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The Instagram Effect on Tourist Destination Choices: Unveiling Key Attraction Elements Beni Ismarizal; Ahmad Hudaiby Galih Kusumah
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.124-137

Abstract

Social media is a significant communication tool in the tourism industry because it can reach a wide audience, interact directly, and is very effective in promoting tourist destinations and building close relationships between tourism businesses and tourists. Nonetheless, the role of social media in tourists' decision-making to visit a tourist destination is still not fully understood. Therefore, this study aims to understand what elements of Instagram content can make tourists decide to visit a tourist destination. Data collection was carried out using in-depth interviews with 20 domestic tourists. The analytical technique used to achieve the research objectives consisted of two steps, namely thematic analysis and followed by qualitative descriptive analysis. Based on the results of this study showed to be that Instagram content can trigger Generation Y and Z tourists' decisions to visit tourist destinations. Interesting Instagram content in terms of color, captions, and other people's comments can be one of the factors that attract tourists to visit tourist destinations. Overall, the research presents valuable insights for social media stakeholders and marketers in the tourism industry to optimize their content strategy and effectively target and engage Generation Y and Z tourists. However, it should be noted that these studies may have limitations in the scope and population studied, so further research is needed to deepen and expand our understanding of how Instagram affects Y and Z-generation travel decisions.
The Journey of Mapping the Entire Destination Lifecycle Tomy Andrianto; Ahmad Hudaiby Galih Kusumah
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 5 No. 1 (2021)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v5i1.278

Abstract

The two destination life cycle models proposed by Plog (1974) and Butler (1980) have been recognizing by most of the tourism destination scholars. Questions tend to arise on the possible use of these models to map the entire destination life cycle from the beginning. Therefore, this study aims to discuss the possibility of entire lifespan of tourism destination by using the destination life cycle models from Plog and Butler. This research analyses the strengths and weaknesses of the models revealed from existing studies using critical inputs of the tourism industry. The main difference between the famous models, i.e. Butler and Plog lies in the authors' background and the approach of the different themes. Complexity factors such as multi-market, time boundaries, political agenda, market evolution/ access, mode of transportation, and technological innovation, makes it impossible to map the entire destination life cycle confidently. The ability to innovate reduces the relevancy of life cycle models. Therefore, the DMO needs to deal with the changes associated with increasing the destination's values to avoid stagnation or decline in stages.
Digital Footprints and Field Observations: A study on Cirebon's traditional culinary landscape Gitasiswhara; Millary Agung Widiawaty; Moh. Dede; Ahmad Hudaiby Galih Kusumah
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 10 No. 2 (2026): [Issue in Progress]
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v10i2.2531

Abstract

This study aims to analyze consumer perceptions of Cirebon's traditional cuisine by integrating online review data and direct field observations. The research method uses a mixed-method approach on 13 sample eateries, combining web scraping for sentiment analysis of text reviews from Google Maps (January to June of 2025) and structured observation to assess parameters such as taste, facilities, service, price, and location. The research also employs Spearman's analysis to examine relationships between variables. The results reveal a popularity-quality paradox, where digital popularity (number of reviews) does not always linearly correlate with high ratings; eateries with few reviews often achieve very high ratings due to quality consistency and a holistic dining experience. Our study indicates that Google Maps ratings are most strongly influenced by perceived value for money and the atmosphere of the eatery. We confirm that while there is general alignment between online reviews and on-ground reality, consumer assessments on digital platforms are a complex construct influenced by holistic experiential factors beyond just the food taste. Integrating direct observations with online reviews comprehensively reveals factors shaping consumer satisfaction in local culinary tourism.
Muslim-Friendly Tourism attributes: A summary of studies from 2014 to 2024 Nirwani, Ayulia; Kusumah, Ahmad Hudaiby Galih; Yudha, Eka Sakti
Journal of Indonesian Tourism, Hospitality and Recreation Vol 7, No 2 (2024): Journal of Indonesian Tourism, Hospitality and Recreation (October)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v7i2.75953

Abstract

ABSTRACTThis research examines MFT-related publications from 2014 to 2024 by systematically identifying attributes relevant to Muslim-friendly tourism. The purpose of this study is to develop a classification of Muslim Friendly Tourism attributes using qualitative methods. The findings of this research show an adaptation of general tourism attributes into Muslim-friendly consisting of appearance, accessibility, attraction, amenities, accommodation, available package, activities, and appraisal (8As of MFT Attributes). These findings are derived from the analysis of 20 previous research publications, comprising 44 items of Muslim tourists' needs during their travels. These unique needs are categorized into three priority scales: high, medium, and low. The implications of this research enable the development of more effective and efficient strategies in destination management. Furthermore, the industry can adapt to the globally evolving preferences and specific needs of Muslim tourists.ABSTRAKPenelitian ini mengkaji publikasi terkait MFT dari tahun 2014 hingga 2024 dengan mengidentifikasi secara sistematis atribut-atribut yang relevan dengan pariwisata ramah Muslim. Tujuan dari penelitian ini adalah menyusun klasifikasi atribut Muslim Friendly Tourism dengan metode kualitatif. Temuan dari penelitian ini adalah hasil adaptasi atribut pariwisata umum ke dalam ramah muslim yang terdiri dari appearance, accesibility, attraction, amenities, accommodation, available package, activities dan appraisal (8A of MFT Attributes). Temuan tersebut hasil dari analisis 20 literatur penelitian terdahulu yang terdiri dari 44 item kebutuhan wisatawan Muslim selama perjalanan wisata.  Kebutuhan unik tersebut dikategorikan ke dalam tiga skala prioritas yakni: tinggi, sedang, dan rendah. Implikasi dari penelitian ini memungkinkan penyusunan strategi yang lebih efektif dan efisien dalam pengelolaan destinasi. Selain itu, industri dapat beradaptasi dengan preferensi dan kebutuhan khusus wisatawan Muslim yang berkembang secara global.
Peran Pasar Bumi Pakuwon dalam Mendukung Pembangunan Pariwisata Berkelanjutan Sri Utari; Ahmad Hudaiby Galih Kusumah; Gita Siswhara
Jurnal Ragam Pengabdian Vol. 3 No. 3 (2026): September-Desember In Progress
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/hkj08w75

Abstract

Pengembangan pariwisata perdesaan menjadi salah satu strategi dalam memanfaatkan potensi lokal untuk mendukung pertumbuhan ekonomi, pelestarian budaya, dan kelestarian lingkungan. Pasar Bumi Pakuwon di Desa Bantaragung merupakan kegiatan wisata kuliner berbasis masyarakat yang memadukan produk lokal, budaya, dan kehidupan perdesaan. Namun, keberlanjutannya perlu dilihat dari keterkaitan aspek ekonomi, sosial-budaya, lingkungan, dan tata kelola. Penelitian ini bertujuan untuk menganalisis peran Pasar Bumi Pakuwon dalam mendukung pembangunan pariwisata berkelanjutan di Desa Bantaragung. Dengan menggunakan pendekatan kualitatif deskriptif dan fenomenologi, data dikumpulkan melalui wawancara semi-terstruktur, observasi, dokumentasi, dan tinjauan pustaka, kemudian dianalisis. Hasil penelitian menunjukkan bahwa Pasar Bumi Pakuwon berperan dalam mendukung keberlanjutan melalui keterlibatan masyarakat dalam kegiatan ekonomi, pelestarian budaya dan regenerasi, pengelolaan sampah, penggunaan material ramah lingkungan, dan kolaborasi antara pemerintah desa, Pokdarwis, dan masyarakat. Namun, efisiensi energi, pengurangan emisi, dan pengelolaan transportasi wisatawan masih perlu diperkuat.