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All Journal Sodality: Jurnal Sosiologi Pedesaan E-Journal of Tourism Journal of Consumer Science IMAGE Jurnal Manajemen Resort dan Leisure Tourism & Hospitality Essentials Journal Journal of Business Management Education (JBME) Journal of Consumer Sciences Journal of Humanities and Social Studies Journal of Indonesian Tourism, Hospitality and Recreation Altasia : Jurnal Pariwisata Indonesia SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Tourism Sustainability The Journal Gastronomy Tourism Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Bogor Hospitality Journal RESLAJ: Religion Education Social Laa Roiba Journal Society
Ahmad Hudaiby Galih Kusumah
Universitas Pendidikan Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Faktor Kunci Keberhasilan dalam Meningkatkan Loyalitas Pengunjung Festival: Peran Mediasi Pengalaman dan Citra Festival Alya Syahwa; Ahmad Hudaiby Galih Kusumah; Erry Sukriah
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 4 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i4.5353

Abstract

Festival merupakan perayaan besar yang melibatkan partisipasi masyarakat dan berfungsi untuk meningkatkan citra destinasi wisata. Keberhasilan sebuah festival sangat dipengaruhi oleh berbagai aspek, termasuk pengalaman yang dirasakan pengunjung dan kesan yang tertanam dalam pikiran mereka. Oleh karena itu, penelitian ini bertujuan untuk meneliti faktor kunci kesuksesan sebuah festival, pengalaman yang didapat pengunjung, dan apa saja yang bisa membuat festival tersebut menjadi positif sehingga pengunjung yang datang berkesempatan untuk kembali. Selain itu, tujuan dari penelitian ini juga untuk menganalisis bagaimana faktor kunci keberhasilan mempengaruhi loyalitas festival melalui peran mediasi dari pengalaman festival dan citra festival. Model penelitian ini dibangun berdasarkan penelitian sebelumnya dan diuji menggunakan SEM-PLS. Dalam penelitian ini, data diperoleh dengan cara menyebarkan kuesioner kepada individu yang telah memiliki pengalaman mengikuti festival, sebanyak 206 responden berpartisipasi dalam penelitian ini. Hasil penelitian menunjukkan bahwa pengalaman festival dan citra festival secara penuh memediasi pengaruh faktor kunci keberhasilan terhadap loyalitas pengunjung. Selain itu, nilai R² untuk loyalitas pengunjung sebesar 0,694, menunjukkan bahwa 69,4% variabilitas loyalitas dapat dijelaskan oleh model. Analisis jalur dan pemodelan persamaan struktural menunjukkan bahwa faktor kunci keberhasilan, pengalaman festival, dan citra festival memiliki pengaruh yang signifikan terhadap loyalitas pengunjung festival. Selain itu, pengalaman festival dan citra festival berperan sebagai penghubung yang mempengaruhi bagaimana faktor kunci keberhasilan dapat meningkatkan loyalitas pengunjung festival.
The Impact of Employee Personality and Customer Orientation on Customer Incivility in the Service Industry Surya Pratama, Yuda; Kusumah, Ahmad Hudaiby Galih; Marhanah, Sri
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 9 No. 2 (2025)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v9i2.1921

Abstract

This study investigates how employee personality traits and customer orientation influence customer incivility in the service industry, emphasizing the mediating role of customer orientation. Drawing on the Big Five Personality framework, it explores how conscientiousness, agreeableness, and core self-evaluation (CSE) shape employee interactions with customers. The findings show that conscientiousness and agreeableness significantly enhance customer orientation, while CSE is positively linked to selling orientation but has no notable effect on customer orientation. Customer orientation emerges as a key mediating variable that links personality traits to the ability to manage customer incivility. Using a quantitative method, data were collected from 218 frontline employees across various service sectors. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed relationships. The model revealed that personality traits and customer orientation explain only 3.2% of the variance in customer incivility, highlighting the multifactorial nature of this issue and indicating the need to consider broader variables such as workplace climate, emotional labor demands, and organizational support. This research contributes to the literature by demonstrating the indirect influence of personality traits on customer incivility and affirming the importance of customer orientation in service roles. It recommends prioritizing recruiting individuals high in agreeableness and conscientiousness and implementing training programs that foster emotional intelligence and conflict management skills. Additionally, it calls for future research to examine moderating and mediating variables, such as job autonomy, peer support, and cultural context, to develop a more comprehensive understanding of managing customer incivility in diverse service environments.
THE RELATIONSHIP BETWEEN SERVICE QUALITY, PERCEIVED VALUE, AND VISITOR SATISFACTION WITH REVISIT INTENTION TO MUSEUMS Sitohang, Tiarmaida; Galihkusumah, Ahmad Hudaiby
SOSIOEDUKASI Vol 15 No 1 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i1.7486

Abstract

Museums are often considered attractions that are sufficient to visit only once. Therefore, understanding what elements can encourage museum visitors to return becomes important. This study aims to understand the influence of service quality, perceived value, visitor satisfaction, and revisit intention to museums. Data analysis in this study used SmartPLS 4.0 to test the relationships among variables based on survey data using a quantitative method. The model was tested for validity and reliability using Cronbach’s Alpha, Composite Reliability, and Average Variance Extracted values. The results show that service quality has a significant relationship with perceived value and visitor satisfaction. Perceived value has a positive impact on visitor satisfaction. Visitor satisfaction has the greatest impact on revisit intention. Visitor satisfaction as a mediator strengthens the relationship between service quality, perceived value, and revisit intention. This study implies that future researchers need to further explore the factors that make visitors feel satisfied and comfortable to revisit museums.
Co-Authors Adnan Zaidan Eka Saputra Alvionita, Vindy Alya Syahwa Andiza, Muhammad Rafi Apriana, Aksay Aprillea, Renava Bela, Tresna Caria Ningsih Darsiharjo Dasiharjo Dewi Turgarini  Elly Malihah Erry Sukriah, Erry Fidelitasari, Qurrota'ayun Fuadah, Siti Sarah Jamilatul Ghifary Ramadhan Gilang Pratama Putra Gitasiswara, . Graha, Putra Hanifan Gustari, Syahna Hari Mulyadi, Hari Heny Hendrayati Ilyasa Irfan Maulana Rachmandani Ismarizal, Beni Kani, Eiza Maghfira Liyani, Dewi Mei Mamat Ruhimat, Mamat Marhadi Marhadi, Marhadi Marimon, Frederic Nurazizah, Ghoitsa Rohmah Nurdianisa, Lucky Okky Rizal Ridwan Rahmasari, Annisa Aulia Reiza Miftah Wirakusuma, Reiza Miftah Retno Palupi Riche Cynthia Johan Rini Andari Rosita Rosita Rosita Rosita Sari, Desmala Satrio N. M. Setyorini, Heri Silvia Septyani Koswara Sitohang, Tiarmaida Sri Marhanah, Sri Sri Utari Surya Pratama, Yuda Syahbudiman, Rayhan Syahwa, Alya Tomy Andrianto Wenes, Gufran Wiriadi, Reyfan Triansyah