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All Journal Transformasi: Jurnal Pengabdian Masyarakat Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Terapan Abdimas Komuniti : Jurnal Komunikasi dan Teknologi Informasi urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Jurnal Politikom Indonesiana ASEAN Journal of Community Engagement Jurnal Teknologi Informasi dan Komunikasi Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Jurnal Dakwah dan Komunikasi Journal of Communication Studies The International Journal of Politics and Sociology Research Abdi Geomedisains Jurnal Ilmu Komunikasi Proceeding ISETH (International Summit on Science, Technology, and Humanity) Abdi Teknoyasa Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Audiens Jurnal Indonesia : Manajemen Informatika dan Komunikasi Proceedings of Jogjakarta Communication Conference (JCC) Jurnal Keilmuan dan Keislaman
Sidiq Setyawan
Universitas Muhammadiyah Surakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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A Qualitative Descriptive Analysis of The Implementation of Integrated Marketing Communication Strategies by AeroStreet Zahra Ozora Amelia; Sidiq Setyawan
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.7641

Abstract

Purpose: This study aims to analyse the implementation of integrated marketing communication (IMC) for the Aerostreet brand in the context of digital ecosystem-based marketing communication.Methodology: We employs a descriptive qualitative approach. Data were collected through interviews with purposively selected key informants and direct observation of Aerostreet's marketing communication activities. This study involved a total of 4 informants from Aerostreet : the Brand Director, Marketing Team, CBO Secretary, and Social Media Team Manager.Results: The findings indicate that Aerostreet's IMC implementation has evolved into an adaptive and sales-performance-oriented digital ecosystem. The communication strategy is primarily dominated by digital channels, especially TikTok, which functions as a sales conversion hub through live commerce, affiliate marketing, and data-driven advertising, contributing to a 300% increase in monthly sales compared to offline channels. Instagram, meanwhile, plays a more significant role in brand image development. The study also reveals differences in perceptions between short-term performance orientation and long-term brand identity building, as well as between adaptation to digital trends and communication consistency. Although multiple communication channels have been utilised simultaneously, the integration remains operational and has not yet fully unified the brand's messages and meaning.Applications: Based on the research findings, although there is currently a shift in IMC activities towards online platforms, the study suggests that the use of certain offline strategies, such as sales promotion, is still considered effective for engaging consumers with the brand; consequently, it is hoped that the shift towards digital promotion by the Aerostreet brand will not directly undermine these offlinebased IMC approaches. Furthermore, a balance is also required between data-driven approaches to drive conversions and efforts to build sustainable brand equity.
Strategi Komunikasi Digital Akun Instagram @solopukap terhadap Isu Kesetaraan Gender: Analisis Model SOME Putri, Felissa Auriel Rahmalia; Setyawan, Sidiq
Jurnal Audiens Vol. 7 No. 3 (2026): September
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i3.844

Abstract

This study aims to analyze the digital communication strategies of the Instagram account @solopukap to advocate for gender equality issues. The analysis utilizes the SOME model (Share, Optimize, Manage, and Engage) framework. The limited application of the SOME model within Indonesian gender based activism organizations motivates this research. A descriptive qualitative approach was adopted, with data collected through digital content analysis and in depth interviews with the purposively sampled PUKAPS media team and program managers. The findings indicate that @solopukap has successfully simplified theoretical language into inclusive popular narratives that effectively resonate with Gen Z and Millennials. In the Share aspect, credibility is established through the consistent inclusion of literary sources. Despite human resource constraints due to its volunteer-based management, the Manage and Optimize aspects remain effective by leveraging organic trends. With Engage, @solopukap has successfully created a safe digital space that fosters audience trust. This research reveals that narrative authenticity and the ability to maintain a secure discussion environment online (digital safe place) are the primary keys to the success of digital communication for local organizations. This demonstrates the SOME model is relevance in community based activism beyond commercial contexts.
Adopsi Inovasi Program SIMADE (Sistem Informasi Manajemen Desa/Kelurahan) di Desa Papahan Kabupaten Karanganyar Robiatul Adawiali; Sidiq Setyawan; Agus Triyono; Edy Purwo Saputro; Hery Siswanto; Joko Triyanto
Jurnal Keilmuan dan Keislaman Vol. 1, No. 3, September 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jkk.v1i3.18

Abstract

Sistem Informasi Manajemen Desai Kelurahan (SIMADE) merupakan sebuah sistem barn di bidang pelayanan publik bagian pelayanan administrasi kependudukan masyarakat desa yang diterapkan di Desa Papahan. Program ini bertujuan untuk mempermudah dan mempercepat proses pengurusan surat-surat administrasi kependudukan yakni meliputi; Surat Keterangan (pindah dalam kota/ luar kota, surat keterangan datang, kelahiran, kematian, domisili usaha), SKCK, permohonan Kartu Tanda Penduduk (KTP). Tujuan penelitian ini adalah untuk mengetahui bagaimana penerimaan program SIMADE oleh masyarakat Desa Papahan Karanganyar. Metode penelitian yang digunakan adalah metode kualitatif dengan tipe penelitian deskriptif Teknik pengumpulan data yang digunakan yaitu dengan wawancara mendalam dan dokumentasi. Teknik sampling yang digunakan dengan menggunakan purposive sampling. Hasil penelitian pada proses adopsi inovasi program SIMADE yang dilakukan di Desa Papahan Kabupaten Karanganyar menunjukkan bahwa terdapat penerimaan dan penolakan terhadap inovasi SIMADE ini. Masyarakat yang menerima aplikasi ini merasa puas dan terlayani dengan baik. Sebagian masyarakat sulit menerima inovasi program SIMADE ini karena sosialisasi yang belum merata dan faktor kebutuhan terhadap layanan publik.
Semiotika Simbolik Pesan Partai Politik PDIP di TikTok Bagi Gen Z pada Era Komunikasi Global Tio Pratama; Harun Joko Prayitno; Eko Purnomo; Sidiq Setyawan; Malik Ibrahim
Jurnal Keilmuan dan Keislaman Vol. 3, No. 2, Juni 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jkk.v3i2.342

Abstract

Iklan partai PDIP di TikTok termasuk iklan yang menggabungkan elemen-elemen kreatif dengan strategi pemasaran yang ditujukan khusus untuk mencapai Gen Y dan Gen Z, yang merupakan pengguna utama platform ini. Melalui analisis metode Direct Rating Method (DRM), efektivitas iklan ini dievaluasi berdasarkan kemampuannya untuk menarik perhatian, meningkatkan pemahaman, memicu respon kognitif dan afektif, serta membentuk sikap terhadap iklan tersebut. Penelitian ini bertujuan untuk mengukur sejauh mana iklan PDIP di TikTok berhasil menembus pasar generasi muda dan mempengaruhi persepsi serta sikap politik mereka. Dengan demikian, hasil penelitian ini diharapkan dapat memberikan wawasan yang berharga bagi praktisi pemasaran politik dalam memanfaatkan platform media sosial seperti TikTok untuk mencapai audiens yang lebih luas dan memperkuat basis pendukung. Penelitian ini juga menggunakan metode semiotika dengan tujuan untuk mengetahui seberapa besar iklan partai PDIP di TikTok memberikan pengaruh yang signifikan terhadap partisipasi politik bagi pemilih pemula. Dengan menganalisis elemen-elemen yang digunakan dalam iklan partai PDIP di TikTok, penelitian ini berusaha mengungkap pesan tersembunyi dan makna, juga membantu dalam memahami bagaimana iklan tersebut membentuk persepsi dan sikap politik pemilih pemula
Co-Authors Adawiali, Robiatul Agus Dwi Anggono Agus Triyono Agustia Landra Nugraha Andika Sanjaya Anfaisa Ibnu Danan Jaya Araiya Madani Sholawati Chasana, Rona R. B. Cut Cahayana Putri Dian Purworini Dinah Afianti Edy Purwo Saputro Eko Purnomo Eko Purnomo Endang Wahyu Pamungkas Eni Setyowati Fernando, Erhan Johan Hadiba Qotrunnada Handayani, Sri Harun Joko Prayitno Hery Siswanto Irliana, Jauzaa Salwa Joko Triyanto Latutik Mukhlisin Lelita Azaria Rahmadiva Malik Ibrahim Malik Ibrahim Maryam Muhammad Fauzi Sulaiman Hanafi Nadia Wiyata Hanif Naidoo, Gedala Mulliah Novia Prisi Risky Amelia Nugraha, Agustia Landra Nuryasin, Naafi' Irsyad Luqman Palupi, Palupi Pikatan, Rakay Satryo Pratama, Galang Andhika Pratama, Tio Putra, Rizky Andika Putri, Felissa Auriel Rahmalia Raisa Setya Rahmadhani Rakhma Widya Dharojah Ramadhan, Muhammad Gilang Restikanaya Sylvana Haryanti Reva Berliani Syahla D.A Riski Apriliani Robiatul Adawiali Rona Rizkhy Bunga Chasana Shabrina, Winda Shindu Aji Pramudya Siswanto, Hery Syafani Maulana Syahkist Afi Daib Tio Pratama Tri Putra Ramadani Ibrahim Triyanto, Joko Widi Widayat Wili Astuti Yanti Haryanti Yuniansri, Xena Raihan Yuwono, Iswahyudi T. Zahra Ozora Amelia