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All Journal Laa Maisyir Jurnal Ekonomi Islam Jurnal Al-Qadau: Peradilan dan Hukum Keluarga Islam Jurnal Ilmiah Ekonomi Islam DIKTUM: Jurnal Syariah dan Hukum Pusaka : Jurnal Khazanah Keagamaan JURNAL EKSBIS Jurnal Al-Dustur Pangadereng : Jurnal Hasil Penelitian Ilmu Sosial dan Humaniora Al-Kharaj: Journal of Islamic Economic and Business Al-Azhar Journal of Islamic Economics Al-Syakhshiyyah : Jurnal Hukum Keluarga Islam dan Kemanusiaan Asy-Syarikah : Jurnal Lembaga Keuangan, Ekonomi dan Bisnis Islam Jurnal Iqtisaduna Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Banco: Jurnal Manajemen dan Perbankan Syariah Balanca : Jurnal Ekonomi dan Bisnis Islam Dharma Pengabdian Perguruan Tinggi (DEPATI) DIKTUM: JURNAL SYARIAH DAN HUKUM Jurnal Marital: Kajian Hukum Keluarga Islam Al Rikaz : Jurnal Ekonomi Syariah Indonesia Journal Of Zakat and Waqf Dharma: Jurnal Pengabdian Masyarakat
A. Rio Makkulau Wahyu
Institut Agama Islam Negeri Parepare
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Membangun Komunitas Entrepreneur Muda Pada Pondok Pesantren DDI Ujung Lare Parepare Nur, Nikmatullah; A. Rio Makkulau; Anwar, Wirani Aisiyah
Dharma: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2024): Juni
Publisher : LPPPM STAI Darul Hikmah Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35309/dharma.v4i2.290

Abstract

This form of Community Service is a community service program carried out to be able to develop the entrepreneurial potential of students at the DDI Ujung Lare Islamic Boarding School so that they have life skills as capital for life in the midst of society using the MBPM (Making, Branding, Packaging, and Marketing) Model. It is hoped that they will be able to develop the entrepreneurial potential of students at the DDI Ujung Lare Islamic Boarding School so that they have life skills as capital for living in society. This activity aims to build a community of young entrepreneurs at the DDI Ujung Lare Parepare Islamic Boarding School with the aim of empowering students with entrepreneurial skills. Through this program, students will be given training and guidance in various aspects of business, from planning to marketing. This initiative not only aims to create jobs for students after they graduate, but also to foster a spirit of independence and innovation within the Islamic boarding school community. By creating an ecosystem that supports entrepreneurship, it is hoped that students can become agents of change who contribute positively to the regional and national economy. This program also aims to create new jobs and improve the welfare of the community around the Islamic boarding school. Through continuous development and collaborative networks, it is hoped that this young entrepreneurial community will be able to develop and have a significant long-term impact. Thus, it is hoped that this service activity can make a positive contribution to the local economy and improve the welfare of the surrounding community
Pengaruh Influencer dan Fear of Missing Out (FOMO) Terhadap Minat Beli Produk Fashion UMKM di Kabupaten Sidenreng Rappang Alifia Zahra Syahril; Nurfadhilah Nurfadhilah; Muzdalifah Muhammadun; A. Rio Makkulau Wahyu
MARGIN ECO Vol. 10 No. 1 (2026): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : LPPM Universitas KH A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margineco.v10i1.7180

Abstract

This study was motivated by the increasing use of social media, which influences consumer behavior, particularly through the role of influencers and the Fear of Missing Out (FOMO) phenomenon. The study aims to analyze the influence of influencers and FOMO on the purchase intent of MSME fashion products in Sidenreng Rappang Regency. The research method employed was a quantitative approach using an associative research design. The research sample consisted of 99 respondents selected using purposive sampling. Data collection was conducted via a questionnaire using a Likert scale. Data analysis techniques included validity and reliability tests, classical assumptions, and multiple linear regression using SPSS. The results indicate that influencers and FOMO have a positive and significant effect on purchase intent, both partially and simultaneously. The coefficient of determination (Adjusted R-squared) value of 0.654 indicates that 65.4% of the variation in purchase interest can be explained by these two variables. Thus, marketing strategies based on influencers and FOMO are effective in increasing consumer purchase interest.
Co-Authors Abbas, Subhan Akbar Abd. Hakim Abd. Hakim Achmad Fariz Alamsyah Alamsyah Agit Aldy Baharuddin Asia Alifia Zahra Syahril Ariyanto arvina arvina Arwin Budiman Budiman Desy Arum Sunarta Dian Resky Pangestu Eliza Andriani Firman Hasmia Wahyunisa Heri Irawan Idzam Fautanu Ikhsan Gasali Jumiyati Jumiyati Jumiyati, Jumiyati Khosyiah, Si’ah Moh. Yasin Soumena Muhammad Kamal Zubair, Muhammad Kamal Muhammad Wahyuddin Abdullah Mukhlas, Oyo Sunaryo Mukhtar Yunus Multazam Mansyur Addury Munir, Muh Yusuf Muslimin, Supriadi Muzdalifah Muhammadun Muzdalifah Muhammadun Nasriah Nasriah Nikmatullah Nur Nikmatullah Nur, Nikmatullah Nurfadhilah, Nurfadhilah Nuringsih Oktavianty Oktavianty Permata, Srianti Putri Kurniati Rusnaena Soumena, Moh. Yasin St. Fatima St. Hajar Putri St. Nurhayati Sudirman L Sunuwati, Sunuwati Umaima Wahyu Sururie, Ramdani Wijaya, Adi Wijaya WIRANI AISYAH ANWAR, WIRANI AISYAH Yaekaji, Aisyah