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All Journal JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH JURMATIS : Jurnal Manajemen Teknologi dan Teknik Industri Bulletin of Community Engagement Sewagati: Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) Mamangan Social Science Journal Journal Industrial Engineering and Management (JUST-ME) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research JPM BRIDGE: The Multidisciplinary Research Portal Journal of Renewable Engineering
Sofyan, Hady
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Religion Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Mamangan Social Science Journal

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Application Of Innovation In Marketing Strategies For Sustainable Tourism In Raja Ampat Astuti, Ni Luh Gde Sari Dewi; Sunny, Milla Permata; Suharyati, Suharyati; Nasfi, Nasfi; Sofyan, Hady
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i1.7827

Abstract

Raja Ampat, located in Southwest Papua, Indonesia, is known as a paradise for divers and nature lovers with its extraordinary underwater and land natural beauty. This archipelago consists of more than 1,500 small islands surrounded by four main islands: Misool, Salawati, Batanta, and Waigeo. As part of the Coral Triangle, Raja Ampat is a center of marine biodiversity with hundreds of unique and endangered species. The name "Raja Ampat" comes from a local legend about four kings who occupied the four largest islands. Apart from its natural beauty, Raja Ampat also focuses on environmental conservation through its Marine Protected Area Network which covers more than 4 million hectares. Sustainable tourism is a major concern in Raja Ampat to maintain beauty and biodiversity. This involves digital marketing through social media, collaboration with influencers, and the adoption of sustainable technology. Challenges faced include a lack of tourist awareness, limited infrastructure, and low local community participation. This research uses qualitative methods through case studies, semi-structured interviews, and participant observation to understand the application of innovation in sustainable marketing strategies. Through appropriate marketing strategies, Raja Ampat seeks to attract tourists who support sustainable tourism, ensuring its natural beauty is maintained for future generations.
Co-Authors Abdul Rosid Ahmadin Ahmadin Ahmadin Ahmadin Ambarwati, Riris Asep Hermawan Asep Zulkifli Achmad Astuti, Ni Luh Gde Sari Dewi Bernadetha Nadeak Casiman, Casiman Dahlia Pinem Dandi Bahtiar Dewi, Adinda Herliani Donald Frensius Pasaribu Effendi, Marwan Hartoto Hartoto Hartoto Helmita Herlina Herlina Ichtiat, Helmi Qodrat Ita Musfirowati Hanika Jejen, Atep Kicky Basuki Putri, Pandena Kusumaningrum, Arini Lukitasari, Lenni Meilani, Dewi Mulyeni, Sri Nasfi, Nasfi Nasim, Eman Sulaeman Ni Luh Gde Sari Dewi Astuti Novianti, Teni Nurfadhilah, Annisa Priatna, Isep Amas Prihantini Prihantini Puja, Reksa Rahardian, Satrio Ramadhan, Noval Dwi Sanggar Redjeki, Finny Retno Sundari Rizky Fajar Ramdhani Sugiantoro, Wahyu Suharyati Suharyati Sunny, Milla Permata Widhi Rachmawati, Diana Zainizam, Zainizam