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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Kinerja: Jurnal Ekonomi dan Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan YUME : Journal of Management Procuratio : Jurnal Ilmiah Manajemen Jurnal Bisnis Mahasiswa Journal of Artificial Intelligence and Digital Business West Science Business and Management West Science Interdisciplinary Studies International Journal of Multidisciplinary Approach Research and Science International Journal of Applied Economics, Accounting and Management (IJAEAM) West Science Interdisciplinary Studies Jurnal Manajemen dan Bisnis (J-Mabis) Journal of Management Economics and Financial Accounting
Prima Andreas Siregar
Universitas Riau
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : West Science Business and Management

 1 
The Effect of Website Quality 4.0 and Brand Image Toward Purchase Decision and Customer Loyality at E-Commerce Shopee in Pekanbaru Jushermi Jushermi; Muhammad Nayoga; Tengku Firli Musfar; Prima Andreas Siregar
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.413

Abstract

The study aims to analyze the effect website quality 4.0 and brand image toward purchase decision and consumer loyalty at E-Commerce Shopee. This research is a quantitative research and primary data was collected by questionnaire as an instrument to prove the results of the research. The population in this study is the people of Pekanbaru city who have used E-Commerce Shopee for the last 3 months. The sampling technique used is non-probability sampling with purposive sampling with sample criteria that can be correspondents are people who have transacted using E-Commerce Shopee for the last 3 months, aged 17 years and over and domiciled in Pekanbaru city. The subjects of this study were 120 respondents. For data analyze using path analysis with WARPPLS 7.O. The result shown that website quality 4.0 and brand image have positive and significant effect to purchase decision and customer loyalty in using the E-Commerce Shopee, website quality 4.0 has positive and significantly effect to customer loyalty through purchase decision, brand image has positive and significantly effect to customer loyalty through purchase decision and purchase decision has positive and significantly effect to customer loyalty in using the E-Commerce Shopee in Pekanbaru.
The Effect of Word of Mouth and Brand Image through Brand Trust on Purchasing Decisions for MS Glow Skincare Products in Bangkinang Kota, Kampar Regency Saniah, Badriati; Noviasari, Henni; Alvionita, Agnes; Siregar, Prima Andreas
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1928

Abstract

This study was conducted with the aim of knowing the effect of Word of Mouth and Brand Image through Brand Trust on Purchasing Decisions for Ms Glow Skincare Products in Bangkinang Kota, Kampar Regency. The population in this study were consumers of MS Glow skincare products in Bangkinang Kota, Kampar Regency, with the sample criteria in this study being MS Glow Skincare Product User Consumers, Consumers who live in Bangkinang Kota, Aged over 17 years. This study will use non-probability sampling techniques, where each member of the population does not have the same opportunity to be selected as part of the sample so that the sample size of this study is 100 people from the total population. The data analysis method of this study uses the Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis method with SmartPLS software version 4.0.  The results of this study indicate that Word of Mouth affects the brand trust of Ms Glow skincare products, Brand Image affects the brand trust of Ms Glow skincare products. Word Of Mouth affects the purchase decision of Ms Glow skincare products, Brand Image affects the purchase decision of Ms Glow skincare products, Brand trust affects the purchase decision of Ms Glow skincare products, Word of mouth affects purchasing decisions through brand trust of Ms Glow skincare products, Brand image affects purchasing decisions through Ms Glow skincare brand trust.
Analyzing the Determinants of Purchase Intention in E-commerce: Evidence from Bukalapak Users in Pekanbaru Tyas, Rara Claudia Kusumaning; Noviasari, Henni; Siregar, Prima Andreas
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1959

Abstract

This study investigates the determinants of purchase intention in e-commerce, focusing on Bukalapak users in Pekanbaru, Indonesia. The research examines the influence of electronic word-of-mouth (eWOM), brand image, and consumer trust on purchase intention. A sample of 150 respondents was selected using non-probability sampling and purposive sampling techniques. Data were collected through questionnaires, observations, and documentation, and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the SMART-PLS application. The results indicate that eWOM and brand image directly influence purchase intention and consumer trust. Consumer trust also directly affects purchase intention. Furthermore, eWOM and brand image indirectly influence purchase intention through consumer trust as a mediating variable. The findings suggest that eWOM and brand image play crucial roles in shaping consumer perceptions and building trust, which ultimately drives purchase intention in the context of e-commerce. The study highlights the importance of delivering strong and convincing information through eWOM and establishing a positive brand image to effectively increase consumer trust and purchase intention. The research contributes to the understanding of consumer behavior in e-commerce and provides insights for Bukalapak to enhance its marketing strategies and address the challenges of declining visitor numbers and purchase intentions.    
Paving the Path to Green Mobility: An Analysis of Price, Knowledge, and Value Perception on E-Bike Purchase Intentions in Pekanbaru City Sari, Mayang; Wijayanto, Gatot; Siregar, Prima Andreas
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2040

Abstract

This study was conducted with the aim of knowing the effect of product knowledge and price on perceived value and purchase intention of Uwinfly electric bicycles in Pekanbaru City. The population in this study were people in Pekanbaru City who were familiar with electric bicycles. Sampling was carried out using non-probability sampling techniques, with a sample size of 130 respondents based on the formula Hair et al. (2023). The data analysis method used is Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS software version 4. The results showed that product knowledge has no significant effect on purchase intention, but price has a significant positive effect on purchase intention. In addition, product knowledge and price have a positive effect on perceived value, where perceived value acts as a mediator in the relationship. These findings provide important implications for Uwinfly in designing more effective marketing strategies to increase consumer purchase intention.
The Effect of Website Quality 4.0 and Brand Image Toward Purchase Decision and Customer Loyality at E-Commerce Shopee in Pekanbaru Jushermi, Jushermi; Nayoga, Muhammad; Musfar, Tengku Firli; Siregar, Prima Andreas
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.413

Abstract

The study aims to analyze the effect website quality 4.0 and brand image toward purchase decision and consumer loyalty at E-Commerce Shopee. This research is a quantitative research and primary data was collected by questionnaire as an instrument to prove the results of the research. The population in this study is the people of Pekanbaru city who have used E-Commerce Shopee for the last 3 months. The sampling technique used is non-probability sampling with purposive sampling with sample criteria that can be correspondents are people who have transacted using E-Commerce Shopee for the last 3 months, aged 17 years and over and domiciled in Pekanbaru city. The subjects of this study were 120 respondents. For data analyze using path analysis with WARPPLS 7.O. The result shown that website quality 4.0 and brand image have positive and significant effect to purchase decision and customer loyalty in using the E-Commerce Shopee, website quality 4.0 has positive and significantly effect to customer loyalty through purchase decision, brand image has positive and significantly effect to customer loyalty through purchase decision and purchase decision has positive and significantly effect to customer loyalty in using the E-Commerce Shopee in Pekanbaru.
Consumer Satisfaction and Loyalty Towards Chatime Beverage Products: Evidence from Pekanbaru, Indonesia Noviasari, Henni; Junaidi, Andi; Wildah, Sri Wahyuni; Azmi, Fauzan; Ishadi, Ishadi; Siregar, Prima Andreas
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.691

Abstract

This study examines the influence of taste, price, and service quality on consumer satisfaction and loyalty towards Chatime beverage products in Pekanbaru, Indonesia. Understanding consumer behavior is crucial for sustaining business growth in the rapidly growing food and beverage industry. By leveraging theories of consumer satisfaction and loyalty, this study adopts a quantitative approach through multiple regression analysis of data collected from 108 respondents. The findings revealed that taste, price, and service quality significantly affect consumer satisfaction and loyalty. Interestingly, while satisfaction significantly fosters loyalty, it does not mediate the relationship between price and loyalty, suggesting price sensitivity among students’ demographics. Despite perceiving Chatime's products as relatively expensive, their willingness to recommend the brand indicates recognition of quality. This study contributes to a nuanced understanding of the factors driving consumer loyalty in the competitive beverage industry, emphasizing the need for strategic pricing and quality enhancement to foster consumer satisfaction and loyalty.
Co-Authors Abd. Rasyid Syamsuri Adelia Dwi Anggita Agnes Alvionita Ahmad Rifqi Aida Nursanti Aida Nursanti Alvionita, Agnes Andri Anggita, Adelia Dwi Arrisky, Freshly Arwinince Pramadewi Aulia Rahma Dini Azmi, Fauzan Beny Wahyudi Dewita Suryati Ningsih Eko Saputra Fakhri Hidayat Faoziyah, Nurul Gatot Wijayanto Ghifary, Arya Hadi Henni Noviasari Henni Noviasari Hutabarat, Lentina Irawan, Dika Ishadi Ishadi Joleha, Joleha Junaidi, Andi Jushermi Jushermi Jushermi Jushermi, Jushermi Kurniawaty Fitri Mayang Sari Muhammad Nayoga Nayoga, Muhammad Noviani, Rima Primadayani, Syurti Putri MB, Riskia Adisty Raden Lestari Garnasih Rendra Wasnury Rima Noviani Rosnelly Roesdi Samsir Samsir Samsir, Samsir Saniah, Badriati Sri Wahyuni Wildah Suhatman, Rido Sulistia, Mayang Susi Hendriani Tengku Firli Musfar Tengku Firli Musfar Tengku Firli Musfar Tyas, Rara Claudia Kusumaning wahyudi, beny Widayatsari, Any Zulfadil, Zulfadil