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All Journal JISI UMJ (Jurnal Integrasi Sistem Industri UMJ) Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis ABDIMAS SILIWANGI Enrichment : Journal of Management Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Bina Bangsa Ekonomika Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bussman Journal : Indonesian Journal of Business and Management National Conference on Applied Business, Education & Technology (NCABET) Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Sosial, Sains, Terapan dan Riset (Sosateris) Bina Bangsa International Journal of Business and Management Jurnal Ekonomi Bisnis dan Kewirausahaan Abdimas Aswaja: Jurnal Pengabdian Masyarakat
ASFAR, ANDI HASRYNINGSIH
Universitas Bina Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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The role of public relations in handling communication crises in public institutions Asfar, Andi Hasryningsih; Cintana, Dea; Mahwi, Shelina; Amanda , Amanda; Zakia, Mikail Rizqi; Alamsyah, Muhammad Ghondur
Jurnal Sosial, Sains, Terapan dan Riset (Sosateris) Vol. 14 No. 1 (2025): Sosateris
Publisher : Intitute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/p8ycnd35

Abstract

This study aims to analyze the role of public relations (PR) in handling communication crises in public institutions. The focus of the study includes the communication strategies implemented, the effectiveness of messages delivered to the public, and the challenges faced in maintaining public trust during crisis situations. The research method used a qualitative approach with in-depth interviews and document analysis in several public institutions experiencing communication crises. The results show that the success of crisis management is greatly influenced by the ability of PR to build fast, accurate, and transparent communication. A planned communication strategy, information transparency, and good internal coordination have been proven to be able to reduce the negative impact of crises and restore the image of public institutions. The findings also reveal that the greatest challenges for PR lie in limited communication resources and internal resistance to changes in communication strategies during crises. Based on these findings, it can be concluded that the role of PR is not only to convey information, but also as a strategic actor that determines the success of public institutions in overcoming communication crises and maintaining public trust. Therefore, strengthening the capacity and professionalism of PR is a crucial factor in ensuring the communication resilience of public institutions in the future.
HUMAN RESOURCE MANAGEMENT STRATEGIES AND PRACTICES IN SUPPORTING THE SUCCESS OF TP2DD: A CASE STUDY OF ETPD IMPLEMENTATION IN SOUTH TANGERANG CITY Nurhadi, Muhammad Agus; Wiguna, Wahyu; Asfar, Andi Hasryningsih; Mubarak, Firhan; Kurniawan, Dede; Suryadiningrat, Nining
International Journal of Multidisciplinary Research and Literature Vol. 5 No. 1 (2026): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v5i1.416

Abstract

Regional financial digitalization is a strategic component of the bureaucratic reform agenda and a key step in strengthening governance in Indonesia. The implementation of Regional Government Transaction Electronification (ETPD) through the Regional Digitalization Acceleration and Expansion Team (TP2DD) is a crucial instrument in promoting efficiency, transparency, and accountability in regional financial management. This study aims to analyze human resource management (HRM) strategies and practices in supporting the success of TP2DD through a case study of ETPD implementation in South Tangerang City. The study employed a qualitative approach, utilizing a case study method that involved in-depth interviews, observations, and analysis of policy documents. The results indicate that ETPD's success in South Tangerang City is supported by strengthening the apparatus's competencies, increasing digital literacy, and implementing sustainable training and capacity-building programs. Adaptive HRM strategies can minimize resistance to bureaucratic change and foster a work culture responsive to digital transformation. These findings confirm that human resources play a key role in the success of regional financial digitalization and can serve as a reference for other regional governments in implementing ETPD.
PEMBERDAYAAN UMKM PEDAGANG KAKI LIMA DI SEKITAR KAMPUS KOTA SERANG MELALUI PENDAMPINGAN MANAJEMEN USAHA Asfar, Andi Hasryningsih; Tabroni, Tabroni; Surachman, Surachman; Harsono, Pramudi; Salapudin, Salapudin; Sukmawan, Irwan
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 4 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i4.230

Abstract

This community service activity aims to empower micro, small, and medium enterprises (MSMEs), particularly street vendors operating around university areas in Serang City, through business management assistance. Street vendors play a significant role in supporting local economic activities; however, many of them still manage their businesses in a traditional manner with limited managerial skills, especially in financial management and business planning. The activity was conducted using a participatory and practice-based approach, involving stages of initial needs assessment, business management training, on-site mentoring, and evaluation. The program was implemented over one month in September 2025 and involved street vendors from various business sectors. The results indicate a significant improvement in participants’ understanding of basic business management, including simple financial record-keeping, capital management, and pricing strategies. In addition to increased knowledge, behavioral changes were observed, particularly in the adoption of daily transaction records and the separation of business and personal finances. The campus environment provided a strategic context due to stable market demand and close interaction with the academic community. Overall, the activity demonstrates that continuous and contextual business management assistance can effectively enhance the capacity, independence, and sustainability of street vendor MSMEs. The program also highlights the role of higher education institutions in strengthening local economic development through community-based empowerment initiatives.
Co-Authors Afit Riyanto Agizka Yolanda Ahmad Mukhlis, Ahmad Alamsyah, Muhammad Ghondur Alvi Inayati Amanda , Amanda Anisa Paradila Annisa Utami Aribowo, Handrianto Cintana, Dea Dede Kurniawan Dini Martinda Lestari Edwin Gunadi Elinawati, Elinawati Elsa Putri Indira Fathoni, Malik Fitri Fauziah HERI IRAWAN I Komang Wahyu Wiguna Iis Nurasiah Ika Pratiwi Ika Pratiwi Jamaludin Jamaludin Jiddan Muhiza Kartika, Wika Leyla Ayu Azkiyah Lindawati Ayu Lisa Reftiana Mahendra, Yoga Mahwi, Shelina Maliki, Budi Ilham Mubarak, Firhan Munajat, Ade Agus Mutoharoh, Mutoharoh Nita Wahyuni Nurhadi, Muhammad Agus Nurisa Ainulhaq Panudju, Andreas Tri Permata, Nuniek Pramudi Harsono Putri Alfitriani Quraysin, Icin Rafa Anargya Ramadhan Rita Anggraeni Rusmalina, Euis Sabrawijaya Sabrawijaya Sadam Adriansyah Salapudin, Salapudin SAPUTRA, SARIPUDIN Sariwardani, Andriani Sherlly Aprilliani Siti Rohmah Siti Sofiah SONDI SONDI - Subroto, Desty Endrawati Suhdiyah, Dede Sukmawan, Irwan Surachman Surachman Suripto, Puji Suryadiningrat, Nining Syafira Nur Fadillah Tabroni, Tabroni Umalihayati Umalihayati Uun Uun Veronika Joan Jasmine Yoga Mahendra Zahra, Mia Mulyani Zakia, Mikail Rizqi