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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Government Science (GovSci ) : Jurnal Ilmu Pemerintahan Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Multidisiplin Madani (MUDIMA) Studi Akuntansi, Keuangan, dan Manajemen Jurnal Mutiara Ilmu Akuntansi Jurnal Pengabdian Masyarakat Bangsa JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Penelitian dan Pengkajian Ilmiah Sasambo: Jurnal Abdimas (Journal of Community Service)
Syamsul Bahri Dg.Parani
Jurusan Manajemen, Fakultas Ekonomi, Universitas Tadulako
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Role of Halal Awareness in Mediating the Influence of Digital Content and Influencers on the Intention to Purchase Halal Food Products among Tadulako University Students Bayu Permana; Syamsul Bahri Daeng Parani; Maskuri Sutomo; Sri Wanti
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9027

Abstract

Objective: This study examines the influence of digital content and influencer marketing on halal food purchase intention among university students, with halal awareness acting as an intermediary variable. Methods: A quantitative cross-sectional survey was conducted among 301 undergraduate students at Tadulako University, Indonesia. Data were collected through a structured online questionnaire using a validated measurement scale. Data analysis was conducted using Partial Least Squares-Based Structural Equation Modeling (PLS-SEM) using SmartPLS 4 software, implementing a two-stage assessment of the measurement and structural models. The mediation effect was tested using bootstrapping with 5,000 resamplings, and predictive validity was tested through the PLS-Predict procedure. Results: The findings indicate that digital content and influencer marketing have a positive and significant influence on both halal awareness and purchase intention. Halal awareness also has a positive influence on purchase intention and partially mediates the relationship between digital marketing variables and purchase intention. Implications: This study confirms that halal awareness is the main mechanism linking digital marketing strategies with halal consumption behavior, and provides practical guidance for halal food businesses in reaching young Muslim consumers
Peningkatan Daya Saing Kuliner Melalui Edukasi Produk Makanan dan Minuman Bersertifikat Halal di Kelurahan Tondo Kecamatan Matikulore Kota Palu Syamsul Bahri Dg Parani; Syamsuddin Syamsuddin; Muh Riswandi Palawa; Muzakir Muzakir; Cici Rianty K Bidin; Surayya Surayya; Ponirin Ponirin; Ali Murad; Samsul Bachri; Wahyuningsih Wahyuningsih
Jurnal Pengabdian Masyarakat Bangsa Vol. 4 No. 4 (2026): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v4i4.4533

Abstract

Sertifikasi halal merupakan salah satu faktor penting dalam meningkatkan daya saing usaha kuliner serta memenuhi kebutuhan konsumen Muslim. Namun, pelaku usaha kuliner di Kelurahan Tondo Kecamatan Mantikulore Kota Palu masih menghadapi berbagai permasalahan, antara lain rendahnya pemahaman tentang pentingnya sertifikasi halal, kurangnya pengetahuan mengenai prosedur pengurusan Nomor Induk Berusaha (NIB) dan sertifikat halal, serta minimnya pemahaman terhadap ketentuan Undang-Undang Nomor 33 Tahun 2014 tentang Jaminan Produk Halal. Kegiatan pengabdian ini bertujuan meningkatkan pengetahuan, kesadaran, dan kesiapan pelaku usaha dalam menerapkan standar halal serta mengurus legalitas usaha dan sertifikasi halal. Solusi yang diberikan meliputi sosialisasi UU Jaminan Produk Halal, edukasi produk halal dan thayyib, pendampingan pengurusan NIB melalui OSS, pendaftaran sertifikasi halal, serta pendampingan proses sertifikasi. Metode pelaksanaan dilakukan melalui observasi, sosialisasi, edukasi, diskusi, praktik, dan pendampingan kepada pelaku usaha kuliner. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap UU Jaminan Produk Halal dari 25% menjadi 85%, pemahaman produk halal dan haram dari 15% menjadi 90%, pemahaman pengurusan NIB dari 25% menjadi 95%, serta pemahaman prosedur sertifikasi halal dari 20% menjadi 90%. Dampak kegiatan ini adalah meningkatnya kesadaran, kesiapan, dan motivasi pelaku usaha untuk memperoleh sertifikasi halal sehingga dapat meningkatkan kepercayaan konsumen dan daya saing usaha.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON REPURCHASE INTEREST: THE ROLE OF SATISFACTION AS A MEDIATION AND BRAND TRUST AS A MODERATION IN PS STORE PALU Kurniadi; Ponirin; Syamsul Bahri Dg Parani; Mohammad Zeylo Auriza
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 4 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

This study aims to determine the effect of Social Media Marketing on Repurchase Intention with Satisfaction as a mediating variable and Brand Trust as a moderating variable at PS Store Palu. The study used a quantitative method with a sample of 100 respondents and was analyzed using PLS-SEM. The results showed that Social Media Marketing had a positive and significant effect on Satisfaction, and Satisfaction had a positive effect on Repurchase Intention. Satisfaction was also able to mediate the effect of Social Media Marketing on Repurchase Intention. Meanwhile, Brand Trust was only able to moderate the relationship between Satisfaction and Repurchase Intention.
Coordinate Authority Model dalam Penetapan Status Darurat Bencana Nasional di Kota Palu Syamsul Bahri; Meldi Amijaya; Irwansyah Kamindang
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 3 No. 7 (2026): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Juli 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v3i7.2779

Abstract

This study aims to examine the procedures and criteria applied in determining the level of disaster emergency status and its potential escalation to national disaster status in Indonesia. The study draws on the context of the earthquake, tsunami, and liquefaction disasters that struck Palu City seven years ago. It employs three principal models that illustrate authority relationships among national, provincial, regency, and municipal jurisdictions within the framework of intergovernmental relations in Indonesia. The study also seeks to understand the dynamics of intergovernmental relations operating at both structural and behavioral levels by adopting Deil S. Wright’s conceptualization of intergovernmental relations, with particular emphasis on an in-depth examination of the Coordinate Authority Model. The findings reveal distinct boundaries among levels of government in the procedures and criteria used to determine disaster status. Central and local governments are connected not only through formal coordination mechanisms during periods of disaster escalation but also through a profound degree of interdependence in determining emergency status. Under certain circumstances, this interdependence generates bureaucratic tensions among governmental actors and levels of authority.
THE EFFECT OF MICRO INFLUENCERS AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION OF MILLENNIALS AND GEN Z WITH FOMO AS A MODERATING VARIABLE (A STUDY ON N'PURE PRODUCTS IN TIKTOK SHOP) Ni Kadek Mei Diana; Ponirin; Syamsul Bahri Dg. Paranai; Anisah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18639469

Abstract

The development of social media especially TikTok, has change marketing strategy with present micro influencer as source more information​ credible and close with consumers , especially in the younger generation young . On the other hand , the phenomenon Fear of Missing Out (FOMO) is increasing push consumer For follow trend beauty and make decision more purchases​ fast . Based on condition said , research This aim For analyze influence Micro Influencers and Customer Engagement to Purchase Intention on product N'Pure on TikTok Shop, as well as test the role of FOMO as variables moderation . Research use approach quantitative with involving 125 respondents users active TikTok ever see content promotion N'Pure . Data analysis was performed use PLS-SEM technique through SmartPLS . Research results show that Micro Influencers, Customer Engagement , and FOMO are influential positive and significant to Purchase Intention . In addition , FOMO has an influence positive to Customer Engagement as well as strengthen connection between Micro Influencers and Customer Engagement . However , FOMO actually weaken connection Customer Engagement to Purchase Intention . In general overall , findings This show that behavior consumers on TikTok are influenced by a combination of factor social , digital engagement , and conditions psychological FOMO, so that give implications important for brand in designing marketing strategies based more influencers​ effective .
PERAN MEDIASI FEAR OF MISSING OUT (FOMO) PADA PENGARUH TWIN DATE DAN SHOPPING LIFESTYLE TERHADAP IMPULSIVE BUYING GENERASI Z PENGGUNA SHOPEE DI KOTA PALU Muh Fajar Muzakkir; Ponirin; Syamsul Bahri Dg. Parani; Asriadi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18816913

Abstract

Penelitian ini Menganalisis Pengaruh Twin Date Dan Shopping Lifestyle Terhadap Impulsive Buying dengan Fear of Missing Out (Fomo) berperan sebagai variabel mediasi pada generasi Z pengguna shopee di kota Palu Pendekatan penelitian menggunakan metode kuantitatif dengan analisis Partial Least Squares Structural Equation Modeling (PLS-SEM) terhadap 100 responden yang memmenuhi kriteria Generasi Z (lahir 1997-2012) yang telah bertransaksi minimal dua kali di Shopee dan tinggal di Kota Palu. Hasil penelitian menunjukkan bahwa baik Twin Date maupun Shopping Lifestyle mempunyai pengaruh positif dan signifikan terhadap Fear of Missing Out (Fomo) serta Impulsive Buying . Selain itu, dengan memediasi Fear of Missing Out (Fomo) secara parsial komplementer kedua jalur. Temuan ini menandakan strategi promosi Twin Date dan gaya hidup belanja memperkuat dorongan emosional konsumen, sehingga Platform e-commerce seperti Shopee dapat memanfaatkannya untuk meningkatkan penjualan spontan pada Generasi Z.
THE INFLUENCE OF LIFESTYLE AND BRAND IMAGE ON REPURCHASE INTENTION OF NEW BALANCE SHOES IN PALU CITY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION Rejeki Tri Diva; Syamsul Bahri Dg. Parani; Ponirin; Mohammad Zeylo Auriza
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 5 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of lifestyle and brand image on repurchase intention with customer satisfaction as a mediating variable among New Balance shoe consumers in Palu City. Data were collected through a survey of 170 respondents who had purchased New Balance shoes, using a purposive sampling method. The analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The results showed that both lifestyle and brand image had a positive and significant effect on customer satisfaction and repurchase intention. In addition, customer satisfaction was proven to significantly mediate the relationship between lifestyle and brand image on repurchase intention. These findings reinforce the importance of managing brand image and tailoring products to consumer lifestyles to encourage customer satisfaction and loyalty, especially in the context of the Palu city market.
Transmission Of Disaster Information In Implementing Relocation Policies After The Earthquake, Tsunami And Liquefaction In Palu, Central Of Sulawesi: Transmisi Informasi Kebencanaan Dalam Penerapan Kebijakan Relokasi Pasca Gempa Bumi, Tsunami Dan Likuifaksi Di Palu Sulawesi Tengah Syamsul Bahri
JOURNAL OF GOVERNMENT SCIENCE Vol 5 No 2 (2024)
Publisher : Program Studi Ilmu Pemerintahan Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/govsci.v5i2.70

Abstract

This study examines the transmission of information in the implementation of post-earthquake, tsunami, and liquefaction relocation policies in Palu, Central Sulawesi. The background of this study is the existence of problems in the relocation process characterized by miscommunication between the government and affected communities, as well as between the central, provincial, and city governments. The study aims to evaluate the impact of information transmission on the effectiveness of relocation policy implementation. The method used is a qualitative approach with document analysis and field observation. The results of the study indicate that ineffective communication causes information distortion and confusion among the community and policy implementers. In addition, weak bureaucratic support and differences in policy interpretation between levels of government worsen the situation on the ground. This study concludes that to improve the effectiveness of relocation policies, better communication and stronger collaboration between stakeholders are needed, so that policies can be implemented consistently and on target
The Strategic Role of Halal Values and Brand Image in Building Customer Trust and Satisfaction Faigah A Badjamal; Zakiya Zahara; Syamsul Bachri; Syamsul Bahri Dg. Parani; Muzakir; Maskuri Sutomo
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4092

Abstract

The growth of digital technology and rising awareness of halal values have transformed marketing strategies in the culinary industry, particularly for medium-sized businesses. These businesses, typically employing 10–50 staff or generating in annual revenue, face unique challenges in building customer trust. This study aims to evaluate how social media marketing, halal value, brand image, product innovation, and customer satisfaction contribute to trust in medium-sized culinary businesses and to develop a conceptual framework. A systematic literature review was conducted, analyzing 71 articles from 412, published between 2014 and 2024, using the PRISMA framework. The findings show that innovative products, engaging social media content, consistent brand image, and transparent halal practices enhance customer satisfaction, which strengthens trust. Satisfaction acts as a key link, connecting these factors to customer loyalty through positive experiences. The study highlights that medium-sized culinary businesses can build strong customer connections by aligning strategies with local values and consumer needs. In conclusion, this research offers a new framework for understanding trust-building in culinary businesses and provides practical strategies, such as using social media to share halal certifications and innovative menus, to foster loyalty.
Pengaruh Trust Dan E-Security Seals Terhadap Minat Pembelian Ulang Melalui Situs Online Shopee Di Morowali Siti Nurhaliza; Syamsul Bahri Dg. Parani
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 2 (2026): May : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i2.1135

Abstract

Pengaruh Trust dan E-Security Seals Terhadap Minat Pembelian Ulang Melalui Situs Online Shopee Di Morowali Dibimbing oleh Syamsul Bahri Dg. Parani. Penelitian ini bertujuan untuk mengetahui pengaruh trust dan e-security seals terhadap minat pembelian ulang melalui situs online Shopee di Morowali. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Populasi dalam penelitian ini adalah masyarakat Morowali yang pernah melakukan transaksi melalui aplikasi Shopee. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 60 orang. Metode analisis data yang digunakan adalah regresi linear berganda dengan terlebih dahulu melakukan uji instrumen dan uji asumsi klasik. Hasil penelitian menunjukkan bahwa trust dan e- security seals secara simultan berpengaruh signifikan terhadap minat pembelian ulang melalui situs online Shopee di Morowali. Secara parsial, trust berpengaruh signifikan terhadap minat pembelian ulang. Demikian pula, e-security seals juga berpengaruh signifikan terhadap minat pembelian ulang. Hal ini menunjukkan bahwa semakin tinggi tingkat kepercayaan konsumen dan semakin baik persepsi terhadap jaminan keamanan elektronik, maka semakin tinggi pula minat konsumen untuk melakukan pembelian ulang melalui situs online Shopee.
Co-Authors Ali Murad Anang Rizky Nugraha Rizky Andi Indriani Anisah Anisah Asriadi Asriadi Asriadi Bayu Permana Chalil Chalil Cici Rianty K Cici Rianty K Bidin Desi Desi Dewi Dewi Dita Amaliah Elimawaty Rombe Erwan Sastrawan Evilia Tristiyanti Faigah A Badjamal Farid Farid Hussam, Haidir Irwansyah Kamindang Johnny Tanamal Kurniadi Lestiani, Dewi Indra Masjaya Kamaliono Maskuri Sutomo Meldi Amijaya Moh.Yusril Anugrah Mohammad Zeylo Auriza Muh Fajar Muzakkir Muh Riswandi Palawa Muzakir Muzakir Muzakir Muzakir Muzakir Ni Kadek Mei Diana Nurul Azmi Palawa, Muh Riswandi Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Rabiatul Adawiah Rahmat, Eliarni S.T Rantenay Razana Razana Rejeki Tri Diva Rizki Wembali Rosida P. Adam Samsul Bachri Siti Nurhaliza Sri Wanti Sri Wanti Suardi Suardi Surayya Surayya Suryadi Hadi Syaban Nur Syamsuddin Syamsuddin Syamsuddin Syamsuddin Syamsul Bachri Syamsul Bachri Syarifuddin Nursyamsu Tanwir D G Djuma Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Widya Lestari Wiwik Handayani Zakiya Zahara Zakiyah Zahara Zakiyah Zahara