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All Journal East Asian Journal of Multidisciplinary Research (EAJMR) JURNAL ECONOMINA Jurnal Manajemen dan Ekonomi Kreatif Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Riset Ilmiah Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi)
Haryudi Anas
Universitas Bhayangkara Jakarta Raya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACAE SHOPEE Mutazam, Zidan Hoerul; Winarso, Widi; Kurniawan, Dody; Komariah, Neng Siti; Anas, Haryudi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i2.961

Abstract

The rapid growth of E-Commerce   in Indonesia has positioned Shopee as one of the most popular marketplaces. Consumers are increasingly considering product quality and price perception in their purchasing decisions. This study aims to analyze the extent to which product quality and price perception influence purchasing decisions on Shopee. Using a quantitative approach, this study collected data from respondents in North Bekasi. The findings indicate that product quality and price perception significantly affect purchasing decisions. Therefore, marketers must ensure high product standards and competitive pricing strategies to enhance customer loyalty.
The Influence of Brand Image, Product Quality and Price Perception on Purchase Decisions on Camille Beauty Masks (Case Study on FEB Students of the Management Study Program Class of 2021, Universitas Bhayangkara Jakarta Raya) Rahma Afrilia Putri; Neng Siti Komariah; Haryudi Anas
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 3 No. 02 (2025): Vol. 3 No. 01 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/mar-ekonomi.v3i02.646

Abstract

This study aims to analyze the influence of Brand Image, Product Quality and Price Perception on the purchase decision of Camille Beauty Mask products. The research method used is the puposive sampling method by distributing questionnaires to respondents. The data analysis technique in this study uses SPSS version 26 analysis. The results show that Brand Image does not have a significant effect on purchase decisions, although it is statistically significant. On the other hand, the variables of Product Quality and Price Perception are the more dominant factors in influencing the purchase decision on Camille Beauty masks. This research provides important implications for companies to pay more attention to Product Quality and Price Perception factors to improve purchasing decisions among consumers.
PENGARUH GAYA KEPEMIMPINAN DAN BUDAYA KERJA TERHADAP KINERJA KARYAWAN DI PT DUTA HITA JAYA Salza Rio Pratama; Matdio Siahaan; Haryudi Anas
SINERGI : Jurnal Riset Ilmiah Vol. 3 No. 2 (2026): SINERGI : Jurnal Riset Ilmiah, February 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v3i2.2419

Abstract

This study aims to analyze the influence of leadership style and work culture on employee performance at PT Duta Hita Jaya. This study employed a descriptive quantitative approach, with data collection using questionnaires distributed to 112 respondents. Purposive sampling was used to determine the sample, and the collected data were analyzed using the statistical tool Smart Partial Least Square (SmartPLS) 4.0. The results showed that leadership style has a positive and significant influence on employee performance, with a R-value of 0.824 and a T-statistic of 12.206. An effective leadership style can increase enthusiasm, initiative, and productivity in completing work. Meanwhile, work culture demonstrated a positive but insignificant influence on performance, with a R-value of 0.137 and a T-statistic of 1.885. Simultaneously, the two variables explained 88.2% of the variation in employee performance (R-Square 0.882). These findings underscore the importance of leadership style in organizations in improving the overall quality of employee work.
Co-Authors Andoko, Natasya Sekar Ayuningtyas Andrian Andrian Andrian Andrian Andrian Anjasmara, Rengga Annisa Chelintia Mayang Sari Awalya, Shofi Sutji Azzahra, Meifara Hanifa Belva Yulivio Estiawan Bunga Nur Kaunaini Denis Putra Ramadhan Dimas Anugrah DODY KURNIAWAN DODY KURNIAWAN Elena Syafa Chamilla Fatih, Muhammad Rizki Ibnu Fikri , Adi Wibowo Noor Fiqih Aditya Alamsyah Fitriyani, Nida Franciscus Dwikotjo Sri Sumantyo Helmi Dayanti Indriyanto, Bagus Jeremy Steven Komariah, Neng Siti Larasati, Angelina Dewi Matdio Siahaan Mira Anggaina Muhammad Dzaky Muhammad Ghufron Shaff Muhammad Rizki Ibnu Fatih Muhammad Rizky Gemis Mutazam, Zidan Hoerul Nabillah Deriefca Rahmawati Neng Siti Komariah Neng Siti Komariah Nursal, M. Fadhli Prabaswara, Bagas Arif Pratiwi Nila Sari Putra, Christophorus Indra Wahyu Putri, Zahra Aurellia Rahma Afrilia Putri Rahmawati, Nabillah Deriefca Rizki Dwi Ramadhani Safira Krisnanintias Salza Rio Pratama Sari, Annisa Chelintia Mayang Shofi Sutji Awalya Siahaan, Matdio Supriyanto Widi Winarso Widi Winarso, Widi Wijayaningsih, Rini Willson, Michael Aris Yunia Prastika