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All Journal Managament Insight: Jurnal Ilmiah Manajemen MIX : Jurnal Ilmiah Manajemen JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Inovasi Bisnis (Inovbiz) Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun Jambura Journal of Community Empowerment Industri Inovatif : Jurnal Teknik Industri Jurnal Optimalisasi Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Teknik Industri Terintegrasi (JUTIN) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Riset Teknik Industri Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Integrasi : Jurnal Ilmiah Teknik Industri Journal Serambi Engineering (JSE) Jurnal Riset Manajemen Jurnal Riset & Sains Ekonomi
Marlina, Winny Alna
Fakultas Ekonomi Dan Bisnis, Kampus Payakumbuh, Universitas Andalas
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Analisis persediaan dengan Economic Order Quantity di UMKM Kacang Atom di Tanah Datar, Sumatera Barat Marlina, Winny; Sarahita, Venia Dwi Ayu; Febriyanti , Rizka
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 7 No. 4 (2024): October
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v7i4.25104

Abstract

MSME GDR peanuts are one of the MSMEs in Tanah Datar, West Sumatra. The surge in production and product demand in the market has created challenges for these MSMEs, and they are experiencing difficulties in determining the amount of raw material supply or inventory needed. This research aims to calculate the inventory of GDR Nuts, determine what factors influence inventory planning in GDR Nut MSMEs, and calculate the amount of safety stock and ROP. The method used to overcome this problem is the EOQ (Economic Order Quantity) method to determine economic purchases for Nut MSMEs. The data processing and analysis results show that the ordering of raw material supplies in GDR MSMEs was 1.6 times with order results of 92,156 kg using the EOQ method. The leading cause of this inventory problem is the need for more implementation of effective operational management and inaccuracies in inventory calculations. As a result, there is often a need for more raw materials. To overcome this, GDR MSMEs have a safety stock of 977.3 kg and a reorder point of 13,153 times.
The Influence Of Product Innovation, Process Innovation, Marketing Innovation and Bookkeeping On Bread & Cake SMEs Business Performance in Payakumbuh Marlina, Winny Alna
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 2 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i2.3489

Abstract

The goal of this study is to ascertain how product innovation, process innovation, marketing innovation, and bookkeeping innovation affect the business performance of the Bread & Cake MSME in Payakumbuh City. This approach to research is quantitative. This study employed primary data and a research tool that included a survey provided to owners of MSMEs that make bread and cakes in Payakumbuh City. Non-probability sampling using a straightforward random sample approach is the sampling methodology. SmartPLS 3 software is used in this study's data processing. E-wom and advertising are two of the dimensions of the marketing innovation variable. According to the study's findings, product innovation has little impact on business success, but process innovation, marketing innovation, and bookkeeping innovation do. So, although advertising has no impact on marketing innovation, E-wom has a positive impact on it.
Investigating the Determinants of Online Fashion Purchases: Insights into Consumer Intention in the E-Commerce Marketplace Winny Alna Marlina; Fani Andriyani; Intan Intan
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.12289

Abstract

This research aims to analyze the factors influencing consumers' intentions to make online purchases on fashion e-commerce marketplaces in West Sumatra. The study employs quantitative methods, utilizing SEM-PLS. It adopts an explanatory research approach, focusing on causal study. The time horizon used in this study is one-shot (cross-sectional, 2023). Data collected for this study was through primary data and distributed questionnaires, using a non-probability sampling method. The population comprises all consumers in the fashion e-commerce marketplace in West Sumatra, with a total sample size of 225 respondents residing in the region. To increase consumer purchase intention in the online system, there needs to be innovation in the marketing strategy used, one of which is a strategy through social media. The research results revealed that internet self-efficacy, perceived aesthetics, and perceived benefits had a positive and significant effect on online purchase intentions, while perceived risk did not significantly influence online purchase intentions. Additionally, self-efficacy on the internet and perceived aesthetics had a positive and significant effect on perceived benefits. Pricing also positively influenced purchase intentions.
Pengaruh Attitude Towards Halal Terhadap Loyalitas Konsumen Yang Dimediasi Oleh Repurchase Intention Konsumen Pada Usaha Ayam Geprek di Kota Payakumbuh Fajri, Goval Yulanda; Marlina, Winny Alna
Jurnal Riset Manajemen Vol 3 No 1 (2026): Maret
Publisher : Fakultas Ekonomi, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64620/jurma.v3i1.126

Abstract

Penelitian ini bertujuan untuk melihat pengaruh dari Trust on halal, Product Quality, Religious Belief, dan Attitude Towards Halal terhadap Consumer Loyalty yang dimediasi Repurchase Intention Of Consumer pada usaha Ayam Geprek di Kota Payakumbuh. Metode penelitian yang digunakan kuantitatif dengan teknik analisis PLS-SEM dan pengolahan data menggunakan software SmartPLS 3.0. Sampel penelitian ini adalah konsumen Ayam Geprek di Kota Payakumbuh yang berjumlah 141 sampel. Hasil penelitian menunjukkan Product Quality dan Religious Belief signifikan terhadap Attitude Towards Halal. Selanjutnya, Attitude Towards Halal juga signifikan terhadap Repurchase Intention Of Consumer. Terdapat hubungan tidak signifikan pada Trust on halal terhadap Attitude Towards Halal dan Attitude Towards Halal terhadap Consumer Loyalty. Dan Repurchase Intention Of Consumer secara signifikan memediasi hubungan antara Attitude Towards Halal dan Consumer Loyalty pada usaha Ayam Geprek di Kota Payakumbuh
Pengaruh Pemasaran Influencer Owner Terhadap Perilaku Pembelian Yang Dimoderasi Oleh Pengikut Influencer Pada Natus Eatery & Patisserie Di Payakumbuh Maysarah, Fioni Afrilla; Marlina, Winny Alna
Jurnal Riset dan Sains Ekonomi Vol 3 No 1 (2026): Maret
Publisher : Fakultas Ekonomi, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64620/jrse.v3i1.46

Abstract

Penelitian ini menggunakan metode kuantitatif, sampel penelitian berjumlah 123 responden merupakan individu yang pernah melakukan pembelian untuk diri sendiri di Natus Eatery & Patisserie Payakumbuh. Teknik pengambilan sampel menggunakan nonprobability sampling dengan metode purposive sampling. Penelitian ini menggunakan analisis data dengan metode PLS-SEM dengan software SmartPLS 4. Hasil penelitian menunjukkan bahwa pengalaman, daya tarik, dan kegunaan konten memiliki arah hubungan signifikan dan positif terhadap perilaku pembelian. Selanjutnya, Kepercayaan Influencer memiliki hubungan tidak signifikan dan positif terhadap perilaku pembelian, dan kesesuaian pengikut tidak memiliki pengaruh signifikan dalam memoderasi hubungan antara pengalaman, kepercayaan, daya tarik, dan kegunaan konten terhadap perilaku pembelian.
Influencing Purchase Intention of Korean Cosmetics in Payakumbuh Marlina, Winny; Amalia, Renada; Putri, Suci Fresti
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5079

Abstract

The growing K-beauty trend due to the influence of Hallyu or Korean Wave which represents the spread of South Korean culture globally, including in terms of beauty standards. This phenomenon highlights the concept of South Korean beauty that prioritizes a fresh and natural appearance through the use of makeup. This study aims to see the effect of social media effectiveness, country of origin, brand image, on purchase intentions moderated by halal product knowledge on South Korean cosmetics in Payakumbuh City. A quantitative approach was used in this study, data were analyzed using SEM-PLS with a sample size of 194 people. The results showed that Information Accuracy, Brand Credibility, had a significant positive effect, but information quality and source credibility did not affect the Effectiveness of Social Media Communication, country of origin and brand image variables had a positive and significant relationship direction to purchase intentions. Moderation of halal product knowledge did not moderate the relationship between country of origin and purchase intentions, halal product knowledge increased the relationship between brand image and purchase intentions.
Standard Time Measurement of Sugar Brown MSMEs in Payakumbu Marlina, Winny Alna; Armijal, Armijal; Anwar, Syaiful
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6585

Abstract

Sugar Brown MSMEs was established in 2000 in West Sumatera, Indonesia. This MSMEs produces brown sugar. This MSMEs doesn’t have time standard in the production of brown sugar, the corporation is unable to precisely estimate the number of workers required based on the workload at each work station. Many hours are lost because employees have a lengthy amount of free time to work. In order for the business to identify effective working hours and boost productivity, as well as determine daily production, the research aims to investigate standard time by accounting for the average observation time and the typical amount of time needed for employees to finish the brown sugar production process. Time study is used in the qualitative research methodology. Primary data is the source of the data. A stopwatch is used to record working time data, and Westinghouse is the type of adjustment employed. After gathering data on employee working hours, the data is tested for consistency. Operator work is examined, operator working time is computed, the number of requests to be received is estimated, the workload of each work station is determined, and the number of workers is determined based on the workload. Result of the research found that the sap water collection activity yielded research data indicating that the time taken was 108.42 minutes on average, 89.98 minutes on normal, and 113.89 minutes on standard. The sap water boiling operation took an average of 7.92 hours, 6.57 hours on average, and 8.31 hours on standard. The standard time for the Brown sugar printing operation was 92.24 minutes, the normal time was 72.87 minutes, and the average time was 87.8 minutes. The packing operation took an average of 23 minutes, 19.09 minutes on average, and 24.16 minutes on average.
Co-Authors Agestayani Agestayani Agestayani Agestayani Agestayani Agestayani Agus, Alfian Ahmad, Faisal Ali Amalia, Renada Annisa Okti Amri Arasid, Defri Wawan Armijal Armijal Armijal Armijal Armijal, Armijal Bintang Rizky Abdullah Majo Saibah Cindy Putri Sabrina Devi Yulia Rahmi Dhea Amanda Putri Ema Susiana Erizal Erizal Erizal Erizal Erizal Erizal Faisal, Ranny Fitriana Fajri, Goval Yulanda Fani Andriyani Fani Ramadhani Fatma Poni Mardiah Febriyanti , Rizka Habibullah Habibullah Hadi Nasbey Handoko Handoko Handoko Handoko Handoko Handoko Intan Intan Jauharry, Jauharry Khairi, Khairi Laksono Trisnantoro Lukman Lukman Lukman Lukman Mar’ruf Ardy Maysarah, Fioni Afrilla Mega, Sri Musbatiq Srivani Mutia Khairun Nisa N, Erizal Nazaruddin, Erizal Nefy Puteri Novani Nefy Puteri Novani Nefy Putri Novani Nefy Putri Novani Nelvia Iryani Novia Anita Nur Ari Sufiawan Oktavia Ryana, Dola Poni, Poni Pujaningsih, Amelia Putri, Suci Fresti Rahmi Yulia Ranny Fitriana Faisal Ratni Prima Lita Sarahita, Venia Dwi Ayu Sinta Huliskia Surbakti, Eliza Ellen Suryatman Desri Susiana Susiana Susiana Susiana Syaiful Anwar Syaiful Anwar Verinita, Verinita Weriantoni, Weriantoni Widya Lovita Vebriana Zulian Arrafqu, Anke Dwi