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All Journal JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha Syntax Literate: Jurnal Ilmiah Indonesia EKONOMIS : Journal of Economics and Business IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Akuntansi Nusantara Science and Technology Proceedings ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Patikala Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Sosiologi Pertanian dan Agribisnis Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Pengabdian Masyarakat Nusantara Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Masyarakat Mengabdi Nusantara Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Journal of Business, Social and Technology Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia Sejahtera Jurnal Pengabdian Masyarakat Berkarya Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia BERBAKTI: Jurnal Pengabdian Kepada Masyarakat IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Journal of Community Empowerment
Gideon Setyo Budiwitjaksono
Fakultas Ekonomi Dan Bisnis UPN “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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PENDAMPINGAN PENGUATAN STRATEGI BRANDING UMKM KUE BASA DAN KUE KERING “FAHMI JAYA KUE” Dana, Pandu Dewa; Pinkan Y, Marcianda; Nuraini, Fitria; Bahrossafa A, Geanabella; Zulianti, Rohma Kusuma; Witjaksono, Gideon Setyo Budi
Jurnal Pengabdian Masyarakat Berkarya Vol. 2 No. 04 (2023): Jurnal Pengabdian Masyarakat Berkarya
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/berkarya.v2i04.672

Abstract

Perkembangan media sosial yang semakin pesat membuat banyak perubahan pada pola kehidupan masyarakat di Indonesia. Salah satu yang terkena dampak besar adalah UMKM daerah. Di wilayah Kelurahan Plosokerep sendiri memiliki banyak pelaku usaha UMKM yang kreatif dan inovatif namun kurang dalam memaksimalkan potensi dari media sosial dan E-Commerce shopee untuk pencitraan terhadap merek dagang usaha UMKM yang dimiliki sehingga membuat konsumen mudah berpindah ke produk lain. Kelompok 34 melihat fenomena tersebut sebagai masalah yang harus diatasi dengan adanya pendampingan. Perlu adanya peningkatan dalam branding produk UMKM supaya Produk dapat dikenal secara luas dan penjualan meningkat. Kegiatan Pengabdian kepada Masyarakat melalui agenda pendampingan penguatan strategi branding kepada Fahmi Jaya Kue sebagai UMKM terpilih yang akan dilaksanakan dengan bentuk pendampingan secara langsung ke tempat penjualan produk UMKM. Hambatan yang dialami oleh Fahmi Jaya Kue adalah pemanfaatan branding yang belum maksimal karena kurangnya pengetahuan mengenai branding produk sehingga produk UMKM dan nama brand belum banyak diketahui masyarakat sekitar kota Blitar khususnya warga kelurahan Plosokerep. Kegiatan pendampingan dari kelompok 34 dengan persetujuan dari pihak UMKM Fahmi Jaya Kue untuk melakukan penguatan branding kembali terhadap UMKM tersebut melalui beberapa metode dari mulai menganalisis masalah yang dihadapi UMKM Fahmi Jaya Kue hingga melakukan posting diakun Shopee, Website, dan Instagram. Hasil pendampingan yang telah berhasil dilakukan yaitu pembuatan banner, foto produk, pembuatan website, katalog, dan pembuatan media sosial instagram serta E-Commerce shopee.
Optimization of Non-Tax State Revenue in the Water Lease Section in the Marine Sector of Institution X Office Jaya Frediyanto; Hero Priono; Gideon Setyo Budiwitjaksono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8242

Abstract

Indonesia, as an archipelagic country, relies heavily on maritime transportation and shipping services. One crucial element in supporting the efficiency of the shipping sector is the optimization of non-tax state revenue (PNBP), particularly from water leases. This study aims to analyze water lease agreements and PNBP optimization strategies at Institution X Office. The study employed a qualitative approach, conducting in-depth interviews with five informants representing both regulators and service users. The results indicate that a significant decline in PNBP in 2025 will occur due to instability in rental rates and reduced interest in leasing from large business actors such as PT A and PT B. Additionally, several internal constraints were identified, including limited human resources, outdated information systems, and inflexible tariff policies. This study adopted Pricing and Revenue Optimization Theory to formulate ten optimization strategies, including strengthening price evaluation mechanisms, utilizing lost quote data, and the need for a zoning-based and market-sensitive tariff approach. It was concluded that the success of PNBP optimization depends not only on tariff policies but also on regulatory consistency, fiscal transparency, and sustainable use of marine space. This research provides a practical contribution to Institution X and the Ministry of Transportation in designing a PNBP management system that is efficient, fair, and adaptive to market dynamics.
Penggunaan Teknologi Tepat Guna Sistem Hidroponik Dengan Memanfaatkan Lahan Kosong Di Kelurahan Rembang Gideon Setyo Budi Witjaksono; Dhewintha Kusuma Fachrani; Intan Febriana Samodro; Salsabilla Prabawati Hariyono; Zanetta Najlaa Putri Arfi; Ronnald Christanto Admanegara
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i2.123

Abstract

One of the problems that existed at the Rembang Village Office was due to the vacant land which was one of the obstacles, the UPNVJ Thematic Community Service students decided to use hydroponics as a planting medium to be developed because it did not require large areas of land, as well as the tools and materials needed to make hydroponics. easy to get and how to make it easy. Mustard greens are one of the easiest plants to grow using hydroponic growing media, so we decided to plant mustard greens because of its ease of cultivation. Compared to existing planting media, hydroponic growing media has better possibilities. So that the planting medium only needs to be fertilized, watered, and occasionally cleaned. In order for the Rembang Village Office to become an example of hydroponic planting for Rembang Village residents, UPNVJ Thematic KKN students established and planted using hydroponic planting materials to optimize this.
Integrasi Literasi Keuangan dan Digitalisasi Usaha: Strategi Pemberdayaan UMKM di Kelurahan Nginden Jangkungan Rizky Prasetya, Adinda; Dwi Cahyani, Amelia; Rizki Ramadhani, Mohamad; Hafizh Al-Farizi, Muhammad; Salsabila Putri, Syaqna; Setyo Budiwitjaksono, Gideon
ABIDUMASY Vol 7 No 1 (2026): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Smart Finance and MSME Digitalization Program in Nginden Jangkungan Village is a community service activity created based on an analysis of the needs of MSMEs and women in the KSH group. This program combines financial management education with digital technology training as a way to face the challenges of the ever-evolving economy. In the financial section, participants are taught how to record daily cash flow, conduct monthly financial evaluations, separate business and personal funds, and set a fixed salary for business owners. Meanwhile, in the digital section, participants are trained to create an online store on Shopee and register their business location on Google Maps, using a hands-on method (learning by doing). Survey results showed that most participants felt very helped, both financially and technologically. This program has proven to be beneficial, tailored to community needs, and can be implemented in other areas. The approach used follows the principles of the Technology Acceptance Model (TAM) and the TOE Framework, which emphasize the importance of ease of use and environmental readiness in supporting MSMEs entering the digital world.
Empowering Women Fishpond in Developing the Home Business of the Milk Fish Crackers Industry Didiek Tranggono; Gideon Setyo Budiwitjaksono; Yunita Satya Pratiwi
Journal of Business, Social and Technology Vol. 5 No. 2 (2024): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v4i2.164

Abstract

The development of milkfish farming in traditional ponds must of course be based on the potential possessed. One of the most important potentials is the local knowledge of the community about the cultivation system in ponds. The Program for the Application of Research Results for the Community (PIHAT), is directed to provide knowledge and insight to group partners related to the development of milkfish cracker products by improving packaging design, adding shrimp cracker products, and payus fish crackers, as well as marketing management including online marketing, so that a suitable marketing network development model can be obtained and smooth productivity and sales. Meanwhile, the target of the PIHAT Program is the development of milkfish cracker business as an additional source of income for fishing families in Kalanganyar Village, so that more comprehensive knowledge can be achieved on how to increase milkfish cracker production including how to market effectively and efficiently. This series of activities is in addition to identifying partner problems, finding solutions, monitoring, and packaging of milkfish cracker products in supporting marketing; The output of activities is websites, catalogs, scientific articles in accredited national journals, increasing knowledge, improving product quality, improving packaging quality, and improving marketing management. The results achieved in this service activity are that KUB Planet Bandeng which is an average fisherwoman has improved in quality both in terms of taste, packaging, and marketing network.
Co-Authors Abadi Putri, Salsabila Abdillah, M. Arya Abuzar Zuhri, M. Fernanda Achmad Danis Harjuna Putra Adelia Noviani Umroatus Mafidah, Michel Adella Ratna Nur Dianti Adelya Putri Mahardhika Aditya Setiawan, Mochamad Iqbal Admanegara, Ronnald Christanto Agung Pambudi Agus Prasetyo, Yuda Ahmad Saifulloh Yusuf Ahmad Septa Ahmad Septa Rachmawan Ainurriyah, Ainurriyah Aji Pradana, Rama Alaufi Khairunisya Alfinatul Fauziah Alweni, Alweni Amalia Syafitri, Nadinda Ameliah Putri, Dina Andini Novianti Angger Arhofa, Gayoe Arde Agung Hidayatulloh Ardiansyah Putra Arfi, Zanetta Najlaa Putri Arifin, Nanda Nur Humairoh Ariyani Dewi Safitri Arlisa Devi, Saffira Aryani, Gisca Sabrina Dwi Auffadiina, Javelin Auralia Damayanti, Nimas Ayu Cahyasusanti Ayu Cahyasusanti Ayundha Kusuma Yulianti Azza Syifana, Ananda Bagus Permana, Jovan Dany Bahrossafa A, Geanabella Bahrul Ulum, Krisna Cahyadiatma, Anarta Clariska Oktania Mega Saputri Dana, Pandu Dewa Della Aulia Riskha Arifinda Denissa Soemarsono, Radyana Putri Desravi Putri, Aisyah Dhewintha Kusuma Fachrani Dian Aviyanti Putri Didiek Tranggono Dina Ameliah Putri Diva Dhotin Fajriyah Dwi Cahyani, Amelia Dwi Utomo, Puput Dwi, Prastika Dzaki Prasetya, Ilham Ellyn Dya Lestari F. Tsara Nafisah Yuwono Fachrani, Dhewintha Kusuma Fatchullah, Achmad Faulia Rahma, Riska Fauzan Heryka Putra, Mohammad Fikri, Aksanul Fitrah Desnata Ramanda Putra Fitri Aulia Furuhita Gaby, Lauda Gading Wijaya, Salsa Febiola Gading, Azizah Gayoe Angger Arhofa Hafizah Zumarnis Hafizh Al-Farizi, Muhammad Haliza Nugraheni Hana Nazara Putri Hariyono, Salsabilla Prabawati Hero Priono Hidayatul Fitriyah, Risa Ichwa Larasati Dewi Ihza Muhammad Ersyaf Illahi, M. Ridho Indah Cahyani , Monika Indarto, Glenn Anggoro Pranana Indrawati Yuhertiana Ine Madina, Nadia Insan Muttaqin, Gezza Intan Febriana Samodro Izah Bana Murtazah Jaya Frediyanto Jesika Juita Lumban Raja Khoiriyah, Miftakhul Kurniasari, Laurentina Kusuma Yulianti, Ayundha Kusumawardhani, Linda Octavia Larasati Dewi , Ichwa Linda Octavia Kusumawardhani Maghfirotika, Azaaima Marthina Rosyanti, Daisy Maulidah, Fardha Meilana, Rovinda Michelle Lius Mirza Andrian Syah Mochammad Rayyan Thalib Moh Sofyan Farishi Mohammad Nabil Monika Indah Cahyani Muara Ati Asri Ariasta Muhammad Ilham Putra Permana Nabilla Dewanti, Meisita Natasya Firstly, Kevin Naufal Arif Purnama Nida Saffalia Putri Noor Rizkiyah NURAINI, FITRIA Nuruddin Islam, Muchammad Nyoman Septi Artadiyani, Ni Peggy, Clairine Pinkan Y, Marcianda Puspitasari, Sekar Aulia Putri Aulia, Febrissa Putri Kusnul Aprilia, Rias Winanda Putri, Ratna Kusumawati Rachmawan, Ahmad Septa Raganta Deyantara Ramanda Putra, Fitrah Desnata Retno Wulandari Rizka Amalia, Kayla Rizki Ramadhani, Mohamad Rizky Prasetya, Adinda Rizky Wijayanti, Annisa Rohani, Choirina Kamilia Ronnald Christanto Admanegara Rosmawati, Lisma Rukmana, Sukma Saffalia Putri , Nida Sahdan, Muhammad Arlyen Salsabila Putri, Syaqna Salsabilla Prabawati Hariyono Samodro, Intan Febriana Sampurno, Fernanda Putri Lizara Saniyyah Saprila Nur Fadila Sarah, Gracela Shafira Salsabilla Shelly Muharrafa Hendinie Sheni Nahla Syifani Sihab Kurnia Hakim Sihotang, Melyana Sukma Rukmana Sulistiyowati, Linda Terrano Windrianto Darmawan Thariza Afriliya Putri Tri Yustikasari, Siti Aisyah Ubbadullah, Ubbadullah Via Aldina Auva Wahyu Nur Rafita Wahyuni Wahyuni Wildan Jovian Wahyu Tyas Saputra Yafi Maulana, Bintang Yasser Abed, Muhammad Yunita Satya Pratiwi Yunita, Asmiasih Zakaria, Maulana Zanetta Najlaa Putri Arfi Zawawi Zawawi Zulfa Salsabila, Naurah Zulianti, Rohma Kusuma Zumarnis , Hafizah