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All Journal Transformasi: Jurnal Pengabdian Masyarakat Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Terapan Abdimas Komuniti : Jurnal Komunikasi dan Teknologi Informasi urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Jurnal Politikom Indonesiana ASEAN Journal of Community Engagement Jurnal Teknologi Informasi dan Komunikasi Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Jurnal Dakwah dan Komunikasi Journal of Communication Studies The International Journal of Politics and Sociology Research Abdi Geomedisains Jurnal Ilmu Komunikasi Proceeding ISETH (International Summit on Science, Technology, and Humanity) Abdi Teknoyasa Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Audiens Jurnal Indonesia : Manajemen Informatika dan Komunikasi Proceedings of Jogjakarta Communication Conference (JCC) Jurnal Keilmuan dan Keislaman
Sidiq Setyawan
Universitas Muhammadiyah Surakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Emotional Representation in Video Clips. Feast 'O, Tuan': Roland Barthes's Visual Semiotic Analysis Anfaisa Ibnu Danan Jaya; Sidiq Setyawan
Journal of Communication Studies Vol. 6 No. 2 (2026): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v6i2.9698

Abstract

The development of digital technology has transformed music videos into audiovisual media capable of constructing emotional and cultural meanings through visual symbolsm, lighting, gestures, and cinematic narration. One of the Indonesian music videos that strongly represents emotional experiences is "O, Tuan" by . Feast, which presents themes of loss, grief, and death through dark visual symbolism. This study aims to analyze how emotional representations of loss and death are constructed through visual signs in the music video 'O, Tuan' using Roland Barthes' semiotic approach. The study employed a qualitative descriptive method with primary data obtained through observation and documentation of scenes from the music video, while secondary data were collected from books, journals, and related literature. Data were analyzed using Roland Barthes' semiotic framework through denotative, connotative, and mythological interpretation of visual and verbal signs. The findings showed that emotional meanings were constructed through dominant low-key lighting, dark color palettes, non-verbal expressions, and spatial symbolism. The music video represents stages of grief, including denial, emotional emptiness, trauma, and acceptance. This study concludes that 'O, Tuan' functions as an audiovisual medium that represents complex emotional experiences related to grief and death. This study contributes to the development of visual semiotic studies in Indonesian popular music by demonstrating how audiovisual symbolism constructs emotional representations of grief and death.
Manajemen identitas kreator konten @binaprestasiswa (mbah guru matematika) melalui media sosial tiktok Syafani Maulana; Sidiq Setyawan
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 12 No 1 (2026): April 2026 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v12i1.43463

Abstract

Abstract This study is motivated by the widespread use of TikTok as a platform for impression management by content creators, including those in the field of education. One figure who has drawn attention is Mbah Melan (@binaprestasisiswa), known as Mbah Guru Matematika, who presents a simple and authentic image amid the dominance of luxurious content styles. The research problem focuses on how Mbah Melan’s impression management strategies are constructed on TikTok and how they align with his real-life persona. The purpose of this study is to analyze Mbah Melan’s impression management strategies using Erving Goffman’s dramaturgical theory, particularly by comparing self-presentation on the front stage (TikTok social media) and the back stage (everyday life). This study employs a qualitative method with a case study approach. Data collection techniques include in-depth interviews and observations of Mbah Melan’s TikTok content, as well as observations of his daily activities and interactions. The results indicate a strong consistency between Mbah Melan’s front stage and back stage. The image presented on TikTok—friendly, humble, and simple—is aligned with his real-life personality. This consistency demonstrates that authentic and modest impression management strategies are effective in building audience trust and engagement. The study concludes that authenticity and simplicity are important strengths in developing effective self-presentation on digital platforms such as TikTok. Keywords: Impression management; erving goffman; content creation; social media online persona.   Abstrak Penelitian ini dilatarbelakangi oleh maraknya penggunaan TikTok sebagai media pembentukan citra diri (impression management) oleh content creator, termasuk di bidang edukasi. Salah satu figur yang menarik perhatian adalah Mbah Melan (@binaprestasisiswa), yang dikenal sebagai Mbah Guru Matematika, dengan citra sederhana dan autentik di tengah dominasi konten bergaya mewah. Permasalahan penelitian ini berfokus pada bagaimana strategi impression management Mbah Melan dibangun di TikTok serta kesesuaiannya dengan kehidupan nyata. Tujuan penelitian ini adalah untuk menganalisis strategi impression management Mbah Melan dengan menggunakan teori dramaturgi Erving Goffman, khususnya dalam membandingkan representasi diri pada front stage (media sosial TikTok) dan back stage (kehidupan sehari-hari). Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data meliputi wawancara mendalam dan observasi terhadap konten TikTok Mbah Melan, serta pengamatan terhadap aktivitas dan interaksi dalam kehidupan sehari-harinya. Hasil penelitian menunjukkan bahwa terdapat konsistensi yang kuat antara front stage dan back stage Mbah Melan. Citra yang ditampilkan di TikTok ramah, rendah hati, dan sederhana selaras dengan kepribadiannya di dunia nyata. Konsistensi ini membuktikan bahwa strategi impression management yang autentik dan sederhana mampu membangun kepercayaan serta keterlibatan audiens. Penelitian ini menyimpulkan bahwa keaslian dan kesederhanaan merupakan kekuatan penting dalam membangun citra diri yang efektif di platform digital seperti TikTok. Kata-kata Kunci: Teori dramaturgi; identitas kreator konten; media sosial; autentisit.
PEMBERITAAN MEDIA TEKNOPOLITIK KEBIJAKAN SMART FARMING DI INDONESIA Andika Sanjaya; Sidiq Setyawan; Agustia Landra Nugraha
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 12 No 1 (2026): Edisi April
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/alsh.v12i1.22771

Abstract

Smart farming is an ambitious concept to strengthen food security and eradicate hunger at the national and global levels. Technological innovation offers agricultural efficiency, increases crop productivity, and attracts the interest of a new generation of young farmers. Technology is not a panacea to overcome the decline of Indonesia's agricultural sector. Smart farming requires cross- stakeholder collaboration to achieve government goals. Media, with its reporting, is a key collaborator in smart farming policies. This qualitative content analysis study aims to explain how online media reports on smart farming. Similar to smart cities, smart farming can be a solution or just a false label. Research findings indicate a lack of mainstream online media coverage and the importance of cross- media stakeholder collaboration. The government still plays the most significant role with a Java- centric approach to manage media reporting of smart farming ecosystem. Issues of productivity, food security, and aging farmers are the goals of smart farming.
Studi Fenomenologi Dramaturgi Roleplay Grand Theft Auto V Shindu Aji Pramudya; Sidiq Setyawan
Jurnal Politikom Indonesiana Vol 11 No 1 (2026): Vol. 11 No. 1 (2026): Jurnal Politikom Indonesiana
Publisher : Faculty of Social and Political Sciences, Universitas Singaperbangsa Karawang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jpi.v11i1.13936

Abstract

This study aims to understand the experiences and meanings of players in playing roles in the Roleplay Game Grand Theft Auto V through a phenomenological study approach. The research method used is descriptive qualitative with data collection through in-depth interviews with GTA V Roleplay players who actively play various roles in the game. The results show that players consciously construct and manage role identities according to the characters they play, as well as verifying between in-game identities (in character) and out-of-game identities (out of character). Analysis using Erving Goffman's dramaturgy theory shows the division of front stage and back stage areas in roleplay interactions, where players strive to maintain consistency of roles, dialogue, and actions to create an immersive social reality. In addition, interactions between players are also influenced by community norms, cooperation, and conflict management that shape social dynamics in the virtual world. These findings indicate that roleplay in GTA V functions not only as entertainment, but also as a social space that allows players to express themselves, build relationships, and interpret social roles reflectively.
Peran Komunikasi Kesehatan dalam Mencegah Stunting di Kelurahan Laweyan Muhammad Fauzi Sulaiman Hanafi; Sidiq Setyawan
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 7 No. 1 (2026): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v7i1.1661

Abstract

The purpose of the research is to analyze the contribution of health communication toward public awareness and behavioral change in stunting prevention in Laweyan Sub-District. The focus of the research will be oriented toward the change in knowledge, attitude, and practice on balanced nutrition, accounting consumption of junk food. The study applied a qualitative case study design that included respondents who were health officers, posyandu cadres, community leaders, and households of beneficiaries. Data were collected through in-depth interviews and observations, and documentation. Thematic analysis was used for data analysis. The results showed that health communication strategies in Laweyan used face-to-face counseling, digital media, and innovatively, Secating and Dasyat as the programs that increase the community understanding of balanced nutrition. However, effectiveness was reduced by low awareness of nutrition (about 45% of respondents did not consider themselves to have heard of balanced nutrition), lack of time by community members to attend counseling events, and lack of communication facilities at the sub-district level. Thus, more participatory communication strategies are required that involve local opinion leaders and strengthen community-based communication media for health messages that are easier to accept and apply to their daily lives.
Analisis Semiotika Roland Barthes dalam Respresentasi “Genosida Palestina” pada Karya Foto Motaz Azaiza Syahkist Afi Daib; Sidiq Setyawan
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4652

Abstract

This study aims to analyze the signs and messages contained in Motaz Azaiza's photographs depicting the genocide in Palestine. In the era of technological development, photography has become an effective medium for conveying information and events to the public. Motaz Azaiza, as a famous photographer from Palestine, has succeeded in drawing the world's attention to the issue of genocide through his works that are rich in meaning and symbols. The method used in this study is a qualitative approach with a descriptive design. Primary data was obtained from the Instagram account @motaz_azaiza with data collection techniques through documentation and observation. This study also applies a data credibility test through triangulation, which compares observational data and documentation to ensure the accuracy of the information obtained. The results of the study show that Azaiza's photographs not only present the genocide event, but also contain a deep message about the condition of civil society in Palestine. Through semiotic analysis, this study identifies various signs that present complex social and political phenomena. This study is expected to contribute to semiotic studies in understanding how genocide visualization can influence public perception of the conflict in Palestine.
Strategi Manajemen Kesan Pemandu Wisata dalam Meningkatkan Daya Tarik Wisata Galeri Lokananta Restikanaya Sylvana Haryanti; Sidiq Setyawan
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4715

Abstract

Lokananta Gallery is one of the historical tourist destinations in Solo City that has undergone revitalization to increase its appeal. One of the efforts made is the provision of tour guide services. However, this service still faces challenges, such as lack of attention from visitors and the diversity of tourist characteristics, which can hinder the effectiveness of information delivery. In this context, impression management strategies become important as an interpersonal communication approach that can shape tourists' positive perceptions of the tourism experience. This study aims to examine the impression management strategies used by tour guides in increasing the appeal of Lokananta Gallery. The method used is descriptive qualitative with a case study approach. Data were obtained through in-depth interviews with three tour guides, and analyzed using Erving Goffman's impression management theory. The results showed that tour guides implemented five impression management strategies, namely ingratiation (building closeness with visitors), self-promotion (showing personal competence), exemplification (showing dedication and positive values), supplication (creating a humble impression), and intimidation ceriagan (subtly showing authority). Implementing these strategies has been shown to help build a professional image of guides, increase enjoyable interactions, and strengthen visitors' positive impressions of the Lokananta Gallery.
PENGEMBANGAN DESA WISATA KIRINGAN BERBASIS ECO EDUTOURISME Sidiq setyawan; Agus Triyono; Widi Widayat; Reva Berliani Syahla D.A
Abdi Teknoyasa Vol. 6 No. 2 (2025): Volume 6, Nomor 2, Desember 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/abditeknoyasa.v6i2.14743

Abstract

Salah satu konsep desa wisata berbasis wisata alam, pendidikan, dan sejarah adalah desa wisata berbasis eco eduturisme. Perwujudan desa wisata kiringan eco-edutourism merupakan solusi untuk mewujudkan desa mandiri dan dapat memaksimalkan potensi sumber daya alam yang dimiliki dengan memberikan dampak edukasi bagi pengunjung. Konsep eco eduturisme dirasa sesuai dengan kondisi eksisting sebagai potensi yang akan dioptimalkan menjadi satu konsep desa wisata yang terintegrasi. Untuk mencapai kondisi ideal eco eduturisme, pengusul akan menawarkan beberapa solusi berdasarkan permasalahan prioritas yakni pengembangan Manajemen Desa Wisata melalui fokus pengabdian pada bidang manajemen dan pemasaran. Pendekatan manajemen fokus pada tata kelola dan rencana pengembangan desa wisata melalui roadmap desa wisata dan sistem informasi yang menunjang menajerial desa wisata. Upaya peningkatan partisipasi warga dilakukan melalui aktivitas pelatihan-pelatihan untuk meningkatkan kualitas pengelolaan desa wisata. Bidang pemasaran berusaha untuk meningkatkan aspek promosi wisata melalui digitalisasi konten dan video profil desa wisata untuk bahan promosi di sosial media desa wisata kiringan.
Solo Technopark Integrated Marketing Communication Strategy for Building a Brand Image as an Innovative Science and Technology Hub Dinah Afianti; Sidiq Setyawan
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.7603

Abstract

Purpose: This study aims to analyze the integrated marketing communication (IMC) strategies implemented by Solo Technopark in building its brand image as an innovative science and technology hub, and to identify the challenges encountered in integrating the elements of the IMC mix. Methodology: This study employs a descriptive qualitative approach. Data were collected through interviews, observations, and documentation, with informants selected using snowball sampling. The collected data were then analyzed using the Miles and Huberman interactive model, comprising data reduction, data display, and conclusion drawing/verification. Results: The findings indicate that Solo Technopark has implemented all elements of the IMC mix, namely advertising, sales promotion, personal selling, public relations, and direct and digital marketing. Its brand image has been successfully strengthened through the uniqueness of its flagship programs, free coworking spaces, and digital media tailored to its target audience. However, the integration of these IMC elements remains constrained by several internal operational challenges, including inter-departmental communication synchronization, publication timeline management, fluctuations in social media engagement, and limitations in the internal workforce’s ability to adapt to digital technology. Applications/Originality/Value: This study offers practical recommendations for strengthening cross-departmental coordination and enhancing digital marketing capabilities within science and technology park institutions. It contributes to the limited literature on IMC strategy implementation in Indonesian science and technology hub and provides valuable insight for similar institutions seeking to build a competitive, innovative brand image.
PENDAMPINGAN PEMBUATAN KONTEN PROMOSI MEDIA DIGITAL BAGI GURU TK AISYIYAH BUSTANUL ATHFAL 18 KOTA MADIUN Rakhma Widya Dharojah; Latutik Mukhlisin; Novia Prisi Risky Amelia; Sidiq Setyawan
Jurnal Terapan Abdimas Vol. 10 No. 1 (2025)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/jta.v10i1.20861

Abstract

Abstract. Playgroups (KB) and Kindergartens (TK) are one of the early childhood education units carried out by providing educational stimuli to help physical and mental growth and development so that children have readiness to enter further education. TK ABA 18 Madiun City is an early childhood education unit owned by the Muhammadiyah Association. In line with the development of the school, promotion is considered necessary to strengthen the school's branding. The community service undertaken by the Muhammadiyah Madiun University team this time focuses on creating social media content. Social media, especially Instagram, is a means of publication used by TK ABA 18 Madiun City. The obstacle in the publication process carried out by TK ABA 18 is the lack of manpower and limitations in managing information that will be published through social media. This service uses a descriptive method, to be able to explore what deep information is needed by the partners. The results of community service that can be seen are an increase in the ability of teachers to manage social media both content creation and Instagram display upgrades. At the beginning of the observation team there were only 7 posts, currently it has reached 35. The increase in the number of followers also occurred from the beginning of only 72 to 191. and the most important thing is the active involvement of the school committee in content management.   Abstrak. Kelompok Bermain (KB) maupun Taman kanak – kanak (TK) merupakan salah satu satuan Pendidikan anak usia dini yang dilakukan melalui pemberian rangsangan pendidikan untuk membantu pertumbuhan dan perkembangan jasmani dan rohani agar anak memiliki kesiapan dalam memasuki pendidikan lebih lanjut. TK ABA 18 Kota Madiun merupakan satuan Pendidikan anak usia dini yang dimiliki oleh Persyarikatan Muhammadiyah. Sejalan dengan berkembangnya sekolah, maka promosi dirasa perlu dilakukan agar branding sekolah lebih kuat. Pengabdian kepada Masyarakat yang di lakukan oleh Tim Universitas Muhammadiyah Madiun kali ini berfokus pada pembuatan konten media sosial. Media sosial khususnya Instagram menjadi sarana publikasi yang digunakan oleh TK ABA 18 Kota Madiun. Hal yang menjadi kendala pada proses publikasi yang di lakukan oleh pihak TK ABA 18 adalah minimnya tenaga dan keterbatasan dalam pengelolaan informasi yang akan di publikasikan lewat media sosial. Pengadian ini menggunakan metode deskriptif, untuk dapat menggali informasi yang dalam apa saja yang dibutuhkan oleh pihak mitra. Hasil pengabdian Masyarakat yang bisa terlihat adalah peningkatan kemampuan guru dalam mengelola media sosial baik pembuatan konten maupun upgrade tampilan Instagram. Pada awal tim observasi hanya terdapat 7 postingan, saat ini sudah mencapai 35. Peningkatan jumlah pengikut juga terjadi dari awal hanya 72 menjadi 191.dan yang paling penting adalah adanya keterlibatan aktif komite sekolah dalam pengelolaan konten.  
Co-Authors Adawiali, Robiatul Agus Dwi Anggono Agus Triyono Agustia Landra Nugraha Andika Sanjaya Anfaisa Ibnu Danan Jaya Araiya Madani Sholawati Chasana, Rona R. B. Cut Cahayana Putri Dian Purworini Dinah Afianti Edy Purwo Saputro Eko Purnomo Eko Purnomo Endang Wahyu Pamungkas Eni Setyowati Fernando, Erhan Johan Hadiba Qotrunnada Handayani, Sri Harun Joko Prayitno Hery Siswanto Irliana, Jauzaa Salwa Joko Triyanto Latutik Mukhlisin Lelita Azaria Rahmadiva Malik Ibrahim Malik Ibrahim Maryam Muhammad Fauzi Sulaiman Hanafi Nadia Wiyata Hanif Naidoo, Gedala Mulliah Novia Prisi Risky Amelia Nugraha, Agustia Landra Nuryasin, Naafi' Irsyad Luqman Palupi, Palupi Pikatan, Rakay Satryo Pratama, Galang Andhika Pratama, Tio Putra, Rizky Andika Putri, Felissa Auriel Rahmalia Raisa Setya Rahmadhani Rakhma Widya Dharojah Ramadhan, Muhammad Gilang Restikanaya Sylvana Haryanti Reva Berliani Syahla D.A Riski Apriliani Robiatul Adawiali Rona Rizkhy Bunga Chasana Shabrina, Winda Shindu Aji Pramudya Siswanto, Hery Syafani Maulana Syahkist Afi Daib Tio Pratama Tri Putra Ramadani Ibrahim Triyanto, Joko Widi Widayat Wili Astuti Yanti Haryanti Yuniansri, Xena Raihan Yuwono, Iswahyudi T. Zahra Ozora Amelia