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All Journal Habitat Jurnal Dinamika Pengabdian (JDP) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri)
Noor, Arif Yustian Maulana
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Journal : Habitat

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Demographic Analysis of Urban Consumers’ Fruit Salad Preferences in Malang City, East Java of Indonesia Noor, Arif Yustian Maulana; Isaskar, Riyanti; Ummah, Khoirul; Fitri, Kanissa Gita
HABITAT Vol. 36 No. 1 (2025): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.1.7

Abstract

Urban consumers are increasingly exposed to health risks and dietary transitions, prompting growing interest in organic food products. However, actual purchasing behavior for organic options, such as fruit salad, remains inconsistent, particularly in emerging economies. Existing studies tend to emphasize attitudinal factors in developed markets, leaving a gap in understanding how structural demographic attributes influence organic preferences in developing urban contexts. This study aims to examine how education, marital status, income, gender, expenditure, and buying frequency shape consumer preference for organic fruit salad. A cross-sectional survey was conducted in an urban Indonesian setting, and binary logistic regression was employed to identify significant predictors. The results reveal that education and marital status are strong positive determinants of organic preference, while monthly expenditure is marginally significant. In contrast, income, gender, and buying frequency show no statistically significant effects. These findings suggest that informational access, household responsibility, and food budgeting behavior better explain organic food choices than income or habitual purchasing. The study contributes to consumer behavior and food preference literature by highlighting the socio-demographic foundations of sustainable consumption. Implications are offered for urban nutrition policy, consumer segmentation strategies, and targeted marketing to support the adoption of organic food in middle-income societies.
Millennial Consumer Preferences for Healthy Instant Noodle Products in East Java (Choice Experiment Method) Prameswari, Syera Aqila; Toiba, Hery; Andriani, Dwi Retno; Noor, Arif Yustian Maulana
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.11

Abstract

Healthy living is now a popular lifestyle among the millennial generation, health consciousness is a concern for some who prefer to engage in activities that can be beneficial to the body, one of which is paying attention to dietary intake. Porang (Konjac) is an alternative raw material for processed products, especially konjac noodles, and those containing gluten. At present, there is little consumer research, apart from the fact that it is a relatively new product on the market, previous studies have focused on the glucomannan content of konjac noodle products. The results of the multinomial logit analysis for the five attributes, calorie content, fibre content, food additives and price, show that respondents prefer products with low calorie content, high fibre content, using natural food additives and the lowest price category. The attribute that consumers consider important, the use of natural food additives and fiber content, comes last. The implications of this study could be considered by manufacturers who want to produce konjac noodle to add natural food additives and list them on the label on the packaging. Building economical packaging and partnerships to achieve lower prices and attract consumers.
Co-Authors Anisa Aprilia Budi Hartono Candra Adi Intyas, Candra Adi Condro Puspo Nugroho Deny Meitasari Djoko Koestiono Dwi Retno Andriani Fahriyah Fahriyah Fitri, Kanissa Gita Fitria Dina Riana Hardana, Andrean Eka Hazahrah, Syarifah Zulfalinda Heptari Elita Dewi Hery Toiba Imaniar Ilmi Pariasa Khairani, Akmaliza Novi Haryati Nuhfil Hanani Prameswari, Syera Aqila Putritamara, Jaisy Aghniarahim Rachman Hartono Rahman, Moh Shadiqur Riyanti Isaskar Rosihan Asmara Safitri, Mega Sakinaturrizqi, Geubrina Setyowati, Putri Budi Shaleh, Mohammad Ilyas Silvana Maulidah Ula, Mahfudlotul Ummah, Khoirul Yuswita, Effy