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All Journal Edutourism : Journal Of Tourism Reseach Jurnal Riset Akuntansi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Journal of Research and Publication Innovation Jurnal Komunikasi, Masyarakat Dan Keamanan Cendikia Pendidikan Tashdiq: Jurnal Kajian Agama dan Dakwah Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Intelek Dan Cendikiawan Nusantara Kajian Ekonomi dan Akuntansi Terapan Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Nabila Khairunnisa
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PERUMUSAN STRATEGI CSR SEBAGAI BAGIAN DARI STRATEGI PERUSAHAAN DI MASA PASCA-PANDEMI Lokot Muda Harahap; Arkhan Hafidz Purba; Desi Irawan Lestari; Miftahussaidah; Nabila Khairunnisa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 5 (2025): Oktober - November 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Pandemi COVID-19 telah mengubah secara fundamental cara perusahaan beroperasi dan berinteraksi dengan para pemangku kepentingan. Di masa pasca-pandemi, Corporate Social Responsibility (CSR) tidak lagi dipandang sebagai aktivitas filantropi semata, melainkan sebagai bagian integral dari strategi perusahaan untuk menjaga ketahanan bisnis dan membangun kepercayaan jangka panjang. Penelitian ini bertujuan untuk menganalisis perumusan strategi CSR sebagai bagian dari strategi korporasi dalam menghadapi dinamika sosial-ekonomi pasca-pandemi. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus pada beberapa perusahaan sektor manufaktur dan jasa di Indonesia yang aktif melaksanakan program CSR pasca-pandemi. Data diperoleh melalui studi dokumentasi dan analisis laporan keberlanjutan (sustainability report). Hasil penelitian menunjukkan bahwa perusahaan telah mengalami pergeseran paradigma CSR dari pendekatan tanggung jawab sosial tradisional menuju integrasi strategis dengan visi bisnis berkelanjutan. CSR kini berfungsi sebagai instrumen strategis untuk memperkuat reputasi, meningkatkan keunggulan kompetitif, serta mendukung ketahanan sosial dan ekonomi. Temuan utama penelitian menunjukkan bahwa keberhasilan CSR pasca-pandemi sangat dipengaruhi oleh penerapan prinsip Environmental, Social, and Governance (ESG) dan konsep shared value yang menyeimbangkan tujuan bisnis dengan tanggung jawab sosial. Model implementasi CSR yang paling efektif adalah yang berbasis keberlanjutan korporatif, karena mampu menciptakan sinergi antara pertumbuhan ekonomi dan kesejahteraan sosial. Penelitian ini menegaskan bahwa perumusan strategi CSR yang terintegrasi dan berorientasi keberlanjutan merupakan kebutuhan strategis bagi perusahaan modern. Dengan demikian, CSR bukan hanya instrumen etis, melainkan juga investasi jangka panjang yang mendukung pencapaian tujuan pembangunan berkelanjutan di era pasca-pandemi.
Implementasi Program Kerja Mahasiswa KKN dalam Peningkatan Kualitas Hidup Masyarakat Desa Perteguhen Silvia Tabah Hati; Nabila Khairunnisa; Nia Safira Ramadhanty Pane; Cindy Alya Tantri
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 4 (2025): Desember: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i4.3393

Abstract

Students from Universitas Islam Negeri Sumatera Utara (UINSU) carried out a Community Service Program (KKN) in Perteguhen Village, Simpang Empat Subdistrict, Karo Regency. This program was held from July 30 to September 1, 2025. For more than a month, the students organized various activities, which were divided into major programs, weekly activities, and daily routines. The main purpose of this KKN program was to give students the opportunity to learn directly from the community while also helping to explore and develop the village’s potential. In this way, students not only gained theoretical knowledge at the university but also practical experience by engaging with the daily lives of the villagers. The implementation began with a field survey to better understand the condition of the village, followed by planning programs that matched the needs of the community. All activities were carried out with the support of the village head and local residents, creating a sense of closeness and togetherness. Some of the major programs included helping the community with activities that supported the improvement of the local economy, exploring local potential, and organizing social and religious programs to foster peace and harmony. In addition, students also worked with elementary school children by providing tutoring sessions and Qur’an lessons, giving them extra support both in academics and religious education. Through this KKN program, it is hoped that the people of Perteguhen Village can directly benefit in the areas of education, social life, and the economy. For the students, this experience served as a valuable opportunity to broaden their knowledge, build empathy, and strengthen their sense of responsibility. The presence of UINSU students in Perteguhen Village is expected to leave a positive impact by creating a more peaceful, united, and prosperous community.
Co-Authors Afifah Nida Suhailah Boru Dalimunthe Arkhan Hafidz Purba Bagas Putra Budiono Cindy Alya Tantri Dafha Priatama Desi Irawan Lestari Erma Setiawati Gadis Puan Mahesa Hopid Jidan Iman, Asrul Nur Jekson Sihombing Khansa Aulia Syahidah Lokot Muda Harahap Miftahussaidah Misfi Laili Rohmi Nabila Yusuf Nia Safira Ramadhanty Pane Raden Ayu Intan Fithriya Radita Dian Eka Mauldya Raka Prasetya Rama Wijaya Abdul Rozak Riva Zahra Rizkyani Silvia Tabah Hati Siska Mandalia Sri Mardiana Suresman, Edi Tasya Chintain Simanjuntak Wini Anisa Apriliani Yuni Rosdiana