terhadap Consumer Loyalty yang dimediasi Repurchase Intention Of Consumer pada usaha Ayam Geprek di Kota Payakumbuh. Metode penelitian yang digunakan kuantitatif dengan teknik analisis PLS-SEM dan pengolahan data menggunakan software SmartPLS 3.0. Sampel penelitian ini adalah konsumen Ayam Geprek di Kota Payakumbuh yang berjumlah 141 sampel. Hasil penelitian menunjukkan Product Quality dan Religious Belief signifikan terhadap Attitude Towards Halal. Selanjutnya, Attitude Towards Halal juga signifikan terhadap Repurchase Intention Of Consumer. Terdapat hubungan tidak signifikan pada Trust on halal terhadap Attitude Towards Halal dan Attitude Towards Halal terhadap Consumer Loyalty. Dan Repurchase Intention Of Consumer secara signifikan memediasi hubungan antara Attitude Towards Halal dan Consumer Loyalty pada usaha Ayam Geprek di Kota Payakumbuh