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All Journal Jurnal Pariwisata Pesona MetaKom : Jurnal Kajian Komunikasi JPM17: Jurnal Pengabdian Masyarakat Kanal : Jurnal Ilmu Komunikasi Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Jurnal Pengabdian Pada Masyarakat MetaCommunication; Journal Of Communication Studies urnal Interaksi: Jurnal Ilmu Komunikasi INJECT (Interdisciplinary Journal of Communication) Jurnal Representamen PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Riset Komunikasi (JURKOM) LINIMASA: JURNAL ILMU KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Prosiding Conference on Research and Community Services Yumary: Jurnal Pengabdian kepada Masyarakat MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Destinesia : Jurnal Hospitaliti dan Pariwisata RELASI: Jurnal Penelitian Komunikasi Journal of Scientific Research, Education, and Technology Journal of Indonesian Society Empowerment Sintesa Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik Jurnal Kajian Pariwisata dan Perhotelan Journal of Media and Communication Cakrawala: Journal of Religious Studies and Global Society INJECT Interdisciplinary Journal of Communication
Mohammad Insan Romadhan
Universitas 17 Agustus 1945 Surabaya, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Komunikasi Tematik Dalam Branding Destinasi Urban: Studi Komparatif Delta Fishing, Cafe Bintang Lima, Dan Monkasel Surabaya Fikri Amrilllah; Stefanus Irwananda Susanto; Muhammad Rifky; Mohammad Insan Romadhan
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.2975

Abstract

The rapid development of urban areas has led to the emergence of tourist destinations that function not only as recreational spaces but also as tools for shaping the city’s image. To strengthen the competitiveness and identity of a destination, thematic communication becomes a crucial strategy, encompassing visual, narrative, and atmospheric elements that are integrated into the visitor experience. This article explores the implementation of thematic communication in the branding of three urban destinations in East Java: Delta Fishing, Café Bintang Lima, and the Submarine Monument (Monkasel), using a comparative study and qualitative descriptive analysis. Data were collected through field observations, visual documentation, and interviews with managers and visitors. The results show that each destination applies a different thematic communication approach: Delta Fishing emphasizes environmental education values, Café Bintang Lima conveys affordable luxury through visual and digital media, while Monkasel offers an immersive historical experience. These findings highlight that the effectiveness of thematic communication depends on the alignment of messages, media used, and the ability to build emotional connections with the audience. With the right strategy, thematic communication can enhance the image and competitiveness of tourist destinations, especially amid increasing competition in urban tourism.
Eksplorasi Daya Tarik Wisata Urban Heritage Dan Modern Leisure: Studi Kasus Kota Lama Surabaya Dan Blyss Cafe Batu Malang Zaskiya Bella Usnul Qotimah; Salsa Aulia Ayu Yasmine; Mohammad Insan Romadhan
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.2999

Abstract

Tourism in East Java shows an increasingly dynamic trend, with the emergence of a combination of heritage tourism attractions and modern leisure concepts. The Old City of Surabaya as an urban heritage area holds strong historical potential, while Blyss Cafe in Batu, Malang, represents a leisure tourism lifestyle that is popular with the younger generation. This study aims to explore and compare the attractions of the two locations in the context of destination development and East Java tourism branding strategies. The research method used is a descriptive qualitative approach, with data collection techniques through direct observation, in-depth interviews with managers and visitors, and analysis of visual documentation and related literature. The research findings show that the Old City of Surabaya has strengths in historical value and cultural narratives, while Blyss Cafe excels in presenting an aesthetic atmosphere, comfort, and leisure experiences that attract millennial tourists. Although different in character, both play an important role in shaping a diverse and inclusive destination image. In conclusion, the integration of heritage tourism and modern leisure can be an effective destination branding strategy, by targeting a wider tourist segment while enriching the East Java tourism portfolio.
Strategi Komunikasi dan Adaptasi Kebun Binatang Surabaya dalam Mempertahankan Eksistensi sebagai Destinasi Wisata Warisan Andi Fyqri Hanyfa Lemppa; Mohammad Insan Romadhan
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 3 (2025): Juli : SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i3.3080

Abstract

As one of the oldest heritage tourism sites in Indonesia, KBS (Kebun Binatang Surabaya) faces challenges in sustaining its relevance and competing with other modern tourism offerings. The sustainability of KBS is largely influenced by the image communication strategies used to market the zoo and attract family tourists. This study aims to assess the communication strategies along with social media promotion, as well as the tourists’ experience regarding their visit. The data collection technique was field observation, digital documentation analysis, and interviews using a semi-structured format which was analyzed descriptively qualitatively. Research findings indicate that KBS has social media and stakeholder collaboration as main promo media and, education as the fundamental pull factor. Moreover, despite its strengths, KBS suffers from gaps in destination branding and lack of innovation in digital on-site experience. A competitive repositioning by building a unique identifiable brand through, integrated and comprehensive communication strategies was proposed for the use of KBS as a family-friendly competitive educational tourism site.
Atraksi Wisata Sebagai Penguat Identitas Destinasi: Integrasi Nilai Budaya, Edukasi, dan Alam di Candi Pari, Museum Surabaya, dan Lembah Pandawa Nadine Pradipta Salsabila; Adinda Diana Nadifa; Nia Oktavia Wahyu Dwi Sandy; Mohammad Insan Romadhan
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 3 (2025): Juli : SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i3.3087

Abstract

This study discusses how tourist attractions play a role in shaping destination identity through the integration of cultural, educational, and natural values. The focus of the study is directed at three tourist locations in East Java, namely Pari Temple, Surabaya Museum, and Pandawa Valley. All three represent different models of attractions—from historical sites with spiritual nuances, educational museums in the middle of the city, to thematically designed family recreation parks. The method used is a qualitative descriptive approach with a comparative case study, through observation, documentation, and semi-structured interviews. The results of the study show that each location has its own way of constructing destination identity. Pari Temple emphasizes cultural continuity and sacred nuances. Surabaya Museum builds city identity through interactive historical education. Pandawa Valley offers a visual and emotional experience that is close to family tourists. All three show that destination identity is formed from a combination of design elements, cultural symbols, and visitor experiences. This study recommends strengthening local narratives and approaches that unite cultural, educational, and natural values ​​in sustainable tourism development.
UMKM sebagai Aktor Komunikasi dalam Mendukung Pemberdayaan Ekonomi di Kawasan Destinasi Wisata Masjid Cheng Hoo dan Jati Sewu Eka Wahyu Muria Ningsih; Adelia Aini Intan; Mohammad Insan Romadhan
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 3 (2025): Juli : SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i3.3094

Abstract

This study examines the contribution of Micro, Small, and Medium Enterprises (MSMEs) actors in supporting community economic empowerment through their strategic role in strengthening tourist attractions in two destinations in East Java, namely religious tourism of Cheng Hoo Mosque Pasuruan and natural educational tourism of Jati Sewu Gresik. This research is based on the reality of tourist destinations that are the target of the study, where the role of MSMEs in both areas reflects a significant role in strengthening tourist attractions in destinations for visitors. Cheng Hoo Mosque Pasuruan and Jati Sewu Gresik have become new growing spaces for MSMEs that not only sell food, drinks, or tourist services, but also convey the distinctive values of the destination to visitors through direct interaction and the products sold. The method used is descriptive qualitative with a content analysis approach. The data collected was obtained from participatory observations in the field directly with MSME actors, and supported by secondary data obtained from various online sources such as news articles, tourism websites, and official information from the two related destinations. The results show that MSMEs in these two tourist destinations not only play a role in enriching the variety of attractions offered to tourists, but also play an important role in supporting the economy of the surrounding community. Trade activities carried out by MSME players around the tourist area directly create new economic opportunities while increasing community participation in tourism dynamics. In addition, MSMEs also create a more authentic, communicative, and inclusive travel experience for tourists.
Wisata Kreatif dan Historis: Eksplorasi Bandar Grisse dan Taman Makam Bung Karno Octavia Putri; Naufal Resa A; Mohammad Insan Romadhan
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 3 (2025): Juli : SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i3.3095

Abstract

This article explores the integration of creative and historical tourism through a comparative examination of two prominent cultural destinations in East Java, Indonesia: Bandar Grisse in Gresik and the Bung Karno Memorial Park in Blitar. Bandar Grisse, a revitalized old-town district, exemplifies a unique urban tourism model that blends colonial architectural heritage with a contemporary pedestrian-friendly layout reminiscent of Malioboro Street in Yogyakarta. Central to its historical significance is the Garling (Gardu Suling), an iconic heritage structure equipped with a siren, strategically located amidst a multicultural urban fabric encompassing Dutch, Arab, Chinese, and indigenous settlements. The institutionalization of the “Bandar Grisse” tourism brand has catalyzed a series of recurring cultural events, including the annual Bandar Grisse Festival and the biweekly Cokro Ekraf Festival, fostering local creative economies. Complementing this urban heritage is the Bung Karno Memorial Park, a monumental site that not only serves as the final resting place of Indonesia’s first president but also as a locus of national remembrance and civic education. Employing a qualitative descriptive approach, this study underscores the symbiotic relationship between heritage preservation and cultural innovation in promoting sustainable tourism rooted in local identity and historical consciousness.
Co-Authors Abdul Rokhim Adelia Aini Intan Adinda Diana Nadifa Afifatur Rohimah Afifatur Rohimah Ajeng Ferdiawati Andi Fyqri Hanyfa Lemppa Anggraeny Puspaningtyas Annisa Indira Putri Anyes Wahyudi Ari Annastasya, Dewanda Arief Darmawan Arshintawaty, Sherly Gracia B.C.S Adhi Pradana Bagoes Soenarjanto Bagus Cahyo Shah Adhi Pradana Bagus Indra Setiawan Christie, Cindy Intha Devi Kurnia Inayati Dewi, Dinda Citra Dida Rahmadanik Dwi Ananda Rizka Octavia Ega Priliagita Eka Wahyu Muria Ningsih Fikri Amrilllah Fina Anisa Setyowati Fina Farkha Fiolita Eunike Herlina Herlina Irene Natasha Islami, Annisa Nur Januantoro, Ardy Juniati, Iis Krissanty Aulia Dewi Kusnadi, Hajidah Fildzahun Nadhilah M. Arfiansyah Muhammad Rifky Muthmainnah, Amalia Nurul Nadine Pradipta Salsabila Naufal Resa A Nia Oktavia Wahyu Dwi Sandy Nugroho, Mulyanto Octavia Putri Pariyanto Pariyanto, Pariyanto Pattira Eldayanara Permana, Anggriyan Pradana, Bagus Cahyo Shah Adhi Pratiwi, Ni Made Ida Rinata, Asfira Rachmad Rizqi, Muchamad Rizqi, Muchammad Rosalyn Agustina Safinka, Marsyanda Dita Salsa Aulia Ayu Yasmine SALSABILA, ANNISA Siti Muhimatul Khoiroh Stefanus Irwananda Susanto Sudaryanto, Edy Sumarah, Noorshanti Sumiati Sumiati Sumiati Suwandha, Aisyah Indha Tri Ayu Larasati Tri Palupi, Merry Fridha Wibowo, Cindy Berliana Windriati, Alfia Retna Zaskiya Bella Usnul Qotimah