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All Journal E-Jurnal Ekonomi Sumberdaya dan Lingkungan Jurnal Ekonomika At-Taradhi: Jurnal Studi Ekonomi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Studi Manajemen dan Bisnis J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam EKONOMIS : Journal of Economics and Business Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Transformatif JURNAL PENGABDIAN KEPADA MASYARAKAT MALIA Jurnal Hadratul Madaniyah Jurnal Riset Inspirasi Manajemen dan Kewirausahaan YUME : Journal of Management Jurnal Ilmiah Ecobuss Al-Falah: Jurnal Ilmiah Keislaman dan Kemasyarakatan SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme BISEI: Jurnal Bisnis dan Ekonomi Islam Jurnal Ilmiah Edunomika (JIE) Cendekia : Jurnal Pengabdian Masyarakat Administraus Jurnal Ilmu Administrasi dan Manajemen Jurnal Riset Pembangunan : Media Hasil Penelitian dan Kajian Pembangunan Daerah Ihtiyath : Jurnal Manajemen Keuangan Syariah IJGIE (International Journal of Graduate of Islamic Education) Khazanah Intelektual Scientific Jurnal Pengabdian Masyarakat (ABDIRA) Oikonomika: Jurnal Kajian Ekonomi dan Keuangan Syariah Al Khidma: Jurnal Pengabdian Masyarakat JURNAL ILMU MANAJEMEN SABURAI (JIMS) Abdi Makarti Journal MISSY (Management and Business Strategy) Jurnal Pengabdian Masyarakat Paguntaka INASJIF GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Ekonomi dan Bisnis
Malihah, Lola
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The Role of the Halal Value Chain Process in MSMEs on the Economy of South Kalimantan Malihah, Lola; Sauqi, Muhammad
MALIA: Jurnal Ekonomi Islam Vol 16 No 1 (2024)
Publisher : Department of Islamic Economics, Faculty of Islamic Religion, Yudharta University Pasuruan, East Java, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/ml.v16i1.5716

Abstract

Introduction: The global halal industry has grown rapidly in recent years, providing great opportunities for business actors. Indonesia, with around 242 million Muslims, accounts for 11.7% of the world's Muslim population. To monitor the development of the halal industry, clear benchmarks are needed, such as the concept of a "halal value chain" that covers the production process from raw materials to final products. Method: This study aims to analyze the implementation of the halal value chain in MSMEs in South Kalimantan and its impact on regional economic development. The study was conducted in three main areas, Banjarmasin, Banjarbaru, and Banjar Regency with a total of 172 respondents from 58 MSMEs. A mixed method was used, namely a quantitative survey with a questionnaire and qualitative through interviews and observations. Result: The results showed that around 45% of MSMEs apply halal principles in production, while 73% have official halal certification. The main obstacles are the lack of understanding of the importance of halal certification, minimal supporting infrastructure, and limited access to certification bodies. As many as 68% of respondents stated that technical support from the government could help obtain halal certification. Conclusion and suggestion: The implementation of the halal value chain has the potential to increase the competitiveness of MSMEs, strengthen their position in the national market, and support local economic growth. These findings are expected to be the basis for local government policies in developing the halal industry for MSMEs.
SOSIALISASI EKONOMI SIRKULAR SEBAGAI BAGIAN DARI EKONOMI HIJAU DI DESA BAWAHAN PASAR KECAMATAN MATARAMAN KABUPATEN BANJAR Malihah, Lola; Karimah, Husna; Musfida Afif, Ahmad; Syarif Hidayatullah, Muhammad
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 14 No 1 (2024): Juli 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i1.3152

Abstract

Waste as a waste material from human consumption activities is inevitable. The amount of waste that continues to increase every year has caused many changes to the environment, especially unmanaged plastic waste. This Community Service activity aims to socialize economic potential through the use of household waste, especially those made from plastic. The target of this activity is housewives in Subordinate Market Village. Some things to consider include: housewives carrying out daily activities are always related to household waste, and a lot of household waste is not managed because there is no waste bank in the village. Through this socialization activity, it is hoped that housewives can utilize their household waste by making it into handicraft items that have economic value. But if it is not possible, they can do a simple thing by sorting wet and dry waste, so that household waste from plastic can be deposited into the waste bank or sold to scavengers. So that the amount of waste that is not kola can be reduced and environmental improvement efforts can be implemented. After this activity, the plastic waste management system was carried out by teachers in the local village's Early Childhood Education (PAUD), where mothers in this village were allowed to torture their waste.  Keywords: Circular economic, Green economics, Garbage, 
PENGARUH ENDORSEMENT DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA DI MASA PANDEMI COVID-19 Mursyidah, Mursyidah; Rusdiana, Rusdiana; Malihah, Lola
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 16 No 2 (2023): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.16 No.2 September 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v16i2.451

Abstract

This study aims to determine effect of endorsement and brand awareness on student purchasing decisions during the COVID-19 pandemic. Field research with a quantitative approach. Population this study were students of the Faculty of Islamic Economics and Business, using purposive sampling. Sample results used as many as 75 samples. Based results is no partial endorsement effect (X1) on purchasing decisions (Y). Meanwhile, results of (partial) T test showed Sig. = 0.002 < α = 0.10 and T count = 3.206 > T table = 1.666. It is concluded is a partial influence of brand awareness (X2) on purchasing decisions (Y). Based on results the endorsement variable (X1) and brand awareness (X2) simultaneously influence purchase decision (Y).. Endorsement variable (X1) and brand awareness variable (X2) can explain variation of dependent variable of 33.9%. While the remaining 66.1% is influenced by other variables outside of this study.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MASYARAKAT MENGGUNAKAN LAYANAN PERBANKAN SYARIAH Amalia, Rizqi; Anwar, Mukhlis Kaspul; Malihah, Lola; Aisyah, Lisda
Indonesian Scientific Journal of Islamic Finance Vol 1 No 2 (2023): Indonesian Scientific Journal of Islamic Finance
Publisher : Faculty of Islamic Economics and Business, Sultan Aji Muhammad Idris State Islamic University of Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/inasjif.v1i2.5501

Abstract

The function and role of Islamic financial institutions include meeting the needs of the community for funds as a means to carry out economic activities in accordance with sharia principles. The purpose of this study is to find out what factors affect people's decisions using Islamic banking services. Researchers tested several variables that allegedly influence people's decisions using Islamic Banking services, namely knowledge (X1), fund products and services (X2) and quality of service (X3). At the coefficient of determination (R Square) of 0.615 or equal to 61.5%. This means that knowledge variables, funded products and services and service quality simultaneously (together) can explain the response variable by 61.5%. The rest (100% - 61.5% = 38.5%) was explained by other variables outside of the study. Keywords: Quality of Services, Funded Products and Services.
ANALISIS PENGARUH BRAND AMBASSADOR BLACKPINK TERHADAP MINAT BELI PRODUK OREO Malihah, Lola; Meilania, Gusti Tasya
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 12, No 2 (2023)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v12i2.2612

Abstract

Each company carries out various strategies to market its products, including companies that produce food and beverages. One of the trending food products is wafers of various types. In order to attract consumers, the company uses the services of a brand ambassador who plays a role in helping the smooth marketing activities of the products offered.  Promotion using brand ambassadors is considered to be able to attract the attention of consumers. This study aims to determine the influence of Blackpink brand ambassadors on the interest in buying Oreo products. There are two variables in this study, namely the Brand Ambassador variable (X) and the Product Buying Interest variable (Y). This study used a quantitative approach by involving 36 respondents, namely santriwati Pondok Pesantren Salafiyah Darussalam Martapura as samples collected using purposive sampling techniques, where the criteria were students who had purchased Oreo Balckpink products. The analysis methods used are validity, reliability, classical assumption tests and simple linear regression analysis. In this study, the results were obtained that the Black Pink brand ambassador had a significant and positive influence on the interest in buying Oreo products. With the value R = 0.914., so it can be said that the relationship of independent and dependent variables in this study is very strong. This shows that the ambassador brand has a big role in increasing buying interest so that sales volume will also increase.Setiap perusahaan melakukan berbagai strategi untuk memasarkan produk-produknya, termasuk perusahaan yang memproduksi makanan dan minuman. Salah satu produk makanan yang menjadi tren yaitu wafer dengan berbagai jenis. Agar menarik minat konsumen perusahaan menggunakan jasa brand ambassador yang berperan dalam membantu kelancaran aktivitas pemasaran produk yang ditawarkan.  Promosi dengan menggunakan brand ambassador dianggap mampu menarik perhatian konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador Blackpink terhadap minat beli produk Oreo. Terdapat dua variabel dalam penelitian ini yaitu variabel Brand Ambassador (X) dan variabel Minat Beli Produk (Y). Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan 36 responden yaitu santriwati Pondok Pesantren Salafiyah Darussalam Martapura sebagai sampel yang dikumpulkan dengan teknik purposive sampling, dimana yang menjadi kriteria adalah santriwati yang telah membeli produk Oreo Balckpink.. Metode analisis yang digunakan berupa uji validitias, reliabilitas, uji asumsi klasik dan analisis regresi linear sederhana. Pada penelitian ini diperoleh hasil bahwa brand ambassador Black Pink memiliki pengaruh yang signifikan dan positif terhadap minat beli produk Oreo. Dengan nilai R = 0,914., sehingga dapat dikatakan bahwa hubungan variabel independen dan dependen dalam penelitian ini sangat kuat. Hal ini menunjukkan bahwa brand ambassador memilki peran besar dalam meningkatkan minat beli sehingga volume penjualan juga akan meningkat. 
SOSIALISASI DIGITAL MARKETING DALAM RANGKA PENGEMBANGAN STRATEGI PEMASARAN PADA UMKM DI DESA PEMATANG PANJANG KECAMATAN SUNGAI TABUK Habibah , Nur; Malihah, Lola; Hisan , Khairatun; Al Mubarak, Muhammad Adi Riswan; Sari , Aji Nur
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 3 No 05 (2025): OKTOBER 2025
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian kepada masyarakat ini mengangkat permasalahan rendahnya pemanfaatan digital marketing oleh pelaku UMKM di Desa Pematang Panjang, Kecamatan Sungai Tabuk, yang menghambat pengembangan strategi pemasaran dan perluasan jangkauan pasar. Tujuan pengabdian adalah meningkatkan pemahaman dan keterampilan digital marketing bagi UMKM guna menunjang daya saing di era transformasi digital. Metode yang digunakan adalah pendekatan pemberdayaan komunitas berbasis Asset-Based Community Development (ABCD) yang menitikberatkan pada pengembangan aset lokal secara partisipatif melalui tahap-tahap: identifikasi aset, perumusan harapan, perencanaan, pelaksanaan pelatihan, dan pembentukan kader agen perubahan. Hasil pengabdian menunjukkan adanya peningkatan signifikan dalam pengetahuan dan kemampuan pelaku UMKM dalam menerapkan strategi pemasaran digital, seperti pemanfaatan media sosial dan platform digital lainnya. Selain itu, dukungan aktif pemerintah desa memperkuat keberlanjutan program, membuka peluang perluasan pasar dan peningkatan kontribusi ekonomi UMKM secara lokal. Program ini diharapkan menjadi model transformasi digital yang berkelanjutan dan selaras dengan agenda nasional Go Digital 2025 serta Sustainable Development Goals (SDGs).
Tren Publikasi Penelitian Tentang Kepemimpinan Perempuan di Indonesia Periode 2000-2022: Analisis Bibliometrik Malihah, Lola
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1803

Abstract

Women are generally identified with the role of household affairs due to the perception of patriarchal culture, social and religious factors which are often used as the background. However, as time goes by, women's thinking is also developing, this can be seen from the increasing number of women's participation in politics and organizations. Even now women can become leaders like men. The aim of this research is to determine women's leadership in Indonesia from 2000-2022. This research uses a bibliometric approach. Data sourced from Sinta indexed journals totaling 123 studies. The research results show that the development of research trends related to women's leadership has experienced positive growth, especially in the 2018-2022 range
FORECASTING ANALYSIS OF ZIS COLLECTION IN BANJAR REGENCY USING DOUBLE EXPONENTIAL SMOOTHING METHOD Malihah, Lola; Ma'mun, Muhammad Yulian; Mahfuzah, Annisa; Karimah , Husna; Meilania, Gusti Tasya; Murliana, Mera
J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Vol 7, No 2 (2022)
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/j-ebis.v7i2.4278

Abstract

The purpose of this study is to observe forecasting zakat collection funds and other Islamic religious charity (ZIS) that the Banjar Regency Baznas collect from October 2021 to March 2022. The method used is the Double Exponential Smoothing method, and analyzed by using the parameters 𝛼 = 0,4 𝑑𝑎𝑛 𝛾 = 0,1. For this study, secondary data of Baznas Banjar Regency collection funds covering from January 2018 to September 2021 was obtained from its institution. The findings show that forecasting with this method resulted in ZIS collection will be increased monthly for the next six months. Therefore, the data will benefit Baznas Banjar Regency and other stakeholders in planning and evaluating the management of ZIS funds. Thus, policymakers can use it to improve public welfare and poverty alleviation in Banjar Regency.
THE EFFECT OF MARKETING MIX STRATEGY ON MEMBERS' INTEREST IN USING FINANCING PRODUCTS MURABAHAH Malihah, Lola
IHTIYATH : Jurnal Manajemen Keuangan Syariah Vol 7 No 1 (2023): Vol.7 No.1 Juni 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/ihtiyath.v7i1.5928

Abstract

THE EFFECT OF MARKETING MIX STRATEGY ON MEMBERS' INTEREST IN USING FINANCING PRODUCTS MURABAHAH Abstract Purpose: This research aims to explore the influence of the marketing mix strategy on members' interest in utilizing Murabahah financing products offered by BMT Khairul Amin Martapura, a growing Islamic financial institution facing competitive dynamics with conventional financial institutions. Design/methodology/approach: Conducted as field research with a quantitative approach, this study focuses on the marketing mix variables, namely product, promotion, people, and place. The sample consists of 82 respondents, members of BMT Khairul Amin Sukaramai Branch Office, with data analyzed using F-test, T-test, and coefficient of determination (R2). Findings: The study reveals that the marketing mix variables, including product, promotion, people, and place, collectively have a significant impact on members' interest in utilizing Murabahah financing service products. Individually, the people and place variables partially influence member interest, while the product and promotion variables do not exhibit a partial effect. Research limitations/implications: The research is limited to a specific Islamic financial institution and may not be directly generalizable to other institutions or contexts. The study's findings provide insights into the importance of marketing mix elements in influencing members' interest in Murabahah financing. Practical implications: The findings suggest that BMT Khairul Amin Martapura can enhance its member engagement by strategically managing the marketing mix elements, particularly focusing on people and place aspects. Keywords: Marketing Mix Strategy, Member Interest, Murabahah Financing, Islamic Financial Institution PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP MINAT ANGGOTA DALAM MENGGUNAKAN PRODUK PEMBIAYAAN MURABAHAH Abstrak Tujuan: Penelitian ini bertujuan untuk mengeksplorasi pengaruh strategi bauran pemasaran terhadap minat anggota dalam memanfaatkan produk pembiayaan Murabahah yang ditawarkan oleh BMT Khairul Amin Martapura, lembaga keuangan syariah yang sedang berkembang menghadapi dinamika persaingan dengan lembaga keuangan konvensional. Desain/metodologi/pendekatan: Dilakukan sebagai penelitian lapangan dengan pendekatan kuantitatif, penelitian ini berfokus pada variabel bauran pemasaran, yaitu produk, promosi, orang, dan tempat. Sampel terdiri dari 82 responden, anggota BMT Kantor Cabang Khairul Amin Sukaramai, dengan data dianalisis menggunakan uji-F, uji-T, dan koefisien determinasi (R2). Temuan: Penelitian ini mengungkapkan bahwa variabel bauran pemasaran, termasuk produk, promosi, orang, dan tempat, secara kolektif memiliki dampak signifikan terhadap minat anggota dalam memanfaatkan produk layanan pembiayaan murabahah. Secara individual, variabel orang dan tempat sebagian mempengaruhi minat anggota, sedangkan variabel produk dan promosi tidak menunjukkan efek parsial. Keterbatasan / implikasi penelitian: Penelitian ini terbatas pada lembaga keuangan Islam tertentu dan mungkin tidak dapat digeneralisasikan secara langsung ke lembaga atau konteks lain. Temuan penelitian ini memberikan wawasan tentang pentingnya elemen bauran pemasaran dalam mempengaruhi minat anggota dalam pembiayaan murabahah. Implikasi praktis: Temuan menunjukkan bahwa BMT Khairul Amin Martapura dapat meningkatkan keterlibatan anggotanya dengan mengelola elemen bauran pemasaran secara strategis, terutama berfokus pada aspek orang dan tempat. Kata kunci: Strategi Bauran Pemasaran, Minat Anggota, Pembiayaan Murabahah, Lembaga Keuangan Syariah
Kepemimpinan Perempuan dan Kesetaraan Gender: Sebuah Tinjauan Malihah, Lola; Zabidi, Haya; Atkia, Noor; Apifah, Nida Nor; Haryanti, Peni
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.4904

Abstract

In this era of globalization, paradigm changes occur in several aspects of life, one of which is in the field of human resources, especially leadership. In the past, leadership was only identified with men, but now many women are starting to occupy high positions as leaders. This article is a review that examines various challenges in women's leadership. Data was obtained from literature studies from various reference sources such as books, articles published in journals and other relevant sources. The results obtained show that there are efforts to realize equal rights and gender equality, so that women's opportunities to become leaders are not limited. Several women have succeeded in occupying strategic positions in both the political, economic and educational fields. However, there is still an opinion that opportunities for women are more due to policies that require women's representation, not because of their competence. Of course, this is completely unfounded, considering that women are also able to compete with men in terms of performance so that there is no longer any negative discriminatory treatment towards women. In the Islamic paradigm, women's position is equal to men. Even from an Islamic perspective, there are several aspects that still do not allow a woman to lead, such as being an imam during prayer. Meanwhile, from a social and cultural perspective, the patriarchal paradigm still applies in some communities, thereby limiting opportunities for women to become leaders.
Co-Authors Afif, Ahmad Musfida Ahmad Zaini Ahsanunnida, Ruhama Aisyah, Lisda Aisyah, Winika Nur Al Hanif, Budiman Al Mubarak, Muhammad Adi Riswan Amalia, Rizqi Amelia, Zaida Annisa Mahfuzah Anwar, Mukhlis Kaspul Apifah, Nida Nor Armah Asraf, Asraf Atkia, Noor Azizah Azizah Claudia, Meiske Dwi Haryanto Erwanto Fatlullah Gina Pahriana Habibah , Nur Haryanti, Peni Haya Zabidi Hayati, Siti Nur Sa'da Hayati, Siti Nur Sa’da Hayati, Siti NurSa’da Hilyanti Hisan , Khairatun Husna Karimah Husna Karimah Ikram Yakin Karimah , Husna Ma'mun, Muhammad Yulian Mahfuza, Annisa Maria Ulfah Meilania, Gusti Tasya Muhammad Arief Budiman Muhammad Fikri Muhammad Syarif Hidayatullah, Muhammad Syarif Mukhlis Kaspul Anwar Murliana, Mera Mursyidah Mursyidah Musfida Afif, Ahmad muyasarah, iin Nafidzi, Elman Najati, Afrida Nawiyah, Lailan Nazairin, Aswan Oktavianur, Andika Putri, Dea Lisyana Rahmah, Melyda Rahmah, Nita Rahman, Muhammad Ridho, Muhammad Ali Rini Rahmawati, Rini rusdiana Rusdiana Rusdiana Sandy, Reza Roy Sari , Aji Nur Sari, Aji Nur Sauqi, Muhammad Siswahyudianto Siti Patimah Sudirwo Sudirwo Suryani, Ni Kadek Syarif Hidayatullah, Muhammad Zabidi, Haya Zainal Ilmi Zaitun