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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) AJAD : Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Seminar Nasional Pengabdian Kepada Masyarakat Journal Online Manajemen ELPEI (JOMEL) Abdi Cendekia: Jurnal Pengabdian Masyarakat Business Management Economics and Business Journal Journal of Business Issues Journal of Economic Education and Entrepreneurship Studies Benefit : Journal of Bussiness, Economics, and Finance Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Jurnal Administrasi Profesional Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Business Management and Islamic Banking AKSELERASI: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen dan Akuntansi Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Analisa: Jurnal Manajemen dan Akuntansi Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Journal of Studies in Academic, Humanities, Research, and Innovation Aksi Kita: Jurnal Pengabdian Kepada Masyarakat International Journal of Education Management and Religion Jurnal Ilmiah Manajemen Dan Kewirausahaan Journal of Economics and Management Technologies Jurnal Ilmiah Akuntansi dan Keuangan (JIAN)
Nur Fadilah Ayu Sandira
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Selling Green Through Algorithms: How AI Advertising Shapes Eco-Conscious Consumers Nur Fadilah Ayu Sandira
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.917

Abstract

This study examines the influence of AI advertising exposure, green message credibility, and digital engagement on eco-conscious consumer behavior in Indonesia. Using a quantitative approach with a survey design, data were collected from 170 active social media users who had interacted with digital advertisements containing sustainability messages and purchased environmentally friendly products online. Data analysis employed multiple linear regression using SPSS. The findings reveal that AI advertising exposure, green message credibility, and digital engagement each have a significant and positive effect on eco-conscious consumer behavior, both partially and simultaneously. The results indicate that artificial intelligence serves not merely as a promotional instrument but as a bridge connecting ecological awareness with sustainable consumption. Digital engagement emerges as the strongest predictor, demonstrating that consumers who interact more actively with green content tend to exhibit higher levels of sustainable behavioral commitment. The study contributes to the theoretical development of AI driven marketing by integrating technological personalization with ethical and participatory dimensions of sustainability communication. Practically, the findings suggest that marketers must balance algorithmic efficiency with message credibility and ethical transparency to ensure that AI-driven campaigns do not merely promote green products but cultivate long term ecological awareness and consumer trust.
Selling Green Through Algorithms: How AI Advertising Shapes Eco-Conscious Consumers Nur Fadilah Ayu Sandira
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.916

Abstract

This study examines the influence of AI advertising exposure, green message credibility, and digital engagement on eco-conscious consumer behavior in Indonesia. Using a quantitative approach with a survey design, data were collected from 170 active social media users who had interacted with digital advertisements containing sustainability messages and purchased environmentally friendly products online. Data analysis employed multiple linear regression using SPSS. The findings reveal that AI advertising exposure, green message credibility, and digital engagement each have a significant and positive effect on eco-conscious consumer behavior, both partially and simultaneously. The results indicate that artificial intelligence serves not merely as a promotional instrument but as a bridge connecting ecological awareness with sustainable consumption. Digital engagement emerges as the strongest predictor, demonstrating that consumers who interact more actively with green content tend to exhibit higher levels of sustainable behavioral commitment. The study contributes to the theoretical development of AI driven marketing by integrating technological personalization with ethical and participatory dimensions of sustainability communication. Practically, the findings suggest that marketers must balance algorithmic efficiency with message credibility and ethical transparency to ensure that AI-driven campaigns do not merely promote green products but cultivate long term ecological awareness and consumer trust.
Penguatan Kapasitas Mahasiswa dalam Meningkatkan Kesadaran Hak Asasi Manusia di Era Digital M. Yunasri Ridhoh; Sri Astuti Nasir; Indri Iswardhani; Nur Fadilah Ayu Sandira; Nulthazam Sarah
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 3 No. 1 (2026): Februari : Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v3i1.559

Abstract

The rapid development of digital technology has brought significant changes to social life, particularly among university students as an educated group and agents of change. On the one hand, digital spaces provide opportunities for freedom of expression and public participation; on the other hand, they also present various challenges related to Human Rights (HR), such as privacy violations, the spread of hate speech, disinformation, and cyberbullying. These conditions highlight the importance of strengthening students’ capacity to ensure they possess adequate understanding and awareness of human rights values in the digital era. This community service article aims to enhance students’ human rights awareness through capacity-building activities conducted within the university environment. The service method was implemented through educational activities in the form of seminars, material presentations, and interactive discussions addressing fundamental human rights concepts, digital ethics, privacy protection, and responsible freedom of expression.The results of the activities indicate an increase in students’ understanding and awareness of human rights issues in the digital era, as well as the development of more critical and ethical attitudes in utilizing digital spaces. This initiative also strengthened the synergy between higher education institutions and the government in promoting human rights awareness among students. Overall, this community service activity makes a positive contribution to strengthening students’ capacity to face human rights challenges in the digital era.
Penguatan Wawasan Kebangsaan dan Soft Skill Mahasiswa ADik melalui Pendampingan Partisipatif Reflektif M. Yunasri Ridhoh; Nur Fadilah Ayu Sandira; Indri Iswardhani; Nulthazam Sarah; Sri Astuti Nasir
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 3 No. 1 (2026): Februari : Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v3i1.560

Abstract

This community service program aimed to strengthen national insight and soft skills among ADik scholarship students through a participatory and reflective mentoring approach. Many students come from underdeveloped, frontier, and outermost regions with diverse socio-cultural backgrounds, requiring contextual guidance to internalize national values and develop essential interpersonal competencies. The program combined interactive socialization, group discussions, and value reflection activities to encourage active participation and personal engagement. The method emphasized dialogic learning rather than one-way lectures, allowing students to relate national values to their lived experiences. The findings revealed noticeable behavioral changes, including increased confidence in expressing opinions, stronger participation in discussions, improved communication skills, and heightened awareness of ethical conduct and financial responsibility as scholarship recipients. The emergence of several students as informal local leaders during discussions indicated early signs of social transformation at the individual level. This program demonstrates that reflective and participatory mentoring can effectively foster character building, leadership, and contextual national awareness among university students. The implications suggest that similar approaches can be adopted in student development programs to promote sustainable character formation, especially for students from diverse and remote regions.
Pengaruh Digital Eco-Labels terhadap Kesediaan Konsumen Membayar Harga Lebih Mahal pada Marketplace Nulthazam Sarah; Nur Fadilah Ayu Sandira; Indri Iswardhani; Sri Astuti Nasir
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 2 (2026): Mei: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i2.6768

Abstract

The proliferation of digital commerce platforms has transformed consumer behavior while simultaneously elevating environmental consciousness among Indonesian consumers. This research investigates the influence of digital eco-labels on consumer willingness to pay premium prices on marketplace platforms, specifically Shopee and Tokopedia, within Indonesian urban contexts. Employing a quantitative associative research design, this study collected data from 50 active marketplace users through purposive sampling techniques using structured questionnaires with five-point Likert scales. Multiple linear regression analysis was conducted to examine the relationships between digital eco-labels and willingness to pay premium prices, with perceived credibility and environmental knowledge as moderating variables. The findings reveal that digital eco-labels significantly and positively influence willingness to pay premium prices with a beta coefficient of 0.438 and significance level of 0.000. Perceived credibility effectively moderates this relationship with a coefficient of 0.312, while environmental knowledge demonstrates a moderating effect with a coefficient of 0.276. The research model explains 64.7 percent of the variance in willingness to pay premium prices. These empirical results confirm the applicability of Theory of Planned Behavior and signaling theory in the context of sustainable digital consumption in Indonesia. The study contributes theoretical insights into green consumer behavior within emerging market e-commerce platforms and provides practical implications for marketplace operators to develop transparent third-party verification systems for eco-labels, integrate educational content regarding sustainability, and optimize search algorithms to enhance visibility of verified sustainable products. Policy implications emphasize the necessity for governmental regulation standardizing digital sustainability labels and monitoring environmental claims in e-commerce to prevent greenwashing practices.
Pengaruh Pengalaman Konsumen dan Kepercayaan Terhadap Keputusan Pembelian Pada Live-Commerce di TikTok Shop Indonesia Nur Fadilah Ayu Sandira; Nulthazam Sarah; Sri Astuti Nasir; Indri Iswardhani; Muh. Irshan Sachrir
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 3 (2026): Edisi Januari - April
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i3.628

Abstract

Perkembangan live commerce telah mengubah pola belanja digital menjadi pengalaman yang interaktif dan berlangsung secara real time. TikTok Live Commerce mengintegrasikan unsur hiburan, interaksi sosial, dan transaksi instan, sehingga memengaruhi cara konsumen dalam mengambil keputusan pembelian. Meskipun adopsinya terus meningkat, kajian empiris yang menjelaskan bagaimana faktor psikologis secara simultan memengaruhi keputusan pembelian aktual dalam konteks live commerce masih terbatas. Penelitian ini bertujuan untuk menganalisis pengaruh consumer experience dan trust terhadap keputusan pembelian pada TikTok Live Commerce. Penelitian menggunakan pendekatan kuantitatif dengan desain kausal. Data dikumpulkan dari 100 pengguna TikTok yang pernah melakukan pembelian melalui TikTok Live Commerce dalam enam bulan terakhir dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa consumer experience berpengaruh positif dan signifikan terhadap keputusan pembelian (β = 0,331; p < 0,01), sedangkan trust memiliki pengaruh yang lebih kuat (β = 0,525; p < 0,001). Secara simultan, kedua variabel mampu menjelaskan 67,6% variasi keputusan pembelian, yang menunjukkan daya jelaskan model yang tinggi. Hasil penelitian ini mengindikasikan bahwa keputusan pembelian dalam live commerce tidak hanya ditentukan oleh faktor fungsional, tetapi juga oleh sinergi antara pengalaman konsumen yang imersif dan kepercayaan yang terbentuk melalui interaksi real time. Penelitian ini memberikan kontribusi pada literatur social commerce dengan menegaskan peran strategis consumer experience dan trust dalam mempercepat serta memperkuat keputusan pembelian pada platform live commerce.
Pengaruh Risiko Likuiditas dan Risiko Kredit terhadap Kinerja Keuangan pada Bank Digital Periode 2020-2024 Indri Iswardhani; Muhammad Rijal Alim Rahmat; Nur Fadilah Ayu Sandira; Nulthazam Sarah; Sri Astuti Nasir
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.5904

Abstract

This study aims to analyze the influence of liquidity risk and credit risk on the financial performance of digital banks listed on the Indonesia Stock Exchange for the 2020-2024 period. The research employs an explanatory quantitative approach with a sample of four digital banks selected through purposive sampling. Data were analyzed using multiple linear regression with independent variables Loan to Deposit Ratio (LDR) for liquidity risk and Non-Performing Loan (NPL) for credit risk, and the dependent variable Return on Assets (ROA) for financial performance.The results show that simultaneously, LDR and NPL have a significant effect on ROA. Partially, LDR proves to have a positive and significant effect on ROA, while NPL does not show a significant effect. These findings indicate that liquidity management plays a more critical role in determining the financial performance of digital banks compared to credit risk. This study recommends that digital bank management focus on optimizing liquidity management to improve profitability, while still paying attention to the potential impact of credit risk in the long term.
The Meaning of Shopping Experience in TikTok Live Shopping: A Qualitative Study on Millennial Consumers Nulthazam Sarah; Nur Fadilah Ayu Sandira; Indri Iswardhani; Sri Astuti Nasir; Rostina Rostina
Business Management Vol. 4 No. 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9115

Abstract

This study explores the meaning of millennial consumers' shopping experience on TikTok live shopping through a phenomenological qualitative approach. The study involved millennial consumers who actively participate in TikTok live shopping to understand the construction of their personal meaning towards the digital shopping experience. The findings reveal that millennial consumers interpret live shopping as a form of experiential consumption that integrates the dimensions of entertainment, social interaction, and commercial transactions. The process of meaning-formation is influenced by real-time interactivity factors, community dynamics, and hedonistic-utilitarian value balance. Consumers develop trust through parasocial relationships with hosts and collective validation of the community. The study identified the transformation of consumer behavior from deliberate decision-making to intuitive purchasing influenced by social and emotional stimuli. Theoretical implications include contributions to the consumer behavior and social commerce literature, while practical implications provide insights for the development of live commerce strategies that are responsive to millennial consumer expectations in the digital marketplace ecosystem.
Launching dan Talkshow Scholars’ Corner: Wadah Pembinaan dan Fasilitasi Belajar bagi Mahasiswa dalam Meraih Prestasi M. Yunasri Ridhoh; Indri Iswardhani; Nur Fadilah Ayu Sandira; Sri Astuti Nasir; Nulthazam Sarah
AKSELERASI: Jurnal Pengabdian Masyarakat Vol 3 No 1 (2025): AKSELERASI: Jurnal Pengabdian Masyarakat
Publisher : PT. Akselerasi Karya Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70210/ajpm.v3i1.115

Abstract

Kegiatan pengabdian yang meliputi launching dan talkshow Scholars Corner sebagai kelompok belajar bertujuan untuk membina dan memfasilitasi mahasiswa dalam meningkatkan prestasi mereka, khususnya di Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar. Scholars Corner diharapkan dapat memotivasi mahasiswa untuk lebih aktif berpartisipasi dalam kompetisi dan menciptakan ekosistem akademik yang kompetitif serta kolaboratif antara mahasiswa dan dosen. Kegiatan ini dimulai dengan diskusi bersama HIMA Manajemen, pengumpulan data minat mahasiswa, sosialisasi program, pelaksanaan talkshow, dan diakhiri dengan launching Scholars Corner. Kegiatan ini diikuti oleh 449 peserta secara daring pada 23 Oktober 2024.  Kegiatan ini memberikan pemahaman kepada dosen tentang strategi pembimbingan prestasi nasional dan penyusunan proposal kompetitif, sementara mahasiswa belajar manajemen waktu, disiplin diri, dan pentingnya kolaborasi untuk menghasilkan karya berkualitas. Selain itu, kegiatan ini telah menginisiasi terbentuknya kelompok belajar mahasiswa yang didampingi dosen.
Exploring the Impact of Financial Risk on Firm Value: The Moderating Effect of Profitability in Islamic Banking Indri Iswardhani; Mahesh Luthia; Rostina; Sri Astuti Nasir; Nur Fadilah Ayu Sandira
Journal of Business Management and Islamic Banking Vol.5 No.1 (2026)
Publisher : UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jbmib.0501-03

Abstract

Purpose—This study aims to examine the impact of financial risks such as market risk (NIM), liquidity risk (CR), and financing risk (NPF) on firm value (PBV) in Islamic banking, with profitability (ROA) as a moderating variable. Design/methodology/approach—This study performs Moderated Regression Analysis to analyze the interaction effects of financial risks on firm value, considering Return on Assets as a moderator. The research covers data from 2018 to 2025, focusing on Islamic banks. Findings—Results indicate that NIM, when moderated by ROA, has a significant positive impact on PBV, suggesting that profitability plays a key role in enhancing firm value. However, CR and NPF, when moderated by ROA, do not show a significant impact on PBV. The inclusion of ROA modestly increases the model’s ability to explain the variation, with NIM being the most significant predictor of firm value. Research implication/limitation—The study contributes to a better understanding of how profitability interacts with financial risks in Islamic banking, highlighting the role of market risk in firm value and the moderating effect of ROA on the relationship between risk factors and firm value. Originality/value—This study is limited by its focus on Islamic banks within a specific context and the use of selected financial risk proxies, which may limit the applicability of the findings. The results imply that Islamic banks should prioritize improving profitability and market risk management to improve firm value.
Co-Authors Achmad Ridha Ade Vidya Eryanti K Agus Syam Alim Rahmat, Muhammad Rijal Andi Rinda Oktariani Anwar Anwar Arifin Bando, Ushwa Dwi Masrurah Azlan Azhari Chalid Imran Musa Dwiyanti Dwiyanti Hasbiah, Sitti Ilma Wulansari Hasdiansa Indri Iswardhani Indri Iswardhani Irwan, Andi Muhammad Isma Azis Riu Josafat Gracia Ginting Kristina Parinsi M. Ihsan Said Ahmad M. Yunasri Ridhoh Mahesh Luthia Marsena Limbong Muh Irshan Sachrir Muh Rijal Shafar Muh. Irshan Sachrir Muh. Irshan Sachrir Muh. Irshan Sachrir MUHAMMAD DINAR Muhammad Rijal Alim Rahmat Muhammad Rijal Alim Rahmat MUSTARI Nulthazam Sarah Nulthazam Sarah Romansyah Sahabuddin Romansyah Sahabuddin Rostina Rostina Rostina Rostina Rostina Rostina Rostina Rostina Sri Astuti Nasir Sri Astuti Nasir Sumiati Ulul Azmi Mustari Ushwa Dwi Masrurah Arifin Bando Windarsari, Wiwin Riski