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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) AJAD : Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Seminar Nasional Pengabdian Kepada Masyarakat Journal Online Manajemen ELPEI (JOMEL) Abdi Cendekia: Jurnal Pengabdian Masyarakat Business Management Economics and Business Journal Journal of Business Issues Journal of Economic Education and Entrepreneurship Studies Benefit : Journal of Bussiness, Economics, and Finance Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Jurnal Administrasi Profesional Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Business Management and Islamic Banking AKSELERASI: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen dan Akuntansi Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Analisa: Jurnal Manajemen dan Akuntansi Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Journal of Studies in Academic, Humanities, Research, and Innovation Aksi Kita: Jurnal Pengabdian Kepada Masyarakat International Journal of Education Management and Religion Jurnal Ilmiah Manajemen Dan Kewirausahaan Journal of Economics and Management Technologies Jurnal Ilmiah Akuntansi dan Keuangan (JIAN)
Nur Fadilah Ayu Sandira
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Smart Finance for Coffeepreneur: Penguatan Literasi Keuangan UMKM Kopi Kahayya Sri Astuti Nasir; Indri Iswardhani; Rostina; Nur Fadilah Ayu Sandira; Nulthazam Sarah
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 4 (2026): JULI-AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bsfxwz29

Abstract

Desa Wisata Kahayya, Kecamatan Kindang, Kabupaten Bulukumba merupakan salah satu desa wisata unggulan di Provinsi Sulawesi Selatan yang dikenal sebagai sentra produksi kopi Arabika sekaligus destinasi wisata alam. Pengakuan sebagai 300 Besar Anugerah Desa Wisata Indonesia (ADWI) Tahun 2021 menjadi peluang besar bagi masyarakat dalam mengembangkan usaha berbasis pariwisata. Namun demikian, hasil observasi awal menunjukkan bahwa sebagian besar pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) kopi masih menghadapi berbagai kendala, antara lain rendahnya literasi keuangan, belum adanya pencatatan keuangan yang sistematis, pencampuran keuangan pribadi dan usaha, serta terbatasnya pemanfaatan teknologi digital dalam pengelolaan usaha. Kondisi tersebut berdampak pada rendahnya kemampuan pelaku usaha dalam mengambil keputusan bisnis, mengukur kinerja usaha, serta mengakses sumber pembiayaan formal. Program pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas literasi keuangan pelaku UMKM kopi melalui model Smart Finance for Coffeepreneur, yaitu pendekatan pendampingan yang mengintegrasikan edukasi literasi keuangan, pelatihan pembukuan digital berbasis Microsoft Excel, praktik penyusunan laporan keuangan sederhana, serta pendampingan implementasi pencatatan keuangan usaha. Metode pelaksanaan menggunakan pendekatan Participatory Learning and Action (PLA) yang meliputi tahap identifikasi kebutuhan, pelatihan, praktik, pendampingan, dan evaluasi menggunakan pre-test serta post-test. Mitra kegiatan adalah pelaku UMKM kopi yang tergabung dalam jejaring Pokdarwis Kahayya Hills. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pengelolaan keuangan usaha, kemampuan melakukan pencatatan transaksi secara sistematis, penyusunan laporan laba rugi sederhana, serta meningkatnya kesadaran untuk memisahkan keuangan pribadi dan usaha. Selain itu, peserta mampu memanfaatkan template pembukuan digital berbasis Microsoft Excel sebagai media pencatatan keuangan yang mudah digunakan. Program Smart Finance for Coffeepreneur menjadi salah satu model pemberdayaan yang dapat direplikasi dalam penguatan kapasitas UMKM desa wisata berbasis komoditas lokal.
CUSTOMER EXPERIENCE DAN SERVICESCAPE PADA DESTINASI WISATA: ANALISIS 7P DAN DAMPAKNYA TERHADAP REVISIT INTENTION DI PANTAI BOSOWA Nur Fadilah Ayu Sandira; Nulthazam Sarah
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 2 (2026): Maret : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/6mt4tm11

Abstract

The increasing competition among urban beach tourism destinations, which requires managers to create memorable experiences in order to enhance tourists’ revisit intention. Pantai Indah Bosowa, as one of the coastal destinations in Makassar City, offers a unique integration of natural scenery and commercial facilities that shape a distinctive recreational atmosphere. This research aims to analyze the role of customer experience and visual servicescape in influencing tourists’ revisit intention. A qualitative approach was employed through in-depth interviews and field observations. The findings reveal that emotional, sensory, and social experiences derived from sea views, sunset ambiance, cafés with live music, aesthetic photo spots, gazebos, and supporting facilities are the dominant factors encouraging revisit intention. Physical evidence and visual spatial configuration were identified as the most influential elements in shaping positive tourist experiences. The study concludes that the success of urban beach destinations is determined not merely by pricing and promotional strategies, but primarily by their ability to consistently create authentic, engaging, and memorable experiences for visitors.
ANALISIS PERILAKU WORK FROM CAFÉ DALAM MENINGKATKAN CUSTOMER EXPERIENCE MELALUI LINGKUNGAN FISIK Nur Fadilah Ayu Sandira
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 3 (2026): Mei : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/g95s1909

Abstract

This study aims to understand the work from café phenomenon as a contemporary consumption practice by exploring consumer experiences in utilizing café spaces as alternative work environments. This research adopts a qualitative exploratory approach. This study was conducted at Eksposed Signature as a representation of an urban café in Makassar City. Data were collected through in depth interviews, observations, and documentation. The findings reveal that work from café is not merely perceived as an alternative workspace but has evolved into an experiential consumption practice that integrates productivity, comfort, and social interaction. Consumer experience is shaped by the interaction between the café environment, including ambiance, spatial comfort, and layout, and digital support, such as WiFi and power outlets that enable work activities. Furthermore, this activity reflects experiential consumption, where consumers not only utilize the functional aspects of space but also engage with the atmosphere and social dynamics within the café setting. Additionally, positive experiences encourage repeated consumption behavior, including longer visit duration, repeated purchases, and a tendency to revisit the same place. This study contributes to the understanding of work from café as a modern consumption practice influenced by the integration of physical environment and digital support within an urban context.
Green Human Resource Management dalam Literatur 2021–2025: Analisis Bibliometrik dan Sintesis Tematik Indri Iswardhani; Sri Astuti Nasir; Nur Fadilah Ayu Sandira
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 1 (2026): Edisi Januari 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i1.2408

Abstract

This study aims to provide a comprehensive overview of the development of Green Human Resource Management (Green HRM) research during the 2021–2025 period, while identifying dominant practices, industrial contexts, methodological trends, and research gaps emerging in recent literature. This work employs a Systematic Literature Review (SLR) approach guided by the PRISMA 2020 protocol and structured using the PICOC framework to clarify the analytical boundaries. A systematic search conducted through the Scopus database generated an initial dataset of 200 articles, which was later screened using inclusion–exclusion criteria, resulting in 93 eligible articles for in-depth analysis. The analysis was carried out through two complementary approaches: bibliometric analysis to map publication characteristics and thematic synthesis to identify substantive patterns in GHRM practices, variable relationships, and organizational settings. The findings indicate a significant increase in Green HRM publications during the review period, with a strong predominance of studies originating from Asian countries and service-related industries such as hospitality, banking, healthcare, and manufacturing. The most frequently examined GHRM practices include green training and development, green recruitment and selection, green rewards, and green performance appraisal. Methodologically, more than 70% of the reviewed studies adopt quantitative survey-based approaches using SEM/PLS, while qualitative and mixed-method studies remain limited. Several research gaps were identified, including the lack of longitudinal designs, the dominance of single-country contexts in developing nations, limited exploration of nontraditional industrial sectors, and the need to examine more diverse mediating and moderating mechanisms. These findings provide a strong foundation for shaping a more comprehensive and sustainable future research agenda on Green HRM.
STRES KERJA DAN MOTIVASI KERJA PENGARUHNYA TERHADAP KINERJA KARYAWAN BANK SYARIAH MANDIRI DI KOTA MAKASSAR Romansyah Sahabuddin; Muhammad Rijal Alim Rahmat; Nur Fadilah Ayu Sandira
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i6.800

Abstract

This study aims to determine the effect of work stress, work motivation, and the effect of both simultaneously on the performance of Bank Syariah Mandiri employees in Makassar City. This research was conducted at the Bank Syariah Mandiri Office in Makassar City with a research unit of permanent employees aged 20-40 years with a minimum work period of 1 year and a high school educational background and a maximum of Master degree (S2). The total population is 409 employees spread across 8 branch offices and sub-branches. The method chosen to determine the sample is purposive sampling and proportional sampling method and the results obtained are 202 samples. Furthermore, data collection was carried out using questionnaire, observation, and interview methods. The research hypothesis was tested through multiple regression analysis using the SPSS program. The research shows that work stress and work motivation have a significant influence on the performance of Bank Syariah Mandiri employees in Makassar City. Unmanaged work stress can reduce productivity, loyalty, and increase employee turnover, while good work motivation tends to improve performance.
Transformasi Digital Layanan Gadai Emas: Pengalaman Konsumen dalam Inovasi Layanan Berbasis Aplikasi Tring! by Pegadaian Nur Fadilah Ayu Sandira; Nulthazam Sarah; Indri Iswardhani; Sri Astuti Nasir; Andi Rinda Oktariani
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.481

Abstract

This study provides a deeper understanding of how digitalization and service innovation within traditional service institutions are interpreted and experienced by consumers, particularly in the context of gold pawn services through the Tring! by Pegadaian application. The findings indicate that Pegadaian’s digital transformation is not solely oriented toward process efficiency but significantly shapes a service experience that is more convenient, secure, and flexible for users. Perceived ease of use emerges as the most dominant factor in forming a positive consumer experience. A simple interface, clear transaction flow, and the ability to conduct transactions without physical presence enhance perceptions of efficiency and service convenience. These results confirm that the success of digital service innovation largely depends on the extent to which technology aligns with users’ capabilities and needs, rather than merely on system sophistication. Beyond usability, institutional trust plays a central role in the adoption of digital gold pawn services. Pegadaian’s reputation as a state-owned enterprise, the assurance of physical gold availability through a 1:1 system, and data security protections significantly reduce consumers’ psychological risk when engaging in high-value asset-based digital services. This finding suggests that digital transformation in traditional financial services requires a strong foundation of trust to achieve broad acceptance. The study also emphasizes that digitalization does not fully replace conventional services; instead, it fosters a hybrid service model integrating digital and face-to-face channels. This model enables service flexibility while maintaining inclusivity, particularly for consumers with varying levels of digital literacy. Thus, digital innovation functions as a strategic complement that enriches the service ecosystem rather than serving as a complete substitute for physical interaction. Overall, this research contributes to the development of service innovation and consumer experience literature by providing qualitative empirical evidence from a traditional service sector undergoing digital transformation. The findings underscore that the primary value of digitalization lies in consumers’ subjective experiences and in the organization’s ability to continuously align technology, trust, and integrated service channels.
Dari Bertahan Menuju Bertumbuh:Peran Human Capital Pegadaian dalam Transformasi Nasabah Gadai Menjadi Investor Emas Sri Astuti Nasir; Indri Iswardhani; Nulthazam Sarah; Nur Fadilah Ayu Sandira; Josafat Gracia Ginting
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.499

Abstract

This study investigates the strategic role of human capital at Pegadaian in transforming customers from a survival-oriented mindset—where gold is perceived merely as a collateral instrument during emergencies—toward a growth-oriented mindset in which gold is understood as a long-term investment asset. Using a qualitative exploratory design, the research is based on in-depth interviews with ten customers who transitioned from pawn service users to gold investors. The findings reveal that this transformation is mediated by Pegadaian employees who act as financial change agents. Three key mechanisms are identified. First, employees build trust by leveraging relationships previously established through pawn transactions. Second, they provide contextualized financial education that bridges traditional perceptions of gold with modern investment concepts. Third, they offer continuous assistance throughout the gold investment process. The results demonstrate that the success of financial institution transformation largely depends on the capacity of its human capital to function as translators of financial culture. Their role extends beyond increasing financial literacy to reshaping customers’ economic behavior from short-term consumption toward long-term wealth accumulation. This study highlights that employee competency development serves as a crucial driver of customer financial literacy and inclusion.
Pengaruh Cita Rasa dan Persepsi Harga Terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Mediasi (Studi Pada Hisana Fried Chicken di Kota Makassar) Marsena Limbong; Anwar Anwar; Ilma Wulansari Hasdiansa; Nurfadilla Ayu Sandira; Wiwin Riski Windarsari
Benefit: Journal of Bussiness, Economics, and Finance Vol. 4 No. 5 (2026): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v4i5.2157

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh cita rasa dan persepsi harga terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel mediasi pada Hisana Fried Chicken di Kota Makassar. Penelitian menggunakan pendekatan kuantitatif dengan desain penelitian kausal. Populasi penelitian adalah seluruh pelanggan Hisana Fried Chicken di Kota Makassar, sedangkan sampel berjumlah 100 responden yang dipilih menggunakan teknik judgemental sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert, kemudian dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa cita rasa berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Sebaliknya, persepsi harga tidak berpengaruh signifikan terhadap kepuasan pelanggan. Selain itu, cita rasa, persepsi harga, dan kepuasan pelanggan tidak berpengaruh signifikan terhadap loyalitas pelanggan. Hasil pengujian mediasi juga menunjukkan bahwa kepuasan pelanggan tidak mampu memediasi pengaruh cita rasa maupun persepsi harga terhadap loyalitas pelanggan. Temuan ini mengindikasikan bahwa loyalitas pelanggan Hisana Fried Chicken di Kota Makassar belum sepenuhnya dipengaruhi oleh cita rasa, persepsi harga, maupun kepuasan pelanggan, sehingga terdapat faktor lain di luar model penelitian yang berpotensi memengaruhi loyalitas pelanggan. Penelitian ini diharapkan dapat menjadi masukan bagi manajemen Hisana Fried Chicken dalam meningkatkan strategi pemasaran dan mempertahankan loyalitas pelanggan.
Efektivitas Kampanye Instagram Ads terhadap Brand Awareness di Kalangan Gen Z Nulthazam Sarah; Nur Fadilah Ayu Sandira; Indri Iswardhani; Sri Astuti Nasir; Wiwin Riski Windarsari
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 1 (2025): Edisi Agustus
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i1.249

Abstract

Penelitian ini bertujuan menganalisis efektivitas kampanye Instagram Ads dalam membangun brand awareness di kalangan Generasi Z dan mengidentifikasi faktor-faktor yang mempengaruhi efektivitas tersebut. Metode penelitian menggunakan pendekatan kuantitatif deskriptif dengan teknik purposive sampling terhadap 450 responden berusia 18-27 tahun yang merupakan pengguna aktif Instagram minimal 3 jam per hari. Instrumen penelitian berupa kuesioner terstruktur yang telah diuji validitas dan reliabilitas. Hasil penelitian menunjukkan 82,4% responden mampu mengingat merek yang terpapar melalui iklan Instagram dengan top of mind awareness tertinggi pada kategori teknologi (34,7%). Analisis efektivitas format konten mengungkapkan Instagram Reels mencapai performa optimal dengan engagement rate 8,7% dan konversi brand awareness 73,2%, diikuti Stories (61,8%) dan konten gambar (48,7%). Faktor determinan utama efektivitas kampanye adalah autentisitas konten (koefisien determinasi 0,821), relevansi dengan nilai generasi (0,769), timing dan frekuensi paparan (0,643), serta kualitas visual (0,597). Strategi targeting kombinasi menunjukkan efektivitas tertinggi 81% dibandingkan targeting demografis tradisional 45%. Kesimpulan penelitian mengonfirmasi Instagram Ads sebagai platform efektif untuk membangun brand awareness Generasi Z melalui konten visual dinamis yang autentik dengan durasi optimal 15-30 detik.
Analisis Kinerja Keuangan dan Penilaian Saham PT Aneka Tambang Tbk sebagai Dasar Keputusan Investasi Indri Iswardhani; Ushwa Dwi Masrurah Arifin Bando; Nulthazam Sarah; Nur Fadilah Ayu Sandira; Sri Astuti Nasir
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 1 (2025): Edisi Agustus
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i1.256

Abstract

This study aims to analyze the financial performance and assess the fairness of the stock price of PT Aneka Tambang Tbk (ANTM) as a basis for investment decision-making. The approach used is fundamental analysis, measuring five key financial ratios: Return on Equity (ROE), Dividend Payout Ratio (DPR), Earnings per Share (EPS), Dividend per Share (DPS), and Price to Earnings Ratio (PER). In addition, the intrinsic value of the stock is estimated using the PER method and compared to the market price (closing price) to determine its valuation status—whether undervalued, fairly valued, or overvalued. The findings show that during the 2020–2024 period, ANTM recorded stable growth in EPS and DPS, along with a significantly increasing DPR policy. However, the intrinsic value of the stock in Q2 2025 is estimated at Rp1,526.24, which is considerably lower than the market price of Rp3,040, categorizing the stock as overvalued. Based on this analysis, the recommended investment decision is to re-evaluate the feasibility of purchasing ANTM shares. This study emphasizes the importance of using fundamental analysis to understand the balance between a company's financial performance and market expectations in investment decision-making.
Co-Authors Achmad Ridha Ade Vidya Eryanti K Agus Syam Alim Rahmat, Muhammad Rijal Andi Rinda Oktariani Anwar Anwar Arifin Bando, Ushwa Dwi Masrurah Azlan Azhari Chalid Imran Musa Dwiyanti Dwiyanti Hasbiah, Sitti Ilma Wulansari Hasdiansa Indri Iswardhani Indri Iswardhani Irwan, Andi Muhammad Isma Azis Riu Josafat Gracia Ginting Kristina Parinsi M. Ihsan Said Ahmad M. Yunasri Ridhoh Mahesh Luthia Marsena Limbong Muh Irshan Sachrir Muh Rijal Shafar Muh. Irshan Sachrir Muh. Irshan Sachrir Muh. Irshan Sachrir MUHAMMAD DINAR Muhammad Rijal Alim Rahmat Muhammad Rijal Alim Rahmat MUSTARI Nulthazam Sarah Nulthazam Sarah Romansyah Sahabuddin Romansyah Sahabuddin Rostina Rostina Rostina Rostina Rostina Rostina Rostina Rostina Sri Astuti Nasir Sri Astuti Nasir Sumiati Ulul Azmi Mustari Ushwa Dwi Masrurah Arifin Bando Windarsari, Wiwin Riski