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Journal : JURNAL SISTEM INFORMASI BISNIS

Analisis Kepuasan Pengguna Gojek dengan Metode Kuantitatif Multimodel Yulianing Tyas, Sasmi Hidayatul; Muftikhali, Qilbaaini Effendi
Jurnal Sistem Informasi Bisnis Vol 14, No 3 (2024): Volume 14 Nomor 3 Tahun 2024
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21456/vol14iss3pp277-288

Abstract

Gojek is the first start-up company in Indonesia to have decacorn status based on CB-Insight's records. With Go-Jek's achievement status being the background factor for satisfaction with Go-Jek application users. This research aims to identify factors that influence Gojek customer satisfaction with application use. In this research, quantitative methods using the EUCS, TAM and Delone and McLean (Multi Model) models were used to identify the independent variables, while the dependent variable was customer satisfaction. The dependent variables in this research consist of Content, Accuracy, Format, ease of use, Timeliness, Perceived Usefulness, System Quality, Information Quality and Service Quality. Quantitative methods were used in this research, based on the calculation results of the GeSCA application. The R-squared value of the model proposed in this study is 0.6922. This means that the independent variables in the model can explain the customer satisfaction variable by 69.22% and the remaining 31.78% is explained by other independent variables that are not in the model. Based on the results of the analysis, it was found that 9 variables had an influence on the customer satisfaction variable, but there was 1 variable that had a significant influence (Service Quality). Conclusion  of this research show that the variables Content, Accuracy, Format, ease of use, Timeliness, Perceived Usefulness, System Quality, Information Quality and Service Quality have an influence on user satisfaction.
Co-Authors -, Isna Agustina -, Nurul Ilmi Adelia Rahaguna, Rahma Putri Alamsyah, Fadli Alfian, Rendi Alfiansyah, Aan Amanta, Najwa Az-Zahra Apol Pribadi Ardani, Rayhan Arya Aris Kusumawati Arnoldus Yansen Friska Danar Yudhistira Athaullah, Fathin Abrar Aulia , Naila Najmi Bony Parulian Josaphat Clara, Virjinia Danar, Arnoldus Yansen Dea Wemona Rahma Delia, Refa Dias I Dharma Putra, I Made Raditya Didin Hikmah Perkasa Diyanti, Indira Nada Fadhila, Naufal Fathiana, Faliha Ersa Handayani, Senia Lestari Hertanto Suyoprayogo Humaira, Aliffia Ilham Roni Yansyah Jasmine, Catherine Putri Angelica Josaphat, Bony Parulian Josya Ryan Alexandro Purba Kafiyan, Vio Salman Kamaliyah, Levi Raica Khoirudzaki, Saskia Kurniawan, Anarta Abimanyu Kurniawan, Yudi Candra Lingga Yuliana LUJENG LUTHFIYAH Lum, Fatimah Azzahra Ikhlasun Manalu, Christopher Ferdinand Darren Masnia Masnia, Masnia Maulana, Fadli Mughni Muhammad Rizky Najib, Mu'ammar Hannan Nanang Cahyadi Navita, Puti Azzahra Nisa Dwi Angresti Novyta, Novyta Nugraha, Dimas Adhi Nurul Ilmi, Nurul Pranata, Dedy Prasetya, Kartika Febrianti Primayudha, Alvin Dito Purba, Josya Ryan Alexandro Putra, Muhammad Farrel Risyawal Putra, Muhammad Rasya Kurniawan Putri , Aurellia Nadira Raditya, Ananda Alif Rahmatika, Aulia Rahmi, Ratu Naila Rana Zaini Fathiyana Revaldito, Sayyidina Adha Rhamdany, Fathya Talitha Rosyad, Abdul Ghani Sabani , Qalam Raydathul Safira, Erliza Saputra, Hakim Giraldi Sasmaya, Elsadian Hana Sasmi Hidayatul Yulianing Tyas Sativa, Shafira Oryza Satria, Deki Sena , Afif Nur Setiadi, Didi Shafwan, Muhammad Silfia, Vivi Suhisman, Niken Citra Sulistyowati, Najla Ramadina Suyoprayogo, Hertanto Syamsutizar, Muhammad Genta Syifa Nurgaida Yutia Syukron Hidayat Syukron Hidayat, Syukron Tony Dwi Susanto Tsabita, Malika Khansa Willyansyah, Willyansyah Wirayudha, Raditya Yosya, Syepria Bilqiis Yulianing Tyas, Sasmi Hidayatul Zulfa, Ghefira Zahira