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Analisis Strategi Pemasaran Dalam Meningkatkan Minat Beli Konsumen Pada Indomaret: Studi Kasus Di Indomaret Cabang Pangkajene Sidenreng Rappang Auliyah Nurwafiyyah; Kurniawan; Haeril; Suriadi; Hamdi
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.15733

Abstract

Keamanan siber menjadi aspek krusial dalam melindungi informasi dan merupakan infrastruktur kritis di Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh Indomaret cabang Pangkajene Sidenreng Rappang dalam meningkatkan minat beli konsumen. Strategi pemasaran perusahaan dapat berbeda antara satu dengan yang lain karena harus disesuaikan dengan kondisi dan tujuan perusahaan. Penelitian ini mengkaji beberapa aspek penting dalam strategi pemasaran, seperti penetapan harga, kualitas produk, kegiatan promosi, dan penampilan produk yang menarik, yang berkontribusi pada keputusan pembelian konsumen. Penelitian ini menggunakan pendekatan kualitatif dengan metode pengumpulan data melalui observasi, wawancara, dan dokumentasi. Teknik analisis data yang digunakan adalah analisis SWOT (Strengths, Weaknesses, Opportunities, and Threats), yang bertujuan untuk memaksimalkan kekuatan dan peluang, serta meminimalkan kelemahan dan ancaman.Hasil penelitian menunjukkan bahwa strategi pemasaran yang diterapkan oleh Indomaret cabang Pangkajene belum optimal, terutama dalam hal promosi yang terbatas pada metode tradisional seperti dari mulut ke mulut dan promosi di sekitar lokasi saja. Untuk menghadapi persaingan, Indomaret perlu memperbaiki strategi pemasarannya, termasuk memanfaatkan pemasaran melalui internet dan meningkatkan kegiatan promosi untuk memperluas jangkauan konsumen.
Pengaruh Penggunaan Media Pembelajaran Aplikasi Quizizz Terhadap Minat Belajar Siswa Di SMK Negeri 4 Bone: Penelitian Mirnawati; Haeril; Sahiruddin
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.814

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh media pembelajaran aplikasi quizizz terhadap minat belajar siswa kelas IX OTKP SMK Negeri 4 Bone yang berjumlah 30 siswa dengan 24 item pernyataan variabel X dan Y. Desain penelitian yang digunakan adalah Ex post facto dan teknik analisis regresi linier sederhana serta uji-t dengan bantuan program SPSS versi 26. Hasil penelitian menunjukkan bahwa: Media pembelajaran aplikasi quizizz berpengaruh terhadap minat belajar berdasarkan hasil uji-t dengan nilai tanda (2-tailed) sebesar 0,000 yang lebih kecil dari nilai signifikan < 0,05, dimana nilai t hitung > nilai t tabel yaitu 18,264 > 2,04841. Maka dapat disimpulkan bahwa terdapat Pengaruh Media Pembelajaran Aplikasi Quizzizz terhadap Minat Belajar siswa kelas IX OTKP SMK Negeri 4 Bone.
PENGARUH RESIKO KREDIT DAN LIKUIDITAS TERHADAP PROFITABILITAS PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2018-2022 Syamsuddin, M. Syamsunil; Haeril; Nirmasari, Dian
Paser Institute Of Accounting and Finance Vol. 2 No. 2 (2024): Desember, Hal
Publisher : Paser Institute Of Accounting and Finance

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Credit risk and liquidity are factors that can influence the performance of banking companies, especially profitability indicators, because these two variables can have a big impact on the profits obtained by banks in a certain period. So the aim of this research is to find out how much influence Credit Risk and Liquidity have on Banking Companies listed on the Indonesia Stock Exchange (BEI). The research method used was quantitative method with an associative correlation approach to find the influence relationship among variables. The source of this research came from financial reports through documentation techniques. The population in this study were 42 banking companies listed on the Indonesia Stock Exchange, while the sampling technique used was Purposive Sampling so that the sample obtained were 7 companies that based on the criteria. The data analysis method used was multiple linear analysis. The results of this research showed that partially Credit Risk had a negative and significant influence on Profitability, Liquidity had no significant influence on Profitability. Then simultaneously Credit Risk and Liquidity had a positive and significant influence on Profitability.
Peran Ekonomi Kreatif Melalui UMKM Dalam Mewujudkan Pariwisata Berkelanjutan Haeril; Dinesh Basti Farani; Jemadi; Sulaiman Efendi Siregar; Eko Budi Lestari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.5788

Abstract

The purpose of this study is to determine and analyze the role of the creative economy through MSMEs in realizing sustainable tourism. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that the creative economy through MSMEs has a very important role in realizing sustainable tourism. There are several ways for the creative economy through MSMEs to realize sustainable tourism including the advancement of local culture, development of local products and services, innovation and collaboration, increasing local community participation, homestays and local investment, and environmental preservation.
EFEKTIVITAS PEMBELAJARAN KONTEKSTUAL DALAM MENINGKATKAN MINAT BELAJAR SISWA Harianti, Utari; Haeril; Hamka
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01, Maret 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.41317

Abstract

This study aims to determine the effectiveness of contextual learning in increasing students’ learning interest. The research was conducted in Class X of UPT SMAN 25 Bone with a total sample of 57 students. The study employed a Pre-Experimental Design with a quantitative data analysis technique.The results showed an increase in the average learning interest score from 31.02 before the treatment to 32.86 after the treatment. Based on the paired sample t-test, the increase was statistically significant (p < 0.05).Thus, it can be concluded that contextual learning is effective in enhancing students’ learning interest. These findings recommend that teachers apply contextual learning as one of the strategies to improve students’ learning interest.
EFEKTIVITAS PROGRAM MAGANG DALAM MENINGKATKAN KETERAMPILAN KEWIRAUSAHAAN MAHASISWA PENDIDIKAN EKONOMI Arya Alfareza, Andi; Haeril; Sahiruddin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01, Maret 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.42307

Abstract

This study aims to determine the effectiveness of internship programs in enhancing students’ entrepreneurial skills. This research employed a quantitative approach with an ex post facto method, involving 43 Economics Education students of Muhammadiyah University of Bone who had participated in internship programs. Data were collected through questionnaires and analyzed using simple linear regression. The results revealed that all items of variables X and Y were valid, with correlation coefficients ranging from 0.333 to 0.792, exceeding the r-table value of 0.301 at the 5% significance level. The partial t-test showed a calculated t-value of 9.429, greater than the critical t-table value of 1.68385, with a significance level below 0.001. This proves that internship programs have a significant effect on students’ entrepreneurial skills. The correlation coefficient of 0.827 indicates a very strong relationship, with internship programs contributing 68.4% to students’ entrepreneurial skills. These findings emphasize that internship programs are an effective contextual learning medium for developing entrepreneurial competencies among students. However, their effectiveness can be further improved through intensive guidance and direct involvement of students in real entrepreneurial activities.
EFEKTIVITAS PENGGUNAAN ARTIFICIAL INTELLIGENCE (AI) DALAM PEMBELAJARAN MAHASISWA UNIVERSITAS MUHAMMADIYAH BONE Mentari; Haeril; Sahiruddin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.44537

Abstract

This study examines the effectiveness of Artificial Intelligence (AI) in the learning process of fourth-semester students in the Economics Education Study Program at Universitas Muhammadiyah Bone. The research is motivated by the rapid development of AI technology, which has the potential to improve learning quality, although its use among students remains uneven. This study aims to evaluate how effectively AI supports students in understanding materials, completing tasks, and accessing learning resources. A descriptive quantitative approach was applied using a Likert-scale questionnaire that has been tested for validity and reliability. The sample consisted of 65 active students who use AI platforms such as ChatGPT and Gemini. The results show an average effectiveness score of 4.0144, indicating that AI is effective in supporting learning. Therefore, students are encouraged to use AI wisely, and institutions are expected to provide digital literacy training to optimize its use.