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All Journal IQTISHADIA Jurnal Ilmiah Ekonomi Islam JBMP (Jurnal Bisnis, Manajemen dan Perbankan) MBR (Management and Business Review) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Abdimasku : Jurnal Pengabdian Masyarakat VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Journal of Sharia Economics Bisnis Net : Jurnal Ekonomi dan Bisnis Share: Jurnal Ekonomi dan Keuangan Islam Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Trends Economics and Accounting Research Unisia Jurnal Studi Pemerintahan dan Akuntabilitas Jurnal Pengabdian Pada Masyarakat METHABDI Journal of Islamic Business Management Studies (JIBMS) Journal International Dakwah and Communication Sharia Oikonomia Law Journal Journal of Social Science Utilizing Technology Journal of Social Science Utilizing Technology Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Andni, Riyan
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Journal : Journal of Social Science Utilizing Technology

 1 
Evaluation of Climate Change Impacts on Lettuce Hydroponic UMKM (Case Study of Alam Tani Hidrofarm Kudus) Azhari, Delbi Rizka Adik; Andni, Riyan
Journal of Social Science Utilizing Technology Vol. 1 No. 2 (2023)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v1i2.595

Abstract

Background. Changes in climate have a significant impact on various aspects of work, especially in the modern agricultural sector. Therefore, the UMKM sector of Alam Tani Hidrofarm Kudus is facing new challenges such as in the production process. Purpose. This study aims to describe, explain and evaluate the effect of climate change on the growth of vegetable crops in the UMKM Alam Tani Hidrofarm Kudus. Method. The research method used is a qualitative approach with a case study approach. Data were obtained through observation, in-depth interviews, and data and document collection. Results. The results showed that climate change resulted in various impacts such as decreased productivity and quality in hydroponic lettuce crops. Factors such as temperature extremes, changes in rainfall, humidity, diseases and pests, plant nutrients, environment, variety and technology used. However, this study also identified various evaluations to improve the productivity and quality of hydroponic lettuce crops. These solutions include regular irrigation systems, greenhouses, variety selection, proper nutrient utilisation, monitoring, the use of smart technology, and the use of temporary protection. Conclusion. Temperature variations and unpredictable rainfall patterns can disrupt the balance of the hydroponic environment resulting in slowed growth and reduced crop quality. These factors can undermine food security and the sustainability of cultivation. In addition, this research underscores the need for strategic adaptation, such as the use of climate control technologies, selection of climate-resilient varieties, and efficient water management. Facing the challenges of climate change in the context of hydroponic farming requires an integrated approach involving various parties, including farmers, researchers, and policy makers to ensure a stable and sustainable food supply.
The Role of Digital Marketing in Increasing the Income of UMKM Alam Tani Hydrofarm in Kudus Octaviana, Donna Laili; Andni, Riyan
Journal of Social Science Utilizing Technology Vol. 1 No. 2 (2023)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v1i2.596

Abstract

Background. This research was conducted due to the acceleration of globalization which has driven the rapid development of digital technology, providing opportunities for businesses to enter the digital marketing market. Therefore, UMKM Alam Tani Hydrofarm can increase their income through digital marketing strategies. Purpose. The purpose of this research is to understand the role of digital marketing in increasing the income of UMKM Alam Tani Hydrofarm in Kudus Method. This study uses a qualitative descriptive approach, which aims to provide facts and data regarding the effect of digital marketing on the income of UMKM Alam Tani Hydrofarm. Results. The results of this study indicate that digital marketing implemented by UMKM Alam Tani Hydrofarm has a significant impact. These UMKM actors can continue to develop their business while meeting consumer needs through digital marketing strategies. The transition to purchasing through digital marketing will also facilitate market expansion for UMKM. Current technological developments optimize the potential of UMKM and promote sustainable growth. Social media and e-commerce platforms are important means of increasing UMKM sales. Conclusion. Through analysis of the research results and discussions presented above, it can be concluded that Micro, Small and Medium Enterprises (MSMEs) play an important role in expanding employment opportunities and act as a driving force amidst the slowdown in the Indonesian economy. Apart from that, MSMEs also need to adopt innovation in utilizing digital technology to attract more consumers, which will have an impact on increasing product demand. The marketing strategy used needs to always be updated according to developing trends in society.
Live Streaming Strategy on TikTok Shop Media in Increasing Sales of Areta Wholesale Negligee Sabila, Fatma Lailatus; Andni, Riyan
Journal of Social Science Utilizing Technology Vol. 1 No. 2 (2023)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v1i2.597

Abstract

Background. In the advanced digital era, marketing and sales have significantly shifted towards social media platforms rather than the stock market due to the volatility of the stock market, which is very sensitive to issues. Therefore, one of the platforms that has caught the world's attention is TikTok, which is known for its short and creative content that dominates daily use. Purpose. This research was conducted with the aim of examining how the live streaming strategy on tiktokshop media increases sales of wholesale areta negligees. Method. This research was conducted through direct field research, besides that the research data source was obtained through primary data between sources and respondents directly, with a qualitative approach method. Results. Based on the results of interviews conducted by researchers, the increase in sales after using live streaming and TikTok Shop experienced a rapid increase before the application was available. Conclusion. The live streaming strategy on the TikTok Shop media platform has proven itself to be an effective tool for increasing sales of Areta Wholesale's negligee clothing products. With a creative and interactive approach, the business was able to capture the attention of potential audiences and cater to their preferences and needs. The live streaming feature allows direct interaction between the business and potential buyers, helping to answer questions, provide product explanations, and provide useful information. Adding value through live streaming content is key to building trust and a positive reputation in the eyes of potential customers. Collaboration with TikTok influencers has also proven effective in increasing product exposure and traction. Measuring and analysing the performance of the live streaming strategy is an important step to continuously improve sales results. Overall, the live streaming strategy on TikTok Shop is a great opportunity for Areta Grosir to get closer to potential buyers, create creative and informative content, and expand sales potential in the dynamic and innovative e-commerce era.
SWOT Analysis in the Development Strategy of Lettuce Farmer UMKM (Case Study of Umkm Alam Tani Hidrofarm Kudus) Mafaticha, Anni; Andni, Riyan
Journal of Social Science Utilizing Technology Vol. 1 No. 2 (2023)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v1i2.598

Abstract

Background. The development of the times brings a number of changes in life. UMKM or Micro, Small and Medium Enterprises have a central function to bring changes in improving the economy of a country. UMKM are also referred to as businesses that are able to survive in crisis conditions. UMKM are usually more elastic, flexible, and adaptive so that capital becomes the beginning in working on their business. Purpose. This study aims to determine the strengths, weaknesses, opportunities, and threats affecting the Kudus Hydrofarm Farming Nature. Method. The method used in this research is qualitative. The data used in this research is primary data by conducting interviews and observations at UMKM Alam Tani Hidrofarm Kudus. Results. The results of this study indicate that the strengths of Alam Tani Hidrofarm Kudus are reducing dependence on large agricultural land, good quality products, appropriate market segmentation. The weaknesses include the unstable availability of hydroponic lettuce to fulfil the demand for vegetables, the lack of variety of vegetable products, and the risk of technical failures in the hydroponic system that can disrupt production. Conclusion. The conclusion of this study is that Alam Tani Hydrofarm UMKM in Kudus has a SWOT analysis that identifies the strengths, weaknesses, opportunities, and threats faced by their business. From this analysis, UMKM have several alternative strategies that can be implemented to optimise their potential. By implementing appropriate strategies, UMKM are expected to overcome the challenges faced, capitalise on existing opportunities, and contribute to the growth of a sustainable agriculture sector as well as the overall economy.
Single Submission System (OSS) As A Feature to Simplify Business Licences (Case Study of the One-Stop Investment and Integrated Service Office (DPMPTSP) in Jepara Regency) Ayumna, Frida Salma; Andni, Riyan; Faza, Iqbal
Journal of Social Science Utilizing Technology Vol. 1 No. 2 (2023)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v1i2.600

Abstract

Background. Licensing services for business actors or the public is one of the obligations that must be fulfilled by state administrators. Business actors and investors certainly really want fast and straightforward services and processes. The government as the licensing supervisor is the main legality for business actors. The function of licensing is to regulate activities that have the potential to cause disturbance to the public interest. The application procedure has strict policies but does not have to have a series of complicated processes. The government created a system in the form of Online Single Submission (OSS) to make it easier for business actors to manage business licences.  The facilitator of the government in facilitating its implementation is assisted by the One-Stop Investment and Integrated Service Office. Purpose. The purpose of this research is to find out how the performance of the Investment Service and One Stop Integrated Services is and also to find out what obstacles occur in the field and how solutions are produced to solve various existing obstacles. Method. The research method in this study is to use qualitative methods and data collection methods using interview techniques to find out information from respondents. Results. The results of the discussion of this study indicate that the Investment and One-Stop Service Office has provided good and responsive service so that existing constraints can be resolved immediately. Conclusion. The Online Single Submission (OSS) system is implemented to accelerate business licensing at the Jepara Regency Investment and One-Stop Integrated Service Office (DPMPTSP) as a public service facility under the Jepara Regency Investment and One-Stop Integrated Service Office (DPMPTSP). To obtain a commercial or operational business licence, it must start with registration through the OSS website.
Co-Authors Afandi, Johan Afisa, Ulya Noor Ahmad Febrizan Akrom, Luqi Zidan Shofi Amalia, Eka Nurul Amelia Putri, Alya Rizka Anggraini, Devi Dwi Anggraini, Devy Dwi Anindya, Suxiang Anjelina, Novita Aqliya, Jauharotun Sholha Arief Hidayat Afendi, Arief Hidayat Aulia, Cholivatul Avinash, Buschhaus Ayumna, Frida Salma Azhari, Delbi Rizka Adik Azzahra, Lailatul Maulida Betania Kartika Muflih Bevoor, Bevoor Candra, Eki Choirun Nisa, Alfi Dhia R.A., Salsabila Dwi Nastrilia, Maula Dzuriyah, Tsaniyatul Farcha, Iddiya Fatchurrohman, M Fatmawati Fatmawati Fatmawati, Fatmawati Faza, Iqbal Faza, Muad Eka Fina, Nailil Ibadillah, M. Nashuikhul Inayah, Sania Hanim Iqbal Maulana Izah, Naili Jie, Lie Jixiong, Cai Johanna, Anne Kirom, Cihwanul Kunasari, Kunasari Larasati, Pipit Mafaticha, Anni Maulida Azzahra, Lailatul melani, Wiwik melani Muttaqin, Ibnu NA, Lailatin Nishfinur Nabila, Lana Nisrina Nafsi, Farichatun Naila Fitriana, Eka Nida, Rahma Sofia Nikmah, Zahrotun Nisa, Yasinta Khoirun Nur Aris Nur, Silva Maulida NURUL HIDAYAH Octaviana, Donna Laili Palupi, Nur Wulan Intan Puspa Anggrayni, Arnetha Putri, Resti Astuti Misatun Rahati, Yeni Ayu Rahma, Sukma Aulia Rahman, Akhlis Auliya Rasyida, Ana Mar’atur Rizka Ulima Qotrunnida Rizki Nur Wijayanti Rizkia, Reza Fitriana Rizkina, Fanisa Rizqi, Salsa Bela Putri Rofianti, Devi Triana Sabila, Fatma Lailatus Sari, Putri Nabela Sintiya Sattar Sattar Sattar, Sattar Septiyanti, Dwi Sironi, Manuela Sri Mulyani Sufiana Noor Syukri Fathudin Achmad Widodo Vicky Mailani Widya Astuty Wardani, Dhias Pramudita Kusuma Wardani, Rina Umi Widyaningrum, Lina Xin, Derr Yasoa, Mohd Rushdan Yingxiang, Schunk Zhang Wei Zunita Zahrotur Rohmah