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All Journal Jurnal Pariwisata Pesona MetaKom : Jurnal Kajian Komunikasi JPM17: Jurnal Pengabdian Masyarakat Kanal : Jurnal Ilmu Komunikasi Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Jurnal Pengabdian Pada Masyarakat MetaCommunication; Journal Of Communication Studies urnal Interaksi: Jurnal Ilmu Komunikasi INJECT (Interdisciplinary Journal of Communication) Jurnal Representamen PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Riset Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Prosiding Conference on Research and Community Services Yumary: Jurnal Pengabdian kepada Masyarakat MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Destinesia : Jurnal Hospitaliti dan Pariwisata RELASI: Jurnal Penelitian Komunikasi Journal of Scientific Research, Education, and Technology Journal of Indonesian Society Empowerment Sintesa Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik Jurnal Kajian Pariwisata dan Perhotelan Journal of Media and Communication Cakrawala: Journal of Religious Studies and Global Society INJECT Interdisciplinary Journal of Communication
Mohammad Insan Romadhan
Universitas 17 Agustus 1945 Surabaya, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Komunikasi Tematik Dalam Branding Destinasi Urban: Studi Komparatif Delta Fishing, Cafe Bintang Lima, Dan Monkasel Surabaya Fikri Amrilllah; Stefanus Irwananda Susanto; Muhammad Rifky; Mohammad Insan Romadhan
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.2975

Abstract

The rapid development of urban areas has led to the emergence of tourist destinations that function not only as recreational spaces but also as tools for shaping the city’s image. To strengthen the competitiveness and identity of a destination, thematic communication becomes a crucial strategy, encompassing visual, narrative, and atmospheric elements that are integrated into the visitor experience. This article explores the implementation of thematic communication in the branding of three urban destinations in East Java: Delta Fishing, Café Bintang Lima, and the Submarine Monument (Monkasel), using a comparative study and qualitative descriptive analysis. Data were collected through field observations, visual documentation, and interviews with managers and visitors. The results show that each destination applies a different thematic communication approach: Delta Fishing emphasizes environmental education values, Café Bintang Lima conveys affordable luxury through visual and digital media, while Monkasel offers an immersive historical experience. These findings highlight that the effectiveness of thematic communication depends on the alignment of messages, media used, and the ability to build emotional connections with the audience. With the right strategy, thematic communication can enhance the image and competitiveness of tourist destinations, especially amid increasing competition in urban tourism.
Eksplorasi Daya Tarik Wisata Urban Heritage Dan Modern Leisure: Studi Kasus Kota Lama Surabaya Dan Blyss Cafe Batu Malang Zaskiya Bella Usnul Qotimah; Salsa Aulia Ayu Yasmine; Mohammad Insan Romadhan
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.2999

Abstract

Tourism in East Java shows an increasingly dynamic trend, with the emergence of a combination of heritage tourism attractions and modern leisure concepts. The Old City of Surabaya as an urban heritage area holds strong historical potential, while Blyss Cafe in Batu, Malang, represents a leisure tourism lifestyle that is popular with the younger generation. This study aims to explore and compare the attractions of the two locations in the context of destination development and East Java tourism branding strategies. The research method used is a descriptive qualitative approach, with data collection techniques through direct observation, in-depth interviews with managers and visitors, and analysis of visual documentation and related literature. The research findings show that the Old City of Surabaya has strengths in historical value and cultural narratives, while Blyss Cafe excels in presenting an aesthetic atmosphere, comfort, and leisure experiences that attract millennial tourists. Although different in character, both play an important role in shaping a diverse and inclusive destination image. In conclusion, the integration of heritage tourism and modern leisure can be an effective destination branding strategy, by targeting a wider tourist segment while enriching the East Java tourism portfolio.
Co-Authors Abdul Rokhim Afifatur Rohimah Afifatur Rohimah Ajeng Ferdiawati Amelia, Vira Anggraeny Puspaningtyas Annisa Indira Putri Anyes Wahyudi Ari Annastasya, Dewanda Arief Darmawan Arshintawaty, Sherly Gracia B.C.S Adhi Pradana Bagoes Soenarjanto Bagus Cahyo Shah Adhi Pradana Bagus Indra Setiawan Christie, Cindy Intha Devi Kurnia Inayati Dewi, Dinda Citra Dida Rahmadanik Dwi Ananda Rizka Octavia Ega Priliagita Fikri Amrilllah Fina Anisa Setyowati Fina Farkha Fiolita Eunike Herlina Herlina Irene Natasha Islami, Annisa Nur Januantoro, Ardy Juniati, Iis Krissanty Aulia Dewi Kusnadi, Hajidah Fildzahun Nadhilah M. Arfiansyah Muhammad Rifky Muthmainnah, Amalia Nurul Nugroho, Mulyanto Pariyanto Pariyanto, Pariyanto Pattira Eldayanara Permana, Anggriyan Pradana, Bagus Cahyo Shah Adhi Pratiwi, Ni Made Ida Rinata, Asfira Rachmad Rizqi, Muchamad Rizqi, Muchammad Rosalyn Agustina Safinka, Marsyanda Dita Salsa Aulia Ayu Yasmine SALSABILA, ANNISA Siti Muhimatul Khoiroh Stefanus Irwananda Susanto Sudaryanto, Edy Sumarah, Noorshanti Sumiati Sumiati Sumiati Suwandha, Aisyah Indha Tri Ayu Larasati Tri Palupi, Merry Fridha Wibowo, Cindy Berliana Windriati, Alfia Retna Zaskiya Bella Usnul Qotimah